What Playable Factory does

Playable Factory is a Turkey-headquartered (Besiktas, Istanbul) software company that builds a platform for creating, distributing, and analyzing interactive "playable" advertising — HTML5-based ad units that function as mini-games or interactive experiences rather than static banners. Its core product suite comprises four integrated tools: Playable (custom playable ad design and iteration), Flex (turning video assets into interactive ads with overlays and CTAs), Ready (a no-code template-based builder), and Data (analytics covering CTR, playtime, win/lose rates, and heatmaps). All tools are accessible via a self-serve Gearbox platform, and the company also runs an enterprise motion producing bespoke playables for global brands. The underlying technology is built on HTML5 for cross-platform compatibility and is fueled by what the company describes as a proprietary dataset of 50 billion+ global playable sessions, which forms the basis of its newly announced AI-Generated Playables (PlayableReady) product.

The business model combines professional services for custom playable creation with SaaS platform subscriptions on the self-serve side, priced via enterprise "Request Demo" CTAs rather than published tiers. Go-to-market is dual-track: product-led growth through Gearbox for mid-market users, complemented by enterprise field sales targeting large brand and publisher accounts. The company serves mobile game publishers as its primary segment (Zynga, Voodoo, King, Supercell, Riot Games, Crazy Labs, Playtika, Madbox, Kwalee, Gram Games, Candivore, Miniclip, Rovio, Peak, Rollic, Codeway) and has expanded into non-gaming verticals including FMCG (Unilever, Hershey's), QSR and food delivery (McDonald's, Starbucks, PepsiCo, Getir, Grab), crypto (Binance), and toys (LEGO). Distribution occurs through direct enterprise sales, the self-serve platform, and integration with major ad networks — most notably AppLovin, where Playable Factory is a named Network Partner. The company is privately held, founder-led (CEO Berat Oguz, co-founder Gokce Oguz), and reports a customer base of 400+ companies globally with claimed 40%+ market share in the playable ad space.

Name

Playable Factory

Legal name

Playable Factory Yazılım Ticaret A.Ş.

Website

https://playablefactory.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Playable Factory is a Turkey-based software company that builds no-code tools and AI-powered generation for interactive playable advertising, serving 400+ global brands across mobile gaming, FMCG, QSR, and other verticals via its Gearbox platform and AppLovin partnership.

Ownership category

akta.pro rank

Product category

Advertising Technology (AdTech) — Interactive Playable Ads

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

In-Game Advertising & AdTech (networks, mediation, measurement) (MPAFAJAH)

Keywords

• Playable advertising
• Interactive ad creation
• Adtech platform
• Mobile game marketing
• No-code creative tools

Headquarters

HQ city

Besiktas

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Playable Ad Creation Services: Custom playable ad design and production services for enterprise clients. Includes concepting, production, and rapid iteration with senior team support.
2. SaaS Platform Subscriptions: Self-serve tools (Playable, Flex, Ready, Data) accessible via the Gearbox platform. Likely subscription-based for access to creative tools and analytics.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Playable Factory designs, builds, and optimizes interactive playable advertisements for mobile game publishers and global brands. It sells a suite of no-code SaaS tools (Playable, Flex, Ready, Data) through its Gearbox platform and provides custom playable ad creation services for enterprise clients. The offering helps advertisers lift engagement, IPM (Install Per Mille), and ROAS versus passive ads.

Product overview

Playable Factory offers a platform-plus-modules architecture for interactive and playable advertising. The core product suite consists of four interconnected tools: Playable (custom playable ad creation with full 100% customizability), Flex (video-to-interactive ad conversion), Ready (no-code template-based playable builder), and Data (analytics and performance tracking). A new AI-powered module, PlayableReady, is being introduced to automate playable generation using machine learning trained on 50+ billion playable sessions. These products work together to enable digital marketers to create, test, customize, and optimize interactive ad campaigns without coding expertise.

Differentiator

Problem solved

Functional benefit

Brands

• Playable: Custom playable ads tool for creating and managing interactive advertising content
• Flex
• Ready
• Data

Products and services

• Playable No-code platform for designing and coding custom playable ads with 100% customizability of colors, backgrounds, sounds, game difficulty, camera controls, texts, and more. Users can create, edit, iterate and track playable ad versions without writing code, and is sold alongside senior-team production services for concepting, production, and rapid iteration.
• Flex Tool that turns any video into an interactive ad by adding buttons, overlays, and guided tutorials without dev time. Supports upload of additional assets (images, audio, video clips) for complete creative control and is positioned for quick testing, localization, and scale.
• Ready No-code playable ad builder with pre-built templates that lets marketers launch interactive creatives in minutes. Users drag-drop assets, tune difficulty and branding, and export to ad networks without writing code or involving a dev team.
• Data Analytics platform that helps advertisers analyze creative performance using customizable metrics and graphics. Tracks dozens of metrics including CTR rate, playtimes, win/lose rates, heatmaps, and custom metrics, with customizable charts and graphs for optimization.
• PlayableReady (AI-Generated Playables) AI-powered playable generation system that creates multiple data-backed playable ads automatically. Offers three core functions: Generate (creates 10 data-backed playables in one click), Identify (pinpoints parameters driving strongest performance), and Scale (generates 10 new playables designed to outperform the winner). Trained on 50+ billion global playable sessions.

Quantifiable outcome

• Lifts engagement, IPM and ROAS compared to passive ads
• +2 more outcomes

Named customers17 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

One partnership is on record.

• AppLovincoreChannel Partner/ Reseller/ DistributorAppLovin is listed as a Network Partner where Playable Factory's playables dominate across the AppLovin platform. This is a key distribution channel partnership for delivering playable ads to mobile users.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• AdInMo: AdInMo is a programmatic in-game advertising platform focused on non-intrusive ad formats inside mobile games. It overlaps with Playable Factory on the supply side of gaming ad inventory, though PF sits on the demand-side creative tooling layer.
• Anzu.io: Anzu is an in-game advertising company offering blended IAB-compliant ads inside games, including programmatic display and rewarded video. Comparable to Playable Factory as another ad-tech vendor serving mobile game publishers with non-disruptive ad formats.
• Luna Labs: Luna Labs builds AI-powered playable and interactive ad creation tools for mobile game UA — the closest direct competitor to Playable Factory's Playable/Ready/Flex product suite, with a comparable no-code creative pitch.
• Playwire: Playwire operates a gaming-focused ad monetization platform with custom ad units and demand-side services for game publishers. Overlaps with Playable Factory in serving mid-to-large mobile game publishers with monetization and creative services.
• Persona.ly: Persona.ly is a mobile UA and monetization platform offering playable ad mediation and optimization for game publishers. Closely comparable to Playable Factory in providing playable creative and bidding infrastructure on the supply side of UA.
• Bidstack: Bidstack delivers programmatic in-game advertising across mobile and PC games. While primarily a supply-side partner, it competes for the same publisher budgets that Playable Factory's customers allocate to playable UA creative.
• Frameplay: Frameplay is an intrinsic in-game advertising platform offering ad placements within gameplay environments. Adjacent to Playable Factory's interactive ad playbook — both sell the idea that ads should be playable/immersive rather than passive.

Broad incumbents

• ironSource (Unity): ironSource, now part of Unity, operates LevelPlay mediation and a full ad-network stack with built-in playable ad formats. As a broad incumbent it competes with Playable Factory by bundling playable distribution and creative tooling into a one-stop UA platform.
• AppLovin: AppLovin runs one of the largest mobile ad networks and AXON-powered UA tooling, including playable ad inventory. Both a key channel partner for Playable Factory and a strategic incumbent that could internalize playable creative capabilities over time.
• Chartboost: Chartboost is a mobile game ad network and programmatic exchange offering mediation and direct deals for game publishers. Comparable as a broad incumbent that sits adjacent to Playable Factory in the mobile gaming UA stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/playable-factory

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Playable Factory