What Wiseway Group does

Wiseway Group Limited (ASX: WWG) is an Australia-headquartered freight forwarding and integrated logistics provider founded in 2005 and listed on the ASX in 2018. The company operates 11 branches across 5 countries (Australia, New Zealand, Singapore, and the United States) with 300+ employees, offering air cargo, sea cargo, road transport, warehousing and bonded storage, customs brokerage, e-commerce fulfillment, and perishables/cold-chain services. Its core customer segments are e-commerce SMBs, growing mid-market enterprises, and specialised manufacturers requiring cross-border logistics with regulated cargo handling.

The underlying technology stack combines GPS-enabled container tracking, direct electronic lodgement with customs authorities, real-time inventory management, and 24/7 monitored customs depot operations. Wiseway's owned fleet of over 100 vehicles and 5,000+ SQM of warehousing — including cold storage in Sydney, Melbourne, and Perth — provide operational control on the ground, while IATA Agent accreditation grants access to space allocations across major international airlines. The integration of customs brokerage (licensed), bonded warehousing, and export registered facilities within a single provider is a structural differentiator versus pure-play forwarders.

The business model is primarily transactional freight (air/sea/road), supplemented by recurring warehousing and e-commerce fulfillment subscription plans ($120 and $229 USD/month tiers disclosed publicly) and professional-services customs brokerage fees. Go-to-market is direct enterprise sales via website quote requests and a distributed branch sales force, with trade-lane specialization in Australia-Asia Pacific routes (ranked #3 by IATA for outbound Australian air freight since 2014) and a growing U.S. presence acquired via KWT International Inc in 2024. Revenue scaled from approximately $74.9M (AUD) in FY2024 to roughly $122.8M (AUD) in FY2025, with FY2025 EBITDA of approximately $6.2M and net income of approximately $2.9M, implying strong recent growth alongside a return to clear profitability.

Name

Wiseway Group

Legal name

Wiseway Logistics Pty Ltd

Website

https://wiseway.com.au

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Wiseway Group (ASX: WWG) is an Australia-headquartered freight forwarder providing air, sea, and road transport; warehousing; customs brokerage; e-commerce fulfillment; and cold-chain services across 11 branches in 5 countries, serving e-commerce SMBs, mid-market enterprises, and specialised manufacturers in the Australia-Asia Pacific and U.S. trade lanes.

Ownership category

akta.pro rank

Headquarters

HQ city

Bankstown

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Freight Forwarding Services: Integrated international freight solutions including air cargo, sea cargo, and road transport services. Services cover door-to-door, airport-to-airport, import and export shipments, consolidation services, and specialized cargo handling.
2. Warehousing and Storage: Storage solutions including customs bonded facilities, cold room storage, fumigation services, and general warehousing with inventory management systems.
3. Customs Brokerage: Licensed customs broker providing seamless import and export clearance, duty optimization, quarantine coordination, and regulatory compliance services.
4. E-commerce Fulfillment: End-to-end eCommerce fulfillment services including warehousing, order fulfillment, last-mile distribution, and returns management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Wiseway Logistics is a freight forwarding and logistics company that provides integrated international supply chain solutions including air cargo, sea cargo, road transport, warehousing, customs brokerage, cold-chain perishables handling, and e-commerce fulfillment. It operates 11 branches across five countries with a fleet of 100+ owned vehicles, 5,000+ SQM of warehousing, and IATA/licensed customs broker credentials. Customers include e-commerce businesses, growing enterprises, and specialized manufacturers requiring cross-border logistics.

Product overview

Wiseway Logistics is a freight forwarding and logistics company offering a comprehensive suite of integrated logistics services. The core offering includes Air Cargo, Sea Cargo, Road Transport, Warehousing and Transport, E-Commerce and Fulfillment, and Perishables services. These are supported by specialized capabilities including Customs Clearance, IATA Agent services, Export Registered Facilities, and Customs Depot operations. The company operates as a unified logistics platform connecting Australian businesses with global markets through 11 branches across 5 countries, providing end-to-end supply chain solutions from air freight and ocean freight to last-mile distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Cargo Express air freight solutions for all cargo types delivering across global networks with extensive space allocations on major international airlines; serves businesses needing time-sensitive international shipments.
• Sea Cargo Ocean freight services with reliable transit schedules worldwide, offering flexible LCL and FCL services and specialized perishables handling for businesses shipping internationally by sea.
• Road Transport Comprehensive road transport network with over 100 owned vehicles providing local metropolitan delivery, interstate freight services, and specialized container transportation connecting ports, warehouses, and final destinations.
• Warehousing and Transport Storage solutions including customs bonded facilities, cold room, and fumigation services, plus ground logistics covering local, interstate, and long-haul deliveries. 5,000+ SQM of warehousing space across Australian facilities.
• E-Commerce and Fulfillment End-to-end eCommerce fulfillment services including warehousing, order fulfillment, last-mile distribution, and returns management for online retailers. Subscription plans: Standard at $120/month and Premium at $229/month, up to 500 shipments/month, $4 per additional shipment.
• Perishables Temperature-controlled logistics for perishable goods through integrated cold chain management, refrigerated transport and storage, and expedited handling services ensuring product integrity from origin to destination.
• Customs Clearance Licensed customs broker providing seamless import and export clearance, duty optimization, quarantine coordination, and regulatory compliance across all Australian ports and airports, with direct electronic lodgement and real-time tracking.
• IATA Agent Services Accredited IATA agent handling all types of air cargo exporting and importing worldwide with door-to-door and airport-to-airport services, dangerous goods handling, scheduled consolidation, and space allocations on major international airlines.
• Export Registered Facilities Comprehensive export registered facilities ensuring international shipments meet all regulatory requirements, including bonded facilities and customs-controlled environments for export-oriented businesses.
• Customs Depot State-of-the-art customs depot offering secure storage, bonded warehousing, and fast cargo processing with 24/7 monitoring and climate-controlled environments for goods pending customs clearance.

Quantifiable outcome

• 2.5M parcels processed per month
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Logistics Partnership (unnamed)coreStrategic or Co-development Partner · 22 October 2025Wiseway Group announced a logistics partnership in October 2025 that caused the company's stock price to reach an over 3-1/2-year high, indicating significant market validation of the partnership's strategic value.
• KWT International InccoreStrategic or Co-development Partner · 1 January 2024Wiseway acquired KWT International Inc in 2024 as part of strategic expansion into the U.S. market. In December 2025, Wiseway exchanged its ownership of KWT International for a 49% minority stake in its U.S. operations from a minority shareholder, indicating a restructuring of the partnership arrangement. The company subsequently completed a transaction to regain 100% ownership of its U.S. business.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Mainfreight: New Zealand-based global logistics provider with significant Australia operations, offering freight forwarding, warehousing, and distribution. Comparable in geographic focus, scale, and integrated service portfolio.
• Qube Holdings: ASX-listed Australian logistics company operating in freight forwarding, warehousing, and port logistics across Australia and New Zealand. A directly comparable domestic peer with similar integrated logistics capabilities.
• Linfox: Australia-headquartered privately held logistics company providing road, rail, sea, and air freight plus warehousing. Comparable in domestic Australian freight, warehousing scale, and supply chain integration.
• Toll Holdings: Australia-headquartered contract logistics provider offering domestic and international freight, warehousing, and supply chain solutions. A directly comparable Australian peer with similar multi-modal offerings and customer base.

Broad incumbents

• XPO Logistics: Global provider of freight transportation and contract logistics services, particularly strong in North America and Europe with growing international forwarding. A broader incumbent competing for multi-modal freight customers.
• CEVA Logistics: Global third-party logistics provider offering freight forwarding, contract logistics, and supply chain management. Owned by CMA CGM, providing competitive overlap in sea-air freight forwarding and warehousing.
• Kuehne+Nagel: One of the world's largest freight forwarders with leading positions in sea and air freight. Competes directly with Wiseway for international freight forwarding customers across Oceania and Asia Pacific.
• DHL Global Forwarding: The global freight forwarding and contract logistics division of Deutsche Post DHL, offering air, ocean, road, and customs services worldwide. It is the dominant incumbent Wiseway competes against on Australia–Asia Pacific trade lanes.
• DSV A/S: Global transport and logistics company with strong air & sea forwarding capabilities following its DB Schenker and Panalpina acquisitions. Operates across similar freight forwarding corridors and customer segments to Wiseway.

Regional players

• Sinotrans Limited: China's largest logistics company with freight forwarding, warehousing, and shipping agency services. A regional peer with comparable cross-border capabilities on the Australia–Greater China trade lane Wiseway was founded to serve.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wiseway-logistics
• Xx.com/WisewayAu

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiseway Group