MindGeek
MindGeek, operating as Aylo, is a privately held global digital media company that runs a portfolio of direct-to-consumer adult entertainment platforms — including Pornhub, Brazzers, Reality Kings, Sean Cody, Men, and My Dirty Hobby — serving individual consumers worldwide via subscription and advertising.
- Company typePrivate
- Founded2007
- HeadquartersLuxembourg, Luxembourg
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What MindGeek does
MindGeek, now operating under the Aylo brand, is a privately held global digital media company headquartered in Luxembourg that operates a portfolio of consumer-facing adult entertainment platforms. The company was founded by Bernd Bergmair (founded year cited as 2004 in firmographic data and 2007 in historical sources) and was acquired by Ethical Capital Partners in 2023, after which the parent entity was rebranded to Aylo. Its owned-and-operated sub-brands include Brazzers, Pornhub, Reality Kings, Sean Cody, Men, and My Dirty Hobby, which collectively serve a global base of individual adult consumers through web and mobile access. Distribution is exclusively direct-to-consumer, with revenue generated from recurring subscription access to premium content and from advertising across the platform portfolio.
The company operates large-scale, purpose-built media infrastructure to deliver and manage its content. The disclosed footprint includes 4 terabits per second of CDN bandwidth, 65+ petabytes of stored media content, 2,000 continuously running cloud instances, and 1,700 bare metal servers. Operational scale includes 13M+ hours of video streamed per day, an average of 8,000 new videos added daily, and 67,000 hours of video encoded per day. Trust & Safety is a central operational pillar, comprising content fingerprinting, uploader verification, content flagging and removal, moderation, NGO relations, and deterrence messaging. In 2025, the company partnered with Kindred Tech to combat CSAM worldwide, co-launched the Adult Studio Alliance and its Code of Conduct for industry-wide performer safety, and announced a partnership with Look.Fun to explore blockchain infrastructure for user and creator engagement.
MindGeek/Aylo's business model is a hybrid of subscription-based premium access and advertising, monetized through its owned platform portfolio. The company does not publicly disclose pricing for its consumer tiers; subscription terms are managed at the individual brand level. Customer segmentation is horizontal, targeting individual adult consumers globally with no disclosed enterprise or B2B channel. The company is privately held under Ethical Capital Partners, employs 5,001-10,000 people, and operates across North America and additional international markets. Its competitive position rests on brand recognition, content library scale, capital-intensive streaming infrastructure, and an industry-leading Trust & Safety posture in a category where regulatory and reputational risk is structurally elevated.
MindGeek firmographics
Firmographics- Name
- MindGeek
- Legal name
- Aylo
- Website
- https://mindgeek.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- MindGeek, operating as Aylo, is a privately held global digital media company that runs a portfolio of direct-to-consumer adult entertainment platforms — including Pornhub, Brazzers, Reality Kings, Sean Cody, Men, and My Dirty Hobby — serving individual consumers worldwide via subscription and advertising.
- Ownership category
- akta.pro rank
MindGeek industry classification
Industry- Product category
- Adult Entertainment Platforms
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822), Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Music & Audio Streaming Platforms (BPAMAJAC)
- akta.pro secondary industries
- Digital Content & Media Subscriptions (CRAFAIAA), Aggregator/Platform Channels & Marketplace Bundles (Channel Stores, Super-Aggregators) (MPABAHAM)
Keywords
Where MindGeek is headquartered
LocationHeadquarters
- HQ city
- Luxembourg
- HQ country
- Luxembourg
- HQ region
- Europe
Markets served
MindGeek business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Subscription Access: Premium subscription access to adult entertainment platforms, providing recurring revenue from paying subscribers across brands such as Brazzers, Reality Kings, and Sean Cody.
- Advertising: Advertising revenue generated across platforms, including display ads, pre-roll, and native advertising placements.
- Adult Content Market Revenue: The digital adult content market reached $70.3 billion in 2026, with subscription platforms cited as a primary growth driver, indicating the broader market context for MindGeek/Aylo's revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription-based premium access |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
MindGeek product offering
Product offeringCore offering
MindGeek (now operating as Aylo) operates a portfolio of adult entertainment streaming platforms including Brazzers, Pornhub, Reality Kings, Sean Cody, Men, and My Dirty Hobby. The company delivers subscription-based premium content via web and mobile channels globally, backed by large-scale CDN, cloud, and video encoding infrastructure, and monetizes through recurring subscriber fees and advertising.
Product overview
MindGeek (operating under the Aylo brand) is a multi-platform adult entertainment conglomerate offering world-class adult entertainment across several of the internet's safest platforms. The portfolio includes flagship sub-brands Brazzers, PornHub, Reality Kings, Sean Cody, Men, and My Dirty Hobby, each serving distinct content niches within the adult entertainment market. The company operates advanced technology infrastructure supporting these platforms, including content delivery, streaming, and trust & safety systems.
Differentiator
Problem solved
Functional benefit
Brands
- Brazzers: Adult entertainment platform brand
- Pornhub
- Reality Kings
- Sean Cody
- Men
- My Dirty Hobby
Products and services
- Aylo Parent corporate platform and brand encompassing the company's portfolio of adult entertainment sites, delivered as some of the internet's safest platforms with advanced content moderation and Trust & Safety technology.
- Brazzers
Quantifiable outcome
- 13M+ hours of video streamed per day
- +3 more outcomes
Companies that use MindGeek
Customer profileSegments1 record
Ideal customer profiles1 record
MindGeek technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
MindGeek partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Look.FunminorAylo partnered with Look.Fun to explore blockchain integrations to support users and creators. The partnership focuses on exploring blockchain infrastructure and understanding how blockchain technology can improve engagement, participation, and experiences across Aylo platforms.
- Adult Studio AllianceminorAylo participated in the launch of the Adult Studio Alliance (ASA), which establishes a common set of values and guidelines to foster a safe, healthy, and respectful environment for everyone on set. The ASA Code of Conduct standardizes performer safety across the industry.
- Kindred TechcoreAylo partnered with Kindred Tech to combat Child Sexual Abuse Material (CSAM) worldwide. This partnership focuses on leveraging technology to detect, prevent, and remove CSAM from Aylo platforms, enhancing the company's Trust & Safety capabilities.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
MindGeek competitors and assessment
Company assessmentDirect peers
- OnlyFans: Direct peer — large-scale subscription platform for adult creator content, operating the same D2C subscription business model as Aylo's premium brands (Brazzers, Reality Kings). OnlyFans differentiates via creator-direct monetization, while Aylo aggregates professional studio content.
- Chaturbate: Direct peer — major adult live-cam and on-demand platform with token-based monetization. Competes with Aylo for consumer attention and ad/subscription spend in the same category.
- Stripchat: Direct peer — global adult live-cam and premium content platform. Competes with Aylo's portfolio (notably Pornhub and Brazzers) for the same consumer wallet across web and mobile.
- LiveJasmin: Direct peer — large premium live-cam platform with subscription and token billing. Operates the same compliance-heavy adult monetization model and competes for high-spending subscribers.
- XVideos: Direct peer — one of the largest free ad-supported adult tube sites globally. Direct substitute for Pornhub's free tier and a primary competitor for traffic and advertising inventory in the adult category.
- xHamster: Direct peer — major ad-supported adult tube platform with premium subscription tiers. Competes directly with Pornhub and other Aylo properties for global free-user traffic and paid subscribers.
- Pornhub (independent competitors within Aylo): Aylo's flagship free, ad-supported tube site competes with XVideos, xHamster, and YouPorn for global traffic; comparing these tube sites is the most direct competitive frame for Pornhub specifically.
Emerging players
- Fansly: Emerging player — OnlyFans-style creator subscription platform with growing share among adult creators. Competes with Aylo's premium subscription brands (Brazzers, Sean Cody) for high-LTV subscribers.
- Clips4Sale: Emerging player — niche clip marketplace for adult creators, focused on specialized fetishes. Comparable to Aylo's My Dirty Hobby in offering category-specific content with subscription/marketplace dynamics.
Others
- Ethical Capital Partners (parent): Aylo's private equity parent. Included here as the relevant ecosystem/ownership comparator rather than as a product peer — useful for understanding Aylo's capital structure and governance posture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
MindGeek social profiles
Digital presenceMindGeek financial estimates
Financial estimateRevenue estimate
Valuation estimate
MindGeek leadership team
Management profileNumber of profiles
Profiles5 records
MindGeek subsidiaries and ownership
Company hierarchySubsidiaries6 records
MindGeek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MindGeek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MindGeek
What does MindGeek do?
MindGeek (now operating as Aylo) operates a portfolio of adult entertainment streaming platforms including Brazzers, Pornhub, Reality Kings, Sean Cody, Men, and My Dirty Hobby. The company delivers subscription-based premium content via web and mobile channels globally, backed by large-scale CDN, cloud, and video encoding infrastructure, and monetizes through recurring subscriber fees and advertising.
Is MindGeek a public or private company?
MindGeek is a private company. It is classified as private equity controlled and is currently operating.
When was MindGeek founded?
MindGeek was founded in 2007. It employs 1,001 to 5,000 people.
Where is MindGeek based?
MindGeek is headquartered in Luxembourg, Luxembourg, in the Europe region.
How does MindGeek make money?
Three revenue lines are on record. Subscription Access are the primary driver. The others are advertising and adult Content Market Revenue.
Who are MindGeek's main competitors?
Direct peers on record are OnlyFans, Chaturbate, Stripchat, LiveJasmin, XVideos, xHamster and Pornhub (independent competitors within Aylo). Emerging players are Fansly and Clips4Sale. Ethical Capital Partners (parent) is listed as an others.
Does MindGeek have an API?
No public API is recorded for MindGeek.
What industry is MindGeek in?
MindGeek's product category is Adult Entertainment Platforms. Its primary akta.pro industry code is BPAMAJAC, Music & Audio Streaming Platforms, with a secondary code of CRAFAIAA, Digital Content & Media Subscriptions. Its NAICS code is 516210 and its SIC code is 7822.