Allworth Financial
Allworth Financial is an independent, SEC-registered investment advisory firm managing approximately $39 billion in AUM for 31,000+ client households across 40+ U.S. offices. It delivers integrated wealth management, financial planning, tax, estate, and insurance services under a fiduciary standard.
- Company typePrivate
- Founded1993
- HeadquartersFolsom, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Allworth Financial does
Allworth Financial is an independent, SEC-registered investment advisory firm founded in 1993 and headquartered in Folsom, California. As of June 2026, the firm manages approximately $39 billion in assets under management and administration across more than 40 U.S. offices, serving over 31,000 client households with a reported 97% client loyalty rate. The company is backed by institutional investors including Lightyear Capital, Ontario Teachers' Pension Plan, and most recently Integrum Holdings, with reports in March 2026 indicating exploration of a potential sale of its majority stake.
The firm's product platform integrates financial planning, investment management, tax planning, estate planning, and insurance services, delivered by in-house specialists operating under a fiduciary standard. Supporting modules include 401(k) plan management for employer plan sponsors and a specialized practice for airline industry employees. Technology infrastructure comprises an integrated advisory platform connecting investment, tax, estate, and insurance workflows, plus business-owner planning capabilities added through a February 2026 partnership with RISR. AW Securities, an affiliated registered broker-dealer, and wholly-owned subsidiary HMRN Insurance Agency, LLC, extend the platform's securities and insurance capabilities.
Allworth generates revenue primarily through fee-based advisory services structured as recurring AUM-based fees, with flat-fee alternatives available for clients with larger portfolios. Distribution is direct and advisor-led, supplemented by content marketing, webinars, the Money Matters podcast, and email outreach. Customer segments span high-net-worth individuals, business owners and entrepreneurs, women investors, airline employees, and employer plan sponsors. Growth has been driven by an aggressive acquisition strategy, with over 40 acquisitions completed since 2018 including Salzinger Sheaff Brock ($1.5B AUM), Shorepoint Capital Partners ($850M AUM), Ryan Wealth Management ($500M AUM), Grunden Financial Advisory ($500M AUM), and FSA Wealth Management ($460M AUM). The firm is currently ranked #11 in Barron's Top 100 RIA Firms for 2025, up from #31 in 2022.
Allworth Financial firmographics
Firmographics- Name
- Allworth Financial
- Legal name
- Allworth Financial
- Website
- https://allworthfinancial.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Allworth Financial is an independent, SEC-registered investment advisory firm managing approximately $39 billion in AUM for 31,000+ client households across 40+ U.S. offices. It delivers integrated wealth management, financial planning, tax, estate, and insurance services under a fiduciary standard.
- Ownership category
- akta.pro rank
Allworth Financial industry classification
Industry- Product category
- Wealth Management Services
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Insurance Carriers and Related Activities (524)
- SIC
- Investment Advice (6282), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Private Banking & UHNW Wealth Advisory (FSAEABAC)
- akta.pro secondary industries
- Fee-Only Advisory (FSAEAAAL), Broker-Dealer Affiliated Wealth Advisory (FSAEABAB), Family Office Advisory & Outsourced CIO (OCIO) (FSAAADAC)
Keywords
Where Allworth Financial is headquartered
LocationHeadquarters
- HQ city
- Folsom
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Allworth Financial business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Fee-Based Advisory Services: Allworth operates on a fee-based model with transparent pricing, no products to sell or quotas. Revenue is generated through advisory fees charged to clients for comprehensive wealth management services including financial planning, investment management, tax planning, and estate planning.
- Flat-Fee Financial Advisory: Allworth offers flat-fee pricing models as an alternative to traditional AUM fees, providing cost predictability and reduced potential conflicts of interest for investors with larger portfolios.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Fee-Based Comprehensive Advisory Services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Allworth Financial product offering
Product offeringCore offering
Allworth Financial is an independent registered investment advisory firm that provides fee-based wealth management services integrating financial planning, investment management, tax planning, estate planning, and insurance services through a single coordinated advisor relationship. The firm also delivers employer-focused 401(k) plan management and specialized advisory services for airline employees, all delivered under a fiduciary standard with no products to sell or quotas.
Product overview
Allworth Financial operates as a national registered investment advisory firm offering a unified wealth management platform that integrates multiple service modules. The core offering combines financial planning, investment management, tax planning, estate planning, and insurance services through a single advisory relationship. Supporting the core wealth management platform, the firm provides 401(k) management services for employers and specialized advisory services for airline employees. All services are delivered through in-house specialists working as a coordinated team under a fiduciary standard, with the platform unified around the 'Allworth Advantage' approach that connects all aspects of clients' financial lives.
Differentiator
Problem solved
Functional benefit
Products and services
- Wealth Management Comprehensive fiduciary wealth management service that integrates financial planning, investment management, tax planning, estate planning, and insurance services under one coordinated strategy. Designed for high-net-worth individuals and families seeking a single advisor team to manage their full financial picture.
- Financial Planning Personalized fiduciary financial planning service that aligns investments, tax planning, retirement planning, estate planning, and insurance as an integrated whole. Targeted at individuals and households seeking coordinated planning across all aspects of their financial life.
- Investment Management Proactive and customized investment management service that leverages sophisticated solutions including tax-smart trading, tax-loss harvesting, and concentrated position strategies to optimize wealth. Built for clients seeking more than stock-picking and an actively managed, customized portfolio.
- Tax Planning Integrated tax planning service coordinated with investment strategy, income planning, legacy considerations, and risk management. Includes Roth conversions, charitable giving strategies, and business sale planning. Designed for clients seeking proactive, year-round tax optimization.
- Estate Planning Legacy and estate planning service including analysis of current plans, identification of overlooked legacy-preserving tactics, document drafting, and trust structures coordinated with investment, tax, and family considerations. Aimed at clients seeking continuity of wealth across generations.
- Insurance Services Risk oversight and insurance planning service covering life insurance, long-term care, disability, liability protection, and business protection, coordinated with the client's broader wealth strategy. For clients seeking integrated risk management alongside their investment and tax plans.
- 401(k) for Employers Employer-focused retirement plan management service providing fiduciary responsibility support, customized investment policy statements, quarterly investment reviews, plan design improvement, investment menu diversification, and employee education. Targeted at companies offering workplace retirement plans seeking a fiduciary partner.
- For Airline Employees Specialized financial advisory service tailored for airline industry employees, addressing their unique retirement plans, benefits, and wealth planning considerations. Designed for airline professionals and retirees with industry-specific financial needs.
Quantifiable outcome
- 97% client loyalty rate
- +2 more outcomes
Companies that use Allworth Financial
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Allworth Financial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Allworth Financial partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RISRcoreRISR partnered with Allworth Financial to integrate its business owner planning technology into Allworth's advisory platform. This allows Allworth advisors to deliver enhanced valuation, succession, and wealth planning services to business owner clients across the U.S. through a unified dashboard.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Allworth Financial competitors and assessment
Company assessmentDirect peers
- Creative Planning: One of the largest independent RIAs in the U.S., with a national footprint and integrated wealth management, financial planning, and tax services — directly comparable to Allworth in business model, scale, and acquisition-led growth strategy.
- Hightower Advisors: Wealth management firm built through M&A of independent advisor teams, offering comprehensive planning, investment, and family office services — directly analogous to Allworth's model and target client base.
- Edelman Financial Engines: Large national RIA serving mass-affluent and HNW clients with integrated financial planning and investment management under a fiduciary model — directly comparable in service mix and client orientation.
- Focus Financial Partners: Pioneer of the RIA roll-up model; Focus Financial partners with independent advisory firms including wealth and tax planning services — a closely comparable scaled peer in the consolidation thesis.
- Mariner Wealth Advisors: Large national RIA offering integrated wealth advisory, tax, estate, and retirement plan services; a key roll-up competitor with a similar fee-based fiduciary model and HNW focus as Allworth.
Broad incumbents
- Northwestern Mutual Wealth Management: Incumbent financial services conglomerate offering integrated wealth, insurance, and financial planning to HNW individuals — directly comparable integrated platform with a longer-tenured brand.
- Fisher Investments: Large independent investment management firm serving HNW individuals and institutions with portfolio management and financial planning — comparable HNW clientele and investment-led service offering.
- Cambridge Investment Research: Independent broker-dealer/RIA supporting a large network of financial advisors with wealth management and planning resources — a comparable independent distribution platform competing for advisor talent.
- Cetera Financial Group: Independent broker-dealer and RIA platform serving thousands of financial professionals with wealth management, planning, and insurance capabilities — overlapping with Allworth's wealth and insurance services at scale.
Regional players
- Commonwealth Financial Network: Independent broker-dealer/RIA platform primarily supporting advisors across the U.S. with wealth management and financial planning tools — comparable independent firm model targeting similar advisor and client profiles.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Allworth Financial social profiles
Digital presenceAllworth Financial compliance and trust
Trust signalCompliance7 records
Allworth Financial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allworth Financial leadership team
Management profileNumber of profiles
Allworth Financial subsidiaries and ownership
Company hierarchySubsidiaries1 record
Allworth Financial funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allworth Financial M&A and investment
M&A and investmentM&A33 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allworth Financial
What does Allworth Financial do?
Allworth Financial is an independent registered investment advisory firm that provides fee-based wealth management services integrating financial planning, investment management, tax planning, estate planning, and insurance services through a single coordinated advisor relationship. The firm also delivers employer-focused 401(k) plan management and specialized advisory services for airline employees, all delivered under a fiduciary standard with no products to sell or quotas.
Is Allworth Financial a public or private company?
Allworth Financial is a private company. It is classified as private equity controlled and is currently operating.
When was Allworth Financial founded?
Allworth Financial was founded in 1993. It employs 251 to 500 people.
Where is Allworth Financial based?
Allworth Financial is headquartered in Folsom, United States, in the North America region.
How does Allworth Financial make money?
Two revenue lines are on record. Fee-Based Advisory Services are the primary driver. The others are flat-Fee Financial Advisory.
Who are Allworth Financial's main competitors?
Direct peers on record are Creative Planning, Hightower Advisors, Edelman Financial Engines, Focus Financial Partners and Mariner Wealth Advisors. Broad incumbents are Northwestern Mutual Wealth Management, Fisher Investments, Cambridge Investment Research and Cetera Financial Group. Commonwealth Financial Network is listed as a regional player.
Does Allworth Financial have an API?
No public API is recorded for Allworth Financial.
What industry is Allworth Financial in?
Allworth Financial's product category is Wealth Management Services. Its primary akta.pro industry code is FSAEABAC, Private Banking & UHNW Wealth Advisory, with a secondary code of FSAEAAAL, Fee-Only Advisory. Its NAICS code is 523940 and its SIC code is 6282.