Skinny Mixes

What Skinny Mixes does

Skinny Mixes (legal entity Jordan's Skinny Mixes, LLC) is a privately held, bootstrapped beverage and food-topping brand founded in 2009 and headquartered in Clearwater, Florida. The company manufactures and sells a portfolio of low-calorie and zero-sugar cocktail mixers, sugar-free coffee syrups, whipped foam toppings, and related sauces, with pricing anchored around $8.99 per 750ml bottle. Its flagship differentiator is proprietary sweetening using sucralose and acesulfame-K blends that allow zero-calorie formulations absent in legacy full-sugar cocktail mix incumbents.

The company operates a primarily direct-to-consumer e-commerce model, supplemented by a selective retail presence and a registered loyalty program (Sweet Rewards). It services a self-reported customer base of more than one million consumers, supported by a recipe and content library designed to drive organic traffic and repeat purchase. Leadership comprises founder and president Jordan Engelhardt, chief marketing officer Brittany Gymrek, and chief financial officer Greg Barbera, with an in-house team of 11–50 employees handling manufacturing, fulfillment, marketing, and customer operations.

In 2026 the company has broadened its surface area through the launch of the Skinny Mixes Stix portable stick format (Refresher and Protein Coffee variants), a White Chocolate Sauce SKU, the limited-edition Skinny Mixes x Dippin' Dots collaboration, and a seasonal Harvest flavor rotation, alongside a trademark filing for the Skinnyccino mark. These moves indicate a strategy of category and format extension rather than geographic expansion, with revenue mechanics still anchored in DTC repeat purchasing across a long-tail consumer file.

Name

Skinny Mixes

Legal name

Skinny Mixes

Website

https://skinnymixes.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Skinny Mixes is a privately held Clearwater, Florida–based brand that manufactures zero-sugar cocktail mixers, coffee syrups, sauces, and foam toppings, sold primarily through direct-to-consumer e-commerce to a reported base of more than one million consumers.

Ownership category

akta.pro rank

Product category

Sugar-Free Beverage Flavorings

NAICS

Flavoring Syrup and Concentrate Manufacturing (311930), Food Manufacturing (311)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Sugar-free syrups
• Zero-calorie drink mixers
• Cocktail mixers
• Flavored coffee syrups
• Portable drink sticks

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct-to-consumer sales of sugar-free syrups, sauces, drink mixes, and functional beverages through e-commerce website and mobile apps. One-time purchase model with optional subscription/autoship for recurring revenue.
2. Subscription/Auto-Ship: Bundle & Save 10% subscription program allowing customers to customize recurring shipment boxes with their favorite products, generating predictable recurring revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Skinny Mixes manufactures and sells sugar-free, zero-calorie flavored syrups, dessert sauces, cocktail mixes, and powdered drink sticks (Stix) for home beverage preparation. Products are formulated with sucralose and acesulfame potassium, are keto-friendly, gluten-free, and Kosher-certified, and are sold primarily direct-to-consumer through skinnymixes.com and mobile apps.

Product overview

Skinny Mixes is a better-for-you beverage flavoring company offering a portfolio of sugar-free, zero-calorie flavored syrups, sauces, drink mixes, and functional beverages. The core product line consists of coffee syrups (including classics like vanilla, caramel, mocha, and seasonal flavors like pumpkin spice), fruit syrups, cocktail mixes, and sauces. The portfolio extends to functional offerings including hydration syrups with electrolytes and protein-enriched products. Products are sold in 750ml bottles (25 servings at $8.99), 375ml bottles, and as stick-format portable powdered drinks (Stix line). The company also offers bundle/subscription options, a mobile app, and sells accessories like syrup pumps. The brand targets health-conscious consumers seeking café-quality drinks at home with zero sugar and zero calories.

Differentiator

Problem solved

Functional benefit

Brands

• Stix: Portable powdered drink sticks including Refresher Stix for hydration and Protein Coffee Stix for protein and energy.
• Skinnyccino
• Orange Market

Products and services

• Sugar Free Syrups Sugar-free flavored syrups in 750ml bottles (25 servings at $8.99) and 375ml sizes, designed for coffee, lattes, cold brew, protein shakes, smoothies, tea, cocktails, sparkling drinks, and baking. Zero sugar, zero calories, keto-friendly, gluten-free, and Kosher-certified.
• Sugar Free Sauces Sugar-free dessert sauces including Salted Caramel, Marshmallow, White Chocolate, and seasonal varieties in 375ml bottles for topping beverages, desserts, pancakes, waffles, and baked goods.
• Protein & Refresher Stix Portable powdered drink sticks including Refresher Stix (zero sugar, 10-15 calories, 50mg caffeine, 385mg electrolytes in tropical flavors) and Protein Coffee Stix (20g protein, 150mg caffeine in Salted Caramel and Toasted Marshmallow).
• Cocktail Mixes and Bar Syrups Sugar-free cocktail syrups and margarita mixes including 32oz margarita concentrates, old fashioned mixes, and specialty cocktail syrups for home bartending.
• Lemonade, Tea & Soda Concentrates Concentrated lemonade, iced tea, and soda flavoring syrups used to create customized lemonades, Arnold Palmers, and flavored sodas at home with zero sugar and minimal calories.
• Hydration Syrups with Electrolytes Sugar-free hydration syrups containing 385mg electrolytes per serving for water flavoring, available in fruity flavors including Pineapple Whip, Mermaid, and Unicorn.
• Energy Syrups Sugar-free energy syrups with caffeine for boosting beverages, providing sustained energy without sugar crash, in fruit and energy-focused flavors.
• Syrup Pumps Single-serve flavored syrup pumps designed for 750ml syrup bottles, each delivering approximately one serving for convenient portion control.
• Skinny Mixes Mobile App Mobile application available on iOS and Android providing shopping, exclusive offers, and an enhanced direct purchasing experience for the Skinny Mixes product catalog.

Quantifiable outcome

• 0 sugar, 0 calories per serving vs competitors' 110 calories and 23g sugar
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• Dippin DotsminorStrategic or Co-development PartnerLimited edition collaboration between Skinny Mixes and Dippin Dots resulting in a special co-branded product line. The partnership leverages Dippin Dots' unique ice cream format with Skinny Mixes' flavoring expertise.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Torani: Long-established US flavor syrup manufacturer with a deep sugar-free line across coffee, cocktail, and culinary SKUs. Closely comparable on product category, customer use cases (coffee shops, home baristas, foodservice), and brand positioning in flavored syrups.
• Monin: Global premium syrup and sauce brand serving cafés, foodservice, and home users. Directly comparable on product format (sugar-free and classic syrups/sauces), target end-uses, and category leadership.
• DaVinci Gourmet: Kerry Group-owned syrup and sauce brand specializing in coffee and specialty beverage flavorings, including sugar-free lines. Comparable on product format, B2B and DTC channels, and operator/home-barista customer base.
• 1883 Maison Routin: French premium syrup manufacturer with broad flavor range and sugar-free offerings, widely used in cafés and bars. Comparable on product format (flavoring syrups/sauces), quality positioning, and cross-category flavor breadth.
• SweetLeaf: Natural and stevia-based sweetener drops and syrups targeting low-sugar consumers. Comparable on the better-for-you sweetening category, drop/syrup format, and health-conscious consumer base.

Emerging players

• Alani Nu: Fast-growing functional-energy and wellness beverage brand with a strong DTC and influencer-driven model targeting similar health-conscious female consumers. Comparable on go-to-market motion, target demo, and functional-beverage category expansion.
• PRIME: Influencer-driven functional hydration and energy beverage brand. Comparable on DTC-led, social-first GTM and on the functional-beverage adjacency that Skinny Mixes' hydration and energy syrups target.

Broad incumbents

• MiO: Kraft Heinz's liquid water enhancer brand positioned on zero/low sugar and portability. Comparable on the 'zero-calorie flavoring' value proposition and on-the-go usage occasions, though backed by a much larger incumbent portfolio.
• Crystal Light: Kraft Heinz's mass-market sugar-free drink-mix brand. Overlaps on the zero/zero-calorie positioning and the at-home beverage flavoring occasion, but operates at a far larger, mainstream retail scale.
• Gatorade Water: PepsiCo's hydration/sports drink line. Comparable on the electrolyte-fortified, functional hydration use case that Skinny Mixes' hydration syrups address, though at vastly greater distribution scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/JordansSkinny
• Facebookfacebook.com/skinnymixes
• LinkedInlinkedin.com/company/skinny-mixes-llc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skinny Mixes