Lubys

What Lubys does

Luby's, founded in 1947 by Bob Luby in San Antonio, Texas, operates a 41+ location cafeteria-style restaurant chain concentrated entirely within the state of Texas, with headquarters in Houston. The company serves made-from-scratch homestyle comfort food — including meatloaf, square fish, chicken fried steak, liver and onions, mac and cheese, and signature desserts — via dine-in service, online ordering for pickup (orders.lubys.com), and third-party delivery through Favor and UberEATS. Supporting revenue lines include group catering for events of 10+, Family Packs To-Go, gift cards, and an E-Club loyalty program; sub-brands include a smaller-format 'Luby's Cafe' concept piloted in Austin.

Name

Lubys

Legal name

Luby's Restaurant Corporation

Website

https://lubys.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Luby's operates 41+ Texas cafeteria-style restaurants serving made-from-scratch homestyle comfort food to families, seniors, and community groups via dine-in, online ordering, third-party delivery, and group catering.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Cafeterias, Grill Buffets, and Buffets (722514), Caterers (72232)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Family-Style Restaurants (THAFACAC)

akta.pro secondary industries

Full-Service Catering (Off-Premise) (HSACAGAA), Family-Style & Group Meal Bundles (Multi-Serve Prepared) (CRAHAJAH)

Keywords

• Comfort food restaurants
• Family dining
• Homestyle meals
• Cafeteria dining
• Catering services

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices40 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dine-In and Take-Out Sales: Core revenue from serving meals at restaurant locations with dine-in service and take-out/carryout orders. The company operates 41+ locations across Texas offering made-from-scratch comfort food.
2. Online Ordering and Delivery: Revenue from online food orders placed through the company's website and third-party delivery platforms including Favor and UberEATS.
3. Catering Services: Revenue from group catering orders for events of 10 or more guests, with delivery and setup services available for a minimum fee.
4. Gift Cards: Revenue from the sale of gift cards through the company's website and restaurant locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Luby's operates 41+ company-owned family restaurant locations across Texas serving scratch-made homestyle comfort food via cafeteria-style dine-in, takeout, online ordering, and third-party delivery. The company complements restaurant service with group catering (10+ guests), Family Packs To-Go bundles, gift cards, and an E-Club loyalty program. Signature offerings include square fish, chicken fried steak, meatloaf, liver and onions, mac and cheese, legendary desserts, and all-you-can-eat breakfast on weekends.

Product overview

Luby's operates as a Texas-based family restaurant chain offering a unified dining experience centered on scratch-made homestyle comfort food. The core product is the traditional restaurant service featuring cafeteria-style dining with entrees like meatloaf, square fish, chicken fried steak, and various sides. Supporting the restaurant are several product modules: an online ordering platform for pickup and delivery, catering services for groups of 10+, Family Packs To-Go for convenient home meals, a Kids Menu with free meals on specific days, an E-Club loyalty program, gift cards, and group dining reservations for events.

Differentiator

Problem solved

Functional benefit

Brands

• Luby's Cafe: A smaller-format cafe variant of the Luby's restaurant concept, such as the Austin Luby’s Café location at 314 W. 11th Street, Suite 163, Austin, TX.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• FavorcoreChannel Partner/ Reseller/ DistributorFavor is a Texas-based delivery service that enables Luby's customers to order food for delivery. Luby's partners with Favor to offer third-party delivery at most restaurant locations. This partnership extends Luby's reach beyond dine-in and takeout to include home delivery.
• UberEATScoreChannel Partner/ Reseller/ DistributorUberEATS provides delivery services for Luby's restaurants, allowing customers to order food through the UberEATS app for delivery. This partnership complements the Favor partnership to provide multiple delivery options to customers.
• FuddruckersminorOthersLuby's operates combination locations that include both Luby's and Fuddruckers restaurants at some Texas locations, including Austin W. Slaughter and Webster locations. This is a post-acquisition arrangement following Luby's acquisition and subsequent sale of the Fuddruckers brand.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ryan's: Ryan's is a buffet-style family restaurant chain historically focused on homestyle comfort food at value pricing. Closely comparable to Luby's in service format (all-you-can-eat buffet), target demographic (families and seniors), and price-sensitive positioning.
• Perkins Restaurant & Bakery: Perkins operates a full-service family-dining chain known for breakfast, bakery items, and homestyle comfort food. Directly comparable to Luby's on family-dining occasion, scratch-cooking emphasis, senior value programs, and catering offerings.
• Golden Corral: Golden Corral is the largest U.S. chain of buffet/cafeteria-style family restaurants, directly competing with Luby's on format (self-service comfort food), value pricing, and family/senior appeal. Both chains emphasize scratch-made classics at accessible price points.
• Sizzler: Sizzler is a casual-dining steak/seafood chain offering salad bars, hand-carved steaks, and family meals. Comparable to Luby's in casual family-dining positioning, scratch-cooked entrees, and value-oriented combo meal pricing targeting families and seniors.
• Piccadilly Cafeteria: Piccadilly is a regional cafeteria chain serving homestyle Southern comfort food in a self-service format nearly identical to Luby's. Both chains compete directly on format (tray line, made-from-scratch entrees), family value positioning, and senior/family customer segments.
• Steak 'n Shake: Steak 'n Shake is a diner-style casual chain serving burgers, hand-cut steaks, and milkshakes in a counter-service-plus format. Comparable to Luby's on homestyle Americana positioning, value-oriented combo meals, and Texas market exposure.
• Cracker Barrel Old Country Store: Cracker Barrel operates a national chain of family-style comfort food restaurants with a similar homestyle menu, gift shop, and value-driven customer base. Both chains target families, seniors, and travelers seeking made-from-scratch comfort meals at moderate price points.

Emerging players

• Marie Callender's: Marie Callender's operates casual-dining restaurants and a frozen-meal retail line focused on homestyle comfort food and signature pies. Overlaps with Luby's on homestyle comfort positioning and pie/dessert heritage, and on family/catering occasion-based dining.
• Fuddruckers: Fuddruckers shares direct history with Luby's (acquired 2010, divested 2020) and still operates co-branded locations alongside Luby's restaurants in Texas. Comparable in casual family-dining positioning, scratch-preparation approach, and Texas market overlap.

Broad incumbents

• Black Angus Steakhouse: Black Angus is a broader casual-dining steakhouse chain competing with Luby's on hand-cut steaks, homestyle sides, and full-service family dining. Overlaps in scratch-prepared entrees and Texas/casual-dining customer overlap, though narrower on the buffet/cafeteria dimension.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lubys

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lubys