What Jung von Matt does

Jung von Matt is a privately held German advertising agency founded in 1991 and headquartered in Hamburg, operating a multi-divisional creative network across Germany. The agency organizes its work through seven specialized divisions — Jung von Matt HAMBURG, NECKAR, HAVEL, DONAU, SPREE, SPORTS, and NERD — each with distinct creative mandates, supported by an internal JvM Academy for talent development. Its core product is creative campaign development and brand identity work delivered through 360-degree, multi-channel executions spanning TV, online, social media, print, and out-of-home formats.

The agency's client portfolio is concentrated in large enterprise brands across automotive (Opel, BMW, MINI, Hyundai), insurance and financial services (ERGO Group, Erste Group), energy (EnBW), retail and mobility (Sixt), consumer goods (Adidas, Cosnova, BULDAK), industrial (Bosch), public transportation (BVG), and cultural/public sector institutions. Notable campaigns include the EnBW "Our Energy Moves Things" nationwide campaign (2025, marking a ten-year partnership), Opel's pan-European "Feel the made in Germany" launch for the new Astra and Astra Sports Tourer Electric (2026), and the "Tinymap" Apple Vision Pro application for ERGO Group, demonstrating capability expansion into immersive/spatial-computing marketing technology. The agency also engages in social impact work, including the 2021 "Recht Gegen Rechts" partnership with nonprofit Laut Gegen Nazis, which uses EU trademark enforcement against neo-Nazi merchandise sellers.

Commercially, Jung von Matt operates a project-based, retainer, or commission fee model typical of full-service advertising agencies, with pricing not publicly disclosed. Go-to-market is direct enterprise engagement, with the agency's website portfolio (jvm.com) serving as its primary demonstration of capability to attract new clients. The company is led by co-owner and CEO Peter Figge alongside founder Jean-Remy von Matt, Chief Creative Officer Doerte Spengler-Ahrens, and managing directors across its divisions. Jung von Matt acquired the creative agency ONZU in April 2019 to extend specialized capabilities, and its NERD division signals an investment in technology-enabled creative production. No parent company, public listing, or institutional investor is disclosed.

Name

Jung von Matt

Legal name

Jung von Matt

Website

https://jvm.de

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Jung von Matt is a privately held German creative advertising agency (founded 1991, Hamburg, 501-1000 employees) that designs 360-degree brand campaigns for enterprise clients including Opel, BMW, Adidas, EnBW, ERGO, and Bosch across seven specialized divisions in Germany.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Guidelines, Governance & Brand Management (BPAFAEAF)

akta.pro secondary industries

Brand Experience (BX) & Service Design (BPAFAEAI), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Creative advertising services
• Brand campaign development
• Marketing communication services
• Brand identity design
• Integrated marketing campaigns

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels1 record

Core offering

Jung von Matt is an independent advertising agency providing creative marketing communication services, including campaign development, brand identity design, and 360-degree integrated marketing strategies. The agency serves large enterprise clients across automotive, insurance, energy, financial services, consumer goods, and social impact sectors through its multiple specialized divisions and regional offices across Germany.

Product overview

Jung von Matt is a German advertising agency offering creative marketing campaigns and brand communication services. The agency operates across multiple specialized divisions (Hamburg, Neckar, Havel, Danube, Spree, Nerd, Sports) and delivers campaigns across diverse sectors including automotive (Opel, BMW, Hyundai, MINI), insurance (ERGO Group, Erste Group), public transport (BVG), consumer goods (Adidas, SIXT, BULDAK), industrial (Bosch), and social impact initiatives. The agency has developed an internal academy (Jvm-Academy) for professional development and maintains a portfolio of approximately 15 named campaign products across various brand clients.

Differentiator

Problem solved

Functional benefit

Brands

• Jung von Matt SPORTS: Sports marketing division of Jung von Matt
• Jung von Matt NERD
• Jung von Matt HAMBURG
• Jung von Matt NECKAR
• Jung von Matt HAVEL
• Jung von Matt SPREE

Products and services

• Yes, of Corsa Campaign Marketing campaign created for Opel Corsa vehicle as part of Jung von Matt's automotive advertising portfolio.
• Tinymap (ERGO Group) Apple Vision Pro application developed for ERGO Group insurance company, enabling customer education and employee training through immersive technology.
• Octowaltz Campaign Creative campaign developed for BMW showcasing the Octowaltz concept as part of the agency's automotive brand work.
• Typical German Campaign Advertising campaign for Adidas featuring the 'Typical German' concept, part of Jung von Matt SPORTS division work.
• Opel Astra 'Feel the made in Germany' Campaign Pan-European 360-degree marketing campaign launched for Opel to promote the new Astra and Astra Sports Tourer Electric vehicles.
• How to keep an icon iconic Brand identity campaign for SIXT car rental company focusing on brand design and maintaining the iconic status of the brand.
• EnBW 'Our Energy Moves Things' Campaign Nationwide campaign for German energy company EnBW showcasing diverse energy portfolio including solar, electric mobility, and offshore wind.
• Rights Against the Right Campaign Social impact campaign with nonprofit Laut Gegen Nazis that uses trademark law to combat neo-Nazi merchandise by registering Nazi-related symbols and coded phrases as European trademarks.

Quantifiable outcome

• Neo-Nazi merchandise removed from online stores within 10-30 minutes of trademark registration
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Laut Gegen NaziscoreStrategic or Co-development Partner · 1 January 2021Jung von Matt partnered with nonprofit organization Laut Gegen Nazis (based in Hamburg) to launch the 'Recht Gegen Rechts' (Rights Against the Right) campaign in 2021. The initiative uses trademark law to combat neo-Nazi merchandise by registering Nazi-related symbols and coded phrases as European trademarks, forcing sellers into legal liability. The campaign secured six trademarks, generated over €10,000 for the nonprofit, and won a legal battle against Druck18, a major neo-Nazi merchandise retailer.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• kempertrautmann: Hamburg-headquartered creative agency known for brand and campaign work for German enterprise clients. Directly comparable to Jung von Matt in geography, scale, and creative-agency positioning for major German brands.
• Grabarz & Partner: Hamburg-based creative agency known for award-winning campaigns with German brands. Directly comparable to Jung von Matt on geography, creative-led positioning, and mid-size independent agency profile serving enterprise clients.
• Serviceplan Group: Largest independent German agency group headquartered in Munich, offering full-service creative, digital, and media services to enterprise brands. Directly comparable to Jung von Matt as a major German independent creative agency with similar enterprise client base and 360° campaign capabilities.
• Scholz & Friends: Hamburg-headquartered creative agency with deep automotive and consumer brand expertise. Closely comparable to Jung von Matt in scale, Hamburg heritage, and concentration on creative-led campaigns for German enterprise clients.
• HEIMAT (TBWA Group): Berlin-based creative agency now part of TBWA Group, focused on brand storytelling and integrated campaigns. Comparable to Jung von Matt as a German creative agency competing on similar enterprise briefs, with overlapping automotive and consumer goods clients.

Broad incumbents

• DDB Germany (DDB Worldwide): German arm of global advertising network DDB Worldwide (Omnicom). Comparable to Jung von Matt on offering advertising agency services to enterprise brands in Germany, but with broader global network reach and resources.
• TBWA Germany: German operations of TBWA Worldwide (Omnicom). Comparable to Jung von Matt on creative agency services for enterprise clients in Germany, but offers additional global network capabilities and disciplines.
• Publicis Germany (Publicis Groupe): German arm of Publicis Groupe, one of the world's largest advertising holding companies. Competes with Jung von Matt on enterprise creative and integrated marketing mandates in Germany, with broader global scale.
• Ogilvy Germany (Ogilvy / WPP): German operations of global agency network Ogilvy (WPP). Competes with Jung von Matt on enterprise creative briefs and brand strategy mandates across German and pan-European clients, but operates as part of a global network.
• BBDO Germany (BBDO Worldwide / Omnicom): German arm of BBDO Worldwide (Omnicom), one of the largest global creative agency networks. Competes with Jung von Matt on enterprise creative briefs in Germany, particularly in automotive and FMCG where BBDO has deep category experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jungvonmatt
• Facebookfacebook.com/jungvonmatt
• LinkedInlinkedin.com/company/jung-von-matt

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jung von Matt