Agape ATP

What Agape ATP does

Agape ATP Corporation is a Nevada-incorporated, NASDAQ-listed (ticker: ATPC) health and wellness holding company headquartered in Kuala Lumpur, Malaysia. Founded in 2016 by Group CEO Dr. How Kok Choong, the company develops and distributes nutritional supplements, nutrigenomic products, and complementary medical therapies, targeting health-conscious consumers with chronic conditions (hypertension, diabetes, heart disease, kidney and liver damage, skin allergies) and general wellness seekers across ASEAN and broader Asia-Pacific markets.

Its core product portfolio includes the ATP Zeta Super Health Program (a 10-product foundational wellness line launched 2016–2017), the Trim+/BEAUNIQUE nutrigenomic beverage series (launched 2019), and the ENERGETIQUE dermal skincare line (launched 2018). Through acquisitions and strategic investments it has expanded into personalized wellness solutions (DSY Wellness & Longevity Center, 2021 LOI for 51%), medical and nutritional meal delivery (Homey Food Marketing, Feb 2022 MOU), and sustainable energy infrastructure (Volt Industries EV stations, Nov 2023). Sub-brands include AGAPE Superior Living (acquired May 2020) which contributed the ~100,000-distributor network that anchors its reach across ASEAN.

The company operates a hybrid revenue model combining direct selling through its distributor network, e-commerce sales via a partnership with Vettons, company-operated branches and stockists, an online storefront, and professional services (complementary therapies and personalized meal subscriptions). Pricing is not publicly disclosed. Capital structure activity through 2024–2026 — NASDAQ uplisting, a $200M shelf registration, authorized common shares increased from 500M to 30B, and reverse-split authority of up to 1-for-5,000 — signals an active turnaround and capital-raising posture amid deeply negative profitability metrics.

Name

Agape ATP

Legal name

AGAPE ATP Corporation

Website

https://agapeatpgroup.com

Company type

Public

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Agape ATP Corporation is a NASDAQ-listed health and wellness holding company developing nutritional supplements, nutrigenomic products, and complementary medical therapies, distributed via a ~100,000-member direct-selling network across ASEAN and broader Asia-Pacific markets.

Ownership category

akta.pro rank

Product category

Nutritional Supplements and Wellness Products

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Drugs and Druggists' Sundries Merchant Wholesalers (424210)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly) (CRADAAAI)

akta.pro secondary industries

Bio-based Pharmaceuticals, Nutraceuticals & Specialty Bioactives (EUAAAIAK), Organic Specialty Diet Foods Wholesale (Gluten-Free, Vegan, Keto, Allergen-Free) (AFAIAJAI)

Keywords

• Nutritional supplements
• Health wellness products
• Direct selling network
• Nutrigenomic solutions
• Complementary medicine

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Supply Chain, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Selling - Health and Wellness Products: Revenue generated from the sale of health supplements, skincare products, and wellness solutions through a direct selling model with approximately 100,000 distributors and members. Products include ATP Zeta Super Health Program, Trim+, and ENERGETIQUE product series.
2. E-commerce Sales: Online sales of wellness products through partnership with Vettons e-commerce platform, providing consumers convenient online shopping for health products and wellness services across ASEAN market.
3. Personalized Wellness Services: Revenue from personalized nutrition and complementary medical therapies including metabolic and nutritional medicine services, diet planning, and chronic health disorder management programs.
4. Healthy Meal Delivery: Strategic investment in Homey provides medical and nutritional meal delivery services to consumers with medical conditions and chronic diseases, powered by dietitians and nutritionists.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Agape ATP Corporation develops, markets and sells health and wellness products including the ATP Zeta Super Health Program (10-product cellular health range), Trim+/BEAUNIQUE (nutrigenomic weight management beverage) and the ENERGETIQUE dermal skincare series. Through its subsidiary AGAPE Superior Living the company distributes via a network of approximately 100,000 distributors across ASEAN, complemented by e-commerce sales (Vettons partnership), company branches and stockists, and personalized complementary medical therapies (Metabolic & Nutritional Medicine) and healthy meal delivery via its Homey investment.

Product overview

Agape ATP Corporation is a wellness solutions provider offering multiple product lines and services. The core portfolio includes the ATP Zeta Super Health Program (foundational 10-product wellness system), Trim+/BEAUNIQUE (personalized nutrigenomic weight management beverage), and ENERGETIQUE (dermal skincare solutions). The company has expanded through acquisitions including AGAPE Superior Living (health supplements with 100,000 distributors), and strategic investments in DSY Wellness (complementary medical therapies) and Homey (personalized meal delivery). The company operates a global 'Wellness +' ecosystem integrating health science, nutrition, and wellness services targeting the ASEAN market and beyond.

Differentiator

Problem solved

Functional benefit

Brands

• BEAUNIQUE (Trim+): Personalized nutrigenomic solution product series focusing on diet's impact on modifying gene expressions to address genetic variations
• ENERGETIQUE
• ATP Zeta Super Health Program
• AGAPE Superior Living

Products and services

• ATP Zeta Super Health Program
• Trim+ (BEAUNIQUE)
• ENERGETIQUE Product Series
• Personalised Wellness Solutions
• Homey Meal Delivery Service
• AGAPE Superior Living (ASL) Product Line

Quantifiable outcome

• Achieved 3 times growth of sales revenues (year to year comparison) in 2019
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Homey Food Marketing Sdn BhdcoreStrategic or Co-development Partner · 28 February 2022Strategic investment MOU for healthy meal delivery service. Homey is a health tech nutrition optimization platform backed by dietitians and nutritionists providing personalized medical and nutritional meals to consumers with medical conditions and chronic diseases. Following the investment, Homey will accelerate expansion to entire Malaysia leveraging AATP's financial capability and US listing status, with target expansion to neighboring countries in Q3 2022.
• Dr. Steve Yap and TeamcoreStrategic or Co-development Partner · 28 February 2022Dr. Steve Yap, President of Federation of Complementary & Natural Medical Associations Malaysia and Association of Nutritional Medicine Practitioners Malaysia, leads new personalized wellness business portfolio. 15 years of contributions to evidence-based healthcare in Malaysia through Ministry of Health technical committees.
• DSY Wellness & Longevity Center Sdn BhdcoreStrategic or Co-development Partner · 25 January 2021Non-binding LOI for acquisition of 51% of issued and outstanding capital stock. DSY Wellness offers evidence-based complementary medical therapies (Metabolic & Nutritional Medicine) for managing chronic health disorders by addressing root causes through dietary/nutrition corrections and lifestyle modifications.
• DSY Medical Education Sdn BhdcoreStrategic or Co-development Partner · 25 January 2021Part of the LOI acquisition alongside DSY Wellness & Longevity Center for 51% of issued and outstanding capital stock. Contributes to company's expansion into complementary medicine and personalized nutrition therapy market.
• VettonscoreGTM or Marketing Partner · 19 July 2020E-commerce partnership allowing AGAPE to integrate offline and online marketing strategies providing consumers convenient online shopping for health products and wellness services. Vettons recognized as Asia-Pacific e-commerce company of the year by Silicon Valley magazine. Joint 'Wellness 168' campaign launched with bundled promotions and RM68 cash e-voucher for participants.
• AGAPE Superior Living Sdn Bhd (ASL)coreStrategic or Co-development Partner · 12 May 2020Completed acquisition of AGAPE Superior Living, a 16-year-old Malaysian nutritional supplement direct selling company with extensive sales network of approximately 100,000 distributors and members across ASEAN. Acquisition supports AATP's vision of developing sustainable wellness ecosystem and market expansion efficiency.
• Abalance Corporation (Japan)majorStrategic or Co-development Partner · 24 March 2019MoU signed for solar energy collaboration to benefit people of Sabah. Japanese company specializing in construction, green energy, and IT. Partnership aims to increase solar energy usage from 50 megawatt to 500 megawatts over 10 years, creating at least 1,500 local jobs.
• VSUN (Japan)majorStrategic or Co-development Partner · 24 March 2019MoU for solar solutions partnership in 'Road To NYC' event. VSUN is a Japanese solar energy company collaborating with AGAPE for sustainable energy initiatives.
• Phoenix Plus (Properties)majorStrategic or Co-development Partner · 24 March 2019Real estate investment and management company partner in multiple MoUs. Signatory Dato' Sri Dr. How Kok Choong as Chairman, with CEO Delon Fong involved in strategic collaborations across wellness and energy sectors.
• Qu Exchange (SME sharing exchange)minorStrategic or Co-development Partner · 24 March 2019SME sharing exchange platform partner in MoU out of Malaysia, supporting strategic investor relations and market access expansion initiatives.
• Media House EntertainmentmajorGTM or Marketing Partner · 24 March 2019Subsidiary of Utusan Melayu Group, media partner in MoU. CEO Datuk Seri Zaienal Abidin Omar signed agreement with AGAPE Superior Living for marketing collaboration and event sponsorship including Gadis Panca 2019 competition.
• Innovative Ideals and Services (India)minorStrategic or Co-development Partner · 24 March 2019Security equipment supplier from India partnered in MoU, expanding AGAPE's regional network across Asian markets.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Regional players

• Cosway: Malaysia-headquartered direct-selling subsidiary of Berjaya Corporation selling health, personal care, and household products. Operates in the same ASEAN direct-selling competitive set as Agape ATP.
• DXN Holdings: Malaysia-based direct-selling company specializing in health supplements (ganoderma, coffee, personal care) with extensive ASEAN distributor network. Strong regional comparison to Agape ATP's ASL-inherited network.

Direct peers

• Nu Skin Enterprises: Global direct-selling company selling personal care and nutritional supplements through a large distributor network. Most direct comparable to Agape ATP's MLM-led wellness model and ASEAN/APAC distribution footprint.
• Mannatech: Direct-selling wellness company offering glyconutrition and supplement products via MLM. Similar small-cap, MLM-distributed supplement business model to Agape ATP.
• Jeunesse Global: Direct-selling anti-aging and wellness company with Asia-Pacific growth focus. Comparable in product (cellular health, skincare) and channel (MLM distributors) to Agape ATP's ATP Zeta and ENERGETIQUE lines.
• Herbalife Nutrition: Direct-selling nutrition company focused on weight management, meal replacement, and supplements via a global distributor base. Closely matches Agape ATP's go-to-market and product mix (weight management + supplements).
• USANA Health Sciences: Direct-selling nutritional supplements and personal-care company with Asia-Pacific presence. Comparable business model, premium positioning, and product range to Agape ATP's portfolio.
• Nature's Sunshine Products: Direct-selling herbal and nutritional supplements company with global distributor network. Comparable product category (herbal supplements), MLM channel, and complementary-medicine angle to DSY Wellness.

Broad incumbents

• Amway: Largest global direct-selling incumbent in nutrition, beauty, and home care. Provides a strategic template for Agape ATP's MLM-led wellness distribution and a benchmark for global scale.
• Hain Celestial Group: Larger natural and organic food/personal-care manufacturer with broad specialty/health retail distribution. Provides an incumbent benchmark for natural products strategy and channel breadth relevant to Agape ATP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/agape-superior-living

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agape ATP