Horticoop Andina

What Horticoop Andina does

Horticoop Andina S.A. is an Ecuadorian importer and distributor of horticultural, floricultural, aquarium, and pet care products, founded in 1998 in Quito and operating as a subsidiary of Dutch horticultural group Horticoop B.V. (which itself traces to the merger of the Maasmond-Wesland cooperative and Agrifirm's horticulture department). The company sells imported NPK-soluble fertilizers (including the Poly-Feed line from Gat Fertilizers), growing substrates, orchid and bonsai care supplies, floristry materials, aquariums and pond equipment, gardening implements, planters, pet supplies, and kitchen items under its own brand and as distributor for international manufacturers including AQUAEL, Aqua Medic, Evonik (Stockosorb), Florentus, Grow.In, HOBBY, Nature, and UBBINK.

The business operates exclusively through a direct-to-consumer e-commerce storefront (horticoopandina.com) built on the OpenCart platform, with no physical retail presence. Orders are accepted only from within Ecuador, with home delivery nationwide and payment via bank transfer or bank deposit. The catalog is unit-priced, with items ranging from approximately $1.50 to $350.00; listed prices include Ecuador's IVA (VAT) and shipping is quoted separately. The platform supports account registration, wishlists, shopping cart functionality, and seasonal promotional banners.

Horticoop Andina generates revenue through one-time retail product sales of imported goods; no subscription, licensing, or service revenue model is disclosed. Its competitive positioning rests on its role as an established import channel for specialized international horticultural brands into Ecuador, leveraging the procurement and supplier relationships of its parent group. The company has no disclosed headcount, no funding history, no M&A activity, and no reported revenue figures.

Name

Horticoop Andina

Legal name

Horticoop Andina S.A.

Website

https://horticoopandina.com

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Horticoop Andina S.A. is an Ecuadorian e-commerce importer and distributor of horticultural, floricultural, aquarium, and pet care products, founded in 1998 as a subsidiary of Dutch group Horticoop B.V., serving commercial growers, hobbyists, and florists in Ecuador via its OpenCart storefront.

Ownership category

akta.pro rank

Product category

Horticultural Supplies Distribution

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Specialty Fertilizers for Horticulture & Controlled Environment (Greenhouse, Hydroponic, Nursery) (AFABACAL)

akta.pro secondary industries

NPK/Compound & Blended Fertilizers (Granular Blends, Bulk Blending) (AFABABAD), Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

Keywords

• Horticultural distribution
• Floriculture supplies
• Aquarium equipment
• Bonsai care products
• Gardening implements

Headquarters

HQ city

Quito

HQ country

Ecuador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: The company operates as an importer and distributor of horticulture, floristry, aquarium, pet care, and gardening products. Revenue is generated through direct retail sales of imported products including fertilizers, substrates, tools, pots, aquarium equipment, and pet supplies to Ecuadorian customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Horticoop Andina S.A. is an Ecuador-based importer and online distributor of horticulture, floriculture, aquarium, pet care, and gardening products for both commercial producers and individual consumers. The company sells NPK soluble and controlled-release fertilizers, growing substrates, orchid and bonsai care supplies, floristry materials, aquarium and pond equipment, planters, gardening tools, and pet supplies sourced from international brands including AQUAEL, Aqua Medic, HOBBY, Florentus, Gat Fertilizers, Grow.In, Evonik Industries, and UBBINK.

Product overview

Horticoop Andina S.A. is a horticultural import and distribution company established in Ecuador in 1998, operating as a subsidiary of Horticoop B.V. The company offers a diverse portfolio of specialized products across multiple categories: (1) Fertilizers and growing substrates including NPK soluble fertilizers (Polyfeed), granulated and controlled-release fertilizers, vermiculite, perlite, coconut fiber products, and hydrogel; (2) Orchid care products including substrates, fertilizers, pots, tutors, hoods and headbands; (3) Floristry supplies including wicker baskets, glass vases, terrariums, oasis, and bouquet paper; (4) Aquaculture and pond equipment including AquaEL branded products (LED lighting, filters, circulation pumps, aquariums), aquarium supplies and accessories; (5) Bonsai tools and supplies; (6) General gardening implements including irrigation systems, tools, greenhouses, and planters; (7) Pet supplies including cages, feeders, and toys; (8) Kitchen/cooking products. The company serves Ecuador's horticulture sector as a distributor of international brands including Aqua Medic, AquaEL, HOBBY, Florentus, Grow.IN, and Evonik Industries, operating exclusively as an e-commerce platform without physical store presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Fertilizantes (NPK Solubles, Granulados, Liberación Controlada) NPK fertilizers for horticulture and floriculture, including soluble fertilizers (Polyfeed 12-5-40, Polyfeed 18-18-18), granulated fertilizers (Arlita/Florentus expanded clay), and controlled-release fertilizers. Designed for commercial horticulture producers and hobbyist growers.
• Sustratos y Medios de Cultivo Growing substrates including vermiculite, perlite, coconut fiber (fine, washed, mixed), coco fabric, peat, and Stockosorb hydrogel for hydroponics and soil improvement. Targeted at commercial horticulture producers and hobbyists.
• Cuidado de Orquídeas Specialized orchid care products including substrates, fertilizers, pot holders, orchid pots, tutors, hoods, and headbands for orchid cultivation. Targeted at commercial orchid growers and hobbyist collectors.
• Floristería y Arreglos Florales Floristry supplies including wicker baskets, hanging cultivation, glass vases, wood and zinc pots, oasis, bouquet paper, terrariums, jute, ceramic pots, candle holders, and tutors. Targeted at florists and flower arrangement professionals.
• Acuarios y Estanques Aquarium and pond supplies including fish/corals food, aquarium assembly, circulation pumps, filtration components, decoration, fertilizers, filters, tools, cleaning, reverse osmosis, water preparation, skimmers, supplements, substrates, CO2 technique, water tests, and UV sterilizers. Targeted at aquarium hobbyists and pond owners.
• Bonsai Bonsai care supplies including accessories, wires, wound cure products, tools, books, pots, tables, watering cans, magazines, and substrates. Targeted at bonsai hobbyists and collectors.
• Implementos de Jardinería Gardening implements including foam blocks, cultivation bags, trash bags, composters, gloves, thread, cultivation sheets, biodegradable pots, meshes, wicker, garden furniture, decorative stones, watering cans, atomizers, reservoirs, irrigation systems, substrates, thermometers, scissors, plant supports, borders, stakes, labels, greenhouses, vertical planters, hygrometers, traps, sieves, garden trays, and tools. Targeted at home gardeners and professional horticulture operations.
• Mascotas Pet supplies including hamster water bottles, bird houses, dispensers with flashlights, pet bowls, dental toys, hamster cages, cat toys, cat scratchers, and acrylic turtle enclosures. Targeted at pet owners.
• Macetas y Contenedores Planters and containers including hanging cultivation bags, round pots and tarrinas, square pots, hanging pots, basket-type pots, trays, decorative pots, balcony boxes, plates and protectors, and proconas. Targeted at commercial growers and home gardeners.
• Estanques y Fuentes Pond and fountain supplies including substrates, assembly materials, filters, and pumps for ornamental ponds and garden water features. Targeted at landscape designers and home gardeners.
• AQUAEL Products AQUAEL branded aquarium products including glass aquariums (oval, rectangular), Leddy Slim lighting (Actinic, Marine), Airlight LED, circulation pumps, filters (Fan Mini Plus, Fan Mikro, Kameleon), filter sponges, bioballs with ceramic rings, Betta kit, fish nets, glass cleaners, water test kits, CO2 systems, and pet supplies. Targeted at aquarium hobbyists.
• Ocean Light LED (Twin 2, 110V/60Hz) Advanced LED aquarium lighting systems by Aqua Medic featuring 3-watt Cree LEDs, combining blue and white LEDs for 14,000K color temperature, 120 lumens/watt efficiency, silent fanless operation. Available in Twin 2 versions (36W, 54W, 72W) and standard 110V models. Targeted at advanced aquarium hobbyists.
• Polyfeed GG (12-5-40, 18-18-18) Water-soluble NPK fertilizers formulated for complete plant nutrition throughout crop development. Polyfeed 18-18-18+2MgO and Polyfeed 12-5-40 contain micronutrients, are chloride-free, and suitable for all irrigation and sprinkler systems. Targeted at commercial horticulture producers.
• Bioseguridad Biosafety products including atomizers and care products for hygiene and safety applications. Targeted at commercial growers and home users.
• Cocina (Boska Quesos, Parrilla) Kitchen products including Boska cheese equipment and grill items. Targeted at home consumers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Horticoop B.V.flagshipStrategic or Co-development Partner · 1 January 1998Parent company based in the Netherlands. Horticoop Andina is one of the subsidiaries of Horticoop B.V., which originated from the fusion of the Maasmond-Wesland cooperative and the Agrifirm horticulture department. Horticoop B.V. operates 13 subsidiaries in Holland and has offices in Germany, Belgium, Denmark, Ecuador, USA, Ethiopia, and Sweden. The parent company serves market niches with demanding requirements in countries where they operate.
• AQUAELcoreChannel Partner/ Reseller/ DistributorPolish manufacturer of aquarium and pet products. Horticoop Andina distributes AQUAEL products including aquarium filters, LED lights, air pumps, decorative substrates, fish tanks, water care products, and pet supplies in Ecuador.
• Evonik IndustriesminorChannel Partner/ Reseller/ DistributorManufacturer of Stockosorb hydrogels for water and soil management. Distributed in Ecuador through Horticoop Andina.
• Gat Fertilizers (Poly-Feed)coreChannel Partner/ Reseller/ DistributorManufacturer of Poly-Feed line of water-soluble NPK fertilizers. Horticoop Andina distributes their products including 18-18-18 and 12-5-40 formulas in Ecuador.
• FlorentusminorChannel Partner/ Reseller/ DistributorDutch manufacturer of horticultural products. Horticoop Andina distributes Florentus Arlita/Hydrokorrels (baked clay granules) in Ecuador.
• Grow.InminorChannel Partner/ Reseller/ DistributorManufacturer of coco fiber products. Horticoop Andina distributes Grow.In coco fiber products including fine and mixed varieties in Ecuador.
• Aqua MedicminorChannel Partner/ Reseller/ DistributorGerman manufacturer of aquarium equipment. Horticoop Andina distributes Aqua Medic products including Ocean Light LED lighting systems in Ecuador.
• HOBBYminorChannel Partner/ Reseller/ DistributorManufacturer of aquarium products including ceramic diffusers. Horticoop Andina distributes HOBBY products in Ecuador.
• NatureminorChannel Partner/ Reseller/ DistributorManufacturer of gardening tools and accessories. Horticoop Andina distributes Nature products including the Molde Removedor Tierra in Ecuador.
• UBBINKminorChannel Partner/ Reseller/ DistributorManufacturer of garden and pond products. Horticoop Andina distributes UBBINK products including greenhouse trays and accessories in Ecuador.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• GrowersHouse: Online specialty retailer of horticultural, hydroponic, and controlled-environment agriculture supplies. Comparable branded-input catalog and e-commerce-first distribution model targeting both hobbyist and commercial growers.
• Hummert International: Wholesale and retail distributor of greenhouse and nursery supplies, including fertilizers, substrates, pots, and equipment. Direct parallel to Horticoop Andina's specialty-input distribution role serving floriculture and nursery producers.
• Eden Brothers: US online retailer of seeds, bulbs, and live plants with gardening supplies. Comparable niche horticulture e-commerce retailer serving hobbyist gardeners across multiple specialty plant categories.
• A.M. Leonard: Long-running US horticultural tools and supplies retailer operating by catalog and online channels. Comparable mix of specialty tools, containers, and grower inputs to professional and hobbyist customers.
• Greenhouse Megastore: E-commerce retailer of greenhouses, growing supplies, and horticultural accessories. Comparable direct-to-consumer online model selling branded greenhouse and growing inputs to both hobbyists and small commercial growers.
• Gardener's Supply Company: US-based specialty e-commerce retailer of gardening supplies, tools, and greenhouse products. Direct functional parallel: pure-play online horticulture retailer with curated branded catalog serving both commercial producers and hobbyists, similar to Horticoop Andina's model.
• Johnny's Selected Seeds: Employee-owned US direct-to-customer retailer of seeds, tools, and growing supplies for commercial and home growers. Comparable D2C horticulture retailer model with curated branded inputs and educational content.

Broad incumbents

• Hydrofarm: Large US publicly traded distributor of hydroponics, controlled-environment agriculture, and horticulture supplies. Overlaps Horticoop Andina in greenhouse inputs and grow-media but operates at much broader scale across more geographies and categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/HorticoopAndina
• Facebookfacebook.com/horticoop.andina

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horticoop Andina