Fantasy Football Hub

What Fantasy Football Hub does

Fantasy Football Hub (FFH) is a Brighton, UK-based digital subscription platform that provides AI-powered analytics, predictive tools, and expert content for competitive fantasy football players. Founded in 2018, the company serves tens of thousands of users — primarily Fantasy Premier League (FPL) managers — alongside adjacent segments playing World Cup Fantasy, Telegraph Fantasy Football, and Sun Dream Team formats. Its core product is the "My Team" suite, which applies deep learning to thousands of structured data points (including OPTA Stats feeds, fixture difficulty, and historical player performance) to produce weekly team ratings, squad-specific transfer recommendations, and predicted points for upcoming gameweeks. Supporting tools include a Fixture Analyser, Player Comparison Tool, Price Changes tracker, Mini-League Analyser, and renowned planning assets such as Ben Crellin's Transfer Planner and Blank/Double Gameweek Calendar. The platform layers a content engine of expert team reveals from elite FPL managers (including multiple world champions and top 1k finishers) on top of the AI tools, distributing via a SEO-optimized blog, mobile app (rebuilt natively in 2026), podcast network, Discord, and WhatsApp communities.

FFH operates a freemium subscription model. A free tier with limited access feeds into a 7-day trial and paid membership starting at £1.50/month for the entry-level product, with a premium "Hub Ultra" tier providing advanced AI tools, expert reveals, and exclusive content; a seasonal 25% pre-season discount is offered to drive new-subscriber conversion. Distribution is digital-first and global, with self-serve sign-up via website and mobile app. The company has raised approximately $1.28M in disclosed seed funding across a March 2022 round (Pierre Lever, Markus Egger) and a February 2023 Seedrs crowdfunding round, and employs 11-50 staff. AI capability, branded expert contributors, and niche SEO authority form the core of its competitive positioning in a market the company sizes at $22 billion globally for fantasy sports.

Name

Fantasy Football Hub

Legal name

Fantasy Football Hub

Website

https://fantasyfootballhub.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Fantasy Football Hub is a Brighton-based subscription platform offering AI-powered team analytics, predictive tools, and expert content for Fantasy Premier League and other fantasy football formats, serving tens of thousands of competitive fantasy managers globally.

Ownership category

akta.pro rank

Product category

Fantasy Sports Analytics Software

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Fantasy Tools & Optimization (Lineup Builders, Projections, Simulators) (MPAEAHAD)

akta.pro secondary industries

Fantasy Sports Media, Content & Analytics (MPAEAHAC), Fantasy Sports Monetization & Commerce (Subscriptions, Premium Tools, Marketplaces) (MPAEAHAI), Fantasy Data Feeds & Statistics Providers (MPAEAHAE)

Keywords

• Fantasy football analytics
• AI team management
• Sports data platform
• Player performance predictions
• Fantasy sports tools

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Membership: Premium membership providing access to AI-powered tools (My Team, AI Transfers), expert team reveals, transfer planning spreadsheets, and exclusive content. Free tier available with limited access. Conversion driven by 7-day free trial.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Fantasy Football Hub operates a digital content and analytics platform providing AI-powered tools and expert insights for fantasy football managers, primarily Fantasy Premier League (FPL). The core offering is the My Team suite — including AI Team Rating, AI Transfers, AI Team Reveals, and Player Points Predictions — which uses deep learning on thousands of data points to deliver personalized weekly team ratings, transfer recommendations, and predicted points. Supporting tools include OPTA Stats integration, Fixture Analyser, Mini-League Analyser, and Ben Crellin's renowned blank/double gameweek calendar, available via web and mobile app on a freemium subscription basis.

Product overview

Fantasy Football Hub is a digital content and analytics platform providing AI-powered tools and expert insights for the $22 billion fantasy sports industry. The core offering centers on the My Team suite of AI-powered team management tools (My Team, AI Transfers, AI Team Rating, AI Team Reveals) that leverage deep learning and thousands of data points to deliver weekly team ratings, transfer recommendations, and optimal squad selections. Supporting tools include OPTA Stats integration, Player Points Predictions, Fixture Analyser, Player Comparison Tool, Price Changes tracker, Player Profiles, and Match Centre. The platform provides expert team reveals from elite FPL managers including multiple FPL champions, and includes planning tools such as Ben Crellin's FPL Transfer Planner (Google Sheets-based) and Blank/Double Gameweek Calendar. Content offerings span FPL Training Academy, World Cup Fantasy coverage, and multi-format support for Telegraph Fantasy Football and Sun Dream Team. The platform operates on a freemium model with premium Hub Ultra membership for exclusive AI tools and expert content, accessible via web and mobile app rebuilt in 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• My Team Flagship AI-powered team management tool that analyzes thousands of data points using deep learning to deliver weekly team ratings, optimize starting 11, plan transfers, and predict points for upcoming Gameweeks. Provides team pick, AI transfers, AI teams, live rank, and mini-leagues functionality for Fantasy Premier League players.
• AI Transfers AI-powered transfer recommendation engine that analyzes the user's squad and recommends the best transfer for every Gameweek based on deep learning and thousands of data points, replacing generic tips with squad-specific recommendations for FPL managers.
• AI Team Reveals AI-generated FPL team selections and recommendations, including regular and 'aggressive' AI team variants using customisable manager profiles. Features FPL ID 3653726 for main AI team and FPL ID 8342317 for aggressive variant.
• AI Team Rating Free AI-powered service that rates users' FPL teams using artificial intelligence. Analyzes thousands of data points and leverages deep learning to deliver team evaluation and optimization suggestions, available as a free tool to drive acquisition.
• AI Chatbot AI-powered 24/7 assistant helping users plan their FPL season of dominance and uncover hidden gem transfers. Works as a conversational AI bot for answering questions and providing recommendations for FPL managers.
• Mini-League Analyser Competitive intelligence tool allowing users to monitor and analyze mini-league opponents' activities and team selections to gain strategic advantage in private and public FPL mini-leagues.
• OPTA Stats Comprehensive player and team statistics integration providing key stats including goal threat, creativity, passing, involvement, set pieces, and defending metrics. Features filters for positions, price range, fixture difficulty, and per-app/per-start/per-90 calculations.
• Player Points Predictions Predictive analytics tool forecasting expected points for players in upcoming Gameweeks using AI analysis to predict player performance and inform transfer decisions.
• Fixture Analyser Research tool for fixture difficulty ratings, helping users plan transfers and chip strategy based on team fixture schedules and difficulty levels.
• Ben Crellin's FPL Transfer Planner Google Sheets-based transfer planning spreadsheet with customizable fixture ratings, drop-down player selection menus, ID numbers for captains planning, and automatic updates when fixtures are rescheduled. Exclusively available to Fantasy Football Hub members.
• Ben Crellin's Blank and Double Gameweek Calendar Renowned fixture forecasting tool predicting blank and double gameweeks throughout the FPL season, helping managers plan transfers and chip strategy. Includes forecasted schedule for 2026/27 season with identified blank and double gameweeks.
• Fantasy Football Hub Mobile App Native mobile application rebuilt from scratch in 2026 for faster, smarter on-the-go access. Includes the Match Centre for live match data and player performance tracking. Distributed via iOS App Store and Google Play.
• Hub Ultra Membership Premium subscription tier offering exclusive content, advanced AI tools, expert reveals, and additional member benefits for FPL managers. Includes a 7-day free trial and is the primary paid offering through which the platform monetizes.
• World Cup Fantasy Hub Comprehensive World Cup Fantasy coverage including team reveals, best player picks, differentials, chip strategy guides, and matchday-by-matchday content for FIFA's official World Cup Fantasy game.
• Expert Team Reveals Weekly team reveals from elite FPL managers including FPL Salah, BigManBakar, FPL Matthew, Rich Clarke, FPL Heisenberg, Fergi, Holly Shand, Jian Batra, Ben Crellin, Lee Giles, Jonas Sand Labakk (FPL champion), and Lovro Budisin (reigning FPL champion). Features tips and draft teams from managers with top 1k, top 10k, and top 50k finishes.
• WhatsApp Community

Quantifiable outcome

• Users win their mini-leagues using AI-powered tools
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fantasy Football Scout: One of the longest-running UK FPL advice sites offering tools, stats, expert tips, and planning resources for Fantasy Premier League managers. Closely comparable in audience (FPL managers), subscription model, and content/tooling mix, making it FFH's most direct competitor.
• FantasyFootballFix: UK-based FPL content and tools platform providing stats, analytics, and advice for Fantasy Premier League players. Directly comparable as an FPL-focused subscription/community resource competing for the same user base.
• FFG (Fantasy Football Geek): UK FPL advice site and podcast network covering Fantasy Premier League strategy, tools, and expert reveals. Comparable offering mix to FFH with overlapping expert commentary, tool libraries, and subscription membership options.
• AllStat Previews: FPL analytics and predicted-points site built by the well-known FPL community contributor "AllStat." Comparable as an FPL analytics tool with prediction features and a subscription-based access model.
• Let's Fix FPL: FPL-focused creator community providing team reveals, transfer advice, and AI-assisted tools. Comparable as an FPL expert content and tooling site competing for similar subscriber audiences.

Broad incumbents

• Premier League Official Fantasy: The official Fantasy Premier League product run by the Premier League itself, offering free stats and basic tools to its massive user base. Establishes the minimum baseline of free information and tooling FFH must beat to justify a paid subscription.
• DraftKings: Large US-headquartered daily fantasy sports and sports betting operator with broad product portfolio across multiple sports. Comparable as a scaled, monetized fantasy-sports platform — although it operates primarily outside the UK FPL segment FFH serves.
• FanDuel: US-based fantasy sports and sports betting incumbent offering contests and tools across major US sports. Adjacent to FFH as a broader fantasy-sports monetization reference point rather than a UK FPL direct competitor.
• Rotoworld / NBC Sports Edge: Established US fantasy sports content and tools platform with broad sport coverage and subscription products. Adjacent comparable for content + tooling + subscription monetization, although it focuses on US sports rather than FPL.

Others

• Opta (Stats Perform): Sports data provider powering FFH's OPTA Stats integration. Comparable as the upstream data infrastructure partner for FFH and similar fantasy tools, not a downstream competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FFH_HQ
• YouTubeyoutube.com/c/FantasyFootballHub/?sub_confirmation=1
• Facebookfacebook.com/ffootballhub
• Instagraminstagram.com/ffh_hq

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fantasy Football Hub