Sunrisers Hyderabad

Name

Sunrisers Hyderabad

Legal name

Sunrisers Hyderabad

Website

https://sunrisershyderabad.in

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Cricket Franchise

akta.pro industry

PRIMARYMPAKAAAF

Cricket Leagues

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Leagues (Domestic & International)

Keywords

• Professional cricket franchise
• Sports entertainment
• Cricket team merchandise
• Fan engagement platform
• IPL franchise

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Franchise Revenue: Revenue generated from IPL participation including broadcast rights, matchday gate receipts, and central revenue sharing from the league.
2. Player Trading and Auctions: Income from buying and selling players in IPL auctions, with marquee players commanding premium prices.
3. Sponsorship and Merchandising: Revenue from title sponsors, principal sponsors, official partners, and merchandise sales to the Orange Army fanbase.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sunrisers Hyderabad is a professional cricket franchise competing in the Indian Premier League (IPL), owned by SUN TV Network Limited. The franchise generates revenue through broadcast rights, central league revenue sharing, sponsorship deals, gate receipts from home matches at Rajiv Gandhi International Cricket Stadium in Hyderabad, and official merchandise sales via partners like Playr. It operates a digital fan engagement ecosystem (website, Orange Vault video hub, and Fanzone interactive community) for the "Orange Army" fanbase.

Product overview

Sunrisers Hyderabad operates as a unified digital product portfolio centered on its official website and mobile platform. The core offering is the official website (sunrisershyderabad.in) which serves as the primary digital hub for the IPL cricket franchise. Supporting modules include Orange Vault (video content library), Fanzone (fan engagement with trivia and games), Squad (player profiles and statistics), and Fixtures (match schedule and ticketing). The team competes in the TATA IPL and has won the championship once (2016) while reaching finals in 2018 and 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Official SRH Merchandise Official Sunrisers Hyderabad merchandise including team jerseys and fan apparel, produced and sold through the official merchandise partner Playr and via the team's website, targeting the Orange Army fanbase of Indian cricket supporters.
• IPL Match Tickets Tickets for TATA IPL home matches played at Rajiv Gandhi International Cricket Stadium in Hyderabad, available through the franchise's official fixtures page with venue and opponent details for individual cricket fans and spectators.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Shree CementcoreOthersTitle sponsor of Sunrisers Hyderabad. Shree Cement is one of India's major cement manufacturers and holds naming rights for the franchise.
• BKTcoreOthersOfficial Tyre Partner providing tire solutions for the franchise's operations.
• KuhlminorOthersPrincipal sponsor of Sunrisers Hyderabad.
• JiocoreOthersOfficial Telecom Partner providing digital connectivity and telecommunications services.
• AirAsiaminorOthersOfficial Airline Partner for team travel and transportation.
• UberminorOthersOfficial Ride Partner providing transportation services for the franchise.
• NetflixminorOthersOfficial Entertainment Partner providing streaming content association.
• BudweiserminorOthersOfficial Partner for beer and beverage association.
• PlayrminorOthersOfficial Merchandise Partner handling SRH merchandise production and sales.
• KraftonminorOthersOfficial Mobile Gaming Partner for gaming collaborations.
• LubiminorOthersPrincipal Sponsor providing pumps and related equipment.
• City Union BankminorOthersOfficial Banking Partner for financial services.
• BisleriminorOthersOfficial Hydration Partner providing bottled water.
• JSW PaintsminorOthersOfficial Paints Partner for venue and branding requirements.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lucknow Super Giants: Lucknow Super Giants are a RPSG Group-owned IPL franchise that debuted in 2022 alongside Gujarat Titans. They share SRH's newer-franchise construct, high-cost auction acquisitions and Reliance-grade sponsorship monetisation profile.
• Delhi Capitals: Delhi Capitals are a GMR- and JSW-owned IPL franchise with a similar mid-tier competitive track record to SRH. They operate under the same franchise-rights construct, central revenue model and auction-driven squad-building approach.
• Royal Challengers Bengaluru: Royal Challengers Bengaluru is an IPL franchise owned by United Spirits/Diageo, notable for its star-driven marketing despite no IPL titles. They share SRH's marquee-overseas-player model (e.g. Virat Kohli) and similar record-breaking match outputs.
• Kolkata Knight Riders: Kolkata Knight Riders are a three-time IPL champion co-owned by Shah Rukh Khan's Red Chillies Entertainment. They are directly comparable to SRH as an IPL franchise with a star-driven brand identity, central revenue share and aggressive auction strategy.
• Gujarat Titans: Gujarat Titans are a CVC Capital Partners-owned IPL franchise that won the title in its debut 2022 season. They share SRH's newer-franchise economic profile, auction-driven squad construction and central revenue model.
• Rajasthan Royals: Rajasthan Royals are the inaugural IPL champions (2008) and are owned by Manoj Badale's Emerging Media. They share SRH's emphasis on young-talent development and operate under the same IPL auction, salary cap and central revenue framework.
• Chennai Super Kings: Chennai Super Kings are a five-time IPL champion operated by Chennai Super Kings Cricket Ltd. They share the IPL franchise economics, player auction mechanism and sponsorship-driven revenue model with SRH, and are headquartered in the same southern India region.
• Mumbai Indians: Mumbai Indians are the most successful IPL franchise with five titles, owned by Reliance-backed Indiawin Sports. They compete in the same IPL with the same central revenue model, sponsorship structure and franchise-rights construct as SRH.
• Punjab Kings: Punjab Kings are a Preity Zinta- and Mohit Burman-owned IPL franchise with no titles but a high-spend auction history. They are directly comparable to SRH on franchise economics, squad build via marquee auction and sponsorship monetisation.

Others

• SUN TV Network Limited: SUN TV Network Limited is the publicly listed parent company of Sunrisers Hyderabad and operates television broadcasting across south India. It is comparable not as a peer franchise but as the owning media conglomerate whose broadcast, distribution and content synergies shape SRH's strategic positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sunrisers
• YouTubeyoutube.com/channel/UCdqNQUEwhRQt8CViUhuO3Xg
• LinkedInlinkedin.com/company/sunrisers-hyderabad
• Instagraminstagram.com/sunrisershyd
• Facebookfacebook.com/sunrisershyderabad

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrisers Hyderabad