Albemarle Area United Way

What Albemarle Area United Way does

Albemarle Area United Way (AAUW) is a 501(c)(3) nonprofit charitable organization founded in 1957 and headquartered in Elizabeth City, North Carolina, operating under EIN 23-7123601 and affiliated with the national United Way movement. It functions as a regional community-impact intermediary across a 9-county service area in northeastern North Carolina (Pasquotank, Camden, Gates, Perquimans and surrounding counties), coordinating funding and referrals across 34 certified partner agencies while running its own direct-service program, the Community Care Collaborative (CCC), which provides emergency financial crisis assistance to residents of four counties via an online application and intake process. In 2023 AAUW invested $921,712 into the service area, supported by an event-driven fundraising mix that includes the Bocce Beer & Bites tournament, an Annual Charity Golf Tournament, a Philanthropy Awards Gala, the Ping Pong Plunge at H2OBX Waterpark, and the Yarn Uniting Community fashion show.

AAUW has a four-person core staff (Executive Director Bill Blake, CCC Manager Alexandra Poyner, Outreach Director Lorri Barrett, Executive Assistant Jessica Olsen) with additional Director of Community Engagement & Agency Relations capacity. Revenue mechanics layer four streams: individual donations (one-time, monthly, and roundup via the Harness Giving donation portal), corporate partnerships (Community Partners across healthcare, banking, retail, energy and real estate including Truist, Dominion Energy, ECU Health, Sentara, Atlantic Union Bank, Publix, and First Citizens Bank), Small Biz United ($500/year SMB partnerships), and tiered leadership giving through the Keel Club ($1,000–$5,000+) and Tocqueville Society ($10,000+/year). Special-event fundraising (sponsorships at $175–$700 plus ticket sales at $20–$75) is the primary community engagement and acquisition channel, augmented by Facebook, Instagram, LinkedIn, YouTube, email newsletter, and earned local press in The Daily Advance.

The organization holds a 2025 Platinum Transparency Seal from Candid (GuideStar), the highest level of nonprofit accountability recognition, and has no proprietary technology platform of consequence; its competitive position is grounded in regional brand tenure (since 1957), the multi-stakeholder partner-agency and corporate-sponsor ecosystem, and direct service delivery through CCC. Institutional support includes a $40,000 SECU Foundation grant in October 2024 and a 2024 special $25,000 grant addressing elderly homelessness in Northeast NC, both signaling programmatic expansion within the same geographic footprint rather than geographic growth.

Name

Albemarle Area United Way

Legal name

Albemarle Area United Way

Website

https://aaunitedway.org

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1–10 employees

Short description

Albemarle Area United Way is a 501(c)(3) nonprofit founded in 1957, headquartered in Elizabeth City, NC, that funds and coordinates 34 partner agencies and runs the Community Care Collaborative direct-assistance program across a 9-county service area in northeastern North Carolina.

Ownership category

akta.pro rank

Product category

Community Nonprofit Services

NAICS

Civic and Social Organizations (813410)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

Keywords

• Community fundraising services
• Nonprofit charitable giving
• Emergency financial assistance
• Corporate partnership programs
• Volunteer mobilization

Headquarters

HQ city

Elizabeth City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Individual Donations: Direct donations from individuals through one-time, monthly, or roundup options via website portal and event participation
2. Corporate Partnerships: Sponsorships and partnerships from businesses including Small Biz United ($500/year), Community Partners, and event sponsors
3. Leadership Giving Programs: Keel Club membership tiers from Commander ($1,000-$1,499) to Admiral ($5,000+), and Tocqueville Society ($10,000+/year)
4. Special Events: Revenue from signature events including Bocce Beer & Bites tournament, Philanthropy Awards Gala, and Campaign Kick-off Luncheon

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Albemarle Area United Way is a 501(c)(3) nonprofit that mobilizes charitable giving, corporate sponsorships, and volunteer effort across a nine-county area in northeastern North Carolina. It directly delivers emergency crisis assistance through its Community Care Collaborative (CCC) program to residents of Pasquotank, Camden, Gates, and Perquimans counties, and channels additional funds through 34 certified partner agencies. Supporting programs include the Keel Club and Tocqueville Society leadership giving societies, Small Biz United and Community Partners corporate partnerships, and signature fundraising events such as Bocce Beer & Bites and the Annual Charity Golf Tournament.

Product overview

Albemarle Area United Way operates as a non-profit community impact organization serving nine counties in Northeastern North Carolina. The organization functions as a single integrated offering centered on mobilizing communities through fundraising, volunteer coordination, and direct emergency assistance. The core program is the Community Care Collaborative (CCC), which provides temporary crisis assistance to residents. Supporting programs include the Keel Club and Tocqueville Society (leadership giving programs), Small Biz United and Community Partners (business partnership programs), and signature fundraising events including Bocce Beer & Bites and the Annual Charity Golf Tournament. All programs collectively aim to strengthen the community through health, education, and financial stability initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Care Collaborative (CCC) A direct emergency-assistance program providing temporary financial assistance, paid to vendors, to residents of Pasquotank, Camden, Gates, and Perquimans counties who are in a temporary crisis.
• Keel Club A leadership giving group recognizing major annual donors with tiered contributions from Commander ($1,000-$1,499) up to Admiral ($5,000+), offering donors recognition and engagement benefits.
• Tocqueville Society An elite annual giving society for local leaders contributing $10,000 or more per year, combining philanthropy and recognition services.
• Small Biz United An annual partnership program for small businesses that pay $500/year and receive a window sticker, website logo, event recognition, newsletter highlights, and social media cross-promotion.
• Community Partners A corporate partnership program for larger enterprises that provide financial contributions, employee engagement, and resources to support AAUW initiatives in northeastern North Carolina.
• Bocce, Beer & Bites An annual community fundraising event featuring a double-elimination bocce ball tournament, food, drinks, and entertainment that raises funds for AAUW programs.
• Annual Charity Golf Tournament An annual golf tournament fundraiser supporting AAUW community programs in northeastern North Carolina.

Quantifiable outcome

• $921,712 invested in 9-county service area
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Atlantic Union BankcoreGTM or Marketing PartnerCommunity Partner supporting Albemarle Area United Way with corporate sponsorship and visibility in northeastern North Carolina
• Chesapeake Regional HealthcarecoreGTM or Marketing PartnerCommunity Partner supporting healthcare initiatives and community wellness programs in the region
• Dominion EnergycoreGTM or Marketing PartnerCommunity Partner supporting energy-related community programs and initiatives
• ECU HealthcoreGTM or Marketing PartnerCommunity Partner supporting regional health initiatives and hospital services
• SentaracoreGTM or Marketing PartnerCommunity Partner supporting Sentara Albemarle Medical Center and healthcare programs
• H2OBX WaterparkcoreGTM or Marketing PartnerCommunity Partner and event sponsor including AAUW Night at Edenton Steamers and Ping Pong Plunge event sponsorship
• Coastal PurlminorGTM or Marketing PartnerSmall Biz United Partner and host of Yarn Uniting Community fashion show fundraiser raising $6,075 for CCC
• Berea Baptist ChurchminorGTM or Marketing PartnerCCC donor supporting neighbors in temporary crisis through charitable contributions to Community Care Collaborative
• Ghost Harbor BrewingminorGTM or Marketing PartnerEvent sponsor for Bocce Beer & Bites providing craft beer for annual fundraiser
• Currituck BBQminorGTM or Marketing PartnerEvent sponsor for Bocce Beer & Bites providing BBQ for annual fundraiser
• DJ Taz 2minorGTM or Marketing PartnerEvent entertainment sponsor for Bocce Beer & Bites annual community event
• Kona Shave IceminorGTM or Marketing PartnerEvent sponsor for Bocce Beer & Bites providing shave ice for annual fundraiser
• Albemarle HopelineminorGTM or Marketing PartnerPartner agency providing domestic violence, sexual assault, and teen dating violence services since 1981
• PublixcoreGTM or Marketing PartnerCommunity Partner supporting local communities through corporate giving
• Elizabeth City State UniversitycoreGTM or Marketing PartnerCommunity Partner and regional educational institution supporting community initiatives
• First Citizens BankcoreGTM or Marketing PartnerCommunity Partner supporting banking and financial services partnerships

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• United Way of the Greater Triangle: Regional United Way affiliate serving the Raleigh-Durham-Chapel Hill area of North Carolina. Directly comparable as a fellow NC-based United Way operating workplace giving campaigns, leadership giving societies (Tocqueville), and partner agency funding models.
• United Way of Coastal Carolina: Regional United Way serving coastal North Carolina counties. Comparable in operating a similar structure of donor cultivation, partner agency grants, and community fundraising events across a multi-county service area in NC.
• United Way of Central Carolinas: United Way affiliate serving the Charlotte metro region. Comparable in running Keel Club/Tocqueville-equivalent leadership giving tiers, corporate partner programs, and partner agency funding, though at substantially larger scale.
• United Way of Forsyth County: United Way serving Winston-Salem and Forsyth County, NC. Comparable regional United Way structure with community impact funding, leadership giving programs, and direct-service initiatives.
• United Way of Asheville and Buncombe County: Western NC United Way affiliate. Comparable as a regional United Way running workplace giving, partner agency funding, and disaster-response community programs in a defined multi-county area.

Emerging players

• Food Bank of the Albemarle: Regional food bank serving the same northeastern NC geography. Comparable as a nonprofit providing direct social services to residents of the Albemarle region and a natural co-funding partner for AAUW's anti-hunger and crisis-response work.
• Salvation Army of the Albemarle: Faith-based nonprofit providing emergency social services in the same eastern NC service area. Comparable as a competing/peer emergency assistance provider to AAUW's Community Care Collaborative, serving overlapping beneficiary populations.

Broad incumbents

• American Red Cross - Eastern North Carolina Region: Regional chapter of a national humanitarian organization serving the same eastern NC geography. Comparable in coordinating disaster relief, emergency assistance, and community fundraising events, though operating at national scale with broader scope than AAUW's local focus.
• United Way of North Carolina: Statewide umbrella organization supporting NC United Way affiliates. Comparable as the parent network providing branding, training, and best-practice sharing to regional United Ways including AAUW.

Regional players

• Community Foundation of Northeast North Carolina: Regional grantmaking foundation serving the same northeastern NC counties. Comparable as a nonprofit coordinating charitable giving across the Albemarle region, though structured as a grantmaker rather than a direct-service fundraiser.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCqa6PpA0fCDbRKcs3xD8CvA
• Facebookfacebook.com/AAUnitedWay
• LinkedInlinkedin.com/company/aaunitedway
• Instagraminstagram.com/aaunitedway

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Albemarle Area United Way