Bisleri

What Bisleri does

Bisleri International Private Limited, founded in 1969 and headquartered in Andheri, Mumbai, is India's leading homegrown packaged drinking water brand. The company operates 130 plants across India (13 owned, balance franchise/leased) and runs a proprietary 10-step purification process — double ozonization (50x more powerful than chlorination), sand/carbon filtration, reverse osmosis, mineralization (potassium and magnesium), micron filtration, and on-site PET bottle blowing at 100°C — with 90 quality tests per batch and a maximum TDS of 150 PPM. Its portfolio spans the mass-market Bisleri Packaged Drinking Water (250ml to 20L jars), premium Himalayan spring water brand Vedica (pH 7.3-7.9), and a carbonated soft drink line (Soda, Limonata, Pop, Rev, Spyci Jeera).

The company sells through a multi-channel distribution network comprising 5,980 distributors, 8,270 trucks, modern trade, online marketplaces, and its own Bisleri@Doorstep D2C app/website across 27 cities, with subscription plans offering ~5% savings. Pricing runs Rs 10 for a 250ml bottle to Rs 100 for a 20L jar; early 2026 saw an 11.1% price increase on the 1L bottle (Rs 18 to Rs 20) to offset packaging cost inflation. Brand-building relies on sports sponsorships (5 IPL franchises, Women's Premier League, Emirates Cricket Board, HSBC Rugby), live-music partnerships (Calvin Harris, Karan Aujla, Def Leppard, Keinemusik), and celebrity ambassadors (Shahid Kapoor, Rana Daggubati), with a sustainability platform — Bottles for Change — collecting 28,645 metric tonnes of plastic across 45 municipal corporations. The company is privately held, family-controlled (Ramesh Chauhan, Founder and Chairman), and is now expanding internationally via an Apparel Group partnership covering the Middle East and Africa.

Name

Bisleri

Legal name

Bisleri International Private Limited

Website

https://bisleri.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Bisleri International is India's leading homegrown packaged drinking water brand, operating 130 plants, 5,980 distributors, and 8,270 trucks serving mass-market consumers with purified water, premium Himalayan spring water (Vedica), and carbonated soft drinks across India and into the Middle East and Africa.

Ownership category

akta.pro rank

Product category

Packaged Bottled Water and Beverages

NAICS

Bottled Water Manufacturing (312112), Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB)

akta.pro secondary industry

Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC)

Keywords

• Packaged drinking water
• Mineral water
• Carbonated soft drinks
• Beverage manufacturing
• Himalayan spring water

Headquarters

HQ city

Andheri

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Packaged Drinking Water Sales: Core revenue from packaged drinking water sold across multiple SKUs — 250ml, 300ml, 500ml, 1L, 2L, 5L, 10L, and 20L jars — through general trade, modern trade, online retail, and direct-to-consumer channels. Products undergo 10-step purification and 90 quality tests, with added minerals. Bisleri commands the leading position in India's packaged drinking water market.
2. Beverage Portfolio (Vedica, Soda, Limonata, Pop, Rev, Spyci Jeera): Revenue from the broader beverage portfolio including Vedica Himalayan Spring Water (premium alkaline water sourced from the Himalayas, pH 7.3-7.9), Bisleri Soda (carbonated mixer), Bisleri Limonata (lime-mint carbonated drink), Bisleri Pop (orange carbonated drink), Bisleri Rev (cola flavour), and Spyci Jeera (jeera soda). Vedica is sold in PET and glass bottles at premium price points. Products available via subscription and one-time purchase.
3. Subscription / Recurring Revenue: Bisleri@Doorstep subscription model offering recurring delivery of water jars and beverages on daily, weekly, or custom schedules for 1, 3, 6, or 12 months. Subscribers receive a 5% discount. The company also collects a refundable jar deposit of Rs 150 per 20L jar. Cash on delivery is not available; all payments are online.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Bisleri manufactures and distributes packaged drinking water and carbonated beverages in India. The core product is Bisleri Packaged Drinking Water, which undergoes a proprietary 10-step purification process including double ozonization, reverse osmosis, and mineral enrichment with potassium and magnesium, with 90 quality tests per batch and a maximum TDS of 150 PPM. The portfolio spans multiple SKUs from 250ml bottles to 20L jars, alongside the premium Vedica Himalayan Spring Water and carbonated soft drinks (Soda, Limonata, Pop, Rev, Spyci Jeera), all sold through retail channels and the Bisleri@Doorstep subscription delivery platform.

Product overview

Bisleri International is a diversified beverage company offering packaged drinking water, premium Himalayan spring water, and carbonated soft drinks. The core product is Bisleri Packaged Drinking Water with 10-step purification and 90 quality tests. The premium sub-brand Vedica offers naturally alkaline Himalayan spring water with pH 7.3-7.9. The carbonated soft drinks portfolio includes Bisleri Soda (mixer), Bisleri Limonata (lime-mint), Bisleri Pop (orange), Bisleri Rev (cola), and Spyci Jeera (cumin). Products are sold through the Bisleri@Doorstep e-commerce platform with subscription delivery options, as well as through retail channels across India.

Differentiator

Problem solved

Functional benefit

Brands

• Vedica: Premium Himalayan Spring Water brand sourced from the Himalayas, naturally alkaline with pH levels between 7.3-7.9, contains minerals like calcium, magnesium, sulphate and bicarbonates.
• Bisleri Soda
• Bisleri Limonata
• Bisleri Pop
• Spyci Jeera
• Rev

Products and services

• Bisleri Packaged Drinking Water Core packaged drinking water product with a 10-step purification process (double ozonization, sand filtration, carbon filtration, reverse osmosis, mineralization, micron filtration, re-ozonization, on-site 100°C bottle blowing) and 90 quality tests per batch. Available in 250ml, 300ml, 500ml, 1L, 2L, 5L, 10L, and 20L SKUs. BIS compliant, max TDS 150 PPM, enriched with potassium and magnesium. Targeted at Indian households and on-the-go consumers across urban, semi-urban, and rural areas.
• Vedica Himalayan Spring Water Premium naturally alkaline Himalayan spring water with pH 7.3-7.9, sourced from Himalayan glaciers, containing calcium, magnesium, sulphate, and bicarbonates. Available in PET and glass bottles. Positioned as a premium lifestyle and wellness product for health-conscious urban Indian consumers.
• Vedica Sparkling Water Carbonated variant of Vedica Himalayan spring water, packaged in glass bottles for the premium segment.
• Bisleri Soda Carbonated soda water mixer, zero calories, available in 300ml and 750ml bottles. Sold individually at retail and by case online via Bisleri@Doorstep.
• Bisleri Limonata Lime and mint flavored carbonated soft drink targeted at refreshing citrus social-occasion consumption. Brand ambassador Shahid Kapoor campaigns the #DoubleTheChill positioning.
• Bisleri Pop Orange flavored carbonated soft drink positioned as a zingy, tangy citrus beverage. Available in 160ml and 600ml sizes.
• Bisleri Rev Bold cola flavored carbonated soft drink positioned as a contemporary cola option in Bisleri's CSD portfolio.
• Spyci Jeera Jeera (cumin) flavoured soda offering a spicy, desi twist on traditional carbonated mixers.
• Bisleri@Doorstep (D2C Subscription Delivery) Direct-to-consumer e-commerce and subscription delivery platform via mobile app (iOS/Android) and website. Offers one-time purchases and subscription plans (daily, weekly, monthly, custom for 1/3/6/12 months) with approximately 5% subscription discount. Delivers across 27 Indian cities with next-working-day delivery for most products. Refundable jar deposit of Rs 150 per 20L jar. Online payment only.

Quantifiable outcome

• Bisleri's 10-step purification with double ozonization kills bacteria 50x faster and 3,000x more efficiently than chlorination
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

23 partnerships are on record, tiered core and minor.

• HSBC Rugby Premier LeaguecoreGTM or Marketing Partner · 26 June 2026Bisleri International announced a three-year partnership with the HSBC Rugby Premier League as Official Hydration Partner starting with Season 2. The company will support hydration requirements for both men's and women's rugby players, while engaging in digital campaigns, on-ground activations, and community initiatives to boost fan engagement. Aligns with Bisler's strategy to strengthen presence across sporting platforms in India and support athlete wellness.
• SACEP (South Asia Co-operative Environment Programme)minorStrategic or Co-development Partner · 8 June 2026Bisleri International represented India at the SACEP Training Programme on Extended Producer Responsibility and plastic credit systems held in Kathmandu, Nepal from 8–10 June 2026. Mr. K. Ganesh, Director of Sustainability & Corporate Affairs, led practitioner sessions sharing India's EPR implementation experience with government officials from Bangladesh, Bhutan, Maldives, Nepal, Pakistan, and Sri Lanka.
• Calvin Harris India Tour 2026coreGTM or Marketing Partner · 5 May 2026Bisleri was the official hydration partner for the Calvin Harris India Tour 2026, providing free water and Vedica products across three cities — Bengaluru, Mumbai, and Delhi — during the concerts. The partnership, organized with Sunburn and BookMyShow Live, featured strategically placed hydration stations and retail touchpoints to serve thousands of attendees.
• Hindustan Unilever Ltd (HUL)minorOthers · 29 April 2026Not a direct partnership. HUL's reported results note that peers including Bisleri and Hindustan Unilever raised prices to counter higher crude-linked input costs (chemicals, packaging materials, fuel) amid the West Asia/Iran conflict. Bisleri raised its 1-litre bottle price by 11.1% from Rs 18 to Rs 20.
• Procam International (TCS World 10K Bengaluru)minorGTM or Marketing Partner · 27 April 2026Bisleri was the Official Hydration Partner for the 18th edition of the TCS World 10K Bengaluru 2026, deploying 8 hydration stations and Mist Zones at the Manekshaw Parade Ground finish area for over 36,000 runners. The partnership included sustainability initiatives under Bisler's 'Greener Promise' programme featuring benches made from recycled plastic.
• Ministry of Earth Sciences (Government of India)coreStrategic or Co-development Partner · 22 April 2026Bisleri International partnered with India's Ministry of Earth Sciences for an Earth Day 2026 pledge drive spanning 10 Indian states and 3 Union Territories, engaging 54,860 participants across 130 institutes under the theme 'Our Power, Our Planet.' The event was held at MoES headquarters in New Delhi and attended by Secretary Dr. M. Ravichandran and Director General Dr. Mrutyunjay Mohapatra.
• Shahid Kapoor (Brand Ambassador)coreGTM or Marketing Partner · 21 April 2026Bollywood actor Shahid Kapoor was announced as the brand ambassador for Bisleri Limonata — Bisleri International's first association with the actor. A new digital-first campaign #DoubleTheChill was launched, filmed on the Amalfi Coast in Italy, amplified across Meta, YouTube, and OTT platforms, along with trade visibility initiatives including truck branding and dealer boards.
• Punjab Kings (Cricket Franchise)coreGTM or Marketing Partner · 17 April 2026Bisleri launched a digital-first campaign 'Maine Crack Kar Liya' featuring cricketers Shreyas Iyer, Shashank Singh, and Ben Dwarshuis with the #BottleFlip challenge. The campaign, executed by Bisler's in-house creative team, is part of the company's largest-ever cricket season association spanning five IPL franchises, targeting digital-first cricket audiences through immersive storytelling.
• Pimpri-Chinchwad Municipal Corporation (PCMC)minorStrategic or Co-development Partner · 17 April 2026Bisleri International partnered with PCMC to unveil recycled plastic benches and plastic collection bins under its Bottles for Change programme at a ceremony in Pune. The partnership collected 219 metric tonnes of used plastic from the PCMC area during 2025-26, with the national programme collecting 30,309 metric tonnes of plastic waste for recycling.
• Sunrisers Hyderabad (Cricket Franchise)coreGTM or Marketing Partner · 16 April 2026Bisleri launched a digital campaign 'Kab Denga?' with Sunrisers Hyderabad involving cricket players and a regional flavour, featuring a collaboration to promote limited-edition SRH bottles. The campaign aimed to connect deeper with fans and reinforce hydration as a central theme during the cricket season.
• Royal Challengers Bengaluru (RCB Cricket Franchise)coreGTM or Marketing Partner · 15 April 2026Bisleri partnered with RCB for the third consecutive season, launching a limited-edition hydration campaign featuring cricketers Rajat Patidar, Venkatesh Iyer, and Tim David alongside actor Jaideep Ahlawat. The digital-first advertisement used behind-the-scenes concept with understated humour — Ahlawat plays a director asking players to simply hydrate instead of performing for a commercial.
• The Live Love Laugh FoundationcoreStrategic or Co-development Partner · 15 April 2026The Live Love Laugh Foundation (founded by actor Deepika Padukone) announced a three-year CSR partnership with Bisleri International to support and scale its rural community mental health programme in Chhindwara district, Madhya Pradesh. The programme launched in January 2023 in Sausar block (60 villages, 1,595 beneficiaries) and expanded to 134 villages, now extending into Bichua block with 42 additional villages supporting 200 more people living with mental illness.
• Karan Aujla P-Pop Culture India Tour 2026coreGTM or Marketing Partner · 8 April 2026Bisleri International was the Official Beverage Partner for Karan Aujla's P-Pop Culture India Tour 2026, spanning 11 shows across 10 Indian cities including Delhi, Mumbai, Pune, and Bengaluru. The company set up free hydration stations at all venues, positioning itself as essential infrastructure within India's growing live entertainment ecosystem.
• Delhi Capitals (Cricket Franchise)coreGTM or Marketing Partner · 1 April 2026Bisleri is the Official Hydration Partner of Delhi Capitals for T20 cricket — fourth consecutive season. The multi-platform initiative includes integrated activations across retail, stadium experiences, and digital content, with TV commercial placement through Star Sports during match broadcasts. This forms part of Bisleri's largest-ever cricket season partnership portfolio spanning five IPL franchises.
• Rajasthan Royals (Cricket Franchise)coreGTM or Marketing Partner · 1 April 2026Bisleri is the Official Hydration Partner of Rajasthan Royals as part of its five-franchise T20 season partnership portfolio, the company's largest-ever cricket season association. The partnerships span integrated activations across retail, stadium experiences, and digital content.
• Keinemusik (Electronic Music Collective)minorGTM or Marketing Partner · 27 March 2026Bisleri partnered with globally celebrated electronic music collective Keinemusik for a landmark cultural showcase in Mumbai on March 27, 2026, at the Mahalaxmi Racecourse — Keinemusik's India debut featuring artists Adam Port, &ME, and Rampa. Bisleri curated on-ground hydration zones and integrated touchpoints at the venue, reinforcing its presence at the intersection of premium lifestyle and contemporary culture.
• Rishabh Sharma's Sitar for Mental Health India Tour 2026minorGTM or Marketing Partner · 26 March 2026Vedica Himalayan Spring Water partnered with sitarist Rishabh Rikhiram Sharma for his Sitar for Mental Health India Tour 2026 — a multi-city event combining classical Indian music with mindfulness. The collaboration included on-ground presence at events in Delhi and Mumbai, with Vedica providing hydration support.
• Def Leppard India TourminorGTM or Marketing Partner · 1 March 2026Vedica, Bisleri International's premium beverage brand, was the official hydration partner for Def Leppard's India tour covering Shillong, Mumbai, and Bengaluru in March. The partnership included branded water carts, balloon activations, and free Bisleri hydration stations throughout the performances, positioned as a premium brand experience.
• Women's Premier League (WPL)coreGTM or Marketing Partner · 9 January 2026Bisleri is a premier partner of Women's Premier League 2026 — a Rs 130 crore sponsorship season (vs Rs 40 crore in 2023). WPL spending tripled reflecting growing advertiser confidence. Bisleri joins the league alongside Tata Capital, CEAT, Sintex, Herbalife, ChatGPT, and Kingfisher.
• BookMyShow LivecoreGTM or Marketing Partner · 9 January 2026Bisleri partnered with BookMyShow Live for multiple entertainment events including the Calvin Harris India Tour and Def Leppard's India tour. BookMyShow Live organizes large-scale concerts and live events across India where Bisleri provides hydration infrastructure.
• Emirates Cricket BoardcoreGTM or Marketing Partner · 1 December 2025Bisleri signed a three-year agreement with the Emirates Cricket Board as Official Hydration Partner. Bisleri branding will appear on all UAE national team playing kits — men's, women's, and under-19 — during bilateral series, Asian Cricket Council events, and ICC tournaments. The agreement was signed at the Dubai International Stadium.
• Apparel GroupcoreChannel Partner/ Reseller/ Distributor · 1 December 2025Bisleri announced a partnership with Apparel Group to manufacture, market, and distribute its products across the Middle East and Africa regions, marking a significant step in expanding the company's international footprint.
• EcoLine Clothing (Shree Renga Polyester Pvt. Ltd.)minorStrategic or Co-development Partner · 21 July 2025Bisleri International signed an MoU with EcoLine Clothing (Shree Renga Polyester Pvt. Ltd.) at its Mumbai headquarters to convert used PET bottles collected through its 'Bottles For Change' initiative into sustainable fashion products including jackets, uniforms, bags, and apparel using bottle-to-fabric technology. The partnership builds on EcoLine's prior collaborations with the Indian Army and Bhutan government.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kinley (Coca-Cola India): Kinley is Coca-Cola India's flagship packaged drinking water brand and Bisleri's closest direct competitor in the Indian bottled water market, sold through the same kirana, modern trade, and HoReCa channels with the backing of Coca-Cola's bottling and distribution network.
• Bonaqua (Coca-Cola): Bonaqua is Coca-Cola's premium-positioned bottled water brand present across Asia, directly comparable to Bisleri's core and Vedica SKUs in terms of channel, packaging, and target consumer occasions.
• Rail Neer (IRCTC): Rail Neer is IRCTC's nationally distributed packaged drinking water brand sold across the Indian Railways network; it overlaps with Bisleri in single-serve PET SKUs and price points, particularly for travellers and tier-2/3 consumers.
• Qua (Niraj Industries): Qua is an Indian packaged drinking water brand competing with Bisleri across general trade and modern retail in select metros and tier-1 markets, with comparable SKU sizes and price positioning.
• Aquafina (PepsiCo India): Aquafina is PepsiCo India's national packaged drinking water brand and a direct head-to-head rival to Bisleri, leveraging PepsiCo's bottling infrastructure, modern trade relationships, and co-marketing with Pepsi/CSD brands to contest mass-market share.

Regional players

• Evian (Danone): Evian is a global premium natural spring water brand from Danone that competes with Bisleri's Vedica sub-brand in India's premium segment and through select modern trade and HoReCa channels, although it is not mass-distributed nationally.
• Perrier / San Pellegrino (Nestlé Waters): Perrier and San Pellegrino are globally recognised premium sparkling water brands that compete with Vedica Sparkling and Bisleri Soda in India's premium HoReCa, modern trade, and gifting occasions.

Broad incumbents

• Thums Up / Limca / Mirinda (Coca-Cola portfolio): Coca-Cola India's CSD portfolio (Thums Up, Limca, Mirinda) competes directly with Bisleri's Limonata, Pop, Rev, and Spyci Jeera across mass-market CSD occasions, leveraging far larger marketing budgets and bottling infrastructure.
• Nestlé Pure Life: Nestlé Pure Life is one of the world's largest bottled water brands and competes with Bisleri in India's metros and modern trade, drawing on Nestlé's global R&D, distribution scale, and brand-building capabilities.

Emerging players

• Tata Copper Plus and Tata Himalayan: Tata Consumer Products' water brands — Tata Copper Plus (mineral-enriched) and Tata Himalayan (premium spring water) — are emerging Indian competitors that mirror Bisleri's mineralisation and Himalayan-sourcing premium plays, backed by Tata's distribution and brand trust.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BisleriZone
• YouTubeyoutube.com/user/BisleriIndia
• Facebookfacebook.com/Bisleri
• Instagraminstagram.com/bislerizone

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bisleri