Jyoti

What Jyoti does

Jyoti (জ্যোতি) is a Bangladesh-based menstrual health social enterprise headquartered in Dhaka that operates a distributed network of sanitary napkin vending machines and complementary awareness programs targeting period poverty. The company deploys five vending machine variants (Nano, Mini, Lite, Standard, and the flagship Pro+ Multi-Product, which holds 150 pads of two types simultaneously) across 36 districts in Bangladesh, with 510 machines installed as of November 2025. Its proprietary technology includes the Jyoti Card digital payment system and mobile wallet integration, enabling financial inclusion for student users while supporting hardware-based distribution.

The business operates on a community-led go-to-market model, distributing affordable sanitary napkins primarily through three channels: direct sales to educational institutions (schools, colleges, and universities), workplace installations in garment factories serving female workers, and partner-mediated distribution through NGO networks. Named institutional customers include Cox's Bazar and Rangamati Universities, Fakir Fashion Limited, and Reedisha Muslimat (রিয়াদুল মুসলিমাত), while strategic partners include BRAC, CARE Bangladesh, WaterAid, and SAJIDA Foundation. Pricing is not publicly disclosed; the organization's revenue model is anchored on hardware sales and recurring pad refill services.

Jyoti pairs its hardware network with menstrual health awareness campaigns delivered through social media (Facebook, Instagram), a Bangla-language blog, and earned media coverage in outlets including Prothom Alo, The Daily Star, Asian Age, and Samakal. The company has received recognition through the SRHR Knowledge Fair (2025) and was supported early on by a $30,000 grant from the STITCH for RMG Global Innovation Challenge in February 2022. Operating status is active and expanding, with no disclosed revenue, headcount, or ownership structure.

Name

Jyoti

Website

https://jyoti.com.bd

Company type

Private

Operating status

Operating

Short description

Jyoti is a Bangladesh-based menstrual health social enterprise operating a network of 510 sanitary napkin vending machines across 36 districts, serving adolescent girls, female students, and garment factory workers through affordable pad distribution and awareness programs.

Ownership category

akta.pro rank

Product category

Menstrual Hygiene Products

NAICS

Vending Machine Operators (445132)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Menstrual Pads (Reusable/Cloth) (CRABAIAB)

akta.pro secondary industry

Vending & Micro-Markets (EDALADAF)

Keywords

• Sanitary napkin vending
• Menstrual hygiene products
• Period awareness programs
• Vending machine distribution
• Menstrual health services

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Sanitary Napkin Sales via Vending Machines: Jyoti operates vending machines that dispense affordable sanitary napkins to students and women. Machines are placed in schools, colleges, and workplaces. Payment is made via Jyoti Card, mobile wallets, or cash.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Jyoti operates a network of proprietary sanitary napkin vending machines deployed across schools, colleges, universities, and garment factories in 36 districts of Bangladesh (510 machines total). The company sells affordable sanitary napkins directly to adolescent girls and women through these machines, with payment options including Jyoti Card, mobile wallets, and cash. Jyoti complements its vending machine operations with menstrual health awareness programs, information services, and community outreach campaigns to address period poverty and break social stigma around menstruation.

Product overview

Jyoti is a menstrual health and hygiene social enterprise based in Bangladesh operating a network of sanitary napkin vending machines. The core offering consists of multiple vending machine variants (Pro+ Multi-Product, Nano, Mini, Lite, and Standard) that dispense affordable sanitary pads, primarily deployed in schools across 36 districts with 510 machines installed. The Pro+ model is the flagship advanced version supporting dual pad types and digital payments via Jyoti Card or mobile wallets. The company complements its hardware with period awareness programs and information services to break menstrual stigma and improve reproductive health outcomes for women and adolescent girls.

Differentiator

Problem solved

Functional benefit

Products and services

• Jyoti Pro+ Multi-Product Sanitary Napkin Vending Machine Jyoti's flagship advanced vending machine that dispenses sanitary napkins and can hold two different types of pads (150 pads total) simultaneously. Supports digital payments via Jyoti Card and mobile wallets. Designed for installation in schools, colleges, universities, and workplaces to provide dignified, affordable menstrual hygiene access. Includes refill services for continuous supply.
• Jyoti Nano Sanitary Napkin Vending Machine A compact vending machine variant designed for dispensing sanitary napkins in schools and underserved areas. Part of Jyoti's product line of automated menstrual hygiene product dispensers.
• Jyoti Mini Sanitary Napkin Vending Machine A small-scale vending machine variant for basic sanitary napkin distribution. Part of Jyoti's range of vending machine models designed for different installation environments and capacities.
• Jyoti Lite Sanitary Napkin Vending Machine An entry-level vending machine option in Jyoti's product line for sanitary napkin distribution. Designed for cost-effective deployment in locations with lower demand or budget constraints.
• Jyoti Standard Sanitary Napkin Vending Machine The standard vending machine model in Jyoti's product line for sanitary napkin distribution in schools and public places. Represents the core, baseline deployment option.
• Jyoti Card Payment System A digital payment system that enables students and users to purchase sanitary napkins from Jyoti vending machines using a Jyoti Card or mobile wallets. Supports financial inclusion by enabling digital payments for underserved populations in Bangladesh.
• Period Awareness Program A community outreach and awareness service that provides menstrual health information, counseling, and campaigns to break social stigma around periods in Bangladesh. Delivered through social media, website content, school sessions, and partner organizations.
• Affordable Sanitary Napkin Distribution Service of distributing low-cost sanitary napkins to impoverished adolescent girls and women across Bangladesh through Jyoti's vending machine network. The service focuses on affordability and accessibility for underserved populations in 36 districts.

Quantifiable outcome

• Improved school attendance - girls can attend school during menstruation without shame or absence
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• BRACcoreStrategic or Co-development PartnerBRAC is a major NGO partner of Jyoti, providing support for community outreach and distribution of menstrual health resources across Bangladesh.
• CARE BangladeshcoreStrategic or Co-development PartnerCARE Bangladesh partners with Jyoti for SRHR programs and menstrual health awareness initiatives.
• WaterAidcoreStrategic or Co-development PartnerWaterAid collaborates with Jyoti on water, sanitation, and hygiene (WASH) programs related to menstrual health.
• SAJIDA FoundationcoreStrategic or Co-development PartnerSAJIDA Foundation works with Jyoti on health programs including menstrual hygiene awareness.
• Songjog (সংযোগ)minorStrategic or Co-development PartnerLocal partner organization supporting Jyoti's community engagement initiatives.
• Bachte SekhaminorStrategic or Co-development PartnerLocal NGO partner contributing to Jyoti's awareness and distribution network.
• Fakir Fashion LimitedcoreImplementation/ SI/ Consulting PartnerFakir Fashion has installed Jyoti vending machines in their garment factory, providing menstrual products to female workers on-site.
• Reedisha MuslimatminorImplementation/ SI/ Consulting PartnerGarment factory where Jyoti has placed vending machines for workers' menstrual health needs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aakar Innovations: India-based social enterprise manufacturing low-cost sanitary pads and pad-making machines. Comparable to Jyoti as a South Asian menstrual-health social enterprise combining product innovation with social mission and distribution.
• Sirona Hygiene: India-based feminine hygiene brand offering menstrual cups, pads, and intimate care products. Directly comparable to Jyoti as a South Asian feminine-care brand focused on accessibility, affordability, and breaking period stigma.
• Saral Designs: India-based social enterprise that designs and manufactures low-cost sanitary pads. Comparable to Jyoti as a mission-driven South Asian organization tackling period poverty through affordable products and distribution innovation.
• Niine Movement: India-based menstrual hygiene brand and movement focused on awareness, access, and dignity. Comparable to Jyoti for combining product distribution with large-scale awareness campaigns targeting underserved women in South Asia.

Broad incumbents

• Whisper (Procter & Gamble): Global mass-market sanitary pad brand owned by Procter & Gamble. Comparable to Jyoti as the dominant broad incumbent in the same product category (menstrual pads), though operating through mass retail rather than vending distribution.
• Stayfree (Johnson & Johnson / Kenvue): Global mass-market sanitary pad brand, now under Kenvue. Comparable to Jyoti as a broad incumbent in the same menstrual product category competing for the same end consumers across South Asia.

Emerging players

• Pee Safe: India-based personal hygiene brand offering menstrual, intimate, and hygiene products. Comparable to Jyoti for the product category overlap (menstrual care) and South Asian focus, though Pee Safe skews more toward urban DTC.
• Ruby Cup: Global social enterprise distributing menstrual cups to address period poverty in low-income markets. Comparable to Jyoti for the shared social mission, donor/partnership-funded distribution model, and focus on reaching schoolgirls and underserved women.
• Boondh: India-based menstrual health social enterprise working on awareness, product access, and policy. Comparable to Jyoti for combining menstrual health information/awareness work with product access for underserved populations in South Asia.

Others

• BRAC Social Enterprise (aarong, etc.): BRAC is one of Jyoti's largest NGO distribution partners in Bangladesh and also operates commercial social enterprises. Listed as an adjacent/ecosystem participant since BRAC could alternatively build or fund competing menstrual-health distribution programs that compete with Jyoti's vending model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jyoticommunity
• Instagraminstagram.com/jyoticommunity

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jyoti