What risr does

risr/ (legal entity: Fry-IT Ltd) is a privately held, founder-owned UK software company that builds modular digital assessment platforms for high-stakes professional certification and healthcare education. Founded in 2000 by Zahid Malik and Keean Schupke alongside fellow Imperial College academics, the company originally operated as Fry-IT before rebranding to risr/ in October 2022 to reflect a 25+ year evolution into a global assessment specialist with offices in London (Europe HQ), Toronto (North America HQ), and Sydney (Asia-Pacific HQ). Its platform is composed of three core modules — risr/apply for candidate applications, scheduling, payments, and credentialing; risr/assess for question banking, test delivery (including OSCEs and oral exams), grading, and psychometric analysis; and risr/advance for workplace-based assessments, ePortfolios, and CPD tracking — sold either as an integrated suite or as standalone modules, with API and native Moodle integration for embedding into existing institutional landscapes.

The platform serves universities, royal colleges, and professional regulators across medical, dental, veterinary, nursing, allied health, vocational/apprenticeship, and teaching education. Reported market penetration includes 100% of Canadian National Specialist & Family Medicine Certifications, 60% of UK medical organisations, and 50% of Australian medical organisations, with 20M+ assessments delivered across 100+ countries. AI capabilities are layered on as add-ons rather than as a separate platform: AI Item Generation produces draft assessment questions aligned to blueprint objectives, and the AI Clinical Coach enables trainees to practise clinical consultations with simulated AI patients and receive rubric-based feedback (currently piloted with the Royal College of General Practitioners for the Simulated Consultation Assessment). In May 2026, risr/ extended this capability to individual learners via risr/one.

Revenue is generated through subscription-based SaaS licensing of the platform modules to institutions, supplemented by professional services for implementation, configuration, and training. Pricing is quote-based and not publicly disclosed, consistent with enterprise sales to large institutions. Distribution is primarily direct enterprise sales through regional offices, with a channel partnership with Skilltech (epaPRO Assess) extending reach into UK end-point assessment organisations and a native Moodle plugin providing ecosystem-level distribution. The company is bootstrapped — no institutional funding rounds, M&A, or parent company are disclosed — and operates with a lean 11–50 person headcount, reinvesting organically over its 25-year history.

Name

risr

Legal name

Fry-IT Ltd

Website

https://risr.global

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

risr/ provides a modular digital assessment platform for high-stakes healthcare and professional certification, serving medical schools, royal colleges, and regulators across 100+ countries with question banking, OSCE delivery, and AI-powered clinical coaching tools.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Licensing: Subscription-based licensing of modular assessment platform (risr/assess, risr/apply, risr/advance) to universities and professional bodies for exam delivery, question banking, and candidate management.
2. Professional Services: Implementation, configuration, and training services to support platform deployment and integration with existing institutional systems.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

risr/ provides a modular, cloud-based SaaS assessment platform for universities and professional bodies to create, deliver, and grade high-stakes examinations. Its core modules — risr/apply (booking/scheduling), risr/assess (test delivery, including OSCEs and orals), and risr/advance (workplace-based assessment and professional development) — can be used standalone or end-to-end, with AI-powered add-ons for clinical coaching and question authoring.

Product overview

risr/ is a modular, end-to-end digital assessment platform built for lifelong learning, comprising three core product modules (risr/apply, risr/assess, risr/advance) that can be used independently or together. risr/apply handles candidate applications, eligibility checks, payments, and scheduling. risr/assess delivers question banking, test delivery (including OSCEs and oral exams), and grading/analysis. risr/advance supports workplace-based assessments, ePortfolios, and professional development. AI-powered add-ons include AI Item Generation for question authoring and AI Clinical Coach for simulated patient practice. The platform serves medical, nursing, dental, veterinary, allied health, vocational, and teaching education sectors across 100+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• risr/ Assessment Platform

Quantifiable outcome

• 116 hours reduction in administrative processing time for OSCE preparation
• +5 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability10 records

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• VetlifeminorOthers · 19 June 2026Vetlife Day sponsorship - risr/ sponsored the Vetlife Day climb at Alexandra Palace rooftop, raising over £1.4K for veterinary wellbeing support.
• MoodlecoreTechnology or Integration · 7 May 2026Native Moodle plugin integration allowing seamless connection between Moodle LMS and risr/assess. Enables one-click setup for exam activities within Moodle courses, automatic calendar display, support for LOFT and cohort-based assessments, and integrated proctoring and grading workflows.
• VetlifeminorOthers · 27 September 2025Charitable partnership supporting veterinary community wellbeing. risr/ served as main and kit sponsor for Tour De Vet School, a 15-day challenge cycling to all 12 UK veterinary schools, raising over £7.4K for Vetlife. Also hosted Vetlink digital community event.
• Skilltech SolutionscoreChannel Partner/ Reseller/ DistributorSkilltech's epaPRO Assess platform powered by risr/ technology, distributing risr/ assessment capabilities to end-point assessment organisations in the UK vocational and apprenticeship sector. epaPRO Assess consolidates systems and automates knowledge tests.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Questionmark: Direct competitor offering enterprise assessment platform for authoring, delivery and reporting of tests across corporate, academic and certification use cases — overlapping product positioning to risr/ in question banking and test delivery.
• Inspera: Norwegian-headquartered digital assessment provider with strong footprint in Nordic and UK higher education — direct overlap in high-stakes test delivery, proctoring and OSCE-style workflows.
• Kryterion (Webassessor): Cloud-based assessment delivery platform widely used for professional and IT certification testing — overlaps with risr/ on secure test delivery, scheduling and proctoring for certification bodies.
• Mercer Mettl: Online assessment and proctoring platform serving education, recruitment and certification buyers globally — comparable modular SaaS model and direct overlap in enterprise test delivery.
• ExamSoft (Turnitin): Enterprise assessment and analytics platform acquired by Turnitin, with deep penetration in legal, medical and nursing education — the closest like-for-like competitor to risr/ in medical and professional certification assessment.

Broad incumbents

• Prometric: Large-scale assessment delivery and test centre operator serving licensure and certification programmes globally — addresses the same buyer set as risr/ but with a test-centre heavy delivery model rather than a pure SaaS platform.
• Pearson VUE (Pearson): Global computer-based testing services and platform from Pearson, operating one of the largest certification test centre networks — competes with risr/ at the certification-body buyer level but across a much broader portfolio including publishing and learning services.
• NBME: US not-for-profit that develops and delivers the USMLE and other medical assessments — directly relevant institutional overlap with risr/'s medical certification customer base, though NBME operates primarily as an assessment developer/owner rather than a software vendor.

Emerging players

• ProctorU (Meazure Learning): Online proctoring and identity verification provider deeply embedded in US higher education — adjacent rather than directly competitive, but increasingly bundled or considered alongside platform assessment vendors including risr/ in remote testing scenarios.

Others

• Moodle: Open-source learning management system with which risr/ has a native integration plugin — not a direct competitor but a complementary infrastructure layer that risr/'s assessments plug into, and a channel for co-sale.

Market position

Strengths7 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fry-it-ltd

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about risr