RideNow Powersports
RideNow Powersports is a U.S. powersports dealership group operating 56+ retail locations across multiple states, selling new and pre-owned motorcycles, ATVs, UTVs, and personal watercraft from major OEMs alongside parts, service, and financing.
- Company typePublic
- Founded1983
- HeadquartersChandler, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
RideNow Powersports firmographics
Firmographics- Name
- RideNow Powersports
- Legal name
- RideNow Group Inc.
- Website
- https://ridenow.com
- Company type
- Public
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- RideNow Powersports is a U.S. powersports dealership group operating 56+ retail locations across multiple states, selling new and pre-owned motorcycles, ATVs, UTVs, and personal watercraft from major OEMs alongside parts, service, and financing.
- Ownership category
- akta.pro rank
RideNow Powersports industry classification
Industry- Product category
- Powersports Vehicle Retail Dealerships
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)
Keywords
Where RideNow Powersports is headquartered
LocationHeadquarters
- HQ city
- Chandler
- HQ country
- United States
- HQ region
- North America
Offices36 records
Markets served
RideNow Powersports business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- New Vehicle Sales: Sale of new powersports vehicles including motorcycles, ATVs, UTVs, and personal watercraft from major OEM brands such as Harley-Davidson, Polaris, Can-Am, Kawasaki, Yamaha, Honda, Indian Motorcycle, and others.
- Pre-Owned Vehicle Sales: Sale of pre-owned and certified pre-owned powersports vehicles, providing consumers with more affordable options alongside new inventory.
- Parts and Accessories: Sale of replacement parts, accessories, and the RideNow Powersports Shop Parts online store for customer convenience.
- Service and Repair: Service department providing maintenance and repair services for powersports vehicles sold at their dealerships.
- Financing Services: In-house financing options and partnerships with lenders to provide credit/financing solutions for vehicle purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New Powersports Vehicles |
| Unit Pricing | Pay-as-you-go | Pre-Owned Vehicles |
| Other | Monthly | Financing Rates |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
RideNow Powersports product offering
Product offeringCore offering
RideNow Powersports operates the country's largest network of multi-brand powersports dealerships, selling new and pre-owned motorcycles, ATVs, UTVs, and personal watercraft from major OEM brands such as Harley-Davidson, Polaris, Can-Am, Kawasaki, Yamaha, Honda, and Indian Motorcycle. Each dealership delivers an integrated retail experience including vehicle sales, in-house and third-party financing, parts, service and repair, insurance quoting, trade-in cash offers, pre-ordering, and a commercial fleet sales program.
Product overview
RideNow Powersports operates as the country's largest powersports dealership group with 56+ locations across the United States, offering a multi-brand retail platform for powersports vehicles. The portfolio consists of new and pre-owned/co-certified vehicle sales as core offerings, supported by parts, service, financing, insurance, trade-in (Cash Offer), pre-order, and fleet services. The company sells across 15,597 new vehicle listings and 4,240 pre-owned listings spanning motorcycles, ATVs, side-by-side vehicles (UTVs), personal watercraft (PWC), snowmobiles, and boats. Key brand partnerships include Harley-Davidson, Polaris, Can-Am, Kawasaki, Yamaha, Honda, Indian Motorcycle, Sea-Doo, Suzuki, KTM, CFMoto, and Segway Powersports. The business operates under a 'RideNow Way' customer engagement philosophy and trades publicly as RideNow Group Inc. (NASDAQ: RDNW).
Differentiator
Problem solved
Functional benefit
Products and services
- New Powersports Vehicle Sales Sale of new motorcycles, ATVs, UTVs, personal watercraft, snowmobiles, and boats from brands such as Harley-Davidson, Polaris, Can-Am, Kawasaki, Yamaha, Honda, Indian Motorcycle, Sea-Doo, Suzuki, KTM, CFMoto, and Segway Powersports, offered to individual retail buyers across the dealership network.
- Pre-Owned and Certified Pre-Owned Vehicle Sales Sale of pre-owned powersports vehicles including a Certified Pre-Owned program with additional warranty coverage, totaling 4,240 pre-owned listings and 1,031 CPO listings across the network.
- Parts Department Sale of OEM and aftermarket parts and accessories for powersports vehicles at dealership parts counters and through the online storefront at ridenowparts.com.
- Service and Repair Department Maintenance and repair services for powersports vehicles performed at each RideNow dealership location.
- Financing Services Vehicle financing solutions including credit applications, pre-qualification, and promotional financing offers (e.g., 0% APR for 60 months on select Ducati models, 1.99% for 36 months on select Indian Motorcycle models, 90-day deferred payments) delivered through Revvable and 700dealer integrations.
- RideNow Cash Offer Trade-in valuation and cash offer service that allows customers to receive a purchase offer for their current vehicle to apply toward a new or pre-owned purchase.
- Pre-Order System Pre-order capability for upcoming powersports vehicle models, with location selection across 56+ dealership locations.
- RideNow Fleet Commercial fleet sales program for business buyers purchasing multiple powersports vehicles, accessible via a dedicated portal at fleet.ridenow.com.
Quantifiable outcome
- 40% new unit sales increase at Indian Motorcycle Daytona Beach during Daytona Bike Week 2026
- +3 more outcomes
Companies that use RideNow Powersports
Customer profileSegments1 record
Ideal customer profiles2 records
RideNow Powersports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RideNow Powersports partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Major Powersports OEMscoreRideNow Group operates as an authorized dealer for major powersports manufacturers including Harley-Davidson, Polaris, Can-Am, Kawasaki, Yamaha, Honda, Indian Motorcycle, Sea-Doo, and numerous other brands. The company sells vehicles from these OEM partners through its 56+ dealership locations across the United States.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
RideNow Powersports competitors and assessment
Company assessmentDirect peers
- MarineMax: MarineMax (NYSE: HZO) is a publicly traded recreational boat and powersports dealership group. While focused on marine rather than motorcycles/ATVs, it operates the same multi-location retail dealership model selling big-ticket recreational vehicles with financing, parts, and service.
Emerging players
- Camping World Holdings: Camping World (NYSE: CWH) operates a large network of RV dealerships with adjacent outdoor recreation consumer base. While focused on RVs rather than motorcycles/ATVs, it shares the lifestyle-vehicle dealership model, financing attach, and discretionary consumer cyclical exposure.
Broad incumbents
- AutoNation: AutoNation (NYSE: AN) is the largest US automotive retailer with hundreds of franchised dealerships. While focused on passenger vehicles, it shares the multi-store dealership group business model, finance/insurance product attach strategies, and exposure to consumer credit cycles.
- Brunswick Corporation: Brunswick (NYSE: BC) is a marine and powersports OEM whose brands (Sea-Doo, etc.) are sold at RideNow. Comparable as an upstream supplier shaping the demand environment for personal watercraft and powersports vehicles RideNow retails.
- Lithia Motors: Lithia Motors (NYSE: LAD) is a Fortune 500 automotive retailer with global operations and an aggressive acquisition strategy. Its Driveway omnichannel platform and Pendragon acquisition strategy make it a model for large-scale dealership roll-ups, with overlapping operational practices even though core focus is autos.
- Sonic Automotive: Sonic Automotive (NYSE: SAH) is a US franchised auto dealer group with EchoPark used vehicle operations. Comparable as a multi-brand dealer group with franchise relationships, F&I revenue streams, and exposure to consumer financing conditions.
- Asbury Automotive Group: Asbury Automotive (NYSE: ABG) operates franchised dealerships across the Sun Belt. Particularly comparable due to its geographic overlap with RideNow's footprint (Texas, Florida, Georgia) and similar exposure to F&I attach economics.
- Polaris Inc. Polaris (NYSE: PII) is a leading powersports OEM whose vehicles are sold through RideNow's dealerships. While Polaris is a manufacturer not a dealer, it shapes the demand and supply economics of RideNow's core inventory and is the most influential upstream partner.
- Harley-Davidson: Harley-Davidson (NYSE: HOG) is a major motorcycle OEM whose brand dominates RideNow's product mix. Comparable because Harley-Davidson's dealer network economics, franchise standards, and brand-level demand directly drive RideNow's largest revenue category.
- Group 1 Automotive: Group 1 Automotive (NYSE: GPI) operates franchised auto dealerships across the US and UK. It shares the franchise-dealer business model, F&I attach economics, and same-store sales growth dynamics, even though its core product is passenger vehicles rather than powersports.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
RideNow Powersports social profiles
Digital presenceRideNow Powersports financial estimates
Financial estimateRevenue estimate
Valuation estimate
RideNow Powersports leadership team
Management profileNumber of profiles
Profiles1 record
RideNow Powersports funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RideNow Powersports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RideNow Powersports
What does RideNow Powersports do?
RideNow Powersports operates the country's largest network of multi-brand powersports dealerships, selling new and pre-owned motorcycles, ATVs, UTVs, and personal watercraft from major OEM brands such as Harley-Davidson, Polaris, Can-Am, Kawasaki, Yamaha, Honda, and Indian Motorcycle. Each dealership delivers an integrated retail experience including vehicle sales, in-house and third-party financing, parts, service and repair, insurance quoting, trade-in cash offers, pre-ordering, and a commercial fleet sales program.
Is RideNow Powersports a public or private company?
RideNow Powersports is a public company. It is classified as public and is currently operating.
When was RideNow Powersports founded?
RideNow Powersports was founded in 1983. It employs 1,001 to 5,000 people.
Where is RideNow Powersports based?
RideNow Powersports is headquartered in Chandler, United States, in the North America region.
How does RideNow Powersports make money?
Five revenue lines are on record. New Vehicle Sales are the primary driver. The others are pre-Owned Vehicle Sales, parts and Accessories, service and Repair and financing Services.
Who are RideNow Powersports's main competitors?
MarineMax is listed as a direct peer. Camping World Holdings is listed as an emerging player. Broad incumbents are AutoNation, Brunswick Corporation, Lithia Motors, Sonic Automotive, Asbury Automotive Group, Polaris Inc., Harley-Davidson and Group 1 Automotive.
Does RideNow Powersports have an API?
No public API is recorded for RideNow Powersports.
What industry is RideNow Powersports in?
RideNow Powersports's product category is Powersports Vehicle Retail Dealerships. Its primary akta.pro industry code is CRAMABAN, Motorsports & Powersports Gear & Accessories Retail. Its NAICS code is 441227 and its SIC code is 5500.