Vista Group International

What Vista Group International does

Vista Group International (NZX/ASX: VGL) is a New Zealand-headquartered, publicly listed software company founded in 1996 that provides technology solutions to the global film industry across distribution, exhibition, and moviegoer engagement. The company's portfolio includes Vista Cinema (enterprise cinema management software), Veezi (cloud-based cinema software for independent operators), Movio (data-driven marketing and campaign analytics for film), Maccs and Mica (film distribution software), Numero (box office reporting), Powster (digital creative studio), Flicks (moviegoer publication), and the Vista Cloud platform, which now hosts 35% of cinema client sites across approximately 1,600 enterprise locations. Vista also launched Vista Payments, an embedded payments solution expected to contribute $15M in annual recurring revenue, and announced AI integration across its product suite in late 2025.

The company earns revenue through a mix of software subscriptions (SaaS), software licenses, and transaction-based fees, with enterprise pricing negotiated annually for major cinema chains and subscription-based pricing for independent operators. Distribution is primarily through direct enterprise field sales targeting major cinema circuit operators globally, supplemented by inside sales for mid-market and independent segments, and regional channel partners. Vista serves customers in over 100 countries through approximately 700 employees across offices in Auckland, Los Angeles, London, Amsterdam, Cape Town, and Mexico City.

Vista's go-to-market is anchored by long-term enterprise agreements with leading global exhibitors including Cinépolis Mexico (504 sites, 4,100+ screens, six-year deal), Cineworld UK, Odeon, Vue International, Pathé, Village Cinemas, Major Cineplex, Cineplex, and Marcus Theatres, alongside a long tail of independent operators and film distribution customers such as Centurion Film and Angel Studios. FY2025 revenue reached $164M (up 10% YoY) with ARR of $163M (up 12% YoY) and an EBITDA margin of 17.2%, returning to profitability with $2.6M net profit after tax; FY2026 revenue is guided at $176-182M with an 18-20% EBITDA margin, and management targets $315M ARR with 33-37% EBITDA margin by 2030.

Name

Vista Group International

Legal name

Vista Group International Limited

Website

https://vistagroup.co.nz

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

Vista Group International is a New Zealand-listed cinema software company providing enterprise cinema management, film distribution, marketing analytics, and payments technology to major exhibitors and distributors in over 100 countries.

Ownership category

akta.pro rank

Product category

Cinema Management Software

NAICS

Software Publishers (5132), Motion Picture and Sound Recording Industries (512)

SIC

Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Avails & Deal Terms Management (Availability, Pricing, Windowing) (MPAHALAB)

akta.pro secondary industry

Royalty, Reporting & Revenue Share Administration (MPADALAJ)

Keywords

• Cinema management software
• Film distribution software
• Box office reporting
• Movie marketing analytics
• Exhibition technology

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Software Licenses: Traditional software license revenue from cinema management solutions
2. Software Subscriptions: Recurring subscription revenue from SaaS offerings including Vista Cloud, Veezi, and other cloud-based products
3. Transaction Fees: Transaction-based fees from box office processing and payment handling
4. Embedded Payments: Vista Payments solution expected to contribute $15 million in annual recurring revenue through embedded payments within the platform

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Vista Group designs, develops, and sells an integrated suite of cinema and film-industry software covering cinema management (Vista Cinema, Veezi, The Box Office), marketing analytics (Movio), film distribution (Maccs, Mica), box office reporting (Numero), creative studio tools (Powster), and moviegoer guidance (Flicks), with the Vista Cloud platform anchoring deployment. Revenue is generated primarily through software subscriptions, licenses, and transaction-based fees from cinema operators, film distributors, and studios across 100+ countries.

Product overview

Vista Group International is a global leader in cinema management software offering a comprehensive suite of complementary products across the film industry. The portfolio includes Vista Cinema (world-leading cinema management software), Veezi (cloud-based software for independent cinemas), Movio (data analytics and campaign management), Maccs (film distribution software), Numero (box office reporting), Powster (digital creative studio), and Flicks (moviegoer publication). The company operates a platform-plus-modules architecture anchored by Vista Cloud, their next-generation cloud platform. Additional offerings include The Box Office for independents, Mica for distribution management, and the Vista Foundation for New Zealand film industry support. The group also develops Vista Payments, an embedded payments solution, and provides AI integration across the product suite. Founded in 1996, the company serves clients in over 100 countries through approximately 700 employees across offices in New Zealand, USA, UK, South Africa, Netherlands, and Mexico.

Differentiator

Problem solved

Functional benefit

Brands

• Vista: Cinema management software - the world leader in cinema management software
• Veezi
• Movio
• Maccs
• Numero
• Powster
• Flicks
• MovieXchange
• The Box Office
• Vista Cloud
• Vista Payments
• Mica

Products and services

• Vista Cinema World-leading cinema management software for major theater operators, providing comprehensive ticketing, scheduling, point-of-sale, loyalty, and operational management across multi-site cinema operations.
• Veezi Cloud-based cinema management software designed for independent cinema operators, delivering ticketing, scheduling, POS, and up-to-the-minute box office results without enterprise-grade complexity.
• Movio Data-driven marketing analytics and campaign management platform for the film industry, providing audience insights and targeting tools to movie studios and exhibitors.
• Maccs Film distribution management software that redefines movie distribution management for studios and distributors, handling content delivery logistics, rights management, and exhibitor coordination.
• Numero Box office reporting system for film distributors and cinemas, providing comprehensive revenue tracking and accurate, timely box office data across multiple territories and currencies.
• Powster Digital creative studio platform for the film industry, providing digital marketing and creative solutions used for movie marketing campaigns.
• Flicks Moviegoer publication and platform that helps consumers find what and where to watch content, serving as a leading cinema and streaming guide.
• Vista Cloud Cloud-based cinema management platform enabling theater operators to manage operations across multiple sites, representing the next-generation software platform with nearly 1,600 enterprise sites live as of FY2025.
• Vista Payments Embedded payments solution within the Vista cinema platform, providing transaction-based payments processing for cinema operators and targeting $15 million in annual recurring revenue.
• Mica Film distribution management software enabling rapid global theatrical bookings and multi-currency support, used by distributors like Centurion Film to scale theatrical releases across multiple territories.
• MovieXchange Movie ticketing exchange platform operated by Vista Group as a wholly-owned subsidiary brand within the cinema software portfolio.
• The Box Office Cinema POS solutions providing point-of-sale and box office management capabilities for theater operators of all sizes, including independent operators.

Quantifiable outcome

• FY2025 record revenue of $164 million, up 10% YoY
• +6 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature11 records

Partnerships

16 partnerships are on record, tiered core, strategic and minor.

• Cinépolis MexicocoreTechnology or Integration · 19 May 2026Six-year Vista Cloud agreement covering 504 sites and over 4,100 screens, with commercial operations beginning January 1, 2027. This is a flagship deal reinforcing Vista Group's cloud adoption strategy and market leadership in Latin America.
• Cineworld UKcoreTechnology or Integration · 14 May 2026Cloud agreement with Cineworld UK, part of Vista Group's broader cloud migration momentum. Following the strong FY2025 performance with 35% of cinema client sites transitioning to cloud solutions.
• DeluxestrategicTechnology or Integration · 30 January 2026Deluxe provides integrated global content delivery through its two-way integration with Vista Group's Mica distribution platform, enabling seamless theatrical release operations for films like Markiplier's IRON LUNG.
• Global Payments Provider (Vista Payments)coreTechnology or Integration · 15 August 2025Embedded payments partnership with a global payments provider to launch Vista Payments within the platform, expected to contribute $15 million in annual recurring revenue. Pilot clients expected to sign in H2 2025 with scaling across the platform in 2026.
• The Open UniversityminorStrategic or Co-development Partner · 14 November 2023Partnership with Powster to launch 'Habitat Explorer AR', an augmented reality educational experience combining cinema technology with educational content.
• Village Cinemas AustraliacoreTechnology or IntegrationMajor Vista Cloud signing for Australian cinema operations, part of Vista Group's cloud migration strategy in the Asia-Pacific region.
• Odeon Cinemas GroupcoreTechnology or IntegrationEnterprise agreement with expansion into Spain and Portugal, representing significant European market presence for Vista Group's cinema management solutions.
• Vue InternationalcoreTechnology or IntegrationMulti-territory expansion with Vue International, one of Europe's largest cinema operators, utilizing Vista Group solutions across expanded territories.
• PathécoreTechnology or IntegrationCloud agreement with leading European cinema network Pathé, demonstrating Vista Group's strength in the European market.
• Major CineplexcoreTechnology or IntegrationCommitment to Vista Cloud for Thailand market, representing significant Asia-Pacific presence.
• Cine ColombiastrategicTechnology or IntegrationCinema management software partnership for Colombian market, expanding Vista Group's Latin American footprint.
• CineplexcoreTechnology or IntegrationMajor Canadian exhibitor joining Vista Cloud, representing significant North American presence and validation of cloud strategy.
• Marcus TheatresstrategicTechnology or IntegrationMulti-year enterprise contract for US cinema operations, demonstrating Vista Group's presence in the competitive US market.
• Les Cinémas Pathé GaumontcoreTechnology or IntegrationPartnership with major French cinema operator, representing strategic presence in the European market.
• Picturehouse CinemasstrategicTechnology or IntegrationDigital Enablement agreement, representing Vista Group's expansion into boutique and independent cinema operators.
• EverymanstrategicTechnology or IntegrationSaaS platform agreement for UK independent cinema operator.

Scale indicators13 records

Recent moves4 records

Expansion highlights6 records

Others

• Deluxe: Content delivery and post-production services company that has an integrated two-way partnership with Vista's Mica distribution platform; serves the same cinema and film distribution ecosystem as a complementary vendor.

Broad incumbents

• RealD: 3D cinema technology and visual experience provider serving global exhibitors; broader incumbent in cinema technology with overlapping cinema operator relationships though focused on hardware display technology.
• D-Box Technologies: Cinema motion seating technology provider selling to exhibitors worldwide; broader cinema technology incumbent with overlapping cinema chain customer base though focused on experiential hardware.

Direct peers

• Ymagis Group (Eclair): European cinema services and content delivery provider (now operating as Eclair); directly comparable to Vista's Maccs and Mica film distribution operations with overlapping European cinema exhibitor customers.
• Cinedigm: Cinema software and content distribution company serving theatrical exhibitors and streaming platforms; competes with Vista's distribution (Maccs/Mica) and exhibition (Vista Cinema) offerings across North America.
• Fandango: Movie ticketing platform and consumer movie information destination owned by NBCUniversal; competes with Vista's ticketing functionality and Flicks consumer moviegoer platform.
• Comscore: Public audience measurement and box office analytics company that directly competes with Vista's Numero and Movio products in providing box office reporting and film marketing analytics to studios and exhibitors.
• Atom Tickets: Mobile-first movie ticketing platform with social features; comparable to Vista's ticketing and POS capabilities within cinema management software suites.
• Arts Alliance Media: Cinema software provider offering exhibitor management and content delivery solutions to cinema chains globally; directly competes with Vista Cinema and Maccs in the cinema technology stack.

Emerging players

• Flixmedia: Film marketing and trailer distribution platform connecting studios to retail and digital touchpoints; comparable to Vista's Powster creative studio and Movio marketing analytics capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VistaCinema
• LinkedInlinkedin.com/company/vista-group-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries15 records

Funding overview

Funding rounds5 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vista Group International