WaterAid
- Company typePrivate
- Founded1981
- HeadquartersLondon, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
WaterAid firmographics
Firmographics- Name
- WaterAid
- Legal name
- WaterAid
- Website
- https://wateraid.org
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
WaterAid industry classification
Industry- Product category
- Humanitarian WASH Services
- NAICS
- Water, Sewage and Other Systems (2213)
- SIC
- Electric, Gas & Sanitary Services (4900)
- akta.pro primary industry
- WASH (Water, Sanitation & Hygiene) Organizations (HLAJAKAI)
- akta.pro secondary industries
- Water, Sanitation & Hygiene (WASH) (BPAGABAC), WASH & Public Health (Water, Sanitation, Hygiene) (BPADAIAG), Water, Sanitation & Hygiene (WASH) Solutions (BPAGALAI), Health, Population & WASH Aid Programs (BPADABAC)
Keywords
Where WaterAid is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices16 records
Markets served
WaterAid business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others
Revenue model
- Individual Donations: Monthly giving programs and one-time donations from individual supporters. The organization reports that $20 per month can provide clean water for 12 people.
- Corporate Partnerships: Strategic partnerships with corporations for program co-creation, employee engagement, cause marketing, and joint thought leadership. Partners include PepsiCo Foundation, VF Foundation, and Lindex.
- Institutional Grants: Funding from governments, foundations, and multilateral organizations including World Bank and the Conrad N. Hilton Foundation.
- Cryptocurrency Donations: Accepts cryptocurrency donations through The Giving Block partnership, accepting 100+ digital currencies including Bitcoin, Ethereum, and Dogecoin.
- Legacy Giving: Bequests and gifts in wills from supporters leaving lasting legacies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | $20/month provides clean water for 12 people |
| Subscription | Monthly | $15/month funds 5 standpipe taps |
| Subscription | Monthly | $30/month for concrete foundations |
| One time/ perpetual license | Pay-as-you-go | $75 one-time for three taps |
| One time/ perpetual license | Pay-as-you-go | $150 for borehole drilling |
| Unit Pricing | Pay-as-you-go | $5,000 crypto donation reaches 250 people |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
WaterAid product offering
Product offeringCore offering
WaterAid delivers water, sanitation, and hygiene (WASH) infrastructure and services to underserved communities in 22 developing countries through local NGO partners, governments, and community organizations. Core activities include building boreholes, solar-powered and gravity-fed water systems, piped networks, hand pumps, sanitation facilities, and hygiene education programs in schools and healthcare facilities, funded primarily through individual donations, corporate partnerships, and institutional grants.
Product overview
WaterAid is an international nonprofit organization focused on water, sanitation, and hygiene (WASH) programs. The organization operates primarily as a charitable NGO rather than a technology company. Its main offerings include: an online donation platform supporting multiple payment methods (credit card, bank transfer, stock, and cryptocurrency through The Giving Block), corporate partnership programs for ESG and supply chain WASH improvements, and programmatic services including WASH in Schools, Healthcare WASH facilities, and community water projects. The organization also runs the 'Time to Deliver' maternal health campaign and 'Gifts for Life' symbolic gift catalog. WaterAid works across 22 countries with local partners to build sustainable water systems using technologies like boreholes, piped water systems, and solar-powered installations.
Differentiator
Problem solved
Functional benefit
Products and services
- WaterAid Donation Platform Online donation platform accepting multiple payment methods including one-time and monthly donations, stock donations, donor-advised funds, and cryptocurrency through The Giving Block partnership. Designed for individual supporters to fund WASH projects globally.
- Crypto Donations (Water #WAGMI) Cryptocurrency donation program accepting over 100 digital currencies including Bitcoin, Ethereum, and Dogecoin through The Giving Block platform. Aims to raise $1,000,000 to equip 50,000 people with clean water.
- Corporate Partnerships Program Strategic partnerships with corporations to improve WASH in supply chains and communities, offering ESG commitments, employee engagement, cause marketing, and joint thought leadership. Partners include PepsiCo Foundation, VF Foundation, Lindex, and LDS Church.
- WASH in Schools Program Clean water, sanitation and hygiene facilities and education programs specifically designed for schools, including handwashing stations, toilets, and menstrual hygiene facilities. Addresses the fact that 29% of schools globally lack basic water access.
- Healthcare WASH Program Water, sanitation and hygiene services for healthcare facilities using climate-resilient solar and gravity-powered systems, enabling safer births, handwashing for medical staff, and proper sanitation for patients and staff. Can achieve 50% reduction in maternal sepsis cases.
- Gifts for Life Charitable gift catalog offering symbolic gifts like pipes, taps, boreholes, and toilets that can be purchased as gifts for loved ones, with proceeds funding water projects in developing communities.
- Time to Deliver Campaign Global advocacy campaign calling on world leaders to guarantee clean water and sanitation in every health center worldwide, with particular focus on maternal health and safe births. Includes policy advocacy and public awareness mobilization.
Quantifiable outcome
- 29% reduction in staff absenteeism in leather tannery in India
- +3 more outcomes
Companies that use WaterAid
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
WaterAid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WaterAid partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship and core.
- World BankflagshipWorld Bank's Water Forward initiative aims to provide 1 billion people with sustainable access to safe water by 2030, with WaterAid as a supporting partner alongside the Children's Investment Fund Foundation. Initiative will reach 400 million directly through World Bank programs.
- World Resources Institute (WRI)coreProTana project in Ethiopia's Tana Subbasin restoring 2,000 hectares of degraded micro-watersheds. WaterAid Ethiopia is an implementing partner alongside ORDA Ethiopia, Millennium Water Alliance, and Abbay Basin Administration Office.
- ORDA EthiopiacoreImplementing partner for ProTana project in Ethiopia's Tana Subbasin, working on water security and micro-watershed restoration.
- Millennium Water AlliancecoreImplementing partner for ProTana project in Ethiopia's Tana Subbasin, contributing to water security restoration efforts.
- PepsiCo FoundationcorePepsiCo Foundation has partnered with WaterAid since 2019, reaching 19.5 million people through safe water access programs. Partnership includes initiatives in Colombia and Guatemala as part of PepsiCo's pep+ sustainability strategy to reach 100 million people with safe water by 2030.
- WelthungerhilfecoreWaterAid Pakistan partnered with Welthungerhilfe and AGAHE to launch Nature-Based Solutions guidelines for climate-resilient WASH services in Pakistan.
- AGAHEcorePakistan-based organization partnering with WaterAid Pakistan and Welthungerhilfe on Nature-Based Solutions for climate-resilient WASH.
- Team Brady (Tom Brady)coreTom Brady's all-electric powerboat racing team won E1 Blue Impact Championship through Race for Change programme, removing 19,500kg of ocean plastic in partnership with WaterAid.
- The Independent (UK Newspaper)flagshipThe Independent partnered with WaterAid for Earth Day 2026, donating £20,000 in advertising to support the 'Time to Deliver' campaign highlighting maternal health and WASH in healthcare facilities.
- MrBeast and Mark RoberflagshipYouTube creators collaborated with WaterAid on #TeamWater campaign, raising over $40 million - enough to provide clean water to over 2 million people for decades.
- VF FoundationcoreVF Foundation partners with WaterAid for sustainable WASH programs for factory workers and communities in Cambodia, championing water and sanitation access.
- The Church of Jesus Christ of Latter-day Saints (LDS)coreLight the World partnership between WaterAid and LDS Church serves those in need during holiday seasons, funding clean water projects.
- LindexcorePartnership with Lindex on 'Improving Access to WASH Services for RMG Industry' in Bangladesh, raising hygiene awareness through Change Agents.
- The Giving BlockcoreCryptocurrency fundraising partnership enabling WaterAid to accept 100+ digital currencies including Bitcoin, Ethereum, and Dogecoin for clean water projects.
Scale indicators14 records
Recent moves8 records
Expansion highlights6 records
WaterAid competitors and assessment
Company assessmentDirect peers
- Lifewater International: Faith-inspired WASH nonprofit working in sub-Saharan Africa and Asia, focused on community-led total sanitation and clean water access. Operates in overlapping geographies (Ethiopia, Uganda, Tanzania) and competes for similar institutional and individual donor funding.
- Water.org: Co-founded by Matt Damon and Gary White, Water.org focuses on water and sanitation access via market-based financing (WaterCredit) in developing countries. Highly comparable WASH mission, geographic footprint, and donor/supporter profile, with a differentiated financial-inclusion model.
- charity: water: US-based nonprofit focused exclusively on funding clean water projects in developing countries, with a similarly donor-centric, technology-enabled fundraising model. Operates in many of the same geographies and competes for the same individual and corporate WASH donor base.
- The Water Project: US-based nonprofit funding clean water access in sub-Saharan Africa, with strong digital fundraising, transparency reporting, and per-project donor engagement. Directly comparable WASH mission and individual donor acquisition model.
- Water for People: Colorado-based WASH nonprofit working in Latin America, Africa, and Asia with a 'Everyone Forever' model aimed at sustainable district-wide coverage. Directly comparable programmatic model, geography, and donor base.
- Wells Bring Hope: Smaller US-based WASH nonprofit drilling wells in West Africa (notably Niger). Comparable clean-water mission, though narrower geographic and operational scope than WaterAid.
Broad incumbents
- IRC (International Rescue Committee): Large humanitarian NGO with substantial WASH programming inside broader emergency response and refugee operations. Overlaps with WaterAid on sanitation and hygiene delivery but operates a much wider mandate.
- UNICEF: UN agency with a global WASH program operating at materially larger scale than any single NGO. Competes for the same multilateral funding pools, government partnerships, and SDG 6 advocacy platform.
- Concern Worldwide: Ireland-based international humanitarian NGO with WASH as one of several core sectors (alongside livelihoods, health, education). Operates in several of the same fragile contexts (Ethiopia, Malawi, Sierra Leone region) and competes for institutional donor funding.
Others
- World Bank Water Global Practice: Largest multilateral financier of WASH infrastructure globally. Not a direct competitor for individual donations, but the dominant upstream funder and policy shaper in the same sector; WaterAid is a named supporting partner in its Water Forward initiative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WaterAid social profiles
Digital presenceWaterAid compliance and trust
Trust signalCompliance8 records
WaterAid financial estimates
Financial estimateRevenue estimate
Valuation estimate
WaterAid leadership team
Management profileNumber of profiles
WaterAid subsidiaries and ownership
Company hierarchySubsidiaries8 records
WaterAid funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WaterAid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WaterAid
What does WaterAid do?
WaterAid delivers water, sanitation, and hygiene (WASH) infrastructure and services to underserved communities in 22 developing countries through local NGO partners, governments, and community organizations. Core activities include building boreholes, solar-powered and gravity-fed water systems, piped networks, hand pumps, sanitation facilities, and hygiene education programs in schools and healthcare facilities, funded primarily through individual donations, corporate partnerships, and institutional grants.
Is WaterAid a public or private company?
WaterAid is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was WaterAid founded?
WaterAid was founded in 1981. It employs 501 to 1,000 people.
Where is WaterAid based?
WaterAid is headquartered in London, United Kingdom, in the Europe region.
How does WaterAid make money?
Five revenue lines are on record. Individual Donations are the primary driver. The others are corporate Partnerships, institutional Grants, cryptocurrency Donations and legacy Giving.
Who are WaterAid's main competitors?
Direct peers on record are Lifewater International, Water.org, charity: water, The Water Project, Water for People and Wells Bring Hope. Broad incumbents are IRC (International Rescue Committee), UNICEF and Concern Worldwide. World Bank Water Global Practice is listed as an others.
Does WaterAid have an API?
No public API is recorded for WaterAid.
What industry is WaterAid in?
WaterAid's product category is Humanitarian WASH Services. Its primary akta.pro industry code is HLAJAKAI, WASH (Water, Sanitation & Hygiene) Organizations, with a secondary code of BPAGABAC, Water, Sanitation & Hygiene (WASH). Its NAICS code is 2213 and its SIC code is 4900.