Vegas PBS
Vegas PBS is a 501(c)(3) nonprofit public broadcasting station serving Southern Nevada with broadcast television, PBS App streaming, and a workforce education division offering 400+ career training programs to nearly one million students, including new VR-based trades learning labs.
- Company typePrivate
- Founded1966
- HeadquartersLas Vegas, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Vegas PBS does
Vegas PBS (legally Southern Nevada Public Television, or SNPT) is a 501(c)(3) nonprofit public broadcasting station licensed to the Clark County School District since 1966, operating as the sole PBS affiliate in Southern Nevada. The station delivers educational, cultural, and public affairs programming through over-the-air broadcast (Channel 10.1 and sub-channels including Create, WORLD, and KIDS 24/7), the PBS App, and video.vegaspbs.org streaming. It produces locally original content such as Nevada Week, Outdoor Nevada, Student Spotlight, and Varsity Quiz, supplementing national PBS programming with hyper-local coverage unavailable elsewhere.
Beyond traditional broadcasting, Vegas PBS operates a substantial workforce education division offering over 400 career training programs that have served nearly one million students, including newly launched VR Learning Labs using Meta Quest 3 headsets for hands-on trades training (welding, power tools, spray painting). The station also provides K-12 educational resources — OnePlace, ClassroomCast, Ready To Learn, and a Special Needs Resource Library — supporting teachers and students across the Clark County School District. A strategic partnership with ed2go extends its online training catalog.
The business model is a diversified nonprofit revenue stack: recurring donor memberships starting at $5/month or $60/year (which unlock PBS Passport streaming benefits), corporate sponsorships and Corporate Champions programs, philanthropy vehicles including the Charlotte Hill Society ($1,200/year) and Silver Legacy Society planned giving, ticket and trip offers (such as Josh Groban concerts), production services, and grants. Federal public media funding has been eliminated, making individual donations and corporate support increasingly critical to operations. The station employs 51-100 staff at its Educational Technology Campus at 3050 E Flamingo Road in Las Vegas.
Vegas PBS firmographics
Firmographics- Name
- Vegas PBS
- Legal name
- Southern Nevada Public Television
- Website
- https://vegaspbs.org
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Vegas PBS is a 501(c)(3) nonprofit public broadcasting station serving Southern Nevada with broadcast television, PBS App streaming, and a workforce education division offering 400+ career training programs to nearly one million students, including new VR-based trades learning labs.
- Ownership category
- akta.pro rank
Vegas PBS industry classification
Industry- Product category
- Public Television Broadcasting and Educational Media Services
- NAICS
- Television Broadcasting Stations (516120), Broadcasting and Content Providers (516)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- National Public Television Networks & Member Stations (PBS-style) (MPABADAA)
- akta.pro secondary industries
- Public Media Digital Platforms & Streaming (Apps, On-demand, Podcasts) (MPABADAG), Educational/Public-Service Broadcast Networks (MPABAAAE)
Keywords
Where Vegas PBS is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vegas PBS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Membership and Donations: Recurring monthly or annual donations from viewers, with membership tiers including family membership. Donors receive PBS Passport benefits for contributions of $60/year or $5/month.
- Corporate Support and Sponsorships: Program sponsors and corporate champion partnerships provide funding in exchange for on-air recognition and promotional consideration.
- Philanthropy Programs: Charlotte Hill Society and Silver Legacy Society recognition programs for major donors, planned giving, donor advised funds, and vehicle donations.
- Ticket and Trip Offers: Revenue from Josh Groban concerts and other entertainment events offered to the community, with proceeds supporting Vegas PBS operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | PBS Passport Membership - Monthly |
| Subscription | Annual | PBS Passport Membership - Annual |
| Subscription | Monthly | Charlotte Hill Society |
| Other | Pay-as-you-go | One-Time Donations |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Vegas PBS product offering
Product offeringCore offering
Vegas PBS (legally Southern Nevada Public Television) is an FCC-licensed public television station that broadcasts educational, cultural, and public affairs programming over-the-air on Channel 10.1 and via streaming platforms. It also operates K-12 educational resource services, workforce training programs including VR-based trade skills labs, and locally produced original programming such as Nevada Week and Outdoor Nevada, all funded primarily through viewer donations and corporate sponsorships.
Product overview
Vegas PBS is a public broadcasting television station serving Southern Nevada, operated by Southern Nevada Public Television (SNPT), a 501(c)(3) nonprofit. The organization offers a multi-platform media ecosystem comprising broadcast television (LIVE TV 10.1 and additional channels including Vegas PBS Create, WORLD, and Vegas PBS Kids), streaming services (Vegas PBS Passport and PBS App), original local programming (Nevada Week, Student Spotlight, Varsity Quiz, Outdoor Nevada, Vegas All In), and workforce/educational services (Workforce Education, VR Learning Labs, OnePlace, ClassroomCast, Special Needs Resource Library). The station provides educational content through Ready To Learn, American Graduate initiatives, and teacher professional development programs. Programming spans drama, science, history, public affairs, arts, and culture through both national PBS content and locally-produced Vegas PBS Originals.
Differentiator
Problem solved
Functional benefit
Brands
- Vegas PBS Passport: A membership benefit providing extended access to past seasons of PBS shows, early releases of new series, and binge-watching capabilities for donors.
- Vegas PBS Originals
Products and services
- Vegas PBS Passport Streaming membership service providing extended, on-demand access to past seasons of PBS programs and select local productions. Requires a donation of $60 per year or $5 per month. Targets PBS donors and engaged viewers seeking binge-watching and early access.
- Vegas PBS Kids Children's programming block and content platform featuring educational shows, the Vegas PBS Kids Writers Contest, and 24/7 streaming. Targets families with PreK-5 children and early learners.
- VR Learning Labs for the Trades Virtual reality learning program using Meta Quest 3 headsets to provide hands-on training for trade professions including welding, power tools, and spray painting. Targets adult learners seeking accessible trade skills certification.
- Nevada Week Local public affairs program covering Nevada politics, policy, and community issues with weekly broadcast and in-person events. Targets Southern Nevada viewers seeking local news and civic engagement.
- Workforce Education Career training programs and course catalog including online training opportunities, partnering with ed2go to expand educational offerings. Has served close to one million workforce students. Targets adult learners seeking trade certification and career advancement.
- OnePlace Educational resource service providing lesson-ready resources for educators and students, aligned with curriculum standards. Targets K-12 teachers and students in Southern Nevada.
- ClassroomCast Classroom resource library providing educational content for teachers and students. Targets K-12 educators seeking classroom-ready educational video content.
- Special Needs Resource Library Grant-funded, free-loan special needs resource library for students with special requirements. Targets families, educators, and therapists serving students with special needs.
- LIVE TV 10.1 Over-the-air broadcast television channel airing PBS programming, local shows, and community content 24/7. Targets all Southern Nevada households with antenna access.
- PBS App Mobile application for streaming PBS content, watching live TV, and accessing on-demand programming. Local PBS station membership required for some content. Targets PBS viewers across mobile devices.
- Vegas PBS Source Monthly program guide providing schedules and program information for Vegas PBS viewers. Targets general public viewers seeking program schedules.
Companies that use Vegas PBS
Customer profileSegments4 records
Ideal customer profiles4 records
Vegas PBS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Vegas PBS partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ed2gocoreVegas PBS partnered with ed2go to expand its workforce education offerings and online training opportunities. The partnership enables Vegas PBS to provide a broader catalog of career training programs accessible to Southern Nevada students.
- Clark County School District (CCSD)coreVegas PBS is licensed to the School Trustees of CCSD who serve as federal licensees and provide financial support for K-12 classroom activities. The station was licensed to CCSD in 1966.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Vegas PBS competitors and assessment
Company assessmentDirect peers
- WGBH (Boston) / GBH: GBH is a major PBS member station in Boston and one of the largest producers of public broadcasting content in the U.S. Like Vegas PBS, it operates broadcast, streaming, and educational services, and produces nationally distributed original programming. Directly comparable in mission, funding model, and product mix.
- WNET (New York): WNET operates Thirteen and WLIW21, the New York metro PBS stations, and produces flagship PBS programming including Nature and Great Performances. Highly comparable as a PBS member station combining broadcast, local originals, and educational services.
- WETA (Washington, DC): WETA is a PBS member station in the DC metro area and the presenting station for PBS NewsHour. Comparable to Vegas PBS as a non-commercial public broadcaster with national content production capabilities and educational programming.
- KQED (San Francisco): KQED is the PBS and NPR member station for the San Francisco Bay Area, operating broadcast, digital, and education services. Directly comparable as a public broadcasting station combining local content production, educational programs, and donor-funded membership model.
- WTTW (Chicago): WTTW is the PBS member station serving the Chicago metropolitan area, producing local programming and operating a multi-channel ecosystem. Comparable to Vegas PBS in operating model, revenue mix (membership, corporate, philanthropy), and educational outreach.
- Oregon Public Broadcasting (OPB): OPB is a PBS and NPR member organization serving Oregon and Southern Washington, with broadcast, digital, and educational services. Highly comparable structure and mission, including local news, educational content, and donor-supported funding.
- Houston Public Media (KUHT): Houston Public Media operates KUHT, one of the oldest public television stations in the U.S., serving the Houston metro. Comparable to Vegas PBS in its public broadcasting operations, educational programming, and nonprofit funding model.
Broad incumbents
- PBS (national): PBS is the national public television network of which Vegas PBS is a member station. It is the parent brand providing the content library, streaming infrastructure (PBS App, PBS Passport), and national programming that Vegas PBS distributes alongside its local originals.
Emerging players
- Coursera: Coursera is a major online education platform partnering with universities and companies to deliver career-oriented courses and certificates. Comparable to Vegas PBS's workforce education and ed2go partnership ambitions, though operating at much larger scale and with employer/enterprise distribution.
- ed2go: ed2go is an established online continuing education provider that partners with colleges and PBS stations to deliver career training. It is already a named partner of Vegas PBS for workforce education, making it a direct operational peer in the online career training category.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Vegas PBS social profiles
Digital presenceVegas PBS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vegas PBS leadership team
Management profileNumber of profiles
Vegas PBS funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vegas PBS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vegas PBS
What does Vegas PBS do?
Vegas PBS (legally Southern Nevada Public Television) is an FCC-licensed public television station that broadcasts educational, cultural, and public affairs programming over-the-air on Channel 10.1 and via streaming platforms. It also operates K-12 educational resource services, workforce training programs including VR-based trade skills labs, and locally produced original programming such as Nevada Week and Outdoor Nevada, all funded primarily through viewer donations and corporate sponsorships.
Is Vegas PBS a public or private company?
Vegas PBS is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Vegas PBS founded?
Vegas PBS was founded in 1966. It employs 51 to 100 people.
Where is Vegas PBS based?
Vegas PBS is headquartered in Las Vegas, United States, in the North America region.
How does Vegas PBS make money?
Four revenue lines are on record. Membership and Donations are the primary driver. The others are corporate Support and Sponsorships, philanthropy Programs and ticket and Trip Offers.
Who are Vegas PBS's main competitors?
Direct peers on record are WGBH (Boston) / GBH, WNET (New York), WETA (Washington, DC), KQED (San Francisco), WTTW (Chicago), Oregon Public Broadcasting (OPB) and Houston Public Media (KUHT). PBS (national) is listed as a broad incumbent. Emerging players are Coursera and ed2go.
Does Vegas PBS have an API?
No public API is recorded for Vegas PBS.
What industry is Vegas PBS in?
Vegas PBS's product category is Public Television Broadcasting and Educational Media Services. Its primary akta.pro industry code is MPABADAA, National Public Television Networks & Member Stations (PBS-style), with a secondary code of MPABADAG, Public Media Digital Platforms & Streaming (Apps, On-demand, Podcasts). Its NAICS code is 516120 and its SIC code is 4833.