Positive Coaching Alliance
- Company typePrivate
- Founded1998
- HeadquartersMountain View, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
Positive Coaching Alliance firmographics
Firmographics- Name
- Positive Coaching Alliance
- Legal name
- Positive Coaching Alliance
- Website
- https://positivecoach.org
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Positive Coaching Alliance industry classification
Industry- Product category
- Youth Sports Coaching Education
- NAICS
- Sports and Recreation Instruction (611620), Educational Support Services (61171), Educational Services (611)
- SIC
- Services-Educational Services (8200), Services-Membership Organizations (8600)
- akta.pro primary industry
- Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
- akta.pro secondary industries
- Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN), Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE)
Keywords
Where Positive Coaching Alliance is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Positive Coaching Alliance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Grants: As a national nonprofit organization, PCA generates revenue through donations from individuals, corporate partners, and grants from foundations including New York Life Foundation ($15M commitment), Thunderbirds Charities ($25,000 grants), and Under Armour/ESPN partnerships.
- Training Workshop Fees: PCA generates revenue through workshop delivery to youth sports organizations, schools, and community groups. Workshops are available in-person and online for coaches, athletes, parents, and leadership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free online resources and courses |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Positive Coaching Alliance product offering
Product offeringCore offering
Positive Coaching Alliance is a national nonprofit that delivers training workshops, self-paced online courses, and a library of free downloadable resources to help youth sports coaches, athletes, parents, and administrators build positive sports cultures. Core offerings include in-person and virtual workshops across Coach, Athlete, Parent, Leadership, and Business Teams tracks, online courses on a dedicated learning platform, and the Positive Youth Sports Culture Index assessment tool.
Product overview
Positive Coaching Alliance offers a multi-modal portfolio centered on training and development programs for the youth sports ecosystem. The core offerings include in-person and virtual PCA Workshops (Coach, Athlete, Parent, Leadership, and Business Teams tracks) and self-paced Online Courses accessible through a dedicated learning platform. These are complemented by the Resource Zone—a library of thousands of free downloadable guides, tip sheets, and tools covering topics from coaching philosophy and mistake rituals to mental wellness and bias recognition. PCA also provides an assessment tool called the Positive Youth Sports Culture Index, along with community-focused programs including Youth Sports Community Coalitions, Coach Recruitment initiatives, and Community Roundtables. Additional offerings include the Coach of the Year recognition program, the Ask PCA consultation service, and partner-developed resources like the Dove Body Confident Sport Toolkit. The portfolio is delivered through direct training, online self-service, downloadable resources, and community organizing—serving coaches, athletes, parents, schools, youth sports organizations, and pro sports teams across the United States.
Differentiator
Problem solved
Functional benefit
Brands
- Positive Youth Sports Culture Index: An index helping organizations and schools assess their current status, set goals, implement strategies, and track progress toward improvement in youth sports culture.
- Dick Tomey Legacy Fund
- Lee Corso Legacy Fund
Products and services
- PCA Workshops In-person or live virtual workshop sessions for coaches, athletes, parents, and organizational leaders covering positive youth sports culture, mental health, leadership development, and life skills training. Delivered on-site at partner organizations or through virtual sessions.
- Online Courses Self-paced digital training courses accessible through PCA's online learning platform (pca.myabsorb.com), allowing coaches, parents, and athletes to complete training on their own schedule.
- Positive Youth Sports Culture Index An assessment tool that helps organizations and schools evaluate their current youth sports culture status, set improvement goals, implement strategies, and track progress over time.
- Youth Sports Community Coalitions Collaborative community-based initiatives bringing together youth sports organizations, schools, and local stakeholders to improve sports access and equity in under-resourced communities.
- Coach Recruitment Program Initiatives focused on recruiting and training volunteer coaches, particularly for underserved communities where trained adult leadership is most needed.
- Community Roundtables Facilitated discussion sessions bringing together stakeholders in local youth sports ecosystems to address shared challenges and develop collaborative solutions.
- Coach of the Year Program An annual award program recognizing coaches who exemplify positive youth sports values and make significant impacts on young athletes through their coaching approach.
- Ask PCA A consultation service allowing individuals and organizations to submit questions and receive guidance from PCA's team of experts on positive youth sports practices.
Quantifiable outcome
- 20 Million+ youth reached by programs and resources since 1998
- +3 more outcomes
Companies that use Positive Coaching Alliance
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Positive Coaching Alliance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Positive Coaching Alliance partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- ESPN and Disney Jr.coreESPN and Disney Jr. partnered with Every Kid Sports (not directly with PCA) to provide youth sports grants and free clinics for children ages 3-7 from income-restricted families. PCA is referenced as a training provider for volunteer coaches in related initiatives. The partnership reached families in eight U.S. cities, with Year 1 data showing half of participating families reported it was their child's first time playing a sport.
- National Recreation and Park Association (NRPA)minorNRPA distributed over $1.2 million in grants to parks and recreation agencies across 25 states through a youth sports initiative partially funded by ESPN. Greeley Recreation Department received a $2,500 grant to host a PCA training session for volunteer coaches, demonstrating PCA's role as a training provider within this ecosystem.
- San Francisco 49ers FoundationcoreSan Francisco 49ers Foundation co-hosted the Sports Done Right Summit with PCA during Super Bowl Week 2026 in San Francisco. Over 200 youth sports ecosystem leaders gathered to address rising costs and declining participation in under-resourced communities. Summit emphasized cross-sector collaboration among professional sports teams, corporate brands, funders, and community organizations.
- Jed FoundationcoreJed Foundation partnered with PCA to create the 'Coaches' Guide to Supporting High School Athlete Mental Health,' helping coaches recognize and reach out to struggling athletes and connect them to professional help when needed.
- Arizona DiamondbackscoreArizona Diamondbacks partner with PCA to deliver youth sports programming and mental health initiatives in Arizona communities.
- Phoenix Suns & MercurycorePhoenix Suns & Mercury partner with PCA to support youth sports development and positive coaching initiatives in Arizona.
- Arizona CardinalscoreArizona Cardinals partner with PCA to deliver youth sports programming and support positive sports culture in Arizona communities.
- Fiesta Sports FoundationcoreFiesta Sports Foundation partners with PCA to support youth sports initiatives and programming in Arizona.
- Children's Home of PoughkeepsieminorChildren's Home of Poughkeepsie collaborated with PCA on resources for parents and caregivers supporting athletes through the college recruiting process. Dr. Suzanne Button, Clinical Psychologist, contributed expertise to guides on protecting athlete well-being during recruiting.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Positive Coaching Alliance competitors and assessment
Company assessmentDirect peers
- National Alliance for Youth Sports (NAYS): Closest direct peer—national nonprofit providing coach training, certification, and youth sports education programs to leagues, schools, and administrators across the U.S.
- Up2Us Sports: National nonprofit focused on training and placing coaches in underserved communities; competes directly for the same foundation grants (e.g., NY Life 'Coaching the Future') and youth-coaching mission.
- Girls on the Run International: Nonprofit delivering youth sports and life-skills programming to girls through schools; shares the development-through-sport thesis and donor/grantor ecosystem with PCA.
- Boys & Girls Clubs of America: Co-grantee with PCA under the NY Life Foundation initiative; large youth-development nonprofit that operates youth sports programming and competes for school district and foundation partnerships.
- Project Play (Aspen Institute): National youth sports initiative convening leagues, governing bodies, and funders around access and participation; overlaps with PCA's research, advisory, and convening activities (e.g., Sports Done Right Summit).
Broad incumbents
- YMCA of the USA: Largest community-based youth sports and recreation operator in the U.S.; offers in-house coaching training but overlaps with PCA as a delivery channel and partner/potential competitor for school and community league contracts.
Regional players
- USA Basketball / US Youth Soccer / USA Volleyball (National Governing Bodies): National governing bodies that deliver coach education and youth programming within their sport; potential partners (PCA already works with USA Soccer) but also competing voices for coach-training dollars.
Emerging players
- Right To Play International: Global nonprofit using sport to educate and empower children; comparable development-through-sport mission, donor base, and workshop-style delivery model to PCA.
- Laureus Sport for Good: Global foundation funding sport-for-development programs; shares PCA's grant-maker/funding intermediary role in the youth sports ecosystem and could be a partner or competitor for foundation capital.
- Women's Sports Foundation: Nonprofit advancing gender equity through sports; aligned mission with PCA's Dove Body Confident Sport and girls-coaching initiatives and overlaps as a peer voice in the youth sports equity conversation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Positive Coaching Alliance social profiles
Digital presencePositive Coaching Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Positive Coaching Alliance leadership team
Management profileNumber of profiles
Profiles7 records
Positive Coaching Alliance funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Positive Coaching Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Positive Coaching Alliance
What does Positive Coaching Alliance do?
Positive Coaching Alliance is a national nonprofit that delivers training workshops, self-paced online courses, and a library of free downloadable resources to help youth sports coaches, athletes, parents, and administrators build positive sports cultures. Core offerings include in-person and virtual workshops across Coach, Athlete, Parent, Leadership, and Business Teams tracks, online courses on a dedicated learning platform, and the Positive Youth Sports Culture Index assessment tool.
Is Positive Coaching Alliance a public or private company?
Positive Coaching Alliance is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Positive Coaching Alliance founded?
Positive Coaching Alliance was founded in 1998. It employs 51 to 100 people.
Where is Positive Coaching Alliance based?
Positive Coaching Alliance is headquartered in Mountain View, United States, in the North America region.
How does Positive Coaching Alliance make money?
Two revenue lines are on record. Donations and Grants are the primary driver. The others are training Workshop Fees.
Who are Positive Coaching Alliance's main competitors?
Direct peers on record are National Alliance for Youth Sports (NAYS), Up2Us Sports, Girls on the Run International, Boys & Girls Clubs of America and Project Play (Aspen Institute). YMCA of the USA is listed as a broad incumbent. USA Basketball / US Youth Soccer / USA Volleyball (National Governing Bodies) is listed as a regional player. Emerging players are Right To Play International, Laureus Sport for Good and Women's Sports Foundation.
Does Positive Coaching Alliance have an API?
No public API is recorded for Positive Coaching Alliance.
What industry is Positive Coaching Alliance in?
Positive Coaching Alliance's product category is Youth Sports Coaching Education. Its primary akta.pro industry code is MPAKAKAK, Sports Fundraising & Development Services (Foundations, NIL Collectives Support), with a secondary code of EDALAIAN, Athletics Fundraising, Sponsorships & NIL Support. Its NAICS code is 611620 and its SIC code is 8200.