Avoya Travel

What Avoya Travel does

Avoya Travel is a U.S.-based leisure travel booking platform operating under the legal entity America's Vacation Center, LLC, founded in 1986 and headquartered in Florida. It serves individual vacationers seeking cruises, tours, and resort packages, distributing bookings through a hybrid model that combines an online booking site with a national network of independent travel advisors and branded agencies. The company markets a cumulative base of 2.5 million+ customers served, supported by partnerships with more than 30 cruise lines and a flagship relationship with Norwegian Cruise Line, alongside land-based tour and resort operators.

The platform does not expose a public API or mobile app in the available data; the differentiated surface is the human-advisor network and the Avoya Advantage member-benefit program that delivers shipboard credits and perks. Avoya's go-to-market is sales-led, with online self-service for research and direct booking, and live advisors handling consultation, package selection, and post-sale service. The business model is commission-based: revenue is earned from cruise, tour, and resort suppliers on bookings generated through the platform and its advisor network, with no direct consumer fees disclosed in the input.

Avoya is family-owned and privately held, with no disclosed funding rounds, institutional investors, or M&A activity. Geographic reach extends beyond the U.S. into Europe, South America, Asia, Africa, and the South Pacific via the Avoya Travel Network, indicating a multi-market distribution footprint rather than a single-country operation. The combination of a long operating history, multi-channel distribution, and supplier breadth signals a mature, relationship-driven intermediary rather than a venture-backed technology platform.

Name

Avoya Travel

Legal name

Avoya Travel

Website

https://avoyatravel.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Avoya Travel is a Florida-based, family-owned leisure travel booking platform (America's Vacation Center, LLC) that sells cruises, tours, and resort packages to individual travelers through an online site plus a network of independent travel advisors, earning commissions from 30+ cruise line and resort suppliers.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (56152)

akta.pro primary industry

Cruise Aggregators & Online Cruise Agencies (THAKAAAK)

akta.pro secondary industries

Island, Beach & Resort Travel Agencies (THAKAFAL), Resort + Cruise Packages (All-Inclusive) (THAEAHAD), Adventure & Expedition Travel Agencies (THAKAFAB)

Keywords

• Cruise booking
• Vacation packages
• Travel agency services
• Resort reservations
• Escorted tours

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Travel Agency Commissions: Avoya Travel acts as a travel agency, earning commissions from cruise lines, tour operators, and resorts when customers book through their platform. The company does not charge service fees to customers ('No Avoya Fees' policy). Revenue comes from commissions paid by travel suppliers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Avoya Travel is a travel agency platform that books cruise vacations, escorted tours, and resort stays on behalf of individual travelers. Customers can search and compare options online across 35+ cruise lines and multiple tour and resort partners, then book either directly or with assistance from dedicated Personal Travel Advisors at no additional cost. The company earns commissions from travel suppliers rather than charging service fees to customers.

Product overview

Avoya Travel operates as a travel agency platform offering cruise, tour, and resort vacation booking services through both online self-service tools and human Personal Travel Advisors. The core offering consists of aCruises Booking Platform for ocean and river cruises (featuring 30+ cruise lines including Norwegian, Royal Caribbean, Celebrity, Princess, and luxury providers), Tours (escorted packages via Globus, Cosmos, Collette), and Resorts (all-inclusive properties from Hyatt, Sandals, Disney, and others). The platform differentiates through Avoya Exclusives (proprietary deals and discounts), a Low Price Guarantee, and No Avoya Fees policy allowing free booking changes and cancellations. The service combines online search capabilities with Personalized Travel Advisor support at no added cost.

Differentiator

Problem solved

Functional benefit

Brands

• Avoya Advantage: A benefits program featuring no fees, exclusive travel deals, and a Low Price Guarantee for customers booking cruises and tours.
• Avoya Travel Network

Products and services

• Cruises Booking Platform Online platform for searching, comparing, and booking ocean cruise vacations across multiple cruise lines, with destinations spanning Caribbean, Alaska, Europe, Mediterranean, Hawaii, Mexico, Panama Canal, Bahamas, Bermuda, and other regions.
• River Cruises Booking platform for river cruises across European rivers and international waterways, offered through multiple river cruise line partners.
• Tours Escorted tour vacation packages booked through partner tour operators, available to individual leisure travelers.
• Resorts Vacation resort bookings covering all-inclusive properties, family resorts, adults-only resorts, and casino resorts across the Caribbean, Mexico, Hawaii, Las Vegas, Florida, and other U.S. destinations.
• Personal Travel Advisor Services One-on-one vacation planning assistance from dedicated Personal Travel Advisors, available by phone (1-888-447-8459) or via web form, providing personalized quotes, recommendations, and end-to-end booking support at no additional charge to the customer.

Quantifiable outcome

• Helped more than 2.5 million travelers

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

28 partnerships are on record, tiered core and flagship.

• AmaWaterwayscoreChannel Partner/ Reseller/ DistributorRiver cruise line partner offering river cruises on European waterways including the Danube, Rhine, and other major rivers. Avoya provides booking platform and customer connections.
• American Cruise LinescoreChannel Partner/ Reseller/ DistributorUS-based cruise line offering river and coastal cruises. Avoya serves as booking channel.
• Avalon WaterwayscoreChannel Partner/ Reseller/ DistributorRiver cruise line partner with ships in Europe, Asia, and South America. Integrated booking through Avoya platform.
• Azamara CruisescoreChannel Partner/ Reseller/ DistributorPremium cruise line offering destination-focused voyages worldwide. Booking partnership with Avoya.
• Carnival Cruise LinecoreChannel Partner/ Reseller/ DistributorMajor cruise line offering mass-market cruises. Primary booking partner through Avoya.
• Celebrity CruisescoreChannel Partner/ Reseller/ DistributorPremium cruise line with modern ships and destination experiences. Integrated booking partnership.
• Crystal CruisescoreChannel Partner/ Reseller/ DistributorLuxury cruise line offering ocean and expedition voyages. Avoya booking partner.
• CunardcoreChannel Partner/ Reseller/ DistributorHistoric cruise line offering premium ocean voyages. Booking partnership with Avoya.
• Disney Cruise LinecoreChannel Partner/ Reseller/ DistributorFamily-focused cruise line with Disney-themed experiences. Booking partner through Avoya.
• Holland America LinecoreChannel Partner/ Reseller/ DistributorPremium cruise line with ships sailing worldwide. Primary booking partner.
• Norwegian Cruise LineflagshipChannel Partner/ Reseller/ DistributorMajor cruise line featuring Freestyle Cruising. Featured partner with exclusive promotions and deals available through Avoya.
• Oceania CruisescoreChannel Partner/ Reseller/ DistributorPremium cruise line known for culinary-focused voyages. Booking partnership.
• Princess CruisescoreChannel Partner/ Reseller/ DistributorMajor cruise line with global itineraries. Integrated booking through Avoya.
• Regent Seven Seas CruisescoreChannel Partner/ Reseller/ DistributorLuxury all-inclusive cruise line. Premium booking partner.
• Royal CaribbeancoreChannel Partner/ Reseller/ DistributorMajor cruise line with innovative ships and worldwide itineraries. Primary booking partner.
• SeabourncoreChannel Partner/ Reseller/ DistributorUltra-luxury cruise line with expedition vessels. Booking partnership.
• SilverseacoreChannel Partner/ Reseller/ DistributorLuxury expedition and ocean cruise line. Booking partner.
• Viking Ocean CruisescoreChannel Partner/ Reseller/ DistributorPremium cruise line offering destination-focused ocean voyages. Integrated booking.
• Viking River CruisescoreChannel Partner/ Reseller/ DistributorRiver cruise line with European and international itineraries. Booking partnership.
• Virgin VoyagescoreChannel Partner/ Reseller/ DistributorAdults-only cruise line with modern ships. Booking partner.
• Windstar CruisescoreChannel Partner/ Reseller/ DistributorSmall-ship cruise line with wind-powered sailing vessels. Booking partnership.
• Club MedcoreChannel Partner/ Reseller/ DistributorPremium all-inclusive resort chain with locations worldwide. Booking partner.
• Sandals ResortscoreChannel Partner/ Reseller/ DistributorLuxury all-inclusive couples resorts in Caribbean. Booking partnership.
• Beaches ResortscoreChannel Partner/ Reseller/ DistributorFamily all-inclusive resort chain. Booking partner through Avoya.
• Hyatt Inclusive CollectioncoreChannel Partner/ Reseller/ DistributorHyatt's collection of all-inclusive resorts including Secrets, Dreams, Breathless, Ziva, and Zilara brands. Booking partnership.
• Karisma Hotels & ResortscoreChannel Partner/ Reseller/ DistributorAll-inclusive resort brand including Nickelodeon Hotels and Margaritaville Island Reserve. Booking partner.
• MGM ResortscoreChannel Partner/ Reseller/ DistributorCasino and resort operator with Las Vegas properties. Booking partnership.
• Atlantis Paradise Island BahamascoreChannel Partner/ Reseller/ DistributorIconic resort in Bahamas. Booking partner through Avoya.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• CruiseDirect: Online cruise-specialist travel agency offering search, comparison, and booking across multiple cruise lines with promotional pricing. Operates a similar aggregator model to Avoya's Cruise Explorer for cruise-only and cruise-package bookings.
• Vacations To Go: One of the largest cruise-only travel agencies in the U.S., offering discounted cruise inventory across major cruise lines with both online and agent-assisted booking. Structurally similar to Avoya with cruise-as-primary focus and volume-driven commission model.
• Liberty Travel: Traditional U.S. travel agency chain offering cruise, tour, and resort bookings through in-person and phone-based travel advisors. Closely comparable to Avoya's human-advisor distribution model and product mix.
• Travel Leaders Network: Network of independent travel agencies in the U.S. offering cruise, tour, and resort bookings under a unified brand. Directly comparable to Avoya Travel Network's independent-agency distribution model.

Broad incumbents

• Expedia: Major global OTA offering cruise, hotel, flight, and package bookings. Competes with Avoya in cruise aggregation and vacation packaging but lacks Avoya's dedicated Personal Travel Advisor human-assisted sales motion at no added cost.
• Booking Holdings (Booking.com): Largest global OTA group across multiple brands. Competes with Avoya in cruise, resort, and tour bookings through Priceline and Booking.com brands. Significantly larger scale and marketing budget but no cruise-specialist advisor network.
• Priceline: Major OTA offering cruise packages and vacation deals through Express Deals and Name-Your-Own-Price models. Competes with Avoya in cruise and resort deal-driven booking, though more transactional and less service-intensive.
• Royal Caribbean (Direct): Major cruise line operating direct-to-consumer booking for its own fleet. Avoya is both a partner and indirect competitor; Royal Caribbean increasingly incentivizes direct bookings through loyalty pricing and onboard credit, which is a structural risk to Avoya's commission model.

Emerging players

• Cruise Critic: Cruise review and deal-comparison platform that drives cruise bookings to OTAs and agencies. Overlaps with Avoya's top-of-funnel cruise research and shopping functionality, with a strong content and reviews component.
• CheapCaribbean (Apple Leisure Group): Vacation package specialist focusing on Caribbean all-inclusive resorts and beach destinations. Comparable to Avoya's resort booking vertical (Sandals, Beaches, Hyatt Inclusive Collection) with similar Caribbean/Mexico destination mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/avoyatravel
• LinkedInlinkedin.com/company/avoya-travel

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avoya Travel