Name

USA Basketball

Legal name

USA Basketball

Website

https://usab.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

National Sports Federation

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Regional/Continental Confederations & Associations (MPAKAFAD)

akta.pro secondary industries

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• National basketball federation
• Coach certification programs
• National team management
• Athlete development camps
• International basketball competitions

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sponsorship Revenue: USA Basketball generates revenue through corporate sponsorships including American Express (Official Payment Partner across NBA, WNBA, NBA G League, and USA Basketball), Nike (partner visible on website), Glossier (Official Beauty Partner to Women's National Team), AT&T, SoFi, UCLA Health, Keurig, La Crema, Michelob Ultra, and Skims.
2. Broadcasting Rights: Revenue from broadcasting deals including TNT media partnership for women's basketball coverage and FIBA competition broadcasting rights.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

USA Basketball is the nonprofit national governing body for men's and women's basketball in the United States, recognized by FIBA. It selects, trains, and manages U.S. national basketball teams for international competitions including the Olympics, FIBA World Cup, and AmeriCup, while also operating youth development programs, coach certification through an E-Learning platform, and Gold Camps for talent identification.

Product overview

USA Basketball operates as a national governing body for basketball in the United States, offering a portfolio of programs and platforms focused on athlete development and coach education. The organization provides Gold Camps for talent identification, the Coach Academy for coaching certification, an E-Learning platform for customized coach training programs, and the USA Basketball Coaching Guide as a resource for coaches at all levels. These offerings work together to support youth basketball development, coach training, and national team pipeline development.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Learning Platform for Coach Certification A digital learning platform that enables youth basketball organizations and recreation departments to create customized certification programs for volunteer coaches. Courses cover youth development principles, practice planning, and skill instruction. Adopted by Ogemaw Youth Basketball (Michigan) and D.C. Parks and Recreation.
• Gold Camps National-level basketball development camps offering training and competition opportunities for athletes, serving as a pathway for identifying and developing talent for USA Basketball national teams.
• Coach Academy Comprehensive coaching certification and development program providing education and training resources for basketball coaches at all levels of play.
• USA Basketball Coaching Guide for All Levels A comprehensive coaching guide providing best practices, skill instruction frameworks, and development resources for basketball coaches across all levels of play.
• USA National Basketball Teams (Men's, Women's, 3x3, Youth) U.S. national basketball teams including men's, women's, 3x3, and various youth age-group squads that compete in FIBA-sanctioned international events including the Olympics, World Cup, AmeriCup, and World Cup qualifiers.

Quantifiable outcome

• Undefeated performance at 2026 FIBA 3x3 World Cup - first undefeated since 2014
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• American ExpresscoreGTM or Marketing Partner · 10 February 2026American Express renewed and expanded its multiyear partnership with the NBA to include USA Basketball, maintaining its position as Official Payment Partner across NBA, WNBA, NBA G League, and USA Basketball. New entitlements include partnership of NBA Tip-Off events and title partnership for NBC and Peacock's NBA halftime show, plus connected membership program with NBA ID loyalty platform.
• GlossierflagshipGTM or Marketing Partner · 3 July 2024Glossier became the Official Beauty Partner to the USA Basketball Women's National Team, marking the first USA Basketball partnership exclusive to the women's program since 1996 and the first-ever official beauty partner in the organization's history. Glossier provides skincare, makeup, and beauty products for team travel to Europe and exhibition games, including social media content, out-of-home advertising, and community engagement initiatives.
• NikecoreGTM or Marketing PartnerNike is listed as a partner on the USA Basketball website, indicating a sponsorship relationship with the national governing body.
• AT&TminorGTM or Marketing PartnerAT&T is listed as a partner on the USA Basketball website.
• SoFiminorGTM or Marketing PartnerSoFi is listed as a partner on the USA Basketball website.
• UCLA HealthminorGTM or Marketing PartnerUCLA Health is listed as a partner on the USA Basketball website.
• SkimsminorGTM or Marketing PartnerSkims is listed as a partner on the USA Basketball website.
• National Marrow Donor ProgramminorStrategic or Co-development PartnerBoston Celtics partnered with the NBA, USA Basketball, and the National Marrow Donor Program to launch a national campaign encouraging 18- to 35-year-olds to register as blood stem cell donors through NMDP.org/NBA.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Canada Basketball: National governing body for basketball in Canada, FIBA Americas counterpart to USA Basketball. Operates the same model: national team selection, coach certification, FIBA competition participation, and youth development pipelines.
• Basketball Australia: Australia's national basketball federation, FIBA counterpart with comparable scope (senior men's/women's, 3x3, youth teams, coach development). Recent opponent of USA in 3x3 World Cup finals, making them one of the most directly comparable federations globally.
• Spanish Basketball Federation (FEB): Spain's national basketball federation, FIBA Europe member with full national team, youth, and 3x3 programs. Comparable structure as a national federation managing senior and youth national teams across multiple formats in international competition.
• French Basketball Federation (FFBB): France's national basketball federation, runs senior men's and women's teams plus youth and 3x3 programs through FIBA. Directly comparable in scope, structure, and competitive position as a top-tier European basketball federation.
• German Basketball Federation (DBB): Germany's national basketball federation, FIBA Europe member that will host the 2026 FIBA World Cup. Comparable governance model for senior, youth, and 3x3 national teams competing internationally.
• Basketball England: National governing body for basketball in England, with comparable scope of national teams, coach certification, and grassroots development programs operating under FIBA Europe.
• Basketball Federation of Serbia: Serbia's national basketball federation, perennial FIBA senior men's contender with strong 3x3 program. Directly comparable in operating a multi-format national team program under FIBA governance.
• Italian Basketball Federation (FIP): Italy's national basketball federation, FIBA Europe member operating senior and youth national teams plus coach development programs with similar structure to USA Basketball.

Broad incumbents

• NCAA: National Collegiate Athletic Association, the dominant US amateur/college sports governing body. While not a basketball-only federation, NCAA is the primary feeder pipeline for USA Basketball's senior national teams and overlaps in youth development and competition governance.

Others

• FIBA (International Basketball Federation): Global governing body of basketball to which USA Basketball is affiliated. Operates the competitions (World Cup, Olympics qualifying) and rules that define USA Basketball's commercial product, making it the ecosystem parent rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/usabasketball
• YouTubeyoutube.com/user/therealusabasketball
• Facebookfacebook.com/usabasketball
• Instagraminstagram.com/usabasketball
• LinkedInlinkedin.com/company/124542

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USA Basketball