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3 Arts Entertainment

Full company profile

uuid0006556

Namestring
3 Arts Entertainment
Legal namestring
3 Arts Entertainment
Websiteurl
3arts.com
Company typeenum
Private
Founded yearint
1991
Descriptiontext

3 Arts Entertainment is a Beverly Hills-based entertainment company founded in 1991 that operates two integrated businesses: talent management and content production. The talent management division represents actors, writers, directors, and creators including Mindy Kaling, Gore Verbinski, Louis Leterrier, and Robert Carlock. The production arm develops and produces film and television for streaming platforms (Netflix, Hulu, Disney+, HBO Max, Amazon Prime Video), broadcast networks (NBC), and theatrical distributors (Briarcliff Entertainment). Notable productions include the Emmy-winning comedy 'Hacks' on HBO Max, 'The Hunting Wives' and 'The Last House' on Netflix, 'Not Suitable for Work' on Hulu, and the feature film 'Good Luck, Have Fun, Don't Die'. In June 2025, the company acquired A&A Management Group and OManagement to launch a sports representation division (3 Arts Sports) handling athletes including WNBA's Sophie Cunningham and NFL/NBA clients.

The company is majority owned by Lionsgate Studios Corp. (NYSE: LION) and operates with 51-100 employees. In January 2025, 3 Arts announced plans to raise up to $250 million to finance expansion into sports and news verticals, with Lionsgate retaining its majority stake. As of early 2026, Lionsgate disclosed it is conducting M&A discussions for the 3 Arts subsidiary with four to five potential partners. Revenue is generated through production fees, licensing agreements, and representation commissions across entertainment, film/TV, and sports segments, though specific financials are not publicly disclosed.

Short descriptiontext

3 Arts Entertainment is a Beverly Hills-based talent management and film/TV production company founded in 1991, majority owned by Lionsgate, producing content for Netflix, Hulu, Disney+, HBO Max, Amazon, and NBC, and representing A-list creators and athletes through its 3 Arts Sports division.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersBeverly Hills, United States
HQ citystring
Beverly Hills
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
television production, film production, talent management, sports representation, content licensing
Industry2 codes
1Casting & Talent Placement (Sessions, Bands, Touring Musicians)
CodeMPAIAGAMPrimaryNo
2Co-Production & Distribution Partnerships (Pre-Sales, Output Deals)
CodeMPABANAIPrimaryNo
NAICS code3 codes
  • Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures711410
  • Motion Picture and Sound Recording Industries512
  • Performing Arts Companies7111
SIC code3 codes
  • Services-Motion Picture & Video Tape Production7812
  • Services-Motion Picture & Video Tape Distribution7822
  • Services-Allied To Motion Picture Distribution7829
Product category
Entertainment Production and Talent Management
Revenue model3 records
1Film and Television Production
TypeLicensing Royalties
Description

3 Arts Entertainment produces film and television content for streaming platforms, broadcast networks, and theatrical distributors, generating revenue through production fees and licensing agreements.

bloomberg.com
2Talent Management
TypeLicensing Royalties
Description

The company manages actors and entertainment talent, earning commissions on their representation.

bloomberg.com
3Sports Representation
TypeLicensing Royalties
Description

Following the acquisition of A&A Management Group, 3 Arts launched a sports division representing athletes including WNBA and NFL/NBA players, generating revenue through representation commissions.

sportsbusinessjournal.com
Distribution channels7 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
GTM typeB2B
B2B
Offering typeServices
Services
Brand1 record
13 Arts Sports
Description

Sports talent representation and management division of 3 Arts Entertainment, representing professional athletes including WNBA star Sophie Cunningham, NFL and NBA players.

sportsbusinessjournal.com
Core offering1 text field

3 Arts Entertainment produces television series and feature films for streaming platforms, broadcast networks, and theatrical distributors. The company also represents entertainment talent (actors, writers, directors) and, through its 3 Arts Sports division, professional athletes in the WNBA, NFL, and NBA. Revenue is generated through production fees, content licensing, and representation commissions.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

3 Arts Entertainment is a film production and talent-management company founded in 1991, majority owned by Lionsgate Studios Corp. The company operates across four main areas: television production (producing series for Disney+, Netflix, Hulu, HBO Max, and NBC including comedies like 'The Hunting Wives' and 'Hacks', and dramas like 'The Last House'), feature film production (producing films like 'Good Luck, Have Fun, Don't Die'), talent management, and sports representation (a newer division launched less than eight months ago). The company is seeking to raise up to $250 million to finance expansion into sports and news.

Product and service4 records
1Television Production
CategoryTelevision Production
2Feature Film Production
CategoryFeature Film Production
3Talent Management
CategoryTalent Management
4Sports Representation
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership7 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-06-11
Description

Co-production partner with 3 Arts Entertainment on Disney+ Canadian originals 'Knighted' and 'I'm Not Coming Back', representing Disney+'s first Canadian original content commissions.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-06-11
Description

Co-production partner on Disney+ Canadian original series 'Knighted' and 'I'm Not Coming Back'.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-06-11
Description

Co-production partner on Disney+ Canadian original series alongside 3 Arts Entertainment.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-04-28
Description

Co-producing Louis Leterrier's sci-fi thriller 'The Last House' with 3 Arts Entertainment, streaming on Netflix August 7.

5Tuddy Studios
Strategic tierMinorTypeStrategic or Co-development PartnerAnnounced on2026-03-04
Description

Co-producing the 'Are You Garbage?' comedy podcast live special with 3 Arts Entertainment.

deadline.com
Strategic tierCoreTypeChannel Partner/ Reseller/ DistributorAnnounced on2026-02-14
Description

Distributing 'Good Luck, Have Fun, Don't Die' theatrically through Briarcliff Entertainment, which could set an opening record for the distributor.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-01-29
Description

Acquired by 3 Arts to launch its sports division less than eight months ago, bringing clients including NFL and NBA players. This acquisition enables 3 Arts to represent WNBA star Sophie Cunningham.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Excel Sports is a leading sports talent agency representing NBA, NFL, MLB, and WNBA athletes. It is directly comparable to 3 Arts' newly launched sports division and represents the type of competitor the expansion must scale against.

TypeEmerging player
Description

Range is a newer talent management and production firm representing actors, musicians, writers, and athletes with a hybrid content strategy. It is comparable to 3 Arts' emerging sports push and growing production slate.

TypeDirect peer
Description

Anonymous Content manages a roster of top directors and writers while producing film, TV, and commercial content. It is a direct competitor for premium creator representation and the streaming-led production mandates 3 Arts pursues.

TypeDirect peer
Description

CAA is one of the largest global talent and sports agencies, directly comparable to 3 Arts across both traditional entertainment representation and sports. Both compete for the same A-list writer, director, and actor clients and increasingly for athlete representation.

TypeDirect peer
Description

UTA is a major talent and literary agency representing actors, writers, directors, and athletes. Its portfolio approach (representation plus in-house production via UTA Independent Film Group) closely mirrors 3 Arts' hybrid model.

TypeBroad incumbent
Description

Lionsgate is the publicly traded majority owner of 3 Arts and a major independent studio. It is a relevant adjacent incumbent because it both controls 3 Arts' content distribution and competes for the same producer-attached packaging mandates.

TypeBroad incumbent
Description

Endeavor is the publicly traded parent of WME and operates UFC, IMG, and On Location; comparable as a broad incumbent in talent representation, content production, and sports, with scale and capital markets access well beyond 3 Arts.

TypeDirect peer
Description

Management 360 is a talent management and production company representing writers, directors, and actors while packaging feature and TV projects. Its hybrid representation-plus-production model is structurally similar to 3 Arts.

TypeDirect peer
Description

Brillstein is a Hollywood talent management and production company representing comedians, actors, writers, and producers. It is closely comparable to 3 Arts as a boutique-style management firm with packaged TV/film credits.

TypeDirect peer
Description

WME is a leading global talent agency and the principal direct competitor to 3 Arts in representing creators, packaging TV/film projects, and representing professional athletes. Both agencies operate hybrid representation + production models.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers7 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

3 Arts Entertainment

Entertainment Production and Talent Management3arts.com

3 Arts Entertainment is a Beverly Hills-based talent management and film/TV production company founded in 1991, majority owned by Lionsgate, producing content for Netflix, Hulu, Disney+, HBO Max, Amazon, and NBC, and representing A-list creators and athletes through its 3 Arts Sports division.

What 3 Arts Entertainment does

3 Arts Entertainment is a Beverly Hills-based entertainment company founded in 1991 that operates two integrated businesses: talent management and content production. The talent management division represents actors, writers, directors, and creators including Mindy Kaling, Gore Verbinski, Louis Leterrier, and Robert Carlock. The production arm develops and produces film and television for streaming platforms (Netflix, Hulu, Disney+, HBO Max, Amazon Prime Video), broadcast networks (NBC), and theatrical distributors (Briarcliff Entertainment). Notable productions include the Emmy-winning comedy 'Hacks' on HBO Max, 'The Hunting Wives' and 'The Last House' on Netflix, 'Not Suitable for Work' on Hulu, and the feature film 'Good Luck, Have Fun, Don't Die'. In June 2025, the company acquired A&A Management Group and OManagement to launch a sports representation division (3 Arts Sports) handling athletes including WNBA's Sophie Cunningham and NFL/NBA clients.

The company is majority owned by Lionsgate Studios Corp. (NYSE: LION) and operates with 51-100 employees. In January 2025, 3 Arts announced plans to raise up to $250 million to finance expansion into sports and news verticals, with Lionsgate retaining its majority stake. As of early 2026, Lionsgate disclosed it is conducting M&A discussions for the 3 Arts subsidiary with four to five potential partners. Revenue is generated through production fees, licensing agreements, and representation commissions across entertainment, film/TV, and sports segments, though specific financials are not publicly disclosed.

3 Arts Entertainment firmographics

Firmographics
Name
3 Arts Entertainment
Legal name
3 Arts Entertainment
Website
https://3arts.com
Company type
Private
Founded year
1991
Operating status
Operating
Headcount range
101–250 employees
Short description
3 Arts Entertainment is a Beverly Hills-based talent management and film/TV production company founded in 1991, majority owned by Lionsgate, producing content for Netflix, Hulu, Disney+, HBO Max, Amazon, and NBC, and representing A-list creators and athletes through its 3 Arts Sports division.
Ownership category
akta.pro rank

Where 3 Arts Entertainment is headquartered

Location

Headquarters

HQ city
Beverly Hills
HQ country
United States
HQ region
North America

Offices1 record

Markets served

3 Arts Entertainment business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

  1. Film and Television Production: 3 Arts Entertainment produces film and television content for streaming platforms, broadcast networks, and theatrical distributors, generating revenue through production fees and licensing agreements.
  2. Talent Management: The company manages actors and entertainment talent, earning commissions on their representation.
  3. Sports Representation: Following the acquisition of A&A Management Group, 3 Arts launched a sports division representing athletes including WNBA and NFL/NBA players, generating revenue through representation commissions.

Distribution channels7 records

3 Arts Entertainment product offering

Product offering

Core offering

3 Arts Entertainment produces television series and feature films for streaming platforms, broadcast networks, and theatrical distributors. The company also represents entertainment talent (actors, writers, directors) and, through its 3 Arts Sports division, professional athletes in the WNBA, NFL, and NBA. Revenue is generated through production fees, content licensing, and representation commissions.

Product overview

3 Arts Entertainment is a film production and talent-management company founded in 1991, majority owned by Lionsgate Studios Corp. The company operates across four main areas: television production (producing series for Disney+, Netflix, Hulu, HBO Max, and NBC including comedies like 'The Hunting Wives' and 'Hacks', and dramas like 'The Last House'), feature film production (producing films like 'Good Luck, Have Fun, Don't Die'), talent management, and sports representation (a newer division launched less than eight months ago). The company is seeking to raise up to $250 million to finance expansion into sports and news.

Differentiator

Problem solved

Functional benefit

Brands

  • 3 Arts Sports: Sports talent representation and management division of 3 Arts Entertainment, representing professional athletes including WNBA star Sophie Cunningham, NFL and NBA players.

Products and services

  • Television Production
  • Feature Film Production
  • Talent Management
  • Sports Representation

Companies that use 3 Arts Entertainment

Customer profile

Named customers7 records

Segments4 records

Ideal customer profiles4 records

3 Arts Entertainment technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

3 Arts Entertainment partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core and minor.

  • Heavy Lifting ProductionscoreStrategic or Co-development Partner · 11 June 2026Co-production partner with 3 Arts Entertainment on Disney+ Canadian originals 'Knighted' and 'I'm Not Coming Back', representing Disney+'s first Canadian original content commissions.
  • Tuck Shop MediacoreStrategic or Co-development Partner · 11 June 2026Co-production partner on Disney+ Canadian original series 'Knighted' and 'I'm Not Coming Back'.
  • Hodgee FilmscoreStrategic or Co-development Partner · 11 June 2026Co-production partner on Disney+ Canadian original series alongside 3 Arts Entertainment.
  • Chernin EntertainmentcoreStrategic or Co-development Partner · 28 April 2026Co-producing Louis Leterrier's sci-fi thriller 'The Last House' with 3 Arts Entertainment, streaming on Netflix August 7.
  • Tuddy StudiosminorStrategic or Co-development Partner · 4 March 2026Co-producing the 'Are You Garbage?' comedy podcast live special with 3 Arts Entertainment.
  • Briarcliff EntertainmentcoreChannel Partner/ Reseller/ Distributor · 14 February 2026Distributing 'Good Luck, Have Fun, Don't Die' theatrically through Briarcliff Entertainment, which could set an opening record for the distributor.
  • A&A Management GroupcoreStrategic or Co-development Partner · 29 January 2026Acquired by 3 Arts to launch its sports division less than eight months ago, bringing clients including NFL and NBA players. This acquisition enables 3 Arts to represent WNBA star Sophie Cunningham.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

3 Arts Entertainment competitors and assessment

Company assessment

Direct peers

  • Excel Sports Management: Excel Sports is a leading sports talent agency representing NBA, NFL, MLB, and WNBA athletes. It is directly comparable to 3 Arts' newly launched sports division and represents the type of competitor the expansion must scale against.
  • Anonymous Content: Anonymous Content manages a roster of top directors and writers while producing film, TV, and commercial content. It is a direct competitor for premium creator representation and the streaming-led production mandates 3 Arts pursues.
  • Creative Artists Agency (CAA): CAA is one of the largest global talent and sports agencies, directly comparable to 3 Arts across both traditional entertainment representation and sports. Both compete for the same A-list writer, director, and actor clients and increasingly for athlete representation.
  • United Talent Agency (UTA): UTA is a major talent and literary agency representing actors, writers, directors, and athletes. Its portfolio approach (representation plus in-house production via UTA Independent Film Group) closely mirrors 3 Arts' hybrid model.
  • Management 360: Management 360 is a talent management and production company representing writers, directors, and actors while packaging feature and TV projects. Its hybrid representation-plus-production model is structurally similar to 3 Arts.
  • Brillstein Entertainment Partners: Brillstein is a Hollywood talent management and production company representing comedians, actors, writers, and producers. It is closely comparable to 3 Arts as a boutique-style management firm with packaged TV/film credits.
  • William Morris Endeavor (WME): WME is a leading global talent agency and the principal direct competitor to 3 Arts in representing creators, packaging TV/film projects, and representing professional athletes. Both agencies operate hybrid representation + production models.

Emerging players

  • Range Media Partners: Range is a newer talent management and production firm representing actors, musicians, writers, and athletes with a hybrid content strategy. It is comparable to 3 Arts' emerging sports push and growing production slate.

Broad incumbents

  • Lionsgate Studios: Lionsgate is the publicly traded majority owner of 3 Arts and a major independent studio. It is a relevant adjacent incumbent because it both controls 3 Arts' content distribution and competes for the same producer-attached packaging mandates.
  • Endeavor Group Holdings: Endeavor is the publicly traded parent of WME and operates UFC, IMG, and On Location; comparable as a broad incumbent in talent representation, content production, and sports, with scale and capital markets access well beyond 3 Arts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

3 Arts Entertainment social profiles

Digital presence

3 Arts Entertainment financial estimates

Financial estimate

Revenue estimate

Valuation estimate

3 Arts Entertainment leadership team

Management profile

Number of profiles

Profiles3 records

3 Arts Entertainment subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

3 Arts Entertainment funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

3 Arts Entertainment M&A and investment

M&A and investment

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3 Arts Entertainment

What does 3 Arts Entertainment do?

3 Arts Entertainment produces television series and feature films for streaming platforms, broadcast networks, and theatrical distributors. The company also represents entertainment talent (actors, writers, directors) and, through its 3 Arts Sports division, professional athletes in the WNBA, NFL, and NBA. Revenue is generated through production fees, content licensing, and representation commissions.

Is 3 Arts Entertainment a public or private company?

3 Arts Entertainment is a private company. It is classified as corporate owned and is currently operating.

When was 3 Arts Entertainment founded?

3 Arts Entertainment was founded in 1991. It employs 101 to 250 people.

Where is 3 Arts Entertainment based?

3 Arts Entertainment is headquartered in Beverly Hills, United States, in the North America region.

How does 3 Arts Entertainment make money?

Three revenue lines are on record. Film and Television Production is the primary driver. The others are talent Management and sports Representation.

Who are 3 Arts Entertainment's main competitors?

Direct peers on record are Excel Sports Management, Anonymous Content, Creative Artists Agency (CAA), United Talent Agency (UTA), Management 360, Brillstein Entertainment Partners and William Morris Endeavor (WME). Range Media Partners is listed as an emerging player. Broad incumbents are Lionsgate Studios and Endeavor Group Holdings.

Does 3 Arts Entertainment have an API?

No public API is recorded for 3 Arts Entertainment.

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Live signals
VarietyLos Angeles Dodgers’ Mookie Betts signs with 3 Arts Sports and Sanders Sports & EntertainmentMookie Betts signed with 3 Arts Sports and Sanders Sports & Entertainment for personal representation. The firms will co-manage his endorsements, brand partnerships, and business development to scale his off-field ventures. Betts is a four-time World Series champion and former AL MVP.ReformaDebuta Justin Trudeau en Hollywood con nueva productoraJustin Trudeau and former Chief of Staff Katie Telford are launching Hope & Hard Work, a production company, at the Toronto Film Festival. The company, represented by 3 Arts, will develop projects across film, TV, audio, and live experiences, with early projects including adaptations of Closer by Sea and Detective Aunty.The Times of IndiaSophie Cunningham’s career takes an exciting turn as WNBA star pursues entertainment and business venturesSophie Cunningham signed with 3 Arts Sports in January 2026 to pursue entertainment and business ventures alongside her WNBA career. The partnership aims to build a platform beyond basketball, leveraging her podcast and personal brand. She previously won the Commissioner's Cup in 2025.Marketing DivePublicis tackles fragmented NIL market with Travis Kelce, 3 Arts SportsPublicis Groupe's sports marketing division has partnered with NFL tight end Travis Kelce and Lionsgate-owned 3 Arts Sports to launch Tekta, a consulting arm focused on NIL deals and marketing activation. The joint venture targets the $4.5 billion NIL market, promising 50% to 70% faster speed to market and a unified measurement framework. A select group of Publicis Sports clients will have early access.YahooChiefs TE Travis Kelce Gets Strong Statement From Teammate Nick BoltonKansas City Chiefs tight end Travis Kelce received praise from teammates and head coach Andy Reid for his exceptional work ethic and leadership during training camp. Kelce, who recently signed a new contract after considering retirement, aims to lead the team back to the playoffs following their 2025 miss. He also announced a new NIL consulting venture in partnership with Publicis Group and 3 Arts Entertainment.DeadlineLove Love Movie Casts Adeline Rudolph, Audra McDonald, Dylan McDermottAmazon MGM has cast Adeline Rudolph, Audra McDonald, and Dylan McDermott in the Joey Power-directed rom-com "Love Love," which follows a tennis player's romance at the US Open. The film is set to enter production in New York this fall with RK Films and 3 Arts Entertainment producing.Variety‘Hunting Wives’ Sets Season 2 Release Date, Drops First-Look PhotosNetflix has announced that the second season of the drama series "The Hunting Wives" will premiere on November 26, consisting of eight episodes. The studio also released first-look photos and confirmed that Lionsgate Television is producing the show alongside 3 Arts Entertainment.The Times of IndiaTravis Kelce expands his business empire with major new move for college athletes as questions surround his Chiefs futureTravis Kelce has partnered with Publicis Group and 3 Arts Entertainment to launch Tekta, a consulting service designed to help college athletes navigate name, image, and likeness (NIL) partnerships. The venture aims to bridge the gap between athletes and brands by providing education on branding, financial literacy, and long-term career planning. This move expands Kelce's business portfolio as he prepares for the 2026 NFL season amidst ongoing speculation about his retirement.SiChiefs Star Travis Kelce Makes Major Move in College Football NIL SpaceKansas City Chiefs player Travis Kelce, alongside Publicis Sports and 3 Arts Sports, has launched Tekta, a new business venture designed to facilitate Name, Image, and Likeness (NIL) partnerships between brands and college athletes. The initiative aims to streamline the NIL marketplace for an estimated $4.5 billion industry in the 2026-27 season while ensuring compliance with NCAA regulations. Kelce will serve as an adviser while 3 Arts Sports acts as the strategic operating partner.QuartzTravis Kelce and Publicis launch college NIL venture TektaTravis Kelce and Publicis Groupe are launching Tekta, a new venture designed to help brands structure and measure partnerships with college athletes under name, image, and likeness (NIL) rules. Talent management firm 3 Arts Sports is joining as a strategic operating partner to consolidate the historically fragmented NIL market.