CrankWheel
CrankWheel ehf. is an Icelandic SaaS company providing browser-based instant screen sharing for phone-based inside sales teams, enabling no-download visual demonstrations during live calls. It serves insurance, solar, mortgage, and digital agencies via a freemium-plus-enterprise model with 50,000+ users.
- Company typePrivate
- Founded2015
- HeadquartersReykjavík, Iceland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What CrankWheel does
CrankWheel ehf. is an Icelandic SaaS company that provides instant, browser-based screen sharing designed specifically for phone-based inside sales and telesales teams. Founded in 2014 and headquartered in Reykjavík, the platform enables a sales representative to share their screen with a prospect via SMS or email link during a live phone call in under 10 seconds, with no viewer download, registration, or scheduled meeting required. The product targets a specific friction point in phone-based selling — the inability to add visual product demonstration without resorting to complex video conferencing tools or follow-up meetings — and is positioned as a 10x simpler alternative to general-purpose platforms such as Zoom and Microsoft Teams for this workflow.
The platform is built around a core Screen Sharing module augmented by Monitor Engagement (real-time viewer attention tracking), Remote Control (collaborative form filling), Instant Demos (inbound lead capture with a "Call me Now" button that connects website visitors to available agents), Screen Recorder (sales video creation with playback tracking), Post-Meeting Redirect, and compliance modules including an ACA Marketplace Consent Form with audit trails for regulated industries. Underlying infrastructure comprises RESTful, JavaScript, Reseller, Webhook, Embedding, and SSO APIs, direct Salesforce integration (creating meeting Events and screen-pops on Contacts/Leads/Accounts/Opportunities via OAuth), pre-built Okta SSO, and a Zapier connector available on all plans. Twilio powers SMS invitations, the platform supports browser tab sharing APIs and iframe embedding, and conference calling is available in 72 countries. CrankWheel achieved SOC 2 Type II and ISO 27001:2022 certifications on August 26, 2025, and is also GDPR, CCPA, UK GDPR, PIPEDA, and HIPAA compliant (with BAA availability).
CrankWheel operates a dual go-to-market combining product-led growth (freemium self-serve, no credit card required at meeting.is/ss) with enterprise field sales for accounts needing Salesforce, Okta SSO, custom branding, and ACA consent capture. Verticals served include insurance, mortgage advisory, solar sales, financial services, digital agencies, real estate, and home services. Revenue is generated through tiered monthly SaaS subscriptions supplemented by a PartnerStack affiliate program (up to $120 one-time bonus plus 15% lifetime recurring commission). The company is bootstrapped, having been profitable with positive monthly cash flow since at least March 2020, and has historically received only Icelandic Technology Development Fund (Rannís) grants totaling approximately 45 million ISK (~$340,000 USD) across 2014–2016. In September 2021 CrankWheel acquired all assets of Danish sales enablement platform Accordium (infrastructure, IP, brand, and customer base). The company operates as a fully remote organization with 1–10 employees.
CrankWheel firmographics
Firmographics- Name
- CrankWheel
- Legal name
- CrankWheel ehf.
- Website
- https://crankwheel.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CrankWheel ehf. is an Icelandic SaaS company providing browser-based instant screen sharing for phone-based inside sales teams, enabling no-download visual demonstrations during live calls. It serves insurance, solar, mortgage, and digital agencies via a freemium-plus-enterprise model with 50,000+ users.
- Ownership category
- akta.pro rank
CrankWheel industry classification
Industry- Product category
- Sales Enablement Software
- NAICS
- Telephone Apparatus Manufacturing (33421), Telephone Apparatus Manufacturing (334210)
- SIC
- Services-Prepackaged Software (7372), Computer Communications Equipment (3576)
- akta.pro primary industry
- Sales Onboarding & Ramp Programs (EDABABAA)
Keywords
Where CrankWheel is headquartered
LocationHeadquarters
- HQ city
- Reykjavík
- HQ country
- Iceland
- HQ region
- Europe
Offices1 record
Markets served
CrankWheel business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- Subscription SaaS: CrankWheel operates as a SaaS subscription business with tiered pricing plans. The company offers a free forever plan with limited use, and paid plans with additional features and usage limits. Paid subscriptions can be cancelled anytime with no cancellation fees, though no refunds are provided for prorated periods.
- Affiliate Referrals: CrankWheel runs an affiliate program through PartnerStack offering up to $120 one-time bonus per new paid subscription plus 15% recurring commission on subscription fees for the lifetime of referred subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free Forever Plan |
| Subscription | Monthly | Paid Subscription Plans |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
CrankWheel product offering
Product offeringCore offering
CrankWheel provides a browser-based screen sharing SaaS platform purpose-built for inside sales and telesales teams. The core service enables sales representatives to instantly share their screen with prospects via text or email link during live phone calls without requiring downloads or meeting setup, with additional capabilities including live engagement tracking, remote control, inbound lead capture (Instant Demos), screen recording, and ACA consent capture for regulated industries.
Product overview
CrankWheel is a sales enablement platform built around instant screen sharing for inside sales and telesales teams. The core product is Screen Sharing, which enables sales reps to share their screen with prospects via text or email link during live phone calls without downloads or meeting setup. This is augmented by Monitor Engagement for real-time viewer attention tracking and Remote Control for collaborative form filling. Instant Demos provides inbound lead capture with a 'Call me Now' button that instantly connects website visitors with available agents. Additional capabilities include Screen Recorder for creating and sending sales videos with engagement tracking, Post-Meeting Redirect for viewer redirection after sessions, and ACA Marketplace Consent Form for compliance in regulated industries. The platform unifies these capabilities—screen sharing, consent capture, remote form assistance, e-signatures, and engagement tracking—into a single workflow designed for phone-based sales teams. Enterprise customers can add Custom Branding and direct integrations with Salesforce. The platform is available as a browser-based web application with optional browser extensions for Google Chrome, Microsoft Edge, and other Chromium-based browsers.
Differentiator
Problem solved
Functional benefit
Products and services
- Screen Sharing Browser-based instant screen sharing product that lets sales representatives share their screen with prospects via text or email link during live phone calls, requiring no downloads or meeting setup from viewers and working on any device including mobile phones.
- Instant Demos Inbound lead capture widget with a 'Call me Now' button that instantly connects website visitors with available sales agents, including configurable lead capture forms, agent capacity detection, and call handling workflow for sales teams.
- Screen Recorder Sales video platform that enables creating screencasts, webcam captures, or meeting recordings, sendable via email with clickable animated previews and playback tracking for sales teams.
- ACA Marketplace Consent Form Compliance product enabling Affordable Care Act (ACA) consent capture with audit trails for regulated industries including health insurance, life insurance, solar, and financial services sales conducted over the phone.
- Phone Sales Workflow Platform Unified platform combining screen sharing, consent capture, remote form assistance, e-signatures, and engagement tracking into a single workflow optimized for phone-based sales teams in regulated industries including health, life insurance, solar, and digital marketing sectors.
Quantifiable outcome
- Over 50,000 users actively using the platform
- +3 more outcomes
Companies that use CrankWheel
Customer profileNamed customers10 records
Segments8 records
CrankWheel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature8 records
CrankWheel partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- TwiliocoreTwilio serves as CrankWheel's text messaging provider for SMS invitations. When a meeting participant is sent a text message to join a screen sharing session, their phone number (entered by the presenter) is shared with Twilio, which retains the phone number for up to 10 days.
- ZapiercoreZapier integration allows customers to take new demo requests or screen sharing session information and trigger actions on other systems like CRM platforms. Available on all plans via the API tab in the self-service dashboard.
- OktacorePre-built SSO integration available for enterprise customers using Okta as their identity provider.
- SalesforcecoreDirect Salesforce integration available on enterprise plans. Creates meeting Events, performs screen-pops for Contacts and Leads, and syncs with CRM data including Accounts and Opportunities.
- Prighter GroupminorPrighter Group and its local partners serve as CrankWheel's UK GDPR representative, acting as the point of contact for UK data subjects exercising privacy-related rights.
- PartnerStackcorePartnerStack powers CrankWheel's affiliate program, enabling partners to refer new paid subscriptions and earn up to $120 one-time bonus plus 15% recurring commission.
Scale indicators5 records
Recent moves4 records
Expansion highlights5 records
CrankWheel competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CrankWheel social profiles
Digital presenceCrankWheel compliance and trust
Trust signalCompliance6 records
CrankWheel financial estimates
Financial estimateRevenue estimate
Valuation estimate
CrankWheel leadership team
Management profileNumber of profiles
CrankWheel funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CrankWheel M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CrankWheel
What does CrankWheel do?
CrankWheel provides a browser-based screen sharing SaaS platform purpose-built for inside sales and telesales teams. The core service enables sales representatives to instantly share their screen with prospects via text or email link during live phone calls without requiring downloads or meeting setup, with additional capabilities including live engagement tracking, remote control, inbound lead capture (Instant Demos), screen recording, and ACA consent capture for regulated industries.
Is CrankWheel a public or private company?
CrankWheel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CrankWheel founded?
CrankWheel was founded in 2015. It employs 1 to 10 people.
Where is CrankWheel based?
CrankWheel is headquartered in Reykjavík, Iceland, in the Europe region.
How does CrankWheel make money?
Two revenue lines are on record. Subscription SaaS are the primary driver. The others are affiliate Referrals.
Does CrankWheel have an API?
Yes. CrankWheel offers multiple APIs: (1) RESTful API available to all customers for retrieving usage information and user management, accessible via self-service dashboard with API key authentication; (2) JavaScript API for Instant Demos enabling advanced functionality including lead capture, event handling (open, requestDemo, submitInfo, submitLast, agentFound, callUnderway, noAnswer, screenshareStarting), capacity detection, and field pre-population; (3) URL-based email campaign API for launching Instant Demos lead capture from email links with merge parameters for tracking; (4) Reseller RESTful API for partners with client management, usage tracking, and billing overview capabilities; (5) Webhook API for sending webhooks on Instant Demos events (experimental); (6) Embedding API using iframes with postMessage events; (7) Browser tab sharing API for cropping hints and detecting tab sharing status; (8) SSO API using email-based token grants for single sign-on integration. Zapier integration is available on all plans for CRM integration. Salesforce direct integration is available on enterprise plan. Developer documentation is at documenter.getpostman.com/view/1953706/crankwheel-restful-api/713cbLC.
What industry is CrankWheel in?
CrankWheel's product category is Sales Enablement Software. Its primary akta.pro industry code is EDABABAA, Sales Onboarding & Ramp Programs. Its NAICS code is 33421 and its SIC code is 7372.