Power Plate

What Power Plate does

Power Plate, operating under PHS LLC, is a Northbrook, Illinois-based manufacturer of whole body vibration (WBV) training equipment founded in 1999. The company designs, produces, and sells a vertically integrated product portfolio spanning consumer-grade vibration plates (Personal, MOVE, my5, my8) priced from $2,295 to $10,495, commercial-grade units (pro5, pro8, pro7HC) priced up to $17,995, the REV vibration cycling bike, and a growing line of targeted vibration recovery devices (Pulse 3.0, Mini+, DualSphere, Roller). The core technology is the patented PrecisionWave™ harmonic vibration system operating at 25-50Hz, supplemented by DualSync™ Twin Motor, VibeShift® (patent-pending), and electronically controlled proMOTION™ resistance cable systems. Power Plate has FDA Class 1C medical device registration, CE, FCC, PSE, and MDD certifications on key models.

The business model is primarily hardware direct-to-consumer e-commerce through powerplate.com, supplemented by authorized dealers, specialty retailers, and international distributors, with dedicated B2B sub-sites for healthcare and commercial/athletic channels. Revenue is generated through one-time hardware purchases across the price spectrum, bundled programs (Ignite, Strong Bones, Athletic Performance, Weight Loss), and a nascent recurring services layer via the Remote Coach virtual coaching partnership ($80 per 30-minute session). The company does not disclose financials, has no recorded funding rounds or M&A, and operates as a privately held business of 101-250 employees.

Power Plate serves four primary customer segments: home consumers (with the my8 and MOVE as lead SKUs), professional and collegiate sports teams (claiming 94% NFL, 70% NBA, 87% MLB adoption), healthcare practitioners (chiropractors, physical therapists, rehab hospitals), and private golf/health clubs (recently emphasized at the 2026 PGA Show). Marketing is sustained through 25+ years of clinical research validation, celebrity endorsements (Mark Wahlberg, Hilary Swank, Clint Eastwood, Elle MacPherson), professional sports testimonials, and a multi-channel content and social media presence.

Name

Power Plate

Legal name

PHS LLC

Website

https://powerplate.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Power Plate is a 25+ year manufacturer of FDA-registered whole body vibration plates, recovery devices, and a vibration cycling bike sold direct-to-consumer, through dealers, and to professional sports teams, healthcare practitioners, and private health clubs.

Ownership category

akta.pro rank

Product category

Vibration Exercise Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB)

akta.pro secondary industry

Exercise Equipment Assembly & Installation (treadmills, racks, bikes) (HSAGAHAJ)

Keywords

• Whole body vibration equipment
• Vibration exercise machines
• Commercial fitness equipment
• Medical rehabilitation devices
• Vibration massage tools

Headquarters

HQ city

Northbrook

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Hardware Sales: Primary revenue stream from selling whole body vibration plates (consumer and commercial grades), targeted vibration devices (massage guns, rollers), accessories, and bundled programs. One-time purchase model with varying price points from $129 to $17,995.
2. Virtual Coaching Services: Premium 1:1 virtual coaching sessions offered at $80 per 30-minute session or $240 for 3 sessions, delivered via Remote Coach partnership. Targets customers seeking personalized guidance with Power Plate products.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Power Plate designs, manufactures, and sells whole body vibration (WBV) training equipment for home, commercial fitness, healthcare, and elite sports use. The product portfolio spans consumer-grade home vibration plates, commercial-grade and FDA-registered healthcare models, a vibration cycling bike, and targeted vibration massage tools. Revenue is primarily driven by one-time hardware sales, supplemented by bundled training programs and a premium 1:1 virtual coaching service delivered through the Remote Coach partnership.

Product overview

Power Plate is a manufacturer of whole body vibration (WBV) and targeted vibration training equipment. The product portfolio consists of core vibration plate machines across consumer and commercial grades (Personal, MOVE, my5, my8, pro5, pro8, pro7HC), a vibration cycling product (REV), and various targeted vibration tools (Pulse massage gun, Mini+ massage gun, DualSphere, Roller, Slam Ball). Accessories include stability bars, power shields, mats, cushions, and remotes. The ecosystem is complemented by bundled programs (Ignite, Strong Bones) and a virtual coaching service. All vibration plates utilize proprietary PrecisionWave Technology operating at frequencies between 25-50Hz. The company also offers a mobile app for guided workouts. Products serve home users, fitness facilities, healthcare providers, and professional sports teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Power Plate

Quantifiable outcome

• 4.3% increase in bone mineral density in independent clinical study of 116 women (vs 1.9% loss in control group)
• +7 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

One partnership is on record.

• Remote CoachcoreStrategic or Co-development PartnerPartnership to deliver premium 1:1 virtual coaching sessions with HD live video, real-time feedback, and heart rate zone data tracking. Extends Power Plate's service offering beyond hardware into personalized training.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Tonal: Smart strength-training system with hardware, content, and AI coaching. Adjacent competitor in premium home strength-and-conditioning where Power Plate markets its proMOTION resistance cables and my8 content.
• Vitruvian (Vitruvian Form): Direct-to-consumer connected strength-training brand with digital resistance technology. Comparable in the premium connected-fitness buyer but emerging where Power Plate's product is more mature.
• Therabody / Hyperice: Therabody (formerly Hyperice) makes percussion and vibration therapy devices including the popular Theragun line. Adjacent competitor in the recovery and targeted-vibration tools category where Power Plate also sells massage guns, rollers, and the Mini+.

Broad incumbents

• Peloton Interactive: Connected-fitness platform with a hardware-plus-content-plus-subscription model. Strategic overlap with Power Plate's REV vibration bike and Virtual Coaching offering; competes for share-of-wallet in premium home fitness.
• Technogym: Premium Italian fitness equipment manufacturer with broad commercial and connected-fitness portfolio. Comparable as a premium-tier commercial fitness brand with overlapping wellness-and-rehabilitation positioning.
• Life Fitness: Global incumbent in commercial cardio and strength equipment, supplying health clubs and pro-sports facilities. Power Plate's commercial-grade pro5/pro8/pro7HC units compete for placement in the same facilities.
• Rogue Fitness: Leading strength-training and conditioning equipment brand serving home gyms, CrossFit affiliates, and pro/collegiate sports. Comparable customer base (pro sports teams, performance-focused buyers) where Power Plate competes with vibration as an adjunct modality.

Direct peers

• VibraWav: US-based seller of whole body vibration plates and vibration-based fitness equipment marketed through e-commerce and home-fitness channels. Competes head-to-head with Power Plate in the consumer vibration-plate segment.
• WAVE (Whole Body Advanced Vibration Exercise): Manufacturer of WAVE whole body vibration exercise machines positioned in the home and light-commercial fitness market. Direct overlap in product category and target customer (home fitness and wellness buyers).
• Galileo (Novotec Medical): German-based manufacturer of whole body vibration training systems widely regarded as the original medical-grade WBV platform. Closest direct competitor to Power Plate, particularly in physical therapy and clinical rehab channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PowerPlateUSA
• YouTubeyoutube.com/user/PowerPlateINTL
• Facebookfacebook.com/PowerPlateUSA
• LinkedInlinkedin.com/company/power-plate-us
• Instagraminstagram.com/powerplateusa

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power Plate