Haifa Group

What Haifa Group does

Haifa Group is a privately-held Israeli multinational corporation founded in 1996 and headquartered in Haifa, Israel, specializing in specialty plant nutrition products. The company manufactures and distributes potassium nitrate-based fertilizers (Multi-K™), water-soluble NPK products (Poly-Feed™), controlled release fertilizers (Multicote™, CoteN™), calcium nitrate (Haifa Cal™), phosphate fertilizers (Haifa MKP™, Haifa MAP™), chelated micronutrients (Haifa Micro™), and biostimulants (HaifaStim™). Production occurs in Israel, France, and Canada, with proprietary blending facilities in Brazil and South Africa, and the company reaches growers in more than 100 countries through 19 wholly-owned subsidiaries and authorized distributors. Haifa holds 12-15% global market share in controlled release fertilizers, positioning it among five tier-one multinationals in this category.

The company's core technology centers on precision plant nutrition, principally Nutrigation™ (integration of fertilization with irrigation systems) and coated controlled release fertilizer technology. Layered on top of these physical products is the Nutri Haitech digital platform, which includes the NutriNet™ expert system, the Croptune™ AI-powered smartphone application for nitrogen measurement using computer vision and deep learning, MultiMatch™ for controlled release customization, and FertiMatch™ and FoliMatch™ mobile apps. Revenue is generated through one-time product sales of specialty fertilizers, plant nutrition solutions, and industrial products (Technical KNO3, Solar), distributed via direct subsidiary sales to enterprise growers and through distributor networks to mid-market customers. Customers span commercial growers, greenhouse operations, field crop producers, and fruit tree growers across vegetables, fruits, and ornamentals. Sustainability commitments include 2030 targets of 10 million tons GHG emissions reduction, 7 million hectares transitioned to specialty fertilizers, 50% renewable energy in production, and 20% Scope 1+2 emission reductions.

Name

Haifa Group

Legal name

Haifa Chemicals Ltd.

Website

https://haifa-group.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

Haifa Group is a privately held Israeli multinational manufacturer of specialty fertilizers, including potassium nitrate (Multi-K™), controlled release (Multicote™), and biostimulants (HaifaStim™), serving commercial growers, greenhouse operators, and field crop producers in over 100 countries through 19 subsidiaries and a digital precision agriculture platform.

Ownership category

akta.pro rank

Product category

Specialty Fertilizers

NAICS

Fertilizer and Compost Manufacturing (32531), Fertilizer (Mixing Only) Manufacturing (325314)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

NPK & Compound/Blended Fertilizers (IMAEAEAD)

akta.pro secondary industries

Potash Fertilizers (MOP/KCl, SOP/K2SO4, Potassium Nitrate) (AFABABAC), Controlled-Release & Stabilized Fertilizers (Inhibitors/Coatings) (IMAEAEAN), Fertilizer & Micronutrient Formulations (NPK blends, chelates, suspensions) (AFABAIAB), Specialty Fertilizers for Horticulture & Controlled Environment (Greenhouse, Hydroponic, Nursery) (AFABACAL), Micronutrient & Secondary-Nutrient Fertilizers (IMAEAEAE)

Keywords

• Specialty fertilizers
• Plant nutrition solutions
• Potassium nitrate fertilizers
• Controlled release fertilizers
• Precision agriculture tools

Headquarters

HQ city

Haifa

HQ country

Israel

HQ region

Middle East

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Specialty Fertilizers: Water-soluble fertilizers, controlled release fertilizers, potassium nitrate products (Multi-K™), NPK fertilizers for greenhouse and field applications
2. Plant Nutrition Solutions: Complete plant nutrition portfolio including macronutrients, secondary nutrients, micronutrients, and biostimulants (HaifaStim™)
3. Industrial Products: Technical KNO3 and solar energy products for industrial applications

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Haifa Group manufactures and globally distributes specialty fertilizers for agriculture, anchored by its Multi-K™ potassium nitrate and Poly-Feed™ water-soluble NPK product lines, alongside controlled-release fertilizers (Multicote™, CoteN™), biostimulants (HaifaStim™), micronutrients, and calcium/phosphate products. The company complements these physical inputs with proprietary digital precision agriculture tools (NutriNet™, Croptune™, MultiMatch™, FertiMatch™, FoliMatch™, MyMultifeed™) and an integrated Nutrigation™ fertigation method, selling through 19 subsidiaries and distributor networks into 100+ countries.

Product overview

Haifa Group is a multi-national corporation and global leading supplier of specialty fertilizers operating through 19 subsidiaries worldwide with production sites in Israel, France, and Canada, and proprietary blending facilities in Brazil and South Africa. The company's product portfolio centers on potassium nitrate-based specialty fertilizers under the Multi-K™ brand (including Classic, GG, pHorte, Reci, and Multi-npK™ variants), complemented by the Poly-Feed™ line of water-soluble NPK fertilizers available in greenhouse grade (GG), drip/fertigation (Drip), foliar, and seaweed-enriched (MAR) formulations. Additional core products include Haifa Cal™ calcium nitrate, Haifa MKP™ and MAP™ phosphate fertilizers, Haifa Bonus™ high-potassium foliar formulas, Haifa Micro™ chelated micronutrients, and the HaifaStim™ biostimulant sub-brand featuring multiple formulations (Force, Vital, Wall-Up, eNergy, Rally, Calmaster, KIR, Combat, Promo, HumiK). The company also offers controlled release fertilizers under the Multicote™ and CoteN™ brands, along with digital precision agriculture tools including NutriNet™ expert system, Croptune™ AI-powered nitrogen analysis app, MultiMatch™, FertiMatch™, FoliMatch™, and MyMultifeed™. Industrial products include Technical KNO3 and Solar solutions. The integrated portfolio is delivered to growers in over 100 countries through extensive distribution networks.

Differentiator

Problem solved

Functional benefit

Brands

• Multi-K™: Potassium nitrate fertilizer products - the world's pioneer potassium nitrate brand
• Poly-Feed™
• Haifa Cal™
• Haifa MKP™
• Haifa MAP™
• Multicote™
• CoteN™
• HaifaStim™
• Haifa Micro™
• Nutri Haitech
• NutriNet™
• MultiMatch™
• Croptune™

Products and services

• Multi-K™ Classic
• Multi-K™ GG (Greenhouse Grade)
• Multi-K™ pHorte
• Multi-K™ Reci
• Multi-npK™
• Poly-Feed™ GG
• Poly-Feed™ Drip
• Poly-Feed™ Foliar
• Poly-Feed™ MAR
• Haifa Cal™
• Haifa MKP™
• Haifa MAP™
• Haifa Bonus™
• Haifa Micro™
• HaifaStim™
• Multicote™ Agri
• Multicote™ (6) PREMIER
• CoteN™
• Haifa SOP Bio
• Haifa Soluble DUO
• NutriNet™
• Croptune™
• MultiMatch™
• FertiMatch™
• FoliMatch™
• MyMultifeed™
• Technical KNO3
• Solar (Industrial)

Quantifiable outcome

• Target 10 million tons GHG emissions reduction by 2030 through sustainable agriculture practices
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Partnerships

One partnership is on record.

• Hortocoop (Horticoop Andina)coreChannel Partner/ Reseller/ Distributor · 13 April 2022Acquisition of Ecuadorian subsidiary Horticoop Andina from Dutch company Hortocoop, which had been Haifa's distributor for 12 years. The deal involved rebranding to Haifa Ecuador, expanding Haifa Group's presence in Latin America. Current CEO of Horticoop Andina continues to manage the company as part of Haifa Ecuador.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• K+S AG:
• Yara International: Norway-based global leader in nitrogen-based fertilizers and specialty crop nutrition. Directly competes with Haifa in water-soluble NPK, fertigation products, and digital agronomy tools (e.g., YaraVita, Yara FarmCare), serving the same commercial grower and greenhouse segments worldwide.
• ICL Group: Israel-headquartered specialty fertilizers and specialty plant nutrition company producing potash, phosphate, and controlled-release fertilizers (e.g., Agrocote, Osmocote). Direct overlap with Haifa's Multi-K, Multicote, and water-soluble NPK portfolios, including the biostimulant and micronutrient categories.
• SQM (Sociedad Química y Minera de Chile): Chile-based global leader in specialty plant nutrition, particularly potassium-based products (potassium nitrate, potassium sulfate), iodine, and lithium. Direct competitor to Haifa's Multi-K potassium nitrate franchise and specialty crop nutrition offerings across Latin America and globally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/haifagroup
• YouTubeyoutube.com/user/HaifaGroupChannel
• Facebookfacebook.com/HaifaGroup
• LinkedInlinkedin.com/company/haifa-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haifa Group