What Newsroom Communication Ltd does

Newsroom Communication AG is a Bern-based Swiss corporate communications agency founded in 2016 that delivers integrated communication services under a proprietary "Corporate Newsroom" methodology. The firm combines strategic consulting with hands-on content production across video, brand experience, podcast/radio, event communication, livestream, and social media, serving small, medium, and large organizations in Switzerland and selectively internationally. Its client base spans sports federations and clubs (BSC YB, Grand-Prix Bern, Swiss Football League, IFSC, Host City Bern for UEFA Women's Euro 2025), financial services (Alternative Bank Schweiz, GVB, Valiant, Axpo), government and public institutions (Stadt Bern, armasuisse, Bundesamt für Energie), and other sectors including healthcare (ITI) and utilities (Wasserverbund Region Bern).

The agency has developed and markets its own technology platform, 'publishr' — a cross-media editorial system evolved from the earlier Storyshaker product — that supports editorial planning, content creation, review workflows, multi-channel publishing, and analytics. This SaaS asset complements the agency's services portfolio and serves as a structural differentiator relative to pure-play communications consultancies.

Revenue is generated through project-based professional services engagements with fees negotiated per mandate; no public pricing exists. The firm operates from a single headquarters in Bern (Scheibenstrasse 25) with approximately 20 employees and is privately held by its founders and management. The company has cultivated long-tenure anchor client relationships (up to 11 years), organizes its own community event series 'Newsroom Insights,' and was recognized as a Leading Swiss Agency in 2020.

Name

Newsroom Communication Ltd

Legal name

Newsroom Communication AG

Website

https://newsroom.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Newsroom Communication is a Bern-based Swiss communications agency that delivers integrated content, video, event, livestream, and social media services under a proprietary Corporate Newsroom methodology, serving enterprise, government, sports, and financial clients in Switzerland.

Ownership category

akta.pro rank

Product category

Corporate Communications Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182), Software Publishers (513210)

SIC

Services-Advertising Agencies (7311), Periodicals: Publishing Or Publishing & Printing (2721), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industries

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA), Digital Newsroom/CMS Platforms for Publishers (MPACAIAH)

Keywords

• Corporate communications services
• Brand strategy consulting
• Video production services
• Event communications
• Podcast production services

Headquarters

HQ city

Berne

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Corporate Communications Agency Services: Newsroom Communication generates revenue through project-based consulting and content production engagements. Services span Corporate Newsroom implementation, video production, brand experience, podcast/radio, strategy consulting, event communication, livestream production, and social media/online marketing. Clients include large organizations, government agencies, sports federations, and commercial enterprises across Switzerland.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Newsroom Communication AG is a Swiss B2B communications agency that delivers full-service corporate communications through its proprietary "Corporate Newsroom" methodology. The agency bundles strategy consulting with hands-on content production across video, brand experience, podcast/radio, event communication, livestream, and social media. It also developed and markets publishr (formerly Storyshaker), a cross-media editorial SaaS platform for editorial planning, content creation, review, and multi-channel publishing.

Product overview

Newsroom Communication is a Swiss communication agency offering a portfolio of professional services centered around Corporate Newsroom methodology. The core offering includes strategic consulting, video production, brand experience design, podcast and radio production, event communication, livestream services, and social media marketing. Additionally, the company developed and markets publishr, a cross-media editorial platform (evolved from the earlier Storyshaker product) that enables content planning, creation, review, and multi-channel publishing. The services and product work together under a thematic-first approach to help organizations achieve efficient, transparent, and measurable communication.

Differentiator

Problem solved

Functional benefit

Brands

• publishr: A modern editorial platform that combines journalistic and entrepreneurial content processes in one tool. Developed from the Storyshaker product, publishr is marketed as a cross-media editorial tool.

Products and services

• publishr A modern cross-media editorial platform (evolved from Storyshaker) that unifies journalistic and business content processes in one tool, supporting idea generation, editorial planning, content creation, review, and publication across print, web, social media, and analytics.
• Corporate Newsroom Strategic consulting and implementation service helping organizations establish thematic-first communication structures, including strategy, team organization, topic and content management, content creation, and impact measurement.
• Video Production Custom video production covering creative concept development, technical implementation, post-production, and distribution to showcase brands.
• Brand Experience Custom visual design solutions including brand identity development, web design, graphic design, and visual concepts.
• Podcast & Radio Podcast and radio production services including concept development, microphone coaching, editing, and distribution support.
• Strategie & Beratung Communication strategy and consulting services developing tailored strategies aligned with organizational needs, including goal formulation, implementation options, content creation, and monitoring.
• Event-Kommunikation Event communication and live direction services including event coordination, multimedia live coverage, and live communication for event execution.
• Livestream Custom livestream and hybrid event solutions featuring comprehensive planning, high-quality production, full-service management, and both technical and content-related support.
• Social Media & Online Marketing Social media and online marketing services strengthening digital presence through tailored strategies, creative content development, distribution management, and continuous analysis and reporting.

Quantifiable outcome

• 338,424 total reach across all channels for Grand-Prix Bern 2026 with 2.58 million Instagram impressions (+32% YoY)
• +4 more outcomes

Named customers26 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• KARGO KommunikationcoreStrategic or Co-development PartnerKARGO Kommunikation worked alongside Newsroom Communication as joint communications and event partner for the UEFA Women's Euro 2025 'Berner Ballzauber' Host City Bern project. Together they managed the complete digital presence, event editorial team, and on-site stage direction. This was a co-equal partnership for one of the agency's largest projects.
• Stämpfli KommunikationminorImplementation/ SI/ Consulting PartnerStämpfli Kommunikation was brought in by GVB (with Newsroom's support) for the design and print production of the 'Hauszeit' customer magazine redesign. Newsroom supported the evaluation process and serves as ongoing content production partner.
• BSC YBcoreStrategic or Co-development PartnerBSC Young Boys is a long-standing strategic partner of Newsroom Communication. The agency has supported YB since its founding in various capacities: Inhouse TV production, podcast, stadium entertainment, and promotional video projects. The partnership was also extended to support YB women's team home games. Newsroom also collaborated with YB on the 'Gemeinsam gegen Rassismus' documentary project.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Serviceplan Suisse: Swiss arm of Serviceplan Group with full-service creative, content, and digital marketing capabilities. Comparable as a full-service Swiss communications agency serving enterprise and government clients across multiple channels.
• Wirz: Major Swiss advertising and communications agency delivering integrated campaigns across advertising, content, and events. Comparable in offering cross-media content production for Swiss enterprise and government clients.
• Hotz+Nöthiger: Swiss content and brand agency providing corporate publishing, video, and digital content services. Comparable for cross-media editorial work and corporate communications in the Swiss SMB and large-organization segments.
• Farner Consulting: Large Swiss communications, PR and consulting firm offering corporate communications, public affairs, content, and event support. Comparable in scope of corporate communications services to Swiss enterprise and government clients.
• Scholz & Friends: European creative agency with integrated communications, brand, and content production offerings. Comparable for cross-media content and event-driven communications work.
• Jung von Matt: Largest Swiss-German full-service creative agency offering strategy, content production, and campaigns across digital and traditional channels. Direct peer as a comparable Swiss communications provider spanning brand experience, video, and social content.
• Furrer.Hünd: Swiss creative and communications agency offering brand strategy, content production, and integrated campaigns. Direct peer in the Swiss content/agency market with comparable audience and services.

Broad incumbents

• Havas Switzerland: Swiss operations of global Havas network providing advertising, content, and communications at larger scale and broader international footprint. Comparable offering but as a broad incumbent rather than a Swiss-focused specialist.
• Burson (BCW): Global public relations and communications firm offering corporate communications, content production, and event support. Comparable in corporate communications scope but operating as a broad global incumbent rather than a Swiss specialist.

Emerging players

• Arc XP: Subscription-based digital experience and CMS platform serving publishers and corporate newsrooms. Comparable as a cross-media editorial/content platform that competes directly with the publishr product for editorial workflow use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/newsroom-communication-gmbh
• Instagraminstagram.com/newsroom.co
• Xx.com/newsroomz
• Facebookfacebook.com/newsroomcommunication

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newsroom Communication Ltd