Mehta Equities
Mehta Equities is a Mumbai-based, SEBI-registered Indian financial services firm offering equity, derivative, currency, and commodity broking, PMS, AIF, mutual fund distribution, depository, research, and investment banking services to over 100,000 retail, HNI, family office, and institutional clients across India, now operating as a subsidiary of Plus500 Ltd.
- Company typePrivate
- Founded1995
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mehta Equities does
Mehta Equities is a diversified Indian financial services firm that provides brokerage, wealth management, investment banking, depository, and research services across Indian capital markets. Incorporated as Renaissance Securities Ltd on 23 January 1994 and operating under the Mehta Group brand since 1995 under founder and Chairman CA Rakeshh Mehta, the company serves over 100,000 retail investors, high net worth individuals, family offices, corporates, and domestic/foreign institutions across India. Its core go-to-market combines direct-to-consumer digital channels (proprietary web platform trade.mehtagroup.in, iOS/Android trading apps, mkyc.mehtagroup.in onboarding, and an online IPO platform with UPI support) with a network of 100+ sub-broker and authorized partner locations across Rajasthan, Gujarat, Maharashtra, Madhya Pradesh, and Assam, where channel partners receive a 60% share of brokerage revenue.
The company's product architecture spans equity and derivatives broking, currency trading, commodity trading, IPO and bond services, mutual fund distribution (AMFI ARN 26010), wealth management, and proprietary alternative investments including the SEBI-registered Mehta MultiFocus Strategy PMS (INP000009977) and the 2023-launched Stargazer Fund-I AIF Category II. It holds multiple regulatory licences: stock broker INZ000175334 across NSE, BSE, MSEI, MCX and NCDEX, CDSL Depository Participant IN-DP-812-2025, Research Analyst INH000000552, and PMS INP000009977. The technology stack integrates these licences through a multi-exchange trading platform with back-office, research, and wealth management portals, supported by validated UPI handles across HDFC, ICICI, Axis, and Kotak banks and NPCI UPI 2.0 for IPO applications. A 2018 strategic tie-up with Sistema Group created the USD 120 million Sistema Asia Fund, with Mehta acting as India investment advisor and partner for Series B and follow-on tech investments.
Mehta Equities generates revenue through brokerage commissions (SEBI-capped at 2.5% of trade value with Rs 25-30 minimum per segment), PMS management and performance fees under MMFS, mutual fund distribution commissions under the AMFI ARN, AIF management fees on Stargazer Fund-I, investment banking advisory fees for PE/VC raises, structured finance, and pre/post-IPO consulting, and demat/depository charges (Rs 1,800 one-time lifetime AMC waiver for retail). In February 2026, Plus500 Ltd (LSE: PLUS) acquired the entire share capital of Mehta Equities Limited for approximately $20 million, integrating Indian cash equities, options, and wealth management into Plus500's global platform while Mehta continues to operate as a wholly-owned subsidiary under its existing leadership.
Mehta Equities firmographics
Firmographics- Name
- Mehta Equities
- Legal name
- Mehta Equities Private Limited
- Website
- https://mehtagroup.in
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mehta Equities is a Mumbai-based, SEBI-registered Indian financial services firm offering equity, derivative, currency, and commodity broking, PMS, AIF, mutual fund distribution, depository, research, and investment banking services to over 100,000 retail, HNI, family office, and institutional clients across India, now operating as a subsidiary of Plus500 Ltd.
- Ownership category
- akta.pro rank
Mehta Equities industry classification
Industry- Product category
- Retail Brokerage and Wealth Management
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Portfolio Management and Investment Advice (523940), Commodity Contracts Intermediation (52316)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Multi-Asset / Cross-Asset Brokerage (FSAEACAM)
- akta.pro secondary industries
- Sell-Side M&A Advisory (FSAEAGAA), AML/KYC, Investor Onboarding & Compliance Services (FSAAAMAE)
Keywords
Where Mehta Equities is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Mehta Equities business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Brokerage and Trading Commissions: Commission-based revenue from equity, derivatives, currency, and commodity trading executed on behalf of clients. Maximum brokerage of 2.5% of trade value with minimum charges of Rs 25-30 per settlement/segment.
- Mutual Fund Distribution: Distribution of third-party mutual fund products with revenue generated from ARN codes and distributor commissions. The firm is an AMFI registered mutual fund distributor (ARN: 26010).
- Portfolio Management Services (PMS): Fee-based portfolio management through Mehta MultiFocus Strategy (MMFS) with minimum investment of Rs 50 lakhs. Revenue includes management fees and performance-linked charges.
- Investment Banking Services: Advisory fees from fund raise facilitation (PE/VC), structured finance solutions, and pre/post-IPO consultancy services.
- Demat and Depository Services: Demat account services with lifetime FREE account option (Rs 1800 one-time AMC waiver) and annual charges for corporate accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Brokerage - Up to 2.5% of trade value |
| Subscription | Annual | Lifetime FREE Demat Account |
| Transaction based/ take rate | Monthly | Channel Partner Revenue Share - 60% brokerage |
| Subscription | Multi-year contract | PMS Minimum Investment - Rs 50 Lakhs |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Mehta Equities product offering
Product offeringCore offering
Mehta Equities is a SEBI-registered full-service stockbroker and wealth manager offering equity, derivatives, currency and commodity trading across NSE, BSE, MSEI, MCX and NCDEX exchanges. It complements broking with wealth management (mutual funds, PMS, AIF), SEBI-registered investment research, and investment banking advisory (fund raising, M&A, structured finance, pre/post-IPO consulting). It serves retail investors, HNIs, family offices, corporates and institutions through proprietary web/mobile platforms and a 100+ partner physical network across India.
Product overview
Mehta Equities Ltd. is a diversified financial services company offering a comprehensive suite of brokerage and wealth management products. The core offering is its full-service equity and derivatives broking platform, complemented by specialized modules including currency and commodity trading, IPO services, wealth management (mutual funds, AIFs), and PMS (Mehta MultiFocus Strategy Fund). Research services support the product ecosystem with daily newsletters, IPO reports, and investment ideas. The company also offers investment banking services and has a strategic partnership with Sistema Asia Fund for venture capital investments. All services are supported by digital platforms including mobile trading apps and financial planning tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Equity & Derivatives Broking
Quantifiable outcome
- Serves over 100,000 clients across India
- +2 more outcomes
Companies that use Mehta Equities
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Mehta Equities technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
Mehta Equities partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights6 records
Mehta Equities competitors and assessment
Company assessmentDirect peers
- Zerodha: India's largest retail stockbroker offering equities, derivatives, currency, and commodities trading through its Kite platform. Directly comparable as a multi-asset Indian broker serving retail and HNI clients, though differentiated by a discount, tech-first model.
- Angel One: Full-service Indian retail broker with equity, derivatives, commodity, and currency offerings plus mutual fund distribution and research. Closely comparable business model, multi-asset coverage, and SEBI-regulated stack.
- Sharekhan: Full-service Indian retail broker with multi-exchange membership (NSE, BSE, MCX), research, and wealth management. Directly comparable as a traditional, research-led broker serving retail and HNI clients.
- Groww: Tech-first Indian retail broker and mutual fund distributor serving retail investors with a mobile-first platform. Comparable as an Indian multi-product (equity + MF) retail broker competing for the same client wallet.
Broad incumbents
- ICICI Securities: Large publicly listed Indian brokerage and investment bank offering broking, wealth, PMS, and IB advisory. Comparable as a multi-line Indian financial services firm with overlapping services, but with broader institutional scale.
- Motilal Oswal Financial Services: Diversified Indian financial services firm with broking, wealth management, PMS/AIF, investment banking, and research. Comparable across the full Mehta service stack but at materially larger scale.
- HDFC Securities: Bank-affiliated Indian retail broker offering equities, derivatives, IPO, and mutual fund distribution. Comparable as a multi-product retail broker with strong distribution, supported by HDFC Bank's parent ecosystem.
- Kotak Securities: Bank-affiliated Indian broker offering equities, derivatives, currency, commodities, and investment banking. Comparable as a regulated multi-asset Indian broker with banking-distribution synergies.
- Axis Securities: Bank-affiliated Indian broker providing equity, derivatives, currency, and commodity trading plus research and wealth. Comparable as a regulated, multi-product Indian broker with bank distribution reach.
Emerging players
- 5paisa: Discount Indian online broker offering equities, derivatives, currency, and mutual funds with a digital-first model. Comparable as an Indian multi-asset broker, but differentiated by aggressive low-fee positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mehta Equities social profiles
Digital presenceMehta Equities compliance and trust
Trust signalCompliance5 records
Mehta Equities financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mehta Equities leadership team
Management profileNumber of profiles
Profiles1 record
Mehta Equities funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mehta Equities M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mehta Equities
What does Mehta Equities do?
Mehta Equities is a SEBI-registered full-service stockbroker and wealth manager offering equity, derivatives, currency and commodity trading across NSE, BSE, MSEI, MCX and NCDEX exchanges. It complements broking with wealth management (mutual funds, PMS, AIF), SEBI-registered investment research, and investment banking advisory (fund raising, M&A, structured finance, pre/post-IPO consulting). It serves retail investors, HNIs, family offices, corporates and institutions through proprietary web/mobile platforms and a 100+ partner physical network across India.
Is Mehta Equities a public or private company?
Mehta Equities is a private company. It is classified as corporate owned and is currently operating.
When was Mehta Equities founded?
Mehta Equities was founded in 1995. It employs 11 to 50 people.
Where is Mehta Equities based?
Mehta Equities is headquartered in Mumbai, India, in the Asia region.
How does Mehta Equities make money?
Five revenue lines are on record. Brokerage and Trading Commissions are the primary driver. The others are mutual Fund Distribution, portfolio Management Services (PMS), investment Banking Services and demat and Depository Services.
Who are Mehta Equities's main competitors?
Direct peers on record are Zerodha, Angel One, Sharekhan and Groww. Broad incumbents are ICICI Securities, Motilal Oswal Financial Services, HDFC Securities, Kotak Securities and Axis Securities. 5paisa is listed as an emerging player.
Does Mehta Equities have an API?
No public API is recorded for Mehta Equities.
What industry is Mehta Equities in?
Mehta Equities's product category is Retail Brokerage and Wealth Management. Its primary akta.pro industry code is FSAEACAM, Multi-Asset / Cross-Asset Brokerage, with a secondary code of FSAEAGAA, Sell-Side M&A Advisory. Its NAICS code is 5231 and its SIC code is 6211.