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ThinkTourism

Full company profile

uuid000651r

Namestring
ThinkTourism
Legal namestring
Tourism Lab d.o.o.
Websiteurl
thinktourism.org
Company typeenum
Private
Founded yearint
2018
Descriptiontext

ThinkTourism, operating under the legal entity Tourism Lab d.o.o., is a Croatia-based travel-sector startup founded in 2018 and headquartered at Radnička cesta 80, Zagreb. According to its firmographic profile, the company positions itself as providing "creative, expert insights, and solutions for more efficient decision making in tourism." Beyond this self-description, no functional detail is available: its public website (thinktourism.org) is effectively a contact page with no product information, case studies, customer references, pricing, or technology description. The entity is registered as a Croatian private limited company (d.o.o.) in the Commercial Court in Zagreb under VAT number HR79552441511.

The company has 1–10 employees and is led by co-founders Ivan Sever and Katarina Milicevic, who also serves as CEO. In January 2019 it closed its only documented funding round — approximately $57,772 from Fil Rouge Capital (FRC), a regional Central/Eastern European venture investor. No subsequent funding rounds, acquisitions, product launches, partnerships, geographic expansions, leadership additions, regulatory actions, or restructuring events are present in the available material.

There is no disclosed proprietary technology, software product, mobile application, API, or integration; the business model is not articulated in any source material, and no customers, customer segments, or revenue figures are reported. Based on available evidence, the company operates at the scale of a micro-advisory or thought-leadership venture rather than a software-as-a-service or platform business, with limited public commercial footprint since its 2019 capital event.

Short descriptiontext

ThinkTourism (Tourism Lab d.o.o.) is a Croatia-based travel startup founded in 2018 that describes itself as providing expert insights and solutions for tourism decision-making, with 1–10 employees and a minimal public footprint.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersZagreb, Croatia
HQ citystring
Zagreb
HQ countrystring
Croatia
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
tourism consulting, travel insights, destination strategy, tourism advisory, travel intelligence
Industry1 code
1Fee-Based/Independent Trip Planners (No Booking)
CodeTHAKAOAAPrimaryYes
SIC code1 code
  • Services-Management Consulting Services8742
Product category
Tourism Consulting
Social media profiles1 record
Cost components3 values
Personnel, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

ThinkTourism is a travel and tourism startup that provides creative, expert-driven insights and solutions to enable more efficient decision-making in the tourism industry. Its work targets destination management organizations, tourism boards, and tourism-related businesses seeking advisory on travel strategy, market trends, and operational improvements. The firm operates from Zagreb, Croatia with a 1–10 employee team.

Differentiator
Functional benefit
Problem solved
Recent move2 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight1 record

Each record includes

Type, Description

Peers7 records
1Skift
TypeBroad incumbent
Description

Skift is the leading travel industry research, media, and insights platform. ThinkTourism's stated mission of providing 'expert insights and solutions for more efficient decision making in tourism' directly parallels Skift's research/media offering, though Skift operates at much larger scale as a global incumbent.

2Phocuswright
TypeBroad incumbent
Description

Phocuswright is a global travel industry research firm producing benchmark studies and consumer reports for tourism stakeholders. Comparable to ThinkTourism as both monetize proprietary tourism intelligence for decision-making, though Phocuswright is a much larger, established research house serving enterprise clients.

3Mabrian Technologies
TypeDirect peer
Description

Mabrian is a Barcelona-based travel intelligence company providing data-driven insights and decision-support tools for destinations and tourism boards. It is the closest direct comparable to ThinkTourism: a specialized tourism insights firm with a similar value proposition of enabling better tourism decisions, though Mabrian is more productized and technology-driven.

4Lighthouse (formerly OTA Insight)
TypeBroad incumbent
Description

Lighthouse provides data, analytics, and market intelligence for the hospitality and travel industry, enabling commercial decisions for hotels and destinations. Comparable to ThinkTourism's stated insights-and-decision-support mission in tourism, but operating at scale across thousands of hotel customers with proprietary data platforms.

5Sojern
TypeEmerging player
Description

Sojern is a travel marketing platform that combines traveler intent data with marketing activation for destinations, hotels, and attractions. While more marketing-oriented, it overlaps with ThinkTourism in serving tourism stakeholders with data-driven decision support and has a meaningful European presence that could compete regionally.

6Dragon Trail International
TypeEmerging player
Description

Dragon Trail International is a digital marketing and research agency specializing in the travel and tourism sector, with European operations. Comparable as a tourism-focused consultancy offering strategy and insights to destinations and operators, similar in scope to ThinkTourism but larger and more established.

7Tourism Economics
TypeBroad incumbent
Description

Tourism Economics (an Oxford Economics company) provides tourism forecasting and economic analysis for destinations and industry stakeholders globally. Direct overlap with ThinkTourism's decision-support value proposition for tourism, though operating as a well-established research consultancy serving enterprise and government clients.

Market position
Strengths3 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat1 record

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

ThinkTourism

Tourism Consultingthinktourism.org

ThinkTourism (Tourism Lab d.o.o.) is a Croatia-based travel startup founded in 2018 that describes itself as providing expert insights and solutions for tourism decision-making, with 1–10 employees and a minimal public footprint.

What ThinkTourism does

ThinkTourism, operating under the legal entity Tourism Lab d.o.o., is a Croatia-based travel-sector startup founded in 2018 and headquartered at Radnička cesta 80, Zagreb. According to its firmographic profile, the company positions itself as providing "creative, expert insights, and solutions for more efficient decision making in tourism." Beyond this self-description, no functional detail is available: its public website (thinktourism.org) is effectively a contact page with no product information, case studies, customer references, pricing, or technology description. The entity is registered as a Croatian private limited company (d.o.o.) in the Commercial Court in Zagreb under VAT number HR79552441511.

The company has 1–10 employees and is led by co-founders Ivan Sever and Katarina Milicevic, who also serves as CEO. In January 2019 it closed its only documented funding round — approximately $57,772 from Fil Rouge Capital (FRC), a regional Central/Eastern European venture investor. No subsequent funding rounds, acquisitions, product launches, partnerships, geographic expansions, leadership additions, regulatory actions, or restructuring events are present in the available material.

There is no disclosed proprietary technology, software product, mobile application, API, or integration; the business model is not articulated in any source material, and no customers, customer segments, or revenue figures are reported. Based on available evidence, the company operates at the scale of a micro-advisory or thought-leadership venture rather than a software-as-a-service or platform business, with limited public commercial footprint since its 2019 capital event.

ThinkTourism firmographics

Firmographics
Name
ThinkTourism
Legal name
Tourism Lab d.o.o.
Website
https://thinktourism.org
Company type
Private
Founded year
2018
Operating status
Operating
Headcount range
1–10 employees
Short description
ThinkTourism (Tourism Lab d.o.o.) is a Croatia-based travel startup founded in 2018 that describes itself as providing expert insights and solutions for tourism decision-making, with 1–10 employees and a minimal public footprint.
Ownership category
akta.pro rank

ThinkTourism industry classification

Industry
Product category
Tourism Consulting
SIC
Services-Management Consulting Services (8742)
akta.pro primary industry
Fee-Based/Independent Trip Planners (No Booking) (THAKAOAA)

Keywords

  • Tourism consulting
  • Travel insights
  • Destination strategy
  • Tourism advisory
  • Travel intelligence

Where ThinkTourism is headquartered

Location

Headquarters

HQ city
Zagreb
HQ country
Croatia
HQ region
Europe

Offices1 record

Markets served

ThinkTourism business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales

ThinkTourism product offering

Product offering

Core offering

ThinkTourism is a travel and tourism startup that provides creative, expert-driven insights and solutions to enable more efficient decision-making in the tourism industry. Its work targets destination management organizations, tourism boards, and tourism-related businesses seeking advisory on travel strategy, market trends, and operational improvements. The firm operates from Zagreb, Croatia with a 1–10 employee team.

Differentiator

Problem solved

Functional benefit

Companies that use ThinkTourism

Customer profile

Ideal customer profiles1 record

ThinkTourism technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

ThinkTourism partnerships and signals

Strategic signal

Recent moves2 records

Expansion highlights1 record

ThinkTourism competitors and assessment

Company assessment

Broad incumbents

  • Skift: Skift is the leading travel industry research, media, and insights platform. ThinkTourism's stated mission of providing 'expert insights and solutions for more efficient decision making in tourism' directly parallels Skift's research/media offering, though Skift operates at much larger scale as a global incumbent.
  • Phocuswright: Phocuswright is a global travel industry research firm producing benchmark studies and consumer reports for tourism stakeholders. Comparable to ThinkTourism as both monetize proprietary tourism intelligence for decision-making, though Phocuswright is a much larger, established research house serving enterprise clients.
  • Lighthouse (formerly OTA Insight): Lighthouse provides data, analytics, and market intelligence for the hospitality and travel industry, enabling commercial decisions for hotels and destinations. Comparable to ThinkTourism's stated insights-and-decision-support mission in tourism, but operating at scale across thousands of hotel customers with proprietary data platforms.
  • Tourism Economics: Tourism Economics (an Oxford Economics company) provides tourism forecasting and economic analysis for destinations and industry stakeholders globally. Direct overlap with ThinkTourism's decision-support value proposition for tourism, though operating as a well-established research consultancy serving enterprise and government clients.

Direct peers

  • Mabrian Technologies: Mabrian is a Barcelona-based travel intelligence company providing data-driven insights and decision-support tools for destinations and tourism boards. It is the closest direct comparable to ThinkTourism: a specialized tourism insights firm with a similar value proposition of enabling better tourism decisions, though Mabrian is more productized and technology-driven.

Emerging players

  • Sojern: Sojern is a travel marketing platform that combines traveler intent data with marketing activation for destinations, hotels, and attractions. While more marketing-oriented, it overlaps with ThinkTourism in serving tourism stakeholders with data-driven decision support and has a meaningful European presence that could compete regionally.
  • Dragon Trail International: Dragon Trail International is a digital marketing and research agency specializing in the travel and tourism sector, with European operations. Comparable as a tourism-focused consultancy offering strategy and insights to destinations and operators, similar in scope to ThinkTourism but larger and more established.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks6 records

Key highlights5 records

Customer concentration

ThinkTourism social profiles

Digital presence

ThinkTourism financial estimates

Financial estimate

Revenue estimate

Valuation estimate

ThinkTourism leadership team

Management profile

Number of profiles

Profiles2 records

ThinkTourism funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

ThinkTourism M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ThinkTourism

What does ThinkTourism do?

ThinkTourism is a travel and tourism startup that provides creative, expert-driven insights and solutions to enable more efficient decision-making in the tourism industry. Its work targets destination management organizations, tourism boards, and tourism-related businesses seeking advisory on travel strategy, market trends, and operational improvements. The firm operates from Zagreb, Croatia with a 1–10 employee team.

Is ThinkTourism a public or private company?

ThinkTourism is a private company. It is classified as venture growth investor backed and is currently operating.

When was ThinkTourism founded?

ThinkTourism was founded in 2018. It employs 1 to 10 people.

Where is ThinkTourism based?

ThinkTourism is headquartered in Zagreb, Croatia, in the Europe region.

Who are ThinkTourism's main competitors?

Broad incumbents on record are Skift, Phocuswright, Lighthouse (formerly OTA Insight) and Tourism Economics. Mabrian Technologies is listed as a direct peer. Emerging players are Sojern and Dragon Trail International.

Does ThinkTourism have an API?

No public API is recorded for ThinkTourism.

What industry is ThinkTourism in?

ThinkTourism's product category is Tourism Consulting. Its primary akta.pro industry code is THAKAOAA, Fee-Based/Independent Trip Planners (No Booking). Its SIC code is 8742.

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