Rotoworld
Rotoworld is a fantasy sports content brand operated within NBC Sports, providing expert analysis, player news, rankings, betting predictions, and podcasts for fantasy players and sports bettors across NFL, NBA, MLB, WNBA, and college basketball.
- Company typePrivate
- Founded1998
- HeadquartersStamford, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Rotoworld does
Rotoworld is a fantasy sports content platform founded in 1998 and currently operated as a brand within NBC Sports, a division of NBCUniversal (wholly owned by Comcast Corporation). The platform delivers expert fantasy analysis, player news, rankings, projections, draft and waiver wire coverage, and sports betting predictions across NFL, NBA, MLB, college basketball, and WNBA. Core editorial products include Fantasy Football, Fantasy Basketball, and Fantasy Baseball hubs, complemented by a Betting Analysis module powered by what the company describes as the Rotoworld Betting Model, real-time Player News feeds for NFL, NBA, and MLB, and the Rotoworld Football Show podcast. The technology stack is content-centric: regularly updated articles, video clips, and podcast episodes distributed through NBC Sports' owned digital properties, including nbcsports.com/fantasy, the NBC Sports iOS and Android applications, and Peacock streaming. Notable proprietary features include the Rotoworld Betting Model for moneylines, spreads, and totals, Staff Consensus Rankings with projected dollar values for mixed leagues, and a Player News Aggregation pipeline that tracks injuries, transactions, and performance.
Rotoworld firmographics
Firmographics- Name
- Rotoworld
- Legal name
- NBCUniversal Media, LLC
- Website
- https://rotoworld.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rotoworld is a fantasy sports content brand operated within NBC Sports, providing expert analysis, player news, rankings, betting predictions, and podcasts for fantasy players and sports bettors across NFL, NBA, MLB, WNBA, and college basketball.
- Ownership category
- akta.pro rank
Rotoworld industry classification
Industry- Product category
- Fantasy Sports Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Broadcasting and Content Providers (516)
- akta.pro primary industry
- Fantasy Sports Media, Content & Analytics (MPAEAHAC)
- akta.pro secondary industries
- Season-Long Fantasy Platforms & Commissioners (MPAEAHAB), Fantasy Tools & Optimization (Lineup Builders, Projections, Simulators) (MPAEAHAD)
Keywords
Where Rotoworld is headquartered
LocationHeadquarters
- HQ city
- Stamford
- HQ country
- United States
- HQ region
- North America
Markets served
Rotoworld business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Digital Advertising: The NBC Sports/Rotoworld website generates advertising revenue from display ads, video ads, and sponsored content delivered to the large audience of fantasy sports players and sports bettors visiting the site.
- Sportsbook Partnership/Affiliate: Partnership with DraftKings for odds integration, where DraftKings is featured as the exclusive odds provider for betting content, likely generating affiliate or referral revenue.
- Streaming Platform Content: Content distributed through Peacock streaming platform as part of NBCUniversal's broader sports streaming strategy.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Rotoworld product offering
Product offeringCore offering
Rotoworld is a fantasy sports content platform integrated into NBC Sports that delivers expert player news, fantasy rankings, draft analysis, waiver wire recommendations, and sports betting predictions across NFL, NBA, MLB, college basketball, and WNBA. Content is distributed freely via the NBC Sports website, mobile apps, Peacock streaming, and podcasts, and is monetized through digital advertising and an exclusive DraftKings odds integration.
Product overview
Rotoworld is a fantasy sports platform under NBC Sports offering three core vertical products: Fantasy Football, Fantasy Basketball, and Fantasy Baseball. These are complemented by betting analysis content, a podcast (Rotoworld Football Show), and real-time player news across NFL, NBA, MLB, and WNBA. The platform provides rankings, projections, draft analysis, waiver wire recommendations, and betting odds/predictions.
Differentiator
Problem solved
Functional benefit
Brands
- Rotoworld Football Show: Fantasy football podcast featuring RotoPat, Denny Carter, and Kyle Dvorchak providing analysis and opinions on fantasy football.
- Rotoworld Fantasy Football
- Rotoworld Fantasy Basketball
- Rotoworld Fantasy Baseball
- Rotoworld MLB Player News
- Rotoworld NFL Player News
- Rotoworld NBA Player News
Products and services
- Fantasy Football Fantasy football content platform covering the NFL with player news, rankings, projections, team previews, draft analysis, waiver wire recommendations, and betting analysis for individual fantasy league participants.
- Fantasy Basketball Fantasy basketball content platform covering the NBA and college basketball with player news, rankings, projections, draft analysis, and betting analysis for individual fantasy league participants.
- Fantasy Baseball Fantasy baseball content platform covering MLB with player news, rankings, draft analysis, waiver wire recommendations, and player projections for individual fantasy league participants.
- Betting Analysis Sports betting content providing odds, predictions, and best bets across NFL, NBA, MLB, college football, and college basketball, with integrated DraftKings odds for moneylines, spreads, and totals.
- Rotoworld Football Show Podcast Weekly fantasy football podcast featuring hosts RotoPat, Denny Carter, and Kyle Dvorchak providing analysis and opinions on fantasy football news, rankings, and strategy.
Companies that use Rotoworld
Customer profileSegments3 records
Ideal customer profiles3 records
Rotoworld technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rotoworld partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- DraftKingscoreDraftKings serves as the exclusive odds provider for NBC Sports and Rotoworld betting content. The partnership integrates DraftKings betting odds, moneylines, and spreads throughout Rotoworld's betting previews and analysis articles, providing a seamless wagering information experience for users.
- NBC Sports (Parent Company)coreRotoworld operates as a division of NBC Sports, part of NBCUniversal. The platform integrates with NBC Sports' broader sports media ecosystem, including coverage of NFL (Sunday Night Football), NBA, MLB, Premier League, Olympics, and other sports properties. Matthew Berry became the first fantasy sports analyst to appear on NBC's Super Bowl pre-game show.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Rotoworld competitors and assessment
Company assessmentEmerging players
- Fantasy Footballers Podcast: The Fantasy Footballers is a leading independent fantasy football podcast and content brand with rankings, start/sit tools, and a subscription offering. It competes with Rotoworld Football Show for fantasy football listenership and tools users.
- RotoViz: RotoViz is a subscription-based fantasy football analytics platform offering advanced projections, simulations, and tools. It competes with Rotoworld's projection and rankings offering, focused on the higher-end DFS/season-long analytics segment.
Direct peers
- Action Network: Action Network provides sports betting picks, odds, projections, and editorial content targeted at US sports bettors. It competes directly with Rotoworld's betting-analysis and odds content, including affiliate monetization with sportsbooks.
- FantasyPros: FantasyPros aggregates expert consensus rankings, projections, and fantasy tools across NFL, NBA, and MLB. It directly competes with Rotoworld's consensus rankings and analytics layer, with a more tool- and data-driven experience.
- VegasInsider: VegasInsider provides odds, betting previews, picks, and fantasy-relevant content across major US sports. It competes with Rotoworld's betting analysis and odds-driven content, including sportsbook affiliate revenue.
- CBS Sports Fantasy: CBS Sports Fantasy offers fantasy leagues, player news, rankings, projections, and SportsLine analytics across NFL, NBA, MLB, and college sports. It directly overlaps with Rotoworld's product mix and editorial offering.
- Yahoo Fantasy Sports: Yahoo Fantasy operates season-long fantasy leagues and editorial fantasy content across the major US sports. It competes directly with Rotoworld for fantasy players' attention and is one of the original fantasy platforms.
- ESPN Fantasy Sports: ESPN's fantasy sports hub provides player news, rankings, projections, and betting content across NFL, NBA, MLB, and college sports. It is the largest direct competitor to Rotoworld in fantasy content/media, with stronger linear-TV integration but overlapping audience.
Broad incumbents
- The Athletic: The Athletic (now part of The New York Times) delivers deep sports journalism, betting coverage, and fantasy-relevant analysis across major US leagues. It competes with Rotoworld for fantasy/betting-adjacent subscribers and ad-supported readers.
- Bleacher Report: Bleacher Report is a multi-sport digital media brand covering NFL, NBA, MLB, and college sports with fantasy-relevant player news and analysis. It overlaps with Rotoworld's content mission for fantasy players and sports fans.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Rotoworld social profiles
Digital presenceRotoworld financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rotoworld leadership team
Management profileNumber of profiles
Rotoworld funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rotoworld M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rotoworld
What does Rotoworld do?
Rotoworld is a fantasy sports content platform integrated into NBC Sports that delivers expert player news, fantasy rankings, draft analysis, waiver wire recommendations, and sports betting predictions across NFL, NBA, MLB, college basketball, and WNBA. Content is distributed freely via the NBC Sports website, mobile apps, Peacock streaming, and podcasts, and is monetized through digital advertising and an exclusive DraftKings odds integration.
Is Rotoworld a public or private company?
Rotoworld is a private company. It is classified as corporate owned and is currently operating.
When was Rotoworld founded?
Rotoworld was founded in 1998. It employs 1 to 10 people.
Where is Rotoworld based?
Rotoworld is headquartered in Stamford, United States, in the North America region.
How does Rotoworld make money?
Three revenue lines are on record. Digital Advertising is the primary driver. The others are sportsbook Partnership/Affiliate and streaming Platform Content.
Who are Rotoworld's main competitors?
Emerging players on record are Fantasy Footballers Podcast and RotoViz. Direct peers are Action Network, FantasyPros, VegasInsider, CBS Sports Fantasy, Yahoo Fantasy Sports and ESPN Fantasy Sports. Broad incumbents are The Athletic and Bleacher Report.
Does Rotoworld have an API?
No public API is recorded for Rotoworld.
What industry is Rotoworld in?
Rotoworld's product category is Fantasy Sports Media. Its primary akta.pro industry code is MPAEAHAC, Fantasy Sports Media, Content & Analytics, with a secondary code of MPAEAHAB, Season-Long Fantasy Platforms & Commissioners. Its NAICS code is 5162.