Foothills Animal Rescue

What Foothills Animal Rescue does

Foothills Animal Rescue is a 501(c)(3) private nonprofit animal welfare organization founded in 1995 and headquartered at the Brynne Smith Memorial Campus in Scottsdale, Arizona. The organization delivers rescue, medical care, and adoption services for dogs and cats through seven integrated programs — Intake & Transfer, Medical, Enrichment, Foster, Adoption, Community Engagement, and surrender-alternative resources — maintaining a no-kill save rate above 90% and placing more than 1,000 pets annually (9,400+ lifetime) across the Scottsdale and Greater Phoenix market. A core architectural feature is the organization's wholly-owned social-enterprise subsidiary, Daisy's Rescued Goods, which operates two nonprofit resale boutiques in Scottsdale and Carefree and accounts for approximately 50% of gross revenue through 45,000+ annual retail transactions and a 6,000+ member loyalty program. The technology stack is intentionally lean, relying on third-party platforms (Shelterluv, Petco Love Lost, Home to Home, ApartmentHandler) rather than proprietary systems. Foothills generates revenue through a hybrid model combining recurring donations (Silver Circle monthly giving, $25+), one-time adoption fees ($0-$300), foundation and corporate grants, corporate sponsorships (ranging from $250 newsletter placements to $15,000 weekly adoption sponsorships), planned-giving instruments (Legacy Pet Program at $25K-$30K per pet), and retail proceeds from Daisy's. The organization serves five primary customer segments: individual pet adopters, community members seeking surrender alternatives, philanthropic donors, conscious consumers shopping at Daisy's, and corporate partners/sponsors. The go-to-market motion is community- and event-led, anchored by 50+ annual community events, signature galas (Paws to Celebrate, Whiskers and Wine), and a multi-channel digital presence achieving 70% open rates on adopter emails.

Name

Foothills Animal Rescue

Legal name

Foothills Animal Rescue

Website

https://foothillsanimal.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Foothills Animal Rescue is a 501(c)(3) nonprofit operating a no-kill dog and cat adoption center in Scottsdale, Arizona, supported by Daisy's Rescued Goods resale boutiques that generate roughly half of gross revenue. It places 1,000+ pets annually and funds operations through donations, grants, sponsorships, and retail.

Ownership category

akta.pro rank

Product category

Animal Welfare Services

NAICS

Support Activities for Animal Production (115210), Pet Care (except Veterinary) Services (81291)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Services-Social Services (8300)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Rescue, Transport & Emergency Animal Response (BPAGAIAB), Foster & Volunteer Network Programs (BPAGAIAF)

Keywords

• Animal rescue services
• Pet adoption programs
• Animal welfare nonprofit
• Dog and cat shelter
• Nonprofit resale boutique

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Grants: Individual donations, corporate donations, and foundation grants provide the primary funding for shelter operations. Accepts one-time donations, monthly recurring donations (Silver Circle program), stock donations, IRA Qualified Charitable Distributions, and planned giving.
2. Adoption Fees: One-time adoption fees ranging from $0-$300 depending on animal type and age. Includes spay/neuter, microchip, and vaccinations.
3. Resale Store Proceeds: Daisy's Rescued Goods operates two non-consignment resale boutiques. All proceeds go directly to Foothills Animal Rescue, accounting for approximately 50% of gross revenue.
4. Sponsorships: Event and fundraiser sponsorships, adoption page sponsorships, donation campaign sponsorships, and publication sponsorships. Ranges from $250 for newsletter ads to $15,000 for adoption event sponsorships.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

Foothills Animal Rescue operates a managed-intake animal shelter providing rescue, medical care, enrichment, foster placement, and adoption services for homeless dogs and cats at its Brynne Smith Memorial Campus in Scottsdale, Arizona. The organization also runs Daisy's Rescued Goods, a dual-location nonprofit resale boutique whose proceeds supply approximately 50% of gross revenue, along with donation, sponsorship, and planned-giving programs.

Product overview

Foothills Animal Rescue is a nonprofit animal welfare organization operating as a single integrated service model, not a platform-plus-modules architecture. The core offering consists of animal rescue, care, and adoption services centered at the Brynne Smith Memorial Campus in Scottsdale, Arizona. The organization delivers its mission through seven interconnected programs: Intake & Transfer, Medical, Enrichment, Foster, Adoption, and Community Engagement. Supporting operations include Daisy's Rescued Goods (a dual-location nonprofit resale boutique generating approximately 50% of gross revenue), multiple donation mechanisms (online, stock, IRA, planned giving), corporate sponsorship programs, and the Legacy Pet Program for end-of-life pet planning. The organization also offers volunteer opportunities including dog/cat attendant roles, adoption hosting, behavioral modification teams, transport, and offsite event volunteering.

Differentiator

Problem solved

Functional benefit

Brands

• Daisy's Rescued Goods: Nonprofit resale boutique operated by Foothills Animal Rescue with locations in Scottsdale and Carefree, Arizona. 100% of proceeds directly benefit the rescue, supporting shelter, medical care, and second chances for pets in need.
• Brynne Smith Memorial Campus
• Silver Circle
• Legacy Pet Program

Products and services

• Adoption Program
• Foster Program Volunteer in-home temporary foster care service for shelter animals needing additional attention, time to grow, or respite. Five tracks available (puppy/kitten, short-term, hospice, behavior, medical) with shelter-provided supplies and medical care. Available to local community members.
• Intake & Transfer Program Managed-intake service accepting dogs and cats from local owner surrenders and transfers from overburdened Arizona shelters, controlling population to maintain a 90%+ save rate.
• Medical Program Comprehensive medical care for shelter animals including spay/neuter, vaccinations, dental cleanings, amputations, and specialized surgeries, delivered through external veterinary partner network. Approximately 250 animals receive additional medical attention annually.
• Enrichment Program Daily in-shelter enrichment service for dogs and cats, including puzzle feeders, scent games, structured play, outdoor time (minimum three times daily), and behavior modification to reduce anxiety and prepare animals for adoption.
• Community Engagement Program Community-facing education and outreach program participating in 50+ events annually, including adoption fairs, pet-friendly festivals, shelter tours, and educational outreach. Includes partnerships with organizations such as Lone Mountain Memory Care.
• Daisy's Rescued Goods Nonprofit resale boutique selling donated clothing, accessories, designer brands, furniture, home goods, sporting goods, and pet supplies. Operates two non-consignment retail locations in Scottsdale and Carefree, Arizona, with 100% of proceeds supporting the rescue. Conducts 45,000+ transactions annually and serves 6,000+ loyalty members.
• Donation Programs Multi-channel donation program accepting online one-time gifts, monthly recurring Silver Circle donations ($25+/month), stock gifts, IRA Qualified Charitable Distributions, planned/legacy gifts, in-kind donations of goods, and hosted supply drives and fundraisers.
• Sponsorship Programs Corporate sponsorship offerings including annual and one-time adoption page sponsorships ($2,500–$10,000+), adoption fee underwriting ($250 per animal up to $15,000 per week), event/fundraiser sponsorships, and tote-bag ad placements ($500). Provides brand exposure on a high-traffic adoption page with 11,600+ monthly views.
• Legacy Pet Program Planned-giving service for pet owners who need to ensure care and rehoming of their pets upon death or incapacity. Requires $30,000 per pet for estate gifts or $25,000 per pet for lifetime pledges.
• Doggy Day Out Program Volunteer enrichment service letting public members take shelter dogs on day-long field trips to promote adoption and reduce kennel stress. Pickup appointments available Monday and Tuesday 10 AM – 2 PM at the shelter.

Quantifiable outcome

• 1,000+ pets annually find homes through FAR
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Ten partnerships are on record, tiered core, supporting and minor.

• Petco Store #1113coreChannel Partner/ Reseller/ DistributorPartnership for cat adoptions at Petco location 4727 E Bell Rd, Phoenix, AZ. Cats available for adoption during store operating hours. Partnership extends adoption program reach and allows shelter to intake more cats at BSMC location.
• Animal Health ServicessupportingOthersVeterinary partner providing critical medical care for dogs and cats in FAR's care.
• Arizona Animal HospitalsupportingOthersVeterinary partner providing comprehensive animal health services.
• Paws (The Modern Spay Neuter Clinic)supportingOthersSpay and neuter services for FAR animals. Tuesday and Thursday transport for spay/neuter appointments.
• Thrive PetHealthcaresupportingOthersVeterinary healthcare partner providing specialized care services.
• Horizon Animal HospitalsupportingOthersVeterinary partner providing animal healthcare services.
• McDowell Mountain Animal HospitalsupportingOthersVeterinary partner providing animal healthcare services.
• Pacc 911supportingStrategic or Co-development PartnerCommunity partner organization collaborating on animal welfare initiatives.
• Vibrant SmilesminorGTM or Marketing PartnerCorporate partner passionate about making an impact in animal welfare.
• Lone Mountain Memory CaresupportingStrategic or Co-development PartnerPartnership with Carefree, AZ location where residents help foster kittens during busy kitten season. Benefits both people (companionship and purpose) and kittens (vital socialization).

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Arizona Humane Society: Largest nonprofit animal welfare organization in the Phoenix metro, operating shelter, adoption, medical, and cruelty-investigation services. Directly comparable as an in-region rescue/adoption peer competing for the same adopter, donor, and volunteer pools.
• Arizona Animal Welfare League & SPCA: Phoenix-based nonprofit shelter and adoption center offering adoption, low-cost spay/neuter, behavior programs, and surrender prevention. Closely comparable operating model and same primary service geography.
• HALO Animal Rescue: Phoenix-area no-kill dog and cat rescue operating shelter, adoption, and foster programs with a thrift-store-style retail fundraising arm. Highly comparable hybrid rescue-plus-resale model in the same metro.
• Lost Our Home Pet Rescue: Tempe, AZ-based nonprofit pet rescue focused on keeping pets and people together through surrender prevention, adoption, and a pet food bank. Comparable mission scope within the same Phoenix-area ecosystem.

Broad incumbents

• ASPCA: National 501(c)(3) animal welfare organization offering rescue, adoption, spay/neuter, and grantmaking to local shelters. Operates at much larger scale and overlaps with FAR on adoption and donor engagement.
• Best Friends Animal Society: National leader of the no-kill movement operating sanctuaries and providing grants/professional development to local rescues (FAR received a $1,100 BIPOC professional development stipend). Strategic funder and movement peer.
• Humane Society of the United States (HSUS): Largest U.S. animal protection organization with national advocacy, direct rescue programs, and shelter grants. Overlaps with FAR in adoption, advocacy, and donor pool competition.
• Petco Love: Petco's nonprofit foundation (formerly Petco Foundation) funding adoption and animal welfare programs nationally; current FAR funder. Operates as both grantmaker and adoption partner through Petco stores.
• PetSmart Charities: Leading national funder of pet welfare, supporting adoption, spay/neuter, and pet retention programs. Competes with FAR for national grant dollars and adoption-fee sponsorships.

Regional players

• Maricopa County Animal Care & Control: Government-operated county shelter in the same Maricopa County service area, transferring overburdened animals to nonprofits like FAR. Indirect competitor for adopters and a key transfer source.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fhanimalrescue
• YouTubeyoutube.com/@foothillsanimalrescue4881
• Facebookfacebook.com/foothillsanimal
• LinkedInlinkedin.com/company/foothills-animal-rescue-arizona
• Instagraminstagram.com/foothillsanimalrescue

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foothills Animal Rescue