Sabrent
Sabrent is a privately held US manufacturer of computer peripherals and accessories, producing NVMe SSDs, external SSDs, USB-C hubs, storage enclosures, Thunderbolt 5 cables, docking stations, and power accessories for gamers, content creators, general consumers, and business buyers via Amazon, direct e-commerce, and B2B/wholesale channels.
- Company typePrivate
- Founded1998
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sabrent does
Sabrent is a privately held US manufacturer of computer peripherals and accessories, founded in 1998 and headquartered in Moorpark, California. The company designs and sells storage and connectivity products for consumers, gamers, content creators, and business buyers, including internal NVMe SSDs (Rocket 4 Plus, Rocket Nano 2242 Gen 4), external SSDs (Rocket XTRM), storage enclosures (40Gb/s USB4, hard drive enclosures), USB-C hubs and adapters, docking stations, Thunderbolt 5 cables, chargers, power banks, MicroSD cards, and other connectivity accessories. Underlying technology centers on high-speed NVMe storage and modern interface standards (Gen 4 NVMe, USB4, USB-C, Thunderbolt 5, HDMI, power delivery), positioned as premium-tier performance at competitive price points relative to mainstream incumbents.
The business operates on a per-unit hardware sales model with no subscription or recurring component. Products are distributed through three primary channels: Sabrent's own e-commerce website, Amazon marketplace, and B2B/wholesale channels supported by a global supply chain. Pricing is transactional with occasional promotional discounting (e.g., 40Gb/s USB4 enclosure at $70 vs. $90 MSRP; 240W Thunderbolt 5 cables at $21 vs. $30). Customer segmentation is horizontal — gamers and creative professionals, general consumers, tech professionals, and business/enterprise buyers — rather than concentrated in a single vertical. Leadership disclosed in the source material is limited to a CTO (Demian Delahaye); broader executive, ownership, and investor data is not available. Sabrent does not appear to have raised external funding based on the absence of disclosed funding rounds.
Sabrent firmographics
Firmographics- Name
- Sabrent
- Legal name
- Sabrent
- Website
- https://sabrentreview.website3.me
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sabrent is a privately held US manufacturer of computer peripherals and accessories, producing NVMe SSDs, external SSDs, USB-C hubs, storage enclosures, Thunderbolt 5 cables, docking stations, and power accessories for gamers, content creators, general consumers, and business buyers via Amazon, direct e-commerce, and B2B/wholesale channels.
- Ownership category
- akta.pro rank
Sabrent industry classification
Industry- Product category
- Computer Storage and Connectivity Accessories
- NAICS
- Computer Storage Device Manufacturing (334112), Computer and Peripheral Equipment Manufacturing (3341), Computer and Peripheral Equipment Manufacturing (33411)
- SIC
- Computer Storage Devices (3572), Computer Peripheral Equipment, Nec (3577)
- akta.pro primary industry
- Internal Storage Devices (HDD & SSD) (HDACACAA)
- akta.pro secondary industries
- External SSDs (HDACAIAB), Storage Connectivity Adapters (SATA/IDE/NVMe/USB Enclosures & Bridges) (HDACAHAH), Gaming Storage & Memory (SSDs, Memory Cards) (CRACAOAI)
Keywords
Where Sabrent is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sabrent business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Hardware Product Sales: Sabrent generates revenue through the sale of physical hardware products including NVMe SSDs, external SSDs, USB hubs, adapters, docking stations, and cables. Revenue is one-time transactional with no recurring subscription component. Products are sold through multiple retail channels including direct e-commerce and third-party marketplaces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 40Gb/s USB4 SSD Enclosure - $70 |
| Unit Pricing | Pay-as-you-go | 240W Thunderbolt 5 Cables - $21 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Sabrent product offering
Product offeringCore offering
Sabrent manufactures and sells computer peripherals and accessories focused on storage and connectivity. The product lineup includes internal and external NVMe SSDs (Rocket 4 Plus, Rocket Nano 2242 Gen 4, Rocket XTRM), storage enclosures, USB-C hubs and adapters, docking stations, Thunderbolt 5 cables, chargers, power banks, and MicroSD cards designed for creators, gamers, businesses, and everyday users.
Product overview
Sabrent is a manufacturer of computer accessories offering a comprehensive product portfolio focused on storage solutions and connectivity devices. The product lineup includes internal and external NVMe SSDs (Rocket 4 Plus, Rocket Nano 2242 Gen 4 NVMe SSD, Rocket XTRM External SSDs), storage enclosures (USB4 Enclosure, Hard Drive Enclosures), connectivity accessories (USB-C Hubs and Adapters, Docking Stations, Thunderbolt 5 Cables), power accessories (Chargers, Power Banks, Cables), and memory cards (MicroSD Cards). The products are designed for creators, gamers, businesses, and everyday users, with an emphasis on speed, performance, reliability, and competitive pricing.
Differentiator
Problem solved
Functional benefit
Products and services
- Rocket 4 Plus
Quantifiable outcome
- Reduces load times and improves system responsiveness for gaming and professional applications
Companies that use Sabrent
Customer profileSegments4 records
Ideal customer profiles4 records
Sabrent technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Sabrent partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Sabrent competitors and assessment
Company assessmentDirect peers
- Kingston Technology: Long-established manufacturer of SSDs (KC3000, NV2), memory cards, USB drives, and various connectivity accessories. Closely mirrors Sabrent's product breadth across internal SSDs, external storage, and memory cards.
- TeamGroup: Taiwan-based manufacturer offering NVMe SSDs (T-Force Cardea), portable external SSDs, USB hubs, and memory cards. Competes with Sabrent in similar value-positioned storage categories with global distribution.
- ADATA Technology: Manufacturer of XPG and LEGEND NVMe SSDs, external SSDs (SE880), USB-C hubs, and memory cards. Closely comparable portfolio and competitive pricing strategy, making it a strong direct peer in consumer and prosumer segments.
- PNY Technologies: Manufacturer of CS900/CS3140 NVMe SSDs, Elite portable SSDs, USB-C hubs, and graphics cards. Directly comparable to Sabrent in product categories, pricing positioning, and target buyer segments.
- Crucial (Micron Technology): Micron's consumer brand offering NVMe SSDs (T700, T500) and portable external SSDs that overlap Sabrent's core product range. As a vertically integrated NAND producer, Crucial competes on both performance and price similar to Sabrent.
- Other World Computing (OWC): Specialty manufacturer of high-performance SSDs (Aura Pro, Mercury Extreme), storage enclosures (ThunderBay, Envoy), and Thunderbolt docks. Targets the same prosumer/creative professional segment as Sabrent with comparable premium product positioning.
Emerging players
- Corsair Gaming: While broader in gaming peripherals and components, Corsair offers MP600 NVMe SSDs, EX100U portable SSDs, and TBT100/200 Thunderbolt docks that overlap with Sabrent's storage and connectivity lineup, particularly for gaming/creator audiences.
Broad incumbents
- Samsung Electronics: Dominant global player in consumer NVMe SSDs (990 PRO, 980 PRO) and external SSDs (T7, T9), directly competing with Sabrent's Rocket 4 Plus and Rocket XTRM lines. Much larger scale and proprietary NAND give Samsung structural cost advantages Sabrent must overcome.
- Western Digital (SanDisk): Major storage incumbent producing WD Black SN850X NVMe SSDs, SanDisk Extreme external SSDs, and storage accessories. Competes with Sabrent across both internal and external SSD categories with significantly larger R&D and brand budgets.
- Seagate Technology: Major storage incumbent with FireCuda NVMe SSDs and BarraCuda portable external drives. While stronger in HDDs and enterprise storage, Seagate's consumer SSD lines overlap with Sabrent's offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Sabrent social profiles
Digital presenceSabrent financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sabrent leadership team
Management profileNumber of profiles
Profiles1 record
Sabrent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sabrent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sabrent
What does Sabrent do?
Sabrent manufactures and sells computer peripherals and accessories focused on storage and connectivity. The product lineup includes internal and external NVMe SSDs (Rocket 4 Plus, Rocket Nano 2242 Gen 4, Rocket XTRM), storage enclosures, USB-C hubs and adapters, docking stations, Thunderbolt 5 cables, chargers, power banks, and MicroSD cards designed for creators, gamers, businesses, and everyday users.
Is Sabrent a public or private company?
Sabrent is a private company. It is classified as unknown and is currently operating.
When was Sabrent founded?
Sabrent was founded in 1998. It employs 11 to 50 people.
Where is Sabrent based?
Sabrent is headquartered in Los Angeles, United States, in the North America region.
How does Sabrent make money?
One revenue line is on record: hardware Product Sales.
Who are Sabrent's main competitors?
Direct peers on record are Kingston Technology, TeamGroup, ADATA Technology, PNY Technologies, Crucial (Micron Technology) and Other World Computing (OWC). Corsair Gaming is listed as an emerging player. Broad incumbents are Samsung Electronics, Western Digital (SanDisk) and Seagate Technology.
Does Sabrent have an API?
No public API is recorded for Sabrent.
What industry is Sabrent in?
Sabrent's product category is Computer Storage and Connectivity Accessories. Its primary akta.pro industry code is HDACACAA, Internal Storage Devices (HDD & SSD), with a secondary code of HDACAIAB, External SSDs. Its NAICS code is 334112 and its SIC code is 3572.