TerraCRG
TerraCRG is a Brooklyn-exclusive commercial real estate brokerage and advisory firm, founded in 2008, serving investors, developers, and tenants with investment sales, leasing, and loan-sale advisory across all Brooklyn neighborhoods and asset classes.
- Company typePrivate
- Founded2008
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What TerraCRG does
TerraCRG is a privately held commercial real estate brokerage and advisory firm founded in 2008 by Ofer Cohen, operating exclusively in the Brooklyn, NY market. The firm intermediates investment sales across multifamily, mixed-use, development sites, industrial, and office assets, and provides retail and office leasing representation to tenants and landlords. Over its history TerraCRG has closed more than 500 transactions cumulatively valued above $3 billion and completes 50+ transactions per year, ranking consistently among the Top 10 Brooklyn Commercial Brokerage Firms per CoStar and earning repeated Commercial Observer Power 100 recognition.
The firm's product set spans four lines: Investment Sales (multifamily, mixed-use, development sites, industrial dispositions), Leasing Services (retail and office for tenants and landlords), Note and Loan Sale Advisory, and proprietary Research Products including Brooklyn Market Reports and neighborhood guides covering submarkets from Bed-Stuy and Bushwick to DUMBO and Sunset Park. The technology stack is conventional for a brokerage — listings platform, CRM, content publishing, and a podcast ('Hey BK') — with no disclosed AI, ML, or platform-as-a-service offering. Senior brokers are organized by asset type and submarket rather than generalist pods, and the firm claims the highest support-to-broker ratio in the industry via dedicated in-house operations, PR, and marketing staff.
TerraCRG earns revenue purely through transaction commissions on sales and leases, with no disclosed subscription, retainer, or recurring fee lines. GTM is sales-led, direct, and relationship-driven: founders and partners originate and close deals personally, supported by an active content-marketing and earned-media engine (Commercial Observer, Crain's, Bisnow, NYREJ). Customers are predominantly institutional Brooklyn real estate developers and investors (e.g., Two Trees Management, Tavros Capital, Charney Companies, RedSky Capital, Domain Companies), supplemented by retail and office tenants and lenders. The firm is founder/partner-owned with no external venture or private equity investment.
TerraCRG firmographics
Firmographics- Name
- TerraCRG
- Legal name
- TerraCRG
- Website
- https://terracrg.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TerraCRG is a Brooklyn-exclusive commercial real estate brokerage and advisory firm, founded in 2008, serving investors, developers, and tenants with investment sales, leasing, and loan-sale advisory across all Brooklyn neighborhoods and asset classes.
- Ownership category
- akta.pro rank
TerraCRG industry classification
Industry- Product category
- Commercial Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Land & Development Site Brokerage (BPAJABAG)
- akta.pro secondary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where TerraCRG is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TerraCRG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Brokerage Commissions: TerraCRG earns commissions from brokering commercial real estate transactions including sales and leases of multifamily, mixed-use, industrial, retail, office, and development properties across Brooklyn
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
TerraCRG product offering
Product offeringCore offering
TerraCRG is a commercial real estate brokerage and advisory firm focused exclusively on the Brooklyn market. The firm provides investment sales services for multifamily, mixed-use, development sites, and industrial properties, along with retail and office leasing representation for landlords and tenants. It also publishes Brooklyn market reports and neighborhood guides as supporting research offerings.
Product overview
TerraCRG is a commercial real estate brokerage and advisory firm focused exclusively on the Brooklyn market. The company offers investment sales services (multifamily, mixed-use, development sites, and industrial properties), commercial leasing (retail and office), and publishes Brooklyn-focused market reports and neighborhood guides. The firm specializes in all Brooklyn neighborhoods and asset types, providing advisory services to investors, property owners, developers, and lenders.
Differentiator
Problem solved
Functional benefit
Products and services
- Investment Sales Brokerage and advisory services for the acquisition and disposition of multifamily, mixed-use, development sites, and industrial commercial real estate properties across Brooklyn neighborhoods, serving investors, property owners, and developers.
- Leasing Services Retail and office leasing representation for tenants seeking Brooklyn commercial space and for landlords seeking tenants, with separate programs for tenant representation and landlord representation.
- Brooklyn Market Reports Annual and quarterly market reports analyzing Brooklyn investment sales transactions by asset class, providing trend analysis, transaction volume data, and pricing benchmarks across Brooklyn submarkets.
- Neighborhood Guides Comprehensive neighborhood guides covering Brooklyn submarkets, providing market data, demographics, transportation information, and local attraction details for each Brooklyn neighborhood.
Quantifiable outcome
- $102M deal - NYC's largest residential development transaction in 2021
- +2 more outcomes
Companies that use TerraCRG
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
TerraCRG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TerraCRG partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered strategic and core.
- IREON (Principals Direct Group)strategicTerraCRG joined IREON as strategic partner of Principals Direct Group, leveraging Brooklyn roots and strategic alignment for collaborative growth.
- Tavros CapitalcoreTerraCRG exclusively represented the seller in the $102M sale of 300 Nevins Street to Tavros Capital and Charney Companies, which became NYC's largest residential development deal in 2021.
- Charney CompaniescoreTerraCRG exclusively represented the seller in the $102M sale of 300 Nevins Street to Tavros Capital and Charney Companies, which became NYC's largest residential development deal in 2021.
- BEB CapitalcorePartnership between BEB Capital, Totem, Ofer Cohen, and SK Development received $121M in financing for Brooklyn mixed-income housing project.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
TerraCRG competitors and assessment
Company assessmentDirect peers
- Ariel Property Advisors: NYC-focused investment sales brokerage with a similar mid-sized boutique model and similar product mix (multifamily, mixed-use, development sites). Closest direct comparable to TerraCRG in size, scope, and target customer (NYC investors and developers).
- Rosewood Realty Group: New York City commercial real estate brokerage handling investment sales, leasing, and development site transactions. Comparable to TerraCRG as a competing NYC-boutique investment sales firm serving similar investors, developers, and property owners.
- Besen & Associates: NYC commercial real estate investment sales firm specializing in multifamily, mixed-use, and development properties across the five boroughs. Comparable to TerraCRG as a similarly positioned mid-market NYC CRE investment sales competitor.
- CPEX Real Estate: New York City commercial real estate services firm offering investment sales, leasing, and consulting across Brooklyn and other boroughs. Direct competitor to TerraCRG in the Brooklyn/NYC CRE brokerage market, particularly for development site and multifamily assignments.
Broad incumbents
- Marcus & Millichap: National investment sales brokerage firm with a large multifamily, mixed-use, and development-site practice across the U.S. Larger and broader than TerraCRG but competes for many of the same investor and developer clients on NYC transactions.
- Cushman & Wakefield: Global full-service commercial real estate firm with a sizable New York City investment sales and leasing practice. Competes with TerraCRG for larger institutional mandates and office/retail leasing, but operates at much greater scale across multiple asset classes and geographies.
- JLL (Jones Lang LaSalle): Global commercial real estate services platform with a strong NYC capital markets and leasing presence. Overlaps with TerraCRG on larger investment sales transactions and office/retail leasing representation.
- CBRE: Largest global commercial real estate services firm, with deep NYC investment sales, leasing, and capital markets operations. Competes with TerraCRG primarily on larger institutional and landlord mandates across Brooklyn and the broader NYC market.
- Newmark Group: Global commercial real estate advisory and services firm with an active NYC capital markets and leasing practice. Overlaps with TerraCRG on multifamily, mixed-use, and development site transactions, particularly at the institutional end of the market.
- Lee & Associates: National commercial real estate brokerage with NYC presence handling investment sales, leasing, and owner/tenant representation. Broader and larger than TerraCRG, but competes in similar asset classes and customer segments within the New York City market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
TerraCRG social profiles
Digital presenceTerraCRG financial estimates
Financial estimateRevenue estimate
Valuation estimate
TerraCRG leadership team
Management profileNumber of profiles
Profiles10 records
TerraCRG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TerraCRG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TerraCRG
What does TerraCRG do?
TerraCRG is a commercial real estate brokerage and advisory firm focused exclusively on the Brooklyn market. The firm provides investment sales services for multifamily, mixed-use, development sites, and industrial properties, along with retail and office leasing representation for landlords and tenants. It also publishes Brooklyn market reports and neighborhood guides as supporting research offerings.
Is TerraCRG a public or private company?
TerraCRG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TerraCRG founded?
TerraCRG was founded in 2008. It employs 11 to 50 people.
Where is TerraCRG based?
TerraCRG is headquartered in Brooklyn, United States, in the North America region.
How does TerraCRG make money?
One revenue line is on record: brokerage Commissions.
Who are TerraCRG's main competitors?
Direct peers on record are Ariel Property Advisors, Rosewood Realty Group, Besen & Associates and CPEX Real Estate. Broad incumbents are Marcus & Millichap, Cushman & Wakefield, JLL (Jones Lang LaSalle), CBRE, Newmark Group and Lee & Associates.
Does TerraCRG have an API?
No public API is recorded for TerraCRG.
What industry is TerraCRG in?
TerraCRG's product category is Commercial Real Estate Brokerage. Its primary akta.pro industry code is BPAJABAG, Land & Development Site Brokerage, with a secondary code of BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 5312 and its SIC code is 6531.