Ariel Property Advisors

What Ariel Property Advisors does

Ariel Property Advisors is a New York City-based commercial real estate services and advisory firm founded in 2011 by Shimon Shkury. The firm is organized into three core service groups: Investment Sales, which provides institutional-quality brokerage for all major commercial asset types throughout the New York metropolitan area; Capital Services, which arranges debt and equity placement through a network of over 150 lenders nationwide; and Research & Advisory, which produces market reports, asset evaluations, comparable sales tracking, and weekly market insights that are widely cited in major news outlets. Ariel serves a horizontal mix of customers including private clients, institutional investors, equity capital providers, lenders, government agencies, and not-for-profit organizations, with a notable concentration in NYC multifamily and affordable housing transactions.

The firm operates on a transaction-fee revenue model, generating commissions on completed sales and fees on arranged financing, supplemented by complimentary research and asset evaluation services that function as client-acquisition and deal-origination tools. Its technology stack centers on a proprietary, centralized CRM and database that tracks every property, owner, transaction, and contact related to NYC real estate, shared across all professionals, and reinforced by client-facing digital tools including a Mortgage Calculator, a Landlord Dashboard for real-time market data, and a Low-Density Checklist for zoning analysis. Distribution is direct enterprise sales through three specialized groups, with additional leverage from a Coffee & Cap Rates podcast (125+ episodes), semi-annual networking events at One Vanderbilt with TD Bank (200+ attendees), and thought-leadership content published in Forbes and other top-tier publications.

Ariel is a privately held New York LLC led by six partners and a 50+ person professional team, with no external institutional investors, parent company, or disclosed funding rounds. The firm is a top-five NYC multifamily brokerage per Real Estate Alert (2021-2022) and has expanded its national reach through a 2025 strategic partnership with GREA (Global Real Estate Advisors). In 2026, the firm marked its 15th anniversary while continuing to launch new financing products (e.g., a condo inventory loan in March 2026) and research outputs (Q1 2026 Multifamily Quarter in Review reporting $2.36B in NYC multifamily sales across 322 transactions).

Name

Ariel Property Advisors

Legal name

Ariel Property Advisors LLC

Website

https://arielpa.nyc

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Ariel Property Advisors is a New York City-based commercial real estate services firm founded in 2011, offering investment sales brokerage, capital services (debt and equity placement through 150+ lenders), and research and advisory services to private clients, institutional investors, capital providers, lenders, government agencies, and not-for-profit organizations across the NYC metro area.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Investment Sales Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210), Portfolio Management and Investment Advice (523940)

SIC

Real Estate Agents & Managers (For Others) (6531), Investment Advice (6282)

akta.pro primary industry

Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)

akta.pro secondary industries

Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE), Real Estate Strategy & Portfolio Consulting (Corporate/Institutional) (BPAJANAB)

Keywords

• Commercial real estate brokerage
• Investment sales advisory
• Debt and equity placement
• Multifamily real estate
• Real estate market research

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Sales Commission: The Investment Sales Group specializes in all major commercial asset types throughout the New York metropolitan area, providing institutional-quality brokerage services for property sales. Revenue is generated through commissions on completed transactions.
2. Capital Services Fees: Capital Services Group provides clients nationwide with custom-tailored financing solutions, arranging loans and debt placement. Revenue is generated through fees on arranged financing transactions.
3. Research and Advisory Services: Through complimentary Asset Evaluations, comparable sales tracking and regularly released market reports, the company provides comprehensive trusted resources for real estate owners and investors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Ariel Property Advisors provides institutional-quality commercial real estate investment sales brokerage across all major asset types in the New York metropolitan area, custom-tailored debt and equity placement nationwide through a network of over 150 lenders, and a Research group that produces widely cited market reports, asset evaluations, and real-time market intelligence for owners, investors, lenders, government agencies, and not-for-profit organizations.

Product overview

Ariel Property Advisors is a New York City-based commercial real estate services and advisory company organized around three core service lines: Investment Sales, Capital Services, and Research & Advisory. The Investment Sales Group provides institutional-quality brokerage for all major commercial asset types throughout NYC. The Capital Services Group delivers custom-tailored financing solutions nationwide through relationships with over 150 lenders. The Research Group supports both divisions with market intelligence, producing reports including the Multifamily Quarter in Review, borough-specific Core Market Reports, neighborhood reports (Midtown East, 125th Street Corridor, Gowanus, etc.), and policy change reports (City of Yes, Jamaica Plan, Atlantic Avenue Mixed Use Plan). The company also offers client-facing digital tools including a Mortgage Calculator, Landlord Dashboard for real-time market data, and Low-Density Checklist for zoning evaluation. The firm recently celebrated its 15th anniversary and has a strategic partnership with GREA (Global Real Estate Advisors) expanding its nationwide reach.

Differentiator

Problem solved

Functional benefit

Brands

• Coffee & Cap Rates: A semi-annual commercial real estate networking event hosted by Ariel Property Advisors featuring market presentations and panel discussions.

Products and services

• Investment Sales
• Capital Services
• Research & Advisory
• Asset Evaluations
• Screening Services
• On the Market Listings
• Opportunity Zones
• Coffee & Cap Rates Podcast
• Commercial Mortgage Calculator
• Landlord Dashboard
• Low-Density Checklist
• Core Market Reports

Quantifiable outcome

• Over 1,000 properties sold valued at $5.5 billion by Founding Partner Victor Sozio
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Cozen O'ConnorcoreGTM or Marketing Partner · 13 November 2025Cozen O'Connor and Ariel Property Advisors co-hosted a commercial real estate conference and networking breakfast on November 13th at the Brooklyn Public Library's Center for Brooklyn History, examining trends and drivers transforming the borough's commercial real estate landscape.
• GREA (Global Real Estate Advisors)coreStrategic or Co-development PartnerStrategic partnership with GREA, a nationwide network of independent real estate investment services companies, further expands Ariel's reach and capabilities beyond the New York metropolitan area, enabling clients to access services across the U.S.
• TD BankflagshipGTM or Marketing PartnerTD Bank hosts the semi-annual Coffee & Cap Rates events at their One Vanderbilt Conference Center. TD Bank is one of the 10 largest banks in the U.S., providing services to 10 million customers. The events attract 200+ real estate professionals including international investors, institutions, and family offices.
• Over 150 Lenders NetworkcoreChannel Partner/ Reseller/ DistributorCapital Services Group operates on an exclusive basis and runs a process on each assignment, tapping into a nationwide network of over 150 lenders to ensure that each property is matched with the right financial institution.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Marcus & Millichap: Largest U.S. commercial real estate investment sales brokerage with deep multifamily and middle-market focus. Directly comparable to Ariel in transaction-based brokerage of investment properties for private and institutional clients.
• Newmark Group: Full-service CRE services firm with significant investment sales and capital markets activity in NYC. Directly comparable in serving institutional investors and property owners with brokerage and debt/equity placement services.
• Greysteel: Mid-market CRE investment sales brokerage with strong multifamily/middle-market focus. Comparable to Ariel's Investment Sales Group in deal size, client type and product mix across major U.S. metros.
• Rosewood Realty Group: NYC-based commercial real estate investment sales firm active in multifamily and mixed-use transactions. Closely comparable to Ariel in geography, asset focus and client base.
• TerraCRG: Brooklyn-focused CRE investment sales and capital advisory firm. Comparable to Ariel's Brooklyn territory operations, particularly partner Sean Kelly's Downtown Brooklyn focus.

Broad incumbents

• Cushman & Wakefield: Global full-service CRE firm offering investment sales, capital markets, research and advisory. Ariel's founders came from predecessor Massey Knakal, which Cushman acquired; competes head-to-head on NYC institutional mandates.
• JLL (Jones Lang LaSalle): Global CRE services platform with integrated investment sales, debt placement and research capabilities. Comparable to Ariel's three-pillar model but at much larger scale with international capital reach.
• CBRE Group: World's largest CRE services firm with deep NYC investment sales and capital markets presence. Competes for the same institutional disposition and debt placement mandates Ariel pursues.
• Walker & Dunlop: Major CRE capital markets intermediary focused on debt placement and investment sales, particularly multifamily. Closely comparable to Ariel's Capital Services Group in arranging financing for owners and investors.

Emerging players

• B6 Real Estate Advisors: NYC-focused CRE investment sales and capital advisory firm founded by former Ariel/Eastern Consolidated professionals. Comparable as a boutique NYC competitor with similar product offering and client base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/arielpa_cre
• YouTubeyoutube.com/channel/UC成果
• Facebookfacebook.com/Ariel.Property.Advisors
• LinkedInlinkedin.com/company/products
• Instagraminstagram.com/arielpa.nyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ariel Property Advisors