Arkansas Best Insurance Agency

What Arkansas Best Insurance Agency does

Arkansas Best Insurance Agency, Inc. (ABI) is a privately held independent insurance agency headquartered in Hot Springs, Arkansas, with a second office in Hot Springs Village. The firm traces its origin to 1905 as Arkansas Bank and Trust Insurance Agency (ABT) and was acquired and rebranded in 1995 by current President Mike Lipton, CIC, together with Jay Olson, CPCU, CIC, ARM. ABI operates as a Trusted Choice independent agency, contracting with more than 35 insurance carriers — including Progressive, Travelers, Nationwide, Liberty Mutual, Auto-Owners, Zurich, CNA, Berkshire Hathaway, Safeco, Hanover, Markel, United Healthcare, BCBS, and Delta Dental — to deliver both personal lines (auto, homeowners, life, flood, earthquake, motorcycle, RV, boat, condo, renters, manufactured home, umbrella, jewelry) and commercial lines (BOP, general liability, workers compensation, commercial auto, commercial property, bonds, contractors, cyber liability, E&O, professional liability, group life, restaurant, church, D&O, apartment owners, builders risk, condo association).

The agency generates revenue through carrier commissions on policies sold and renewed, with pricing determined per-customer by risk factors (credit, loss history, coverage limits, carrier-specific rating formulas) and billed monthly. Distribution is sales-led and multi-channel: physical offices in Hot Springs and Hot Springs Village, phone-based sales, 27 online quote request forms, blog content, a Facebook page, community/chamber engagement, and a Refer-a-Friend program. The technical footprint is intentionally minimal — a marketing website, secure-forms intake, and standard carrier portals — with no proprietary platform, AI/ML components, or APIs disclosed.

ABI employs 11-50 staff across licensed account executives, personal and commercial lines managers, and account managers, and is privately held by its operating principals with no venture capital, private equity, or parent company involvement. Strategic positioning is anchored in the multi-carrier independent agency model, local Arkansas relationships built since 1905, and broad product breadth as a single-source broker for personal and commercial insurance needs.

Name

Arkansas Best Insurance Agency

Legal name

Arkansas Best Insurance Agency, Inc.

Website

https://abiinsuranceagency.com

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

11–50 employees

Short description

Arkansas Best Insurance Agency is a privately held independent insurance agency in Hot Springs, Arkansas, representing 35+ carriers to deliver personal and commercial insurance products to individuals, families, and small businesses across Arkansas since 1905.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency / Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Professional Liability (Errors & Omissions) (FSAJADAB)

akta.pro secondary industries

Professional Liability (E&O) (FSAJAGAC), Directors & Officers (D&O) Liability (FSAJADAF), Small Group Health Insurance (2–50/100) (FSAIAFAD)

Keywords

• Independent insurance agency
• Personal insurance
• Business insurance
• Multi-carrier brokerage
• Commercial lines coverage

Headquarters

HQ city

Hot Springs Village

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission Revenue: Arkansas Best Insurance Agency generates revenue through commissions paid by insurance carriers for policies sold and renewed. As an independent agency representing multiple insurance companies, they earn commissions from each carrier based on the premiums collected from customers. The agency services both personal lines (auto, home, life, health) and commercial lines (BOP, liability, workers comp, etc.) insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Arkansas Best Insurance Agency is an independent insurance agency representing 35+ insurance carriers, offering personal lines (auto, home, life, recreational vehicles) and commercial lines (BOP, workers comp, general liability, commercial auto, cyber, professional liability) insurance products. The agency shops multiple carriers on behalf of customers to find coverage and pricing, operating from two Arkansas offices with licensed agents, phone support, and online quote request forms.

Product overview

Arkansas Best Insurance Agency offers a comprehensive portfolio of insurance products through an independent agency model, shopping multiple carriers on behalf of customers. The product offering is organized into two main categories: Personal Insurance (auto, homeowners, boat, condo, earthquake, flood, individual life, manufactured/mobile home, motorcycle, recreational vehicle, renters, personal umbrella, and jewelry) and Business Insurance (Business Owners Policy, general liability, workers compensation, commercial property, commercial auto, bonds, contractors, cyber liability, E&O, group life, professional liability, restaurant, church, D&O, apartment owners, builders risk, and condo association). As an independent insurance agency, the company represents multiple insurance carriers to provide multiple quotes and options, acting as a single source for all insurance needs. The portfolio combines core coverage types with specialty and supplementary add-on products, all delivered through licensed agents who shop multiple companies to find the best coverage and price for each customer.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance
• Homeowners Insurance
• Boat & Watercraft Insurance
• Condo Insurance
• Earthquake Insurance
• Flood Insurance
• Individual Life Insurance
• Manufactured / Mobile Home Insurance
• Motorcycle Insurance
• Recreational Vehicle Insurance
• Renters Insurance
• Business Owners Policy (BOP)
• General Liability Insurance
• Workers Compensation Insurance
• Commercial Property Insurance
• Commercial Auto Insurance
• Bond Insurance
• Contractors Insurance
• Cyber Liability Insurance
• Errors and Omissions (E&O) Insurance
• Group Life Insurance
• Professional Liability Insurance
• Restaurant Insurance
• Personal Umbrella Insurance
• Jewelry Floaters
• Church Insurance
• Directors & Officers Insurance
• Apartment Building Owners Insurance
• Builders Risk Insurance
• Condo Association Insurance

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core and minor.

• State AutocoreChannel Partner/ Reseller/ DistributorInsurance carrier represented by Arkansas Best Insurance Agency for property and casualty coverage. Customers can access payments, claims, and policy services through the agency's portal.
• Auto-OwnerscoreChannel Partner/ Reseller/ DistributorInsurance carrier represented by Arkansas Best Insurance Agency. Awarded agency recognition as one of Arkansas' top ten agencies with Auto-Owners Insurance in 2012.
• ProgressivecoreChannel Partner/ Reseller/ DistributorMajor personal auto insurance carrier represented for auto insurance coverage. Provided 20% premium refunds to customers during COVID-19 pandemic (April-May 2020).
• NationwidecoreChannel Partner/ Reseller/ DistributorInsurance carrier represented for various personal and commercial insurance products including motorcycle, property, and business coverage.
• TravelerscoreChannel Partner/ Reseller/ DistributorMajor insurance carrier represented for personal and business coverage. Provided 15% premium refunds to customers during COVID-19 pandemic.
• Liberty MutualcoreChannel Partner/ Reseller/ DistributorInsurance carrier represented for personal and commercial insurance products.
• SafecocoreChannel Partner/ Reseller/ DistributorPersonal insurance carrier represented. Provided 15% premium refunds to customers during COVID-19 pandemic (April-May 2020).
• ZurichcoreChannel Partner/ Reseller/ DistributorGlobal insurance carrier represented for commercial and specialty insurance coverage.
• CNAcoreChannel Partner/ Reseller/ DistributorCommercial insurance specialist carrier represented for business coverage including E&O and professional liability.
• Hanover Insurance GroupcoreChannel Partner/ Reseller/ DistributorProperty and casualty insurance carrier represented. Provided 15% premium refunds to customers during COVID-19 pandemic.
• Berkshire Hathaway (BHHC)coreChannel Partner/ Reseller/ DistributorInsurance carrier represented for business and commercial coverage through Berkshire Hathaway's insurance subsidiaries.
• United HealthcarecoreChannel Partner/ Reseller/ DistributorHealth insurance carrier represented for group and individual health coverage.
• BCBS (Blue Cross Blue Shield)coreChannel Partner/ Reseller/ DistributorHealth insurance carrier represented for health coverage options.
• Delta DentalcoreChannel Partner/ Reseller/ DistributorDental insurance carrier represented for group and individual dental coverage.
• TransAmericacoreChannel Partner/ Reseller/ DistributorLife insurance carrier represented for individual life and health insurance products.
• American ModerncoreChannel Partner/ Reseller/ DistributorSpecialty insurance carrier represented for manufactured home, modular home, and specialty property coverage.
• ForemostcoreChannel Partner/ Reseller/ DistributorInsurance carrier represented for manufactured home, motorhome, and specialty coverage.
• MarkelcoreChannel Partner/ Reseller/ DistributorInsurance carrier represented for specialty commercial and motorcycle coverage.
• Accident FundcoreChannel Partner/ Reseller/ DistributorWorkers compensation insurance carrier represented for business coverage.
• Burns & WilcoxcoreChannel Partner/ Reseller/ DistributorInsurance carrier represented for specialty and surplus lines coverage.
• Hot Springs Chamber of CommerceminorOthersLocal chamber of commerce membership supporting community engagement and business networking in Hot Springs area.
• Bryant Chamber of CommerceminorOthersLocal chamber of commerce membership supporting community engagement in Bryant area.
• Professional Insurance Association (PIA)minorOthersProfessional insurance industry association membership for industry education, networking, and advocacy.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Goosehead Insurance: Publicly traded independent insurance agency/franchise that shops multiple carriers on behalf of clients across personal and commercial lines. Closest scaled analog to ABI's independent-agency, multi-carrier model.
• Brightway Insurance: Franchise-based independent insurance agency offering home, auto, and business coverage through multiple carrier partners. Comparable multi-carrier retail agency model.
• The Baldwin Group: Independent insurance distribution platform delivering retail agency and advisory services across personal, commercial, and specialty lines. Comparable multi-carrier independent brokerage model.
• World Insurance Associates: National independent insurance agency providing personal, business, and specialty coverage through multiple carrier relationships. Comparable multi-carrier distribution model.
• PCF Insurance Services: National independent insurance brokerage representing multiple carriers across personal and commercial lines. Directly comparable independent-agency distribution model.
• Hilb Group: Middle-market insurance brokerage offering property, casualty, and personal lines through multiple carrier partners. Comparable regional independent agency structure.
• Insurance Office of America: Independent insurance agency offering personal, commercial, and specialty coverage via multiple carrier relationships. Comparable multi-carrier independent agency.
• IMA Financial Group: Independent insurance brokerage offering personal, commercial, and specialty insurance through multiple carrier partners. Comparable independent agency model.

Broad incumbents

• Integrity Marketing Group: Large independent distributor of life, health, and annuity products that also owns independent P&C agencies. Comparable multi-carrier independent distribution, but at much larger scale.
• Brown & Brown, Inc. National insurance brokerage offering personal, commercial, and specialty lines through carrier partnerships. Comparable independent-agency model, but at far larger scale than ABI.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights2 records

Customer concentration

• Facebookfacebook.com/abiinsuranceinc
• LinkedInlinkedin.com/company/arkansas-best-insurance-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arkansas Best Insurance Agency