What Moor Insights & Strategy does

Moor Insights & Strategy is a privately held, Austin, Texas-based technology industry research and advisory firm founded by Patrick Moorhead in 2012. The firm delivers executive-level advisory, custom research, and consulting services to enterprise technology vendors and CXO-level decision-makers, with over 100 CXO clients receiving 1,000+ advisory hours per year. Its core product is expert analysis and strategic guidance grounded in the direct executive experience of its analyst team, whose members average 25+ years in high tech and have held leadership roles at companies including AMD, Compaq, AT&T, Dell, Red Hat, IBM, and NCR.

MI&S monetizes through two primary streams: professional services (advisory and consulting engagements with technology companies) and recurring content/research products. The firm distributes thought leadership across an unusually broad media footprint, including Forbes contributor publications by at least nine analysts, broadcast appearances (1,000+ for the founder on CNBC, Yahoo Finance, Bloomberg), eight podcast series (headlined by The Six Five Podcast co-produced with The Futurum Group), and an annual virtual summit (Six Five Summit: AI Unleashed 2026). Coverage areas span semiconductors, AI, cloud infrastructure, data platforms, security, quantum computing, 5G/6G, IoT, automotive, and modern work.

The firm has 11-50 employees and operates as a high-touch, sales-led boutique with a relationship-based GTM anchored on the personal brand and broadcast profile of Patrick Moorhead, who is consistently ranked #1 among global technology analysts by ARInsights. Pricing is quote-based and not publicly disclosed. The firm operates with no disclosed institutional investment and is majority-owned and led by its founder.

Name

Moor Insights & Strategy

Legal name

Moor Insights & Strategy

Website

https://moorinsightsstrategy.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Moor Insights & Strategy is an Austin-based, privately held technology research and advisory firm serving enterprise technology vendors and CXO-level executives with 100+ active clients and 1,000+ advisory hours delivered annually, led by founder Patrick Moorhead.

Ownership category

akta.pro rank

Product category

Technology Research & Advisory Services

NAICS

Management Consulting Services (54161), Marketing Research and Public Opinion Polling (541910), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

akta.pro secondary industries

Corporate Strategy Advisory (BPAHADAA), Strategy & Thematic Research (FSACAGAG)

Keywords

• Technology research advisory
• Industry analyst services
• Executive technology consulting
• Market intelligence reports
• Technology strategy advisory

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Advisory Services: The firm generates revenue through advisory and consulting engagements with technology companies. With over 100 CXO-level advisory clients receiving over 1,000 hours of advisory per year, this represents the primary revenue stream. Services include strategy consulting, market research, product guidance, and executive advisory.
2. Research Subscriptions and Published Reports: The firm publishes research papers, analyst insights, field notes, and research notes that are made available to clients and the public. Revenue may be generated through premium research subscriptions and sponsored research reports.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Moor Insights & Strategy is a technology research and advisory firm that delivers executive-level advisory services, custom research, and consulting to enterprise technology companies and their CXOs. The firm also publishes in-depth research papers, analyst insights, field notes, research notes, and weekly updates across 25+ technology coverage areas, and produces an eight-show podcast network and the annual Six Five Summit event. Its core deliverable is expert analysis grounded in the real-world executive experience of its analysts.

Product overview

Moor Insights & Strategy is a top-ranked technology industry analyst and advisory firm based in Austin, Texas, offering a comprehensive portfolio of research and insight services. The firm's core offerings include multiple content channels: Research Papers, Analyst Insights, Field Notes, Research Notes, and Weekly Updates that provide in-depth technology industry analysis. The firm produces an extensive podcast network including the MI&S Insider Podcast, Enterprise Applications Podcast, Game Time Tech Podcast, IT Talk Podcast, DataCenter Podcast, 6G Podcast, Hot Desk Podcast, and Six Five Podcast—collectively covering topics from AI and semiconductors to telecommunications and enterprise software. Services include executive advisory, custom research and consulting, and market education through public speaking and media engagement. The firm organizes the annual Six Five Summit virtual event series. MI&S positions itself as an analyst firm with real-world executive experience, covering areas including semiconductors, AI, cloud infrastructure, edge computing, security, modern work, quantum computing, IoT, and automotive technology.

Differentiator

Problem solved

Functional benefit

Brands

• The Six Five Podcast: A co-produced podcast and media brand with Futurum Group featuring analyst conversations and industry analysis.
• Six Five Summit: AI Unleashed 2026

Products and services

• Advisory Services
• Research & Consulting
• Market Education
• MI&S Insider Podcast
• Enterprise Applications Podcast
• Game Time Tech Podcast
• IT Talk Podcast
• DataCenter Podcast
• 6G Podcast
• Hot Desk Podcast
• Six Five Podcast
• Six Five Summit: AI Unleashed 2026

Quantifiable outcome

• 100+ CXO-level advisory clients
• +2 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Futurum GroupcoreStrategic or Co-development PartnerMoor Insights & Strategy and The Futurum Group co-produce The Six Five Podcast (314+ episodes) and The Six Five Summit (AI Unleashed 2026, a 3-day virtual event). The two firms collaborate on events, media production, and research content, combining Moorhead's semiconductor expertise with Futurum's broader technology coverage.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gartner: The largest global IT research and advisory firm. Overlaps with MI&S on technology industry research and CXO advisory, but at vastly larger scale and with broader enterprise coverage.
• IDC (International Data Corporation): Global market intelligence firm focused on IT, semiconductors, and cloud — directly comparable to MI&S' technology coverage areas but with much deeper syndicated research infrastructure.
• Omdia (Informa Tech): Global technology research powerhouse covering semiconductors, IT, and media. Mike Leone, MI&S' Principal Analyst for data platforms, previously worked at Omdia — providing direct competitive overlap.
• Forrester Research: Global research and advisory firm covering enterprise technology, similar in business model to MI&S but with significantly larger analyst headcount and broader syndicated research portfolio.
• S&P Global Market Intelligence (formerly 451 Research): Large-scale research and data firm covering enterprise technology, now part of S&P Global. Overlaps with MI&S' technology advisory coverage but with significantly broader data and research infrastructure.

Direct peers

• Nucleus Research: Boutique technology research firm providing ROI-focused analyst advisory to enterprise buyers. Comparable in business model and CXO advisory orientation to MI&S.
• The Futurum Group: Technology research and advisory firm that co-produces The Six Five Podcast and Six Five Summit with MI&S. Directly comparable boutique analyst firm with similar coverage areas and CXO advisory model.
• Constellation Research: Boutique technology research and advisory firm serving CXO buyers. Comparable to MI&S in size and high-touch advisory model, with overlapping enterprise software and cloud coverage.
• HFS Research: Global research and analytics firm covering IT and business services with a CXO advisory model similar to MI&S, particularly in enterprise services and digital transformation.
• Enterprise Strategy Group (ESG / TechTarget): IT analyst, research, and strategy firm now part of TechTarget. Directly comparable boutique research model; Mike Leone, a current MI&S Principal Analyst, previously led ESG's data management and analytics practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MoorInsStrat
• YouTubeyoutube.com/@Moorinsightsstrategy
• Facebookfacebook.com/MoorInsightsandStrategy
• LinkedInlinkedin.com/company/moor-insights-&-strategy
• Instagraminstagram.com/moorinsightsandstrategy

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moor Insights & Strategy