Generac

Name

Generac

Legal name

GPR BRAZIL EQUIPAMENTOS LTDA

Website

https://generacbrasil.com.br

Company type

Public

Founded year

1959

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Power Generation Equipment

NAICS

Engine, Turbine, and Power Transmission Equipment Manufacturing (3336), Engine, Turbine, and Power Transmission Equipment Manufacturing (33361)

SIC

Motors & Generators (3621), Engines & Turbines (3510)

akta.pro primary industry

Engine Generator & Microgrid Power Plant EPC (Diesel/Gas Recip) (EUAEAAAJ)

akta.pro secondary industries

Diesel Engine Power Plants (Medium/High-Speed Reciprocating) (EUACACAB), Remote & Islanded Oil/Diesel Power Generation (Off-Grid, Mini-Grids) (EUACACAG)

Keywords

• Power generation equipment
• Backup generators
• Diesel generators
• Mobile power solutions
• Lighting towers

Headquarters

HQ city

Cravinhos

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Generator Sales: Sale of power generators including residential standby, commercial, and industrial generators running on diesel, natural gas, or dual-fuel configurations
2. Portable Generator Sales: Retail sales of portable generators through Home Depot, Lowe's and other retailers
3. Mobile Solutions: Rental and sale of mobile power and lighting equipment for construction, events, and temporary power needs
4. Parts and Services: Replacement parts, maintenance services, warranty claims, and technical support for generator systems

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Generac manufactures and sells power generation equipment, including diesel generators (15 kVA to above 800 kVA), natural gas generators (Guardian residential/commercial, RG and SG industrial lines), mobile power solutions under the Generac Mobile brand, battery energy storage systems, and mobile lighting towers. Products serve residential, commercial, industrial, and hyperscale data center applications across more than 150 countries.

Product overview

Generac is a global power generation company operating in over 150 countries with 60+ years of experience, specializing in energy solutions across residential, commercial, and industrial segments. The product portfolio centers on backup power generation including diesel generators (15 to over 800 kVA), gas generators (residential Guardian series 10-24 kVA, commercial RG series 30-150 kVA, and industrial SG series 35-1000 kVA), mobile power solutions under Generac Mobile brand, and lighting towers. The company also offers custom power solutions for data centers, automatic transfer panels, and related services. Power ranges span from 8 kVA to 4062 kVA. Recent acquisitions include Enercon Engineering (custom power equipment and industrial enclosures) and Allmand Brothers (portable light towers).

Differentiator

Problem solved

Functional benefit

Brands

• Generac Mobile: Mobile power solutions including rental generators, lighting towers, and mobile battery storage systems for construction, infrastructure, events, and rental markets.

Products and services

• Diesel Generators Diesel-powered generators covering a wide power range from 15 kVA to above 800 kVA, suitable for industrial applications, supermarkets, hospitals, hotels, construction, and agriculture.
• Gas Generators (Guardian, RG, SG Series) Gas-powered generators for residential and commercial use, including the Guardian series (10-24 kVA) and industrial RG (30-150 kVA) and SG (35-1000 kVA) series, featuring automatic activation, quiet operation, and compact design.
• Lighting Towers Mobile lighting solutions (VT8, VT8 LED, VTEVO, LINK Tower T3 LED) for construction, events, rental, and infrastructure sectors, featuring low energy consumption and low pollutant emissions.
• Generac Mobile Solutions Mobile energy solutions including rental generators, lighting towers, and mobile battery energy storage systems (BESS) for construction, events, rental markets, and temporary power needs.
• Data Center Power Solutions Backup power generator systems specifically designed for hyperscale data center applications, providing high-quality technology for power continuity at large-scale computing facilities.
• QTA Automatic Transfer Panels Automatic transfer switches (QTAs) that enable seamless transition between utility power and generator backup power for reliable failover.
• Parts and Service Support Replacement parts, maintenance services, warranty claims, and technical support for installed generator systems across the product portfolio.

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Major Hyperscaler (Undisclosed)flagshipStrategic or Co-development Partner · 2 June 2026Generac CEO Aaron Jagdfeld announced a global supply agreement to provide generators to a major hyperscaler. The deal has the potential to significantly transform Generac's business operations, with shares increasing up to 7.7% following the announcement. This represents Generac's entry into large-scale data center power supply.
• Enercon EngineeringcoreStrategic or Co-development Partner · 19 February 2026Generac signed a definitive agreement to acquire Enercon Engineering, a custom power equipment and industrial enclosure manufacturer founded in 1975 and based in East Peoria, Illinois. The acquisition adds specialized manufacturing capabilities in generator enclosures and switchgear to address growing demand for backup power driven by data center expansion projected to more than triple by 2030. Enercon's 120+ employees and 160,000-square-foot facility will operate under Generac's Domestic Commercial & Industrial Business Group following regulatory approval, expected in Q2 2026.
• Allmand BrotherscoreStrategic or Co-development Partner · 12 February 2026Generac acquired Allmand Brothers from Briggs & Stratton, expanding its portfolio of mobile power and lighting solutions for the construction and events industries.
• Duke Energy FloridaflagshipStrategic or Co-development Partner · 11 February 2026Duke Energy Florida launched a 10-year Residential Battery Storage Pilot in Orlando's Hunter's Creek neighborhood, involving over 75 homeowners and supported by battery systems from Generac. The pilot aims to evaluate the effectiveness of home battery systems in reducing energy use and managing grid demand during peak periods, including outages, and to collect data for future energy efficiency strategies.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wärtsilä: Wärtsilä manufactures large reciprocating engine power plants and energy storage solutions, with growing presence in data center and grid services. Direct overlap with Generac in engine-based power generation for utility, industrial, and data center applications.
• Kohler Co. Kohler's Power Group manufactures residential, commercial, and industrial generators spanning similar power ranges to Generac, including the KD series industrial diesel line. Comparable product breadth and target customer segments with similar channel strategies.
• Atlas Copco: Atlas Copco's Power and Flow division offers mobile generators, lighting towers, and battery storage for construction and rental — directly comparable to Generac Mobile's product portfolio. Competes in the same mobile/temporary power category.
• Honda Power Equipment: Honda's Power Equipment division produces portable generators and EU inverter series products sold through retail channels like Home Depot and Lowe's. Direct retail-channel competitor in residential and light commercial portable generators.
• Briggs & Stratton: Briggs & Stratton was the prior owner of Allmand Brothers (now acquired by Generac). It manufactures small engines and portable/standby generators across residential and light commercial segments — a direct product-line competitor, especially in the portable generator category.
• Doosan Heavy Industries: Doosan builds diesel and gas generator sets and industrial engine platforms for power generation and data center applications. Comparable product range to Generac's industrial diesel and gas lines, particularly in larger kVA classes.
• Rolls-Royce Power Systems (MTU): Rolls-Royce Power Systems, operating the MTU brand, produces diesel and gas gensets for data centers, hospitals, and industrial standby. Listed alongside Generac in the gas engine market for data centers and serves overlapping hyperscale and mission-critical customers.
• Cummins Inc. Cummins is the largest dedicated diesel and natural gas generator manufacturer globally, with comparable power-generation product lines (industrial, commercial, data center standby) and a parallel aftermarket parts/service model. Direct overlap with Generac across diesel and gas reciprocating generator segments.

Emerging players

• Aksa Power Generation: Aksa Power Generation manufactures diesel, gas, and mobile generator sets across residential, commercial, and industrial segments. Comparable product range to Generac with growing global distribution — particularly strong in emerging markets, overlapping with Generac's Brazil and international focus.

Broad incumbents

• Caterpillar Inc. Caterpillar is the dominant heavy industrial OEM with a sizeable Electric Power division offering diesel and gas generator sets from 6 kW to multi-megawatt. It is a much larger diversified industrial peer that competes with Generac directly in industrial standby and data center segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/generac-brasil
• Instagraminstagram.com/generacbrasil
• Facebookfacebook.com/generacbrasil

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generac