IRRILAND SRL

What IRRILAND SRL does

Irriland SRL is an Italian manufacturer of agricultural irrigation equipment, founded in 1990 and headquartered in Guastalla in the province of Reggio Emilia, on the banks of the Po River. The company designs, develops, manufactures, and services a broad hardware portfolio spanning self-propelled hard-hose reel irrigators (rotoloni) operating at 1.5 bar with partialized-flow turbines, motor pumps and generating sets, pivot and linear systems, irrigation booms for delicate crops, and a BLULINE line of separators, mixers, and centrifugal pumps. Across six product series, fifteen coils, and approximately 500 accessories, Irriland produces over 300 differentiated machine configurations. Its portfolio includes a number of patented or award-recognized innovations: the ROC automated motorpump transport system, the EVA automatic electric priming system, the FORES Gun low-pressure double-barrel nozzle, the PROTECTOR anti-friction hose device, the solar-powered E-SPORT self-propelled irrigator with ribbed PE tube, the ELEPHUMP next-generation motorpump station (winner of the EIMA 2022 Technical Innovation award), and the Myrrigation web application for remote fleet and water-supply management.

The company's customer base is agricultural operations globally — farms growing field crops, orchards, vineyards, and specialty crops requiring gentle water distribution. Distribution is primarily direct, executed through field sales, dedicated inquiry forms per product line, and a heavy trade-show rotation including EIMA International (Bologna), Agritechnica (Hannover), Fruit Logistica (Berlin), Interpoma (Bolzano), and the U.S. Irrigation Show. Products are highly customizable and quote-priced; no public price list or recurring software/SaaS revenue stream exists. Approximately 90% of production is exported, following seasonal irrigation demand cycles across hemispheres. The business model is fundamentally a custom industrial-equipment sale with hardware revenue; the Myrrigation app and remote-management capabilities serve as installed-base value-adds rather than monetized software offerings. Irriland reports approximately €9.5 million in revenue (2021/2022 period), is privately held under founder/management control (sole administrator Claudio Manghi per current management records; Diego Maione referenced as representative), operates 11–50 employees out of roughly 5,000 m² of facilities (2,000 m² production, 400 m² offices including a CAD 3D design office), and is a member of FederUnacoma, the Italian federation of agricultural machinery manufacturers. The company has received public co-funding via the EU Horizon 2020 SME Instrument / EISMEA channel, most recently a 2017 grant associated with the PROTECTOR project.

Name

IRRILAND SRL

Legal name

IRRILAND S.R.L.

Website

https://irriland.it

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Irriland SRL is an Italian manufacturer of agricultural irrigation equipment — self-propelled reel irrigators, motor pumps, pivot systems, booms, and water-treatment pumps — selling to farms and agribusinesses worldwide with approximately 90% of production exported.

Ownership category

akta.pro rank

Product category

Agricultural Irrigation Equipment

NAICS

Agricultural Implement Manufacturing (33311), Fluid Power Pump and Motor Manufacturing (333996)

SIC

Farm Machinery & Equipment (3523), Pumps & Pumping Equipment (3561)

akta.pro primary industry

Sprinkler & Center-Pivot/Lateral-Move Systems (AFAAACAB)

akta.pro secondary industries

Irrigation Automation & Controllers (Timers, Solenoids, Control Panels) (AFABAHAI), Monitoring, Metering & Flow Measurement (Meters, Pressure/Flow Gauges, Telemetry) (AFAAACAK)

Keywords

• Agricultural irrigation equipment
• Self-propelled irrigators
• Irrigation motor pumps
• Pivot irrigation systems
• Irrigation booms

Headquarters

HQ city

Guastalla

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Agricultural Irrigation Equipment Sales: Sale of self-propelled irrigators (rotoloni), irrigation booms, pivot and linear systems to agricultural customers. Products are sold directly to farms and agricultural businesses.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

Irriland designs, develops, manufactures, and provides after-sales assistance for agricultural irrigation machinery. Core offerings include self-propelled hard hose reel irrigators (rotoloni), generating sets and motorpumps, fixed and mobile pivot and linear irrigation systems, separators and centrifugal pumps, and irrigation booms. The product range is highly configurable with multiple series, coils, and accessories, enabling tailored configurations for diverse agricultural applications.

Product overview

IRRILAND SRL is an Italian manufacturer of agricultural irrigation equipment offering a comprehensive product portfolio consisting of five core product lines: (1) Irrigatori Semoventi (self-propelled hard hose reel irrigators) in multiple series (E-SPORT, SPORT, COMFORT, SILVER, DIAMANT, SUPERSTAR, COMPAKTA) with turbine technology operating at 1.5 bar; (2) Gruppi Elettrogeni – Motopompe (generating sets and motorpumps) including motorpumps, motor clutches, electric pumps, generating sets, and PTO generators; (3) BLULINE separators, mixers, and centrifugal pumps including PT, SM, TBM, PTH, and PTS series; (4) IRRIAGRI fixed and mobile pivots and linear systems; and (5) DRAGONE advanced irrigation system. The portfolio also includes add-on products such as Ali Piovane (RAPTOR and HERON irrigation booms), FORES Gun (low-pressure nozzle), ROC (automated motorpump transport), PROTECTOR (anti-friction hose protection), and ELEPHUMP motorpump station. Products are designed with a focus on energy efficiency, sustainability, and remote management capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• BLULINE: Product line including separators, mixers, centrifugal pumps, shredding pumps with vertical axis (PT series), high-pressure shredding centrifugal pumps (PTH series), submersible shredding electropumps (PTS series), and horizontal submerged mixers (TBM series).
• IRRIAGRI
• DRAGONE
• E-SPORT
• PROTECTOR
• FORES GUN
• ROC
• ELEPHUMP
• RAPTOR
• HERON

Products and services

• Irrigatori Semoventi (Self-Propelled Irrigators / Rotoloni)

Quantifiable outcome

• FORES GUN enables sprinkler irrigation to achieve drip irrigation performance in terms of water and energy savings
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• FederUnacomacoreStrategic or Co-development Partner · 1 November 2024Irriland is a member of FederUnacoma (Federazione Nazionale Costruttori Macchine per l'Agricoltura), the National Federation of Agricultural Machinery Manufacturers. This membership provides industry representation, participation in trade events like EIMA International, and connection with the broader agricultural machinery ecosystem.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lindsay Corporation (Zimmatic): US-listed manufacturer of Zimmatic center pivots, lateral move systems, and irrigation technology — broader irrigation incumbent with substantially larger R&D and dealer footprint than Irriland.
• T-L Irrigation: US manufacturer of hydrostatically driven center-pivot and lateral irrigation systems with international dealer network — broader pivot incumbent that competes in the same pivot/linear category as Irriland's IRRIAGRI.
• Reinke Manufacturing: US-based center-pivot and lateral-move irrigation manufacturer with global distribution — directly comparable in the pivot category where Irriland competes via IRRIAGRI, but with larger scale and longer dealer history.
• Netafim (Orbia): Global precision irrigation leader (drip and digital farming) owned by Orbia. Competes for the same farmer wallet with a different (drip-led) but adjacent technology base and substantially larger international footprint.
• Valley Irrigation (Valmont Industries): Global leader in center-pivot and linear irrigation machinery with integrated telemetry (Valley 365). Comparable in the pivot/linear category but operates at vastly larger scale across a full irrigation portfolio.

Direct peers

• Irrifrance: French manufacturer of 'enrouleurs' (hard hose reel irrigators / rotoloni) and motor pumps — the closest direct product-line overlap with Irriland's core Irrigatori Semoventi business, competing in the same Mediterranean and export markets.
• Otech Irrigation: French designer and manufacturer of self-propelled hose reel irrigators (enrouleurs) and motor pumps — head-to-head competitor in the European hose reel segment.
• RKD Irrigación: Spanish pivot and irrigation equipment manufacturer with strong presence in Mediterranean and Latin American markets — overlaps with Irriland's IRRIAGRI pivot/linear product line and geographic footprint.
• Komet Irrigation (Komet Austria): Austrian/American manufacturer of hose reel (hard-hose) irrigators, motor pumps, and generating sets — nearly identical core product line to Irriland, with strong European and North American distribution.
• Bauer Group: Austrian irrigation and slurry technology group producing hose reel irrigators, pivots, and motor pumps. Directly comparable on product mix (reels + pumps + pivots) and international export footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/irriland_srl
• YouTubeyoutube.com/channel/UCCKSaZDq8cXAnonMIEwt3wQ
• Facebookfacebook.com/pages/Irriland-srl/642799029106938
• LinkedInlinkedin.com/company/irriland-srl
• Instagraminstagram.com/irrilandsrl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IRRILAND SRL