Yoox Net-a-Porter Group

What Yoox Net-a-Porter Group does

Yoox Net-a-Porter Group (YNAP) is a digital multi-brand luxury e-commerce platform now operating as a wholly-owned subsidiary of LuxExperience B.V. (NYSE: LUXE, formerly MYT Netherlands Parent B.V. / Mytheresa). Following Mytheresa's €555 million acquisition of YNAP from Richemont, completed in January 2025, the entity was rebranded to LuxExperience B.V. in May 2025. The company's core brands — NET-A-PORTER (womenswear, fine jewelry, watches, lifestyle), MR PORTER (menswear), and YOOX (off-price multi-brand off-season luxury) — serve affluent global consumers and value-conscious luxury shoppers across the US, UK, Germany, France, Italy, Japan, and China.

YNAP operates a transaction-fee revenue model through direct-to-consumer e-commerce storefronts, generating Q2 net sales of €645.1 million (1.1% year-over-year growth). Full-year GMV guidance was raised to €2.5-2.7 billion, with a strategic target to scale to €4 billion GMV by FY29. The company is undergoing a comprehensive turnaround under CEO Michael Kliger, migrating YNAP platforms to Mytheresa's technology infrastructure with a target 65% technology cost reduction, consolidating warehouses and photo facilities, and renegotiating carrier contracts. Q2 adjusted EBITDA reached €13.2 million (2% margin), a significant improvement from negative margins in Q1.

The strategic intent is to separate profitable full-price luxury platforms (NET-A-PORTER, MR PORTER) from loss-making off-price operations (YOOX, The Outnet). Richemont retains a 33% equity stake and provided a €100 million revolving credit facility, giving LuxExperience strategic access to Richemont's luxury brand portfolio. YNAP also pursues sustainability-driven product initiatives, including the Modern Artisan programme with The King's Foundation, which has trained 26 UK-based designers and piloted digital ID traceability technology across private-label products.

Name

Yoox Net-a-Porter Group

Legal name

LuxExperience B.V.

Website

https://ynap.com

Company type

Public

Founded year

2000

Operating status

Acquired

Headcount range

1,001–5,000 employees

Short description

Yoox Net-a-Porter Group, now a subsidiary of LuxExperience B.V. (NYSE: LUXE), operates digital luxury e-commerce platforms NET-A-PORTER, MR PORTER, and YOOX, serving affluent global consumers with curated multi-brand luxury fashion across womenswear, menswear, kidswear, fine jewelry, watches, and lifestyle products.

Ownership category

akta.pro rank

Product category

Online Luxury Fashion Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Jewelry, Watches & Luxury Goods Online Retailers (CRAFADAN)

akta.pro secondary industries

Jewelry, Watches & Luxury Goods Marketplaces (CRAFABAK), Authenticated Luxury Resale Marketplaces (CRAKAKAA)

Keywords

• Luxury fashion retail
• Online luxury shopping
• Multi-brand e-commerce
• Premium fashion curation
• Off-price luxury retail

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Luxury Fashion E-commerce: Core revenue from direct sales of luxury fashion through owned e-commerce platforms including Mytheresa, NET-A-PORTER, MR PORTER, and YOOX. Net sales of 645.1 million euros in Q2 with 1.1% growth.
2. Off-Price Luxury (YOOX): Off-price segment operating YOOX as multi-brand off-season online luxury shopping destination, part of strategy to separate from profitable full-price luxury platforms

Go-to-market motion2 records

Distribution channels4 records

Marketing channels2 records

Core offering

Yoox Net-a-Porter Group operates a portfolio of digital luxury e-commerce storefronts (NET-A-PORTER, MR PORTER, YOOX) selling curated multi-brand luxury fashion, accessories, fine jewelry and watches, menswear, womenswear, and kidswear directly to global consumers. As a wholly-owned subsidiary of LuxExperience B.V. (NYSE: LUXE), the group also includes the MYTHERESA platform, and together these brands span full-price luxury curation alongside off-price/off-season luxury retail.

Product overview

LuxExperience B.V. (formerly MYT Netherlands Parent B.V. / Yoox Net-a-Porter Group) operates a portfolio of digital luxury e-commerce brands. The company functions as a platform-plus-distinct-brands architecture, combining four major store brands: MYTHERESA, NET-A-PORTER, and MR PORTER (forming the luxury segments with curated, full-price offerings across womenswear, menswear, kidswear, fine jewelry & watches, and lifestyle products), alongside YOOX (the off-price segment for multi-brand off-season luxury shopping). The combined entity aims to grow its Gross Merchandise Value to €4 billion by FY29, operating under a unified technology infrastructure while preserving each brand's distinct identity.

Differentiator

Problem solved

Functional benefit

Brands

• Mytheresa: Premium online luxury fashion destination offering highly curated edits of prestigious luxury brands for women, men, and kids.
• NET-A-PORTER
• MR PORTER
• YOOX

Products and services

• MYTHERESA Premium luxury multi-brand e-commerce platform offering highly curated edits of prestigious luxury brands across womenswear, menswear, kidswear, fine jewelry and watches, and lifestyle products for global luxury consumers.
• NET-A-PORTER Leading digital luxury fashion destination featuring highly curated selections of the most prestigious luxury brands, with a focus on womenswear, fine jewelry, watches, and lifestyle products, plus editorial content.
• MR PORTER Premier online destination for luxury menswear, offering curated selections from prestigious luxury brands across menswear, accessories, and lifestyle, supported by editorial content and styling services.
• YOOX Leading multi-brand off-season online luxury shopping destination forming the off-price segment of LuxExperience, offering discounted luxury fashion and accessories to value-conscious luxury shoppers.

Quantifiable outcome

• Q2 positive adjusted EBITDA of 13.2 million euros and 2% margin versus -5% in Q1, demonstrating turnaround progress
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• The King's FoundationminorStrategic or Co-development Partner · 1 January 2023Yoox Net-a-Porter and The King's Foundation collaborated on The Modern Artisan programme, a sustainability-focused training initiative where UK-based artisans produced capsule collections launching on Net-a-Porter. The programme trained 26 emerging designers and makers since 2019 and tested traceability technologies including digital IDs.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Farfetch: Global online marketplace for luxury fashion connecting boutiques and brands with consumers — direct multi-brand luxury e-commerce competitor to NET-A-PORTER, Mytheresa, and YOOX, with overlapping customer base and product categories.
• SSENSE: Canada-based multi-brand luxury and streetwear online retailer with a global consumer base; competes directly with NET-A-PORTER and MR PORTER in curated luxury womenswear and menswear.
• MatchesFashion: London-headquartered multi-brand luxury online retailer offering womenswear, menswear, and accessories from prestige brands — closely comparable assortment and customer base to NET-A-PORTER and Mytheresa.

Broad incumbents

• Nordstrom: US department store retailer with significant luxury and contemporary assortments and an increasingly digital-led model; overlaps with LuxExperience on full-price luxury and off-price (Nordstrom Rack) segments.
• Saks Global (Saks Fifth Avenue / Saks OFF 5TH): US luxury department store with a flagship e-commerce site and off-price Saks OFF 5TH banner — broad incumbent with overlapping premium and off-price luxury e-commerce categories.

Regional players

• Harrods: Iconic UK-based luxury department store with a strong online flagship selling womenswear, menswear, beauty, and fine jewelry — comparable curation and customer base to NET-A-PORTER/Mytheresa but primarily UK-centric.
• Selfridges: UK-headquartered luxury department store with global e-commerce reach across fashion, beauty, and accessories — comparable multi-category luxury assortment and affluent customer profile.

Emerging players

• Vestiaire Collective: Global C2C marketplace for pre-owned luxury fashion and accessories — adjacent to the YOOX off-price segment and increasingly competing for value-conscious luxury shoppers.
• The RealReal: US-based authenticated luxury consignment marketplace for fashion, accessories, and jewelry — partial overlap with YOOX off-season luxury and NET-A-PORTER's luxury accessories assortment.
• 1stDibs: Online marketplace for luxury furniture, fine art, jewelry, and fashion — intersects with LuxExperience on fine jewelry, watches, and luxury lifestyle, particularly for high-net-worth collectors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/luxexperience
• Instagraminstagram.com/luxexperience
• Xx.com/ynap

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds6 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoox Net-a-Porter Group