Routin SA
- Company typePrivate
- Founded1883
- HeadquartersChambéry, France
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
Routin SA firmographics
Firmographics- Name
- Routin SA
- Legal name
- ROUTIN S.A.S.
- Website
- https://1883.com
- Company type
- Private
- Founded year
- 1883
- Operating status
- Operating
- Ownership category
- akta.pro rank
Routin SA industry classification
Industry- Product category
- Premium Beverage Syrups and Mixology Ingredients
- NAICS
- Flavoring Syrup and Concentrate Manufacturing (311930), Flavoring Syrup and Concentrate Manufacturing (31193), Beverage Manufacturing (3121), Food Manufacturing (311)
- SIC
- Beverages (2080), Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Soft Drink & Carbonated Beverage Syrups (AFAFAGAA)
- akta.pro secondary industries
- Coffee & Tea Concentrates, Syrups & Extracts (CRADAHAI), Beverage Concentrates, Syrups & Mixers Wholesale (AFAIAGAF), Specialty Coffee Adjacent Beverage Bars (Chai, Cacao, Alternative Lattes) (THAFAKAH)
Keywords
Where Routin SA is headquartered
LocationHeadquarters
- HQ city
- Chambéry
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Routin SA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Syrup and Sauce Product Sales: Routin SA generates revenue primarily through the manufacture and sale of professional-grade flavored syrups, sauces, fruit crèmes, smoothies, and related beverage ingredients to the hospitality industry (hotels, restaurants, cafés, bars) and baristas.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Routin SA product offering
Product offeringCore offering
Routin SA manufactures and sells premium French beverage syrups, sauces, fruit purees, ready-to-use smoothies, and crème de fruits liqueurs under the 1883 Maison Routin brand, supplying professional bartenders, baristas, and hospitality operators worldwide. Products are formulated with Alpine water and natural cane sugar and span classic, organic, mixer, sugar-free, French patisserie, and fruit-based lines. The company complements its product range with a Drink Design service offering recipes, training, and creative support through its in-house Drink Designers.
Product overview
Routin SA operates under the 1883 Maison Routin brand as a premium French syrup manufacturer founded in 1883 in Chambéry, France. The company produces a comprehensive portfolio of beverage syrups and related products for professional bartenders and baristas. The core offering consists of traditional syrups (Vanilla, Caramel, Chocolate, Ginger, Spices, and seasonal flavors) along with specialized lines including Organic Syrups, Mixer Syrups (Ginger Beer, Tonic, Cola), and Sugar-Free alternatives. Complementary products include Sauces (Chocolate, Caramel, White Chocolate) for beverages and desserts, Créations Fruits purees for cocktails and smoothies, ready-to-use Smoothies, and Crèmes de Fruits for wines and cocktails. The company also offers a French Patisserie line featuring pastry-inspired syrups. A team of Drink Designers provides creative services and training through the Drink Design Center. All products are made with Alpine water and carefully selected ingredients including natural cane sugar.
Differentiator
Problem solved
Functional benefit
Brands
- 1883 Créations Fruits: Fruit purees and creations for cocktails, milkshakes, and sorbets with a velvety texture to capture fruit freshness.
- 1883 French Patisserie
Products and services
- 1883 Maison Routin Syrups Core premium French syrup range crafted since 1883 for bartenders and baristas, made with Alpine water and natural cane sugar, available across classic, organic, mixer, sugar-free, and reduced-sugar varieties.
- 1883 Classic Syrups Traditional syrup flavor lineup including Vanilla, Caramel, Chocolate, Ginger, Cardamom, Lavender, Almond, Cinnamon, Saffron, and Pumpkin Spice variants for professional cocktail and coffee applications.
- 1883 Organic Syrups Certified organic syrups produced from carefully selected organic ingredients, including organic cane sugar, for hospitality and barista customers seeking organic-certified beverage inputs.
- 1883 Mixer Syrups Mixer syrup line including Ginger Beer, Ginger Ale, Tonic, Cola, and Lime Cordial designed to recreate classic mixer beverages and iconic cocktails.
- 1883 Sugar-Free Syrups Sugar-free syrup options including Vanilla, Caramel, Chocolate, Hazelnut, and Sweetener varieties formulated for health-conscious consumers and dietary-restricted beverage programs.
- 1883 Sauces Culinary sauces for hot and cold beverages, smoothies, milkshakes, and dessert toppings, including Chocolate, Caramel, White Chocolate, Chocolate Hazelnut, Strawberry, and Pumpkin Spice varieties.
- 1883 Créations Fruits Velvety fruit purees designed for cocktails, milkshakes, and sorbets, delivering authentic fruit freshness with varieties such as Strawberry, Red Berries, Mango, Coconut, Passion Fruit, Banana, Apple, Peach, Watermelon, Mandarin, Dragon Fruit, Kiwi, and Lychee.
- 1883 Smoothies Ready-to-use smoothies made with 100% real fruits, with no added sugars, colorings, or preservatives, formulated for cold beverages and iced tea applications.
- 1883 Crèmes de Fruits Creamy fruit liqueurs for wines and cocktails in flavors including Yuzu, Violet, Peach, Pink Grapefruit, Blueberry, Blackberry, Raspberry, Strawberry, Chestnut, Cherry, and Blackcurrant.
- 1883 French Patisserie Syrups Pastry-inspired syrups capturing French bakery flavors such as Éclair Chocolat, Macaron Framboise, Crème Brûlée, Cannelé, Paris-Brest, Pain Chocolat Chaï, Madeleine, and Flan, enabling baristas and bartenders to recreate French pastry flavors in beverages.
- 1883 Drink Design Service Creative cocktail and beverage design service featuring a team of Drink Designers who develop signature cocktails, recipes, and training delivered through the Drink Design Center / Training Center in Chambéry, France, supporting hospitality operators and bar professionals.
Companies that use Routin SA
Customer profileSegments3 records
Ideal customer profiles3 records
Routin SA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Routin SA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Distillerie des Alpes (Vermouth Original Rouge)minor1883 Maison Routin recipes feature Vermouth Original Rouge from Distillerie des Alpes (linked via the Warm Spices Wine recipe). The two companies appear to have a collaborative relationship, with Distillerie des Alpes referenced as the producer of complementary beverage ingredients for professional use.
Scale indicators2 records
Recent moves6 records
Expansion highlights7 records
Routin SA competitors and assessment
Company assessmentDirect peers
- Torani: Torani is a U.S.-based premium flavored syrup and sauce brand serving coffee shops, cafés, and the foodservice channel. It directly competes with 1883 in coffee shop and barista syrups, and is frequently cited alongside 1883 in the global flavored syrups market.
- Monin: Monin is the dominant global premium syrup brand for professional bartenders and baristas, headquartered in France. It is the most direct competitor to 1883, with a comparable premium positioning, HoReCa-focused distribution, and similar flavor portfolio.
- Da Vinci Gourmet: Da Vinci Gourmet is a premium syrup, sauce, and smoothie brand serving cafés, coffee shops, and HoReCa operators. It is explicitly named alongside 1883 as a key player in the global flavored syrups market, with a highly comparable product mix.
Emerging players
- Jordan's Skinny Mixes: Jordan's Skinny Mixes focuses on sugar-free and low-calorie cocktail mixers and syrups. It directly competes with 1883's Sugar-Free Syrup range in the health-conscious and at-home consumer segment.
- Liber & Co. Liber & Co. produces premium cocktail syrups and mixers (including orgeat, grenadine, and falernum) for craft bartenders. It overlaps with 1883's mixer and Crèmes de Fruits lines targeting the craft mixology channel.
- Hella Cocktail Co. Hella Cocktail Co. produces premium cocktail mixers and bitters for craft bars and home enthusiasts. It competes with 1883's mixer syrups (Tonic, Ginger Beer, Cola) in the on-premise and DTC mixer segment.
- Sonoma Syrup Co. Sonoma Syrup Co. is a U.S. craft cocktail syrup producer targeting mixologists and premium bars. It competes in the same premium cocktail-syrup niche as 1883's Créations Fruits and mixer lines, though at a smaller scale.
Broad incumbents
- Mr & Mrs T (Mott's): Mr & Mrs T is a legacy mainstream cocktail mixer brand under Mott's. It sits in the same flavor-syrup-and-mixer category as 1883 but at a mass-market price tier and with a retail-anchored distribution model.
- Ghirardelli (Ghirardelli Chocolate Company): Ghirardelli is a major chocolate brand producing premium sauces, syrups, and cocoa for both retail and foodservice. Its sauce and syrup ranges overlap with 1883's sauces and chocolate syrup SKUs in cafés and HoReCa.
Regional players
- Tiptree (Wilkin & Sons): Wilkin & Sons / Tiptree is a UK-based premium preserves and fruit syrup producer with strong heritage branding. It shares 1883's 'heritage premium fruit-based syrup' positioning, but is primarily a regional UK/international player rather than a global HoReCa-focused brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Routin SA social profiles
Digital presenceRoutin SA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Routin SA leadership team
Management profileNumber of profiles
Profiles1 record
Routin SA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Routin SA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Routin SA
What does Routin SA do?
Routin SA manufactures and sells premium French beverage syrups, sauces, fruit purees, ready-to-use smoothies, and crème de fruits liqueurs under the 1883 Maison Routin brand, supplying professional bartenders, baristas, and hospitality operators worldwide. Products are formulated with Alpine water and natural cane sugar and span classic, organic, mixer, sugar-free, French patisserie, and fruit-based lines. The company complements its product range with a Drink Design service offering recipes, training, and creative support through its in-house Drink Designers.
Is Routin SA a public or private company?
Routin SA is a private company. It is classified as family owned and is currently operating.
When was Routin SA founded?
Routin SA was founded in 1883.
Where is Routin SA based?
Routin SA is headquartered in Chambéry, France, in the Europe region.
How does Routin SA make money?
One revenue line is on record: syrup and Sauce Product Sales.
Who are Routin SA's main competitors?
Direct peers on record are Torani, Monin and Da Vinci Gourmet. Emerging players are Jordan's Skinny Mixes, Liber & Co., Hella Cocktail Co. and Sonoma Syrup Co.. Broad incumbents are Mr & Mrs T (Mott's) and Ghirardelli (Ghirardelli Chocolate Company). Tiptree (Wilkin & Sons) is listed as a regional player.
Does Routin SA have an API?
No public API is recorded for Routin SA.
What industry is Routin SA in?
Routin SA's product category is Premium Beverage Syrups and Mixology Ingredients. Its primary akta.pro industry code is AFAFAGAA, Soft Drink & Carbonated Beverage Syrups, with a secondary code of CRADAHAI, Coffee & Tea Concentrates, Syrups & Extracts. Its NAICS code is 311930 and its SIC code is 2080.