Holidify
Holidify is an India-based online tour-packages marketplace connecting travelers with 3,000+ verified travel agents for domestic and international trips across 50+ countries, monetizing via marketplace commissions on bookings facilitated through its comparison and money-safe-guarantee platform.
- Company typePrivate
- Founded2014
- HeadquartersBangalore, India
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Holidify does
Holidify Travels Pvt Ltd. operates an online tour-packages marketplace that connects Indian travelers with a network of 3,000+ verified travel agents for booking both domestic India tours and international vacations across 50+ countries. Founded in 2014 and headquartered in Mumbai (with founding roots in Bangalore), the platform lets users browse packages, request and compare custom quotes from up to three agents, save up to 30% through comparison shopping, and pay through a Holidify-intermediated "money-safe guarantee" that holds funds until trip completion. The core technology is a self-serve two-sided marketplace with a verified agent rating system (4.4 stars across 100K+ trips, 4.5 stars across 21,621 platform reviews), destination-specific SEO landing pages, and content marketing assets spanning best-time-to-visit guides and FAQs.
Holidify monetizes through marketplace commissions and transaction fees on bookings completed via the platform. Its product surface includes general tour-package browsing, dedicated agent portal (agents.holidify.com), and an expanding portfolio of verticalized sub-products — honeymoon packages, family packages, and destination-specific fixed-duration itineraries across Thailand, Vietnam, Singapore, Malaysia, Azerbaijan, Paris, and other geographies. In August 2023, Holidify acquired TripCrafters as a fully-owned subsidiary, combining two Indian tour marketplaces to consolidate agent networks, broaden customer reach, and target revenue growth from Rs 5 crore to Rs 10 crore ARR. The company is founder-led (CEO Rohit Shroff, CTO Kovid Kapoor), appears bootstrapped beyond an early $100K seed from AARTI group in 2015, and operates with a lean 11-50 employee footprint against a distributed agent and traveler base.
Holidify firmographics
Firmographics- Name
- Holidify
- Legal name
- Holidify Travels Pvt Ltd.
- Website
- https://holidify.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Holidify is an India-based online tour-packages marketplace connecting travelers with 3,000+ verified travel agents for domestic and international trips across 50+ countries, monetizing via marketplace commissions on bookings facilitated through its comparison and money-safe-guarantee platform.
- Ownership category
- akta.pro rank
Holidify industry classification
Industry- Product category
- Online Travel Marketplace
- NAICS
- Tour Operators (561520), Tour Operators (56152), Travel Agencies (561510), Travel Agencies (56151)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)
- akta.pro secondary industries
- Local Tours, Activities & Attractions Metasearch (THALAEAI), Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB)
Keywords
Where Holidify is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Holidify business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure
Revenue model
- Commission from travel agents: Marketplace takes commission on bookings made through the platform. Travel agents list packages and pay a transaction fee or commission when bookings are completed. The platform enables agents to reach more customers through the marketplace.
- Package pricing markup: Platform facilitates transactions between travelers and agents, with packages priced to include platform fees and agent margins. Users save up to 30% by comparing multiple agent quotes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Budget packages with essential services |
| Transaction based/ take rate | Pay-as-you-go | Mid-range packages with enhanced experiences |
| Transaction based/ take rate | Pay-as-you-go | Premium/luxury packages |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Holidify product offering
Product offeringCore offering
Holidify operates India's largest tour packages marketplace, connecting individual travelers with a network of 3,000+ verified travel agents. Travelers can browse curated tour packages across India and 50+ international destinations, request and compare custom quotes from up to three agents to save up to 30%, and book through the platform with a money-safe payment guarantee. Travel agents list packages on the partner portal and pay commission on completed bookings.
Product overview
Holidify is a travel marketplace platform that enables users to compare and book tour packages across India and 50+ international destinations. The platform connects travelers with a network of 3,000+ verified travel agents, allowing users to get custom quotes, compare agent profiles and reviews, and book packages with a money-safe guarantee. The core offering consists of the Tour Packages Marketplace, complemented by specialized sub-products including honeymoon packages, family packages, and destination-specific packages (Thailand, Vietnam, Singapore, Paris, Azerbaijan, Malaysia, and others). The platform operates on a marketplace model where travel agents list packages and travelers can compare quotes from multiple agents. Following the August 2023 merger with TripCrafters, Holidify expanded its portfolio as a fully-owned subsidiary model.
Differentiator
Problem solved
Functional benefit
Products and services
- Tour Packages Marketplace Core online marketplace platform where travelers browse, compare custom quotes from up to three verified travel agents, and book tour packages across India and 50+ international destinations. Includes money-safe payment guarantee and verified agent review and rating system. For Indian consumers (couples, families, groups) planning leisure vacations and for mid-market travel agents listing packages via the partner portal.
- India Tour Packages Domestic India tour package category within the marketplace, covering Kerala, Himachal Pradesh, Kashmir, Andaman, Sikkim, Uttarakhand, Char Dham, Meghalaya, Rajasthan, Goa, and other destinations. For Indian travelers booking domestic leisure vacations.
- International Tour Packages International tour package category within the marketplace, covering 50+ destinations across South Asia, Southeast Asia, West Asia, Africa, Europe, East Asia, and Oceania (including Singapore, Thailand, Vietnam, Bali, Dubai, Maldives, Bhutan, Kenya, Europe, Japan, Australia). For Indian travelers booking outbound leisure vacations.
Quantifiable outcome
- Save up to 30% by comparing quotes from 3 agents
- +3 more outcomes
Companies that use Holidify
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
Holidify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Holidify partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TripCrafterscoreMerger completed in August 2023 with TripCrafters joining Holidify as a fully-owned subsidiary. The merged entity targets revenue growth from Rs 5 crore to Rs 10 crore ARR. TripCrafters brings additional agent network and customer base to strengthen Holidify's market position.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Holidify competitors and assessment
Company assessmentDirect peers
- Cleartrip: Indian OTA owned by Flipkart that sells flights, hotels, and holiday packages. Comparable as a direct online booking competitor to Holidify with strong brand recognition and capital backing from its parent e-commerce group.
- Goibibo: Indian OTA (owned by MakeMyTrip) offering hotels, flights, and holiday packages. Comparable in serving Indian leisure travelers with bundled tour products, though operating primarily under the MakeMyTrip umbrella with deeper marketing budgets.
- Yatra Online: Indian OTA and corporate travel platform offering holiday packages, flights, and hotels. Competes head-on with Holidify in the Indian tour-package category, with both leisure and corporate travel offerings and similar target customer segments.
- MakeMyTrip: India's largest online travel company offering flights, hotels, and holiday packages to Indian travelers. Directly comparable as a marketplace and OTA serving the same Indian customer base with tour-package products, though at vastly larger scale and with owned supplier contracts.
- EaseMyTrip: Public Indian OTA focused on flights, hotels, and holiday packages with a no-convenience-fee model. Directly competes for Indian outbound and domestic package bookings, often pricing aggressively against smaller players like Holidify.
- ixigo: Indian travel search and booking platform for flights, trains, buses, and hotels. Comparable to Holidify in its India-focused, content-and-SEO-driven discovery model and similar target audience of value-conscious Indian travelers.
Broad incumbents
- Thomas Cook (India): Established Indian travel and tourism company offering packaged tours, forex, and corporate travel. Comparable as a packaged-tour seller to Indian travelers but operates as a broader incumbent with offline retail, foreign exchange, and business travel beyond marketplace packages.
- Veena World: Indian outbound tour operator specializing in group and customized holidays for Indian travelers. Comparable in package holidays for India outbound but operates with own contracting and retail branches rather than a marketplace of multiple agents.
- SOTC Travel: Indian tour operator and travel services company with packaged holidays, MICE, and corporate travel. Comparable in selling pre-packaged tours to Indian consumers but as an incumbent with offline distribution and own contracting capabilities versus Holidify's marketplace model.
Emerging players
- TripAdvisor: Global travel content and review platform that has expanded into tours, attractions, and experiences booking. Comparable to Holidify in leveraging reviews and SEO-led discovery for tour and activity decisions, though operates globally and at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Holidify social profiles
Digital presenceHolidify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holidify leadership team
Management profileNumber of profiles
Profiles2 records
Holidify subsidiaries and ownership
Company hierarchySubsidiaries1 record
Holidify funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holidify M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holidify
What does Holidify do?
Holidify operates India's largest tour packages marketplace, connecting individual travelers with a network of 3,000+ verified travel agents. Travelers can browse curated tour packages across India and 50+ international destinations, request and compare custom quotes from up to three agents to save up to 30%, and book through the platform with a money-safe payment guarantee. Travel agents list packages on the partner portal and pay commission on completed bookings.
Is Holidify a public or private company?
Holidify is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Holidify founded?
Holidify was founded in 2014. It employs 11 to 50 people.
Where is Holidify based?
Holidify is headquartered in Bangalore, India, in the Asia region.
How does Holidify make money?
Two revenue lines are on record. Commission from travel agents are the primary driver. The others are package pricing markup.
Who are Holidify's main competitors?
Direct peers on record are Cleartrip, Goibibo, Yatra Online, MakeMyTrip, EaseMyTrip and ixigo. Broad incumbents are Thomas Cook (India), Veena World and SOTC Travel. TripAdvisor is listed as an emerging player.
Does Holidify have an API?
No public API is recorded for Holidify.
What industry is Holidify in?
Holidify's product category is Online Travel Marketplace. Its primary akta.pro industry code is THAKAAAH, Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators), with a secondary code of THALAEAI, Local Tours, Activities & Attractions Metasearch. Its NAICS code is 561520 and its SIC code is 7900.