Travel Leaders Network
Travel Leaders Network is a B2B travel agency consortium under Internova Travel Group, serving 5,700+ agency locations across the U.S. and Canada with booking tools, marketing automation, lead generation, AI productivity tools, and preferred supplier relationships.
- Company typePrivate
- Founded2006
- HeadquartersPlymouth, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Travel Leaders Network does
Travel Leaders Network is a B2B travel agency consortium operating as a wholly-owned subsidiary of Internova Travel Group, serving over 5,700 travel agency locations across the United States and Canada. Founded in 2006 and headquartered in Plymouth, Minnesota (with executive operations co-located at Internova's New York headquarters), the network aggregates independent travel agencies — spanning leisure, corporate, luxury, adventure, cruise, and honeymoon/wedding specialties — into a unified community that gains access to technology, marketing resources, preferred supplier relationships, and education programs that individual agencies could not replicate independently.
Travel Leaders Network firmographics
Firmographics- Name
- Travel Leaders Network
- Legal name
- Travel Leaders Group
- Website
- https://travelleadersnetwork.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Travel Leaders Network is a B2B travel agency consortium under Internova Travel Group, serving 5,700+ agency locations across the U.S. and Canada with booking tools, marketing automation, lead generation, AI productivity tools, and preferred supplier relationships.
- Ownership category
- akta.pro rank
Travel Leaders Network industry classification
Industry- Product category
- Travel Agency Consortium Services
- NAICS
- Travel Agencies (561510)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Luxury Travel Agencies (THAKAFAA)
- akta.pro secondary industry
- Meetings & Group Travel Management (Corporate/MICE) (THALANAH)
Keywords
Where Travel Leaders Network is headquartered
LocationHeadquarters
- HQ city
- Plymouth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Travel Leaders Network business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Network Membership Fees: Travel agencies pay membership fees to join the Travel Leaders Network consortium, gaining access to technology tools, marketing resources, supplier relationships, and education programs. The network serves over 5,700 agency locations across the U.S. and Canada.
- Transaction-Based Revenue from Preferred Suppliers: Member agencies book travel through preferred supplier partners, generating commissions and transaction fees that flow through the network's preferred relationships. Enhanced Commission program offers 15% to 25% commissions on rooms and suites at participating properties.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Travel Leaders Network product offering
Product offeringCore offering
Travel Leaders Network is a travel agency consortium that provides its 5,700+ member agencies across the United States and Canada with proprietary booking tools, lead generation systems, marketing programs, exclusive supplier relationships, and education services. Member agencies gain access to differentiated inventory such as Distinctive Voyages cruises, SELECT and CURATED hotel programs, and an Enhanced Commission structure, enabling them to compete against OTAs and larger competitors.
Product overview
Travel Leaders Network is a platform-plus-modules architecture serving travel agencies across leisure, corporate, and luxury segments. The core consists of booking tools (Cruise Complete, SNAP, AgentMate), lead generation (Agent Profiler, Leaders Edge Website Program), and marketing solutions (Engagement Marketing Program, Social Media Studio, Professional Publications). These integrate with CRM platforms (ClientBase, VacationCRM) and AI tools (Toby AI, DALL-E). Exclusive programs include cruise collections (Distinctive Voyages, Culinary Collection, Amenity Departure Dates), hotel programs (SELECT Hotels & Resorts, SELECT Villas, CURATED, WORLDWIDE, Enhanced Commission), and destination management (In-Country Partners). Corporate travel solutions encompass Business Travel Plus, TravelLeadersBusiness.com, Global Network, CARE, SecurePay, and CONNECT. Community networks (Leaders Alliances) and events (EDGE, International Summit) provide networking and education. The network represents over 5,700 agency locations across the U.S. and Canada.
Differentiator
Problem solved
Functional benefit
Brands
- Distinctive Voyages: Exclusive hosted cruise collection offering VIP experiences, private welcome receptions, and exclusive amenities on luxury cruise sailings.
- Culinary Collection
- Amenity Departure Dates (ADD)
- SELECT Hotels & Resorts
- SELECT Villas
- CURATED
- Worldwide Hotels & Resorts
- Enhanced Commission
- SELECT In-Country Partners
- Cruise Complete
- SNAP
- AgentMate
- Agent Profiler
- Leaders Edge Website Program
- Engagement Marketing
- Social Share Pro
- Toby AI
- Business Travel Plus
- Travel Leaders Business
- CARE
- SecurePay
- CONNECT
- Travel Leaders Global Network
- Luxury Leaders Alliance
- Honeymoon & Destination Wedding Leaders Alliance
- Independent Advisor Networks Leaders Alliance
Products and services
- Cruise Complete Web-based cruise booking and comparison tool that allows travel advisors to compare cruise lines, ships, itineraries, and pricing with real-time cabin availability, deck plans, and itinerary maps; integrates with ClientBase and AgentMate.
- SNAP One-stop web-based search and booking tool for air, hotel, and car reservations with a point-and-click interface, NDC fare access, proprietary SELECT and CURATED hotel program access, and Worldwide Hotels properties.
- AgentMate Front, mid, and back-office accounting application for travel agencies that handles invoicing, transaction recording, commission tracking, and agent incentive payments.
- Agent Profiler Lead generation tool that promotes agency capabilities and ranks agents high on search engine results pages, benefiting from Travel Leaders Network's investment in SEM, SEO, and GEO optimization.
- Leaders Edge Website Program Award-winning turn-key website program designed to increase traffic, grow email lists, and generate leads for member agencies.
- Engagement Marketing Program Multi-faceted loyalty marketing program sending over 400 customized direct mail pieces and emails annually, with 70+ supplier partners and permission-based targeting.
- Social Media Studio Social media marketing toolkit including Social Share Pro multi-channel management with smartphone app, content calendar, how-to guides, and monthly webinars.
- Toby AI AI-powered productivity tool helping travel advisors craft itineraries, draft agent bios, write client correspondence, curate social media posts, and create marketing materials; built by and for travel advisors.
- Distinctive Voyages Exclusive hosted cruise collection offering VIP experiences including a Distinctive Voyages Host, Private Welcome Reception, and exclusive amenities on over 3,500 specialty cruise departures.
- SELECT Hotels & Resorts Flagship luxury hotel program offering VIP privileges at 4- and 5-star properties with white-glove service and exclusive guest amenities.
- SELECT Villas Collection of over 2,000 luxurious private villas across Europe, the Caribbean, and the Americas.
- CURATED Hotels & Resorts Design- and lifestyle-inspired hotel program featuring nearly 400 properties globally including independent properties and preferred hotel partners.
- Worldwide Hotels & Resorts Comprehensive hotel program offering best available rate or better at over 47,000 global hotels with preferred partners.
- SELECT In-Country Partners International portfolio of over 100 Destination Management Companies (DMCs) and Specialty Tour Operators in 150+ countries providing custom tours, VIP ground assistance, private guides, and unique local experiences.
- Business Travel Plus Corporate travel program offering RFP assistance, sales presentation guidance, client performance reviews, seminars, webinars, and global bid support for member agencies serving corporate clients.
- TravelLeadersBusiness.com Business lead generation tool attracting high-quality corporate leads averaging $275k–$350k per lead, showcasing agency capabilities and specialties.
- Travel Leaders Global Network Customizable global corporate travel solution providing local expertise and assistance in 90+ countries.
- CARE Traveler Safety Platform Traveler tracking and safety platform powered by Stabilitas combining pre-trip risk advisories, global alerts, interactive dashboard, and two-way traveler communication.
- EDGE Annual Conference Annual international conference featuring 100+ education classes, leadership insights, networking, and supplier partner meetings for member agencies.
- International Summit Exclusive small-group meeting for agency owners and managers providing destination experiences and quality networking with peers and select suppliers.
Companies that use Travel Leaders Network
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles2 records
Travel Leaders Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature10 records
Travel Leaders Network partnerships and signals
Strategic signalPartnerships
50 partnerships are on record, tiered core and minor.
- TravManitycoreStrategic partnership providing Travel Leaders Network members with access to TravManity's supplier relationships and operations across over 90 countries. Part of TravManity's efforts to build a globally connected, technology-driven travel organization.
- Toby AIcoreAI partnership providing TLN advisors with tools to craft itineraries, draft agent bios, write client correspondence, curate social media posts, and create marketing materials. TLN is the only organization in the marketplace with an AI partnership featuring a product built by and for Travel Advisors.
- StabilitascorePowers the CARE traveler safety platform combining pre-trip risk advisories, global alerts, interactive traveler dashboard, and two-way communication through one integrated platform.
- ClientBasecoreCRM integration allowing agencies to streamline processes, build marketing databases, and deliver targeted campaigns with measurable results. Client data automatically syncs with Engagement Marketing Program.
- VacationCRMcoreCRM integration with direct connection to Engagement Marketing Program. Client data syncs automatically to keep marketing up-to-date and targeted.
- AgentMatecoreFront, mid, and back office accounting application for travel agencies. Built by Travel Advisors for Travel Advisors, handling invoicing, transaction recording, commission tracking, and agent incentive payments.
- AIG TravelcoreTravel insurance supplier partner offering coverage options to member agencies and their clients.
- Allianz Global AssistancecoreTravel insurance supplier partner providing coverage products to network members.
- AmaWaterwayscoreLuxury river cruise line partner featured in Cruise Space programs.
- Avalon WaterwayscoreRiver cruise line partner offering specialty departures through network programs.
- Beaches ResortscoreFamily resort brand partner offering vacation packages through member agencies.
- BedsOnlinecoreAccommodation booking partner providing hotel inventory for member agencies.
- Celebrity CruisescorePremium cruise line partner featured in Engagement Marketing Program and cruise amenities.
- Delta Air LinescoreAirline partner providing air travel options and commissions for network members.
- Funjet VacationscoreVacation package supplier partner featured in Engagement Marketing Program.
- Globus JourneyscoreTour operator partner offering guided vacations through network members.
- Holland America LinecoreCruise line partner offering premium ocean cruises through member agencies.
- Norwegian Cruise LinecoreFreestyle cruising partner featured in cruise programs and amenities.
- Oceania CruisescorePremium cruise line partner offering culinary-focused cruising experiences.
- Princess CruisescoreMajor cruise line partner offering diverse itineraries through network.
- Regent Seven Seas CruisescoreLuxury cruise line featured in Distinctive Voyages program with Surprise & Delight Bonus for 14+ night sailings.
- Royal Caribbean InternationalcoreMajor cruise line partner featured in Engagement Marketing Program and cruise amenities.
- Sandals ResortscoreLuxury couples resort brand partner in Caribbean destinations.
- Viking CruisescorePremium cruise line partner with dedicated EDGE Viking Loyalty Award recognizing top advisors. Partners on executive sessions and European destination expertise.
- Virgin VoyagescoreModern cruise line partner offering adult-focused cruise experiences.
- Air New ZealandcoreInternational airline partner providing trans-Pacific air travel options.
- RCI (Resort Condominiums International)coreTimeshare and vacation rental exchange partner for member agencies.
- Tourico HolidayscoreWholesale travel provider partner offering accommodation and travel packages.
- Australia TourismminorDestination partner offering learning resources, FAM trips, and certifications for member advisors.
- Hawaii TourismminorDestination partner providing training resources and destination expertise for network advisors.
- Japan National TourismminorDestination partner offering in-depth training and destination knowledge for advisors.
- New Zealand TourismminorDestination partner providing educational resources and FAM opportunities.
- Costa Rica TourismminorDestination partner for Latin American travel experiences.
- Dominican Republic TourismminorCaribbean destination partner for resort and beach travel.
- Greece TourismminorEuropean destination partner for Mediterranean cruise and land experiences.
- Germany TourismminorEuropean destination partner offering cultural and business travel expertise.
- Mexico TourismminorDestination partner for Mexican resort, cruise, and cultural travel.
- Portugal TourismminorEuropean destination partner for Iberian travel experiences.
- Singapore TourismminorAsian destination partner for business and leisure travel.
- Los Cabos TourismminorMexican destination partner specializing in Baja California travel.
- Hyatt HotelscorePreferred hotel partner in SELECT, CURATED, and Worldwide programs offering VIP privileges and exclusive amenities.
- IHG (InterContinental Hotels Group)corePreferred hotel partner offering global hotel inventory through CURATED and Worldwide programs.
- Hilton HotelscorePreferred hotel partner in CURATED and Worldwide hotel programs.
- Marriott InternationalcorePreferred hotel partner offering global inventory through hotel programs.
- Accor HotelscorePreferred hotel partner in CURATED and Worldwide programs.
- Wyndham HotelscorePreferred partner in Worldwide Hotels & Resorts program with 47,000+ global properties.
- Choice HotelscorePreferred partner in Worldwide program offering diverse accommodation options.
- Best WesterncorePreferred partner in Worldwide Hotels & Resorts program.
- Radisson HotelscorePreferred partner in Worldwide Hotels & Resorts program.
- SELECT In-Country Partners (DMCs)corePortfolio of over 100 carefully vetted Destination Management Companies (DMCs) and Specialty Tour Operators in 150+ countries specializing in luxury travel experiences. Provides custom tours, VIP ground assistance, private guides, and unique local experiences.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Travel Leaders Network competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Travel Leaders Network social profiles
Digital presenceTravel Leaders Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Travel Leaders Network leadership team
Management profileNumber of profiles
Travel Leaders Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Travel Leaders Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Travel Leaders Network
What does Travel Leaders Network do?
Travel Leaders Network is a travel agency consortium that provides its 5,700+ member agencies across the United States and Canada with proprietary booking tools, lead generation systems, marketing programs, exclusive supplier relationships, and education services. Member agencies gain access to differentiated inventory such as Distinctive Voyages cruises, SELECT and CURATED hotel programs, and an Enhanced Commission structure, enabling them to compete against OTAs and larger competitors.
Is Travel Leaders Network a public or private company?
Travel Leaders Network is a private company. It is classified as corporate owned and is currently operating.
When was Travel Leaders Network founded?
Travel Leaders Network was founded in 2006. It employs 501 to 1,000 people.
Where is Travel Leaders Network based?
Travel Leaders Network is headquartered in Plymouth, United States, in the North America region.
How does Travel Leaders Network make money?
Two revenue lines are on record. Network Membership Fees are the primary driver. The others are transaction-Based Revenue from Preferred Suppliers.
Does Travel Leaders Network have an API?
No public API is recorded for Travel Leaders Network.
What industry is Travel Leaders Network in?
Travel Leaders Network's product category is Travel Agency Consortium Services. Its primary akta.pro industry code is THAKAFAA, Luxury Travel Agencies, with a secondary code of THALANAH, Meetings & Group Travel Management (Corporate/MICE). Its NAICS code is 561510 and its SIC code is 8600.