Desert Rose Foundation

What Desert Rose Foundation does

Desert Rose Foundation, Inc. is a 501(c)(3) nonprofit incorporated in Indiana on April 9, 2001, and operating as Morgan County's only domestic violence shelter since 2005. Founded by survivor Marsha MacPhee-Webster in response to a 1998 college survey that found 76% of respondents had experienced domestic violence with no local shelter available, the organization delivers a vertically integrated set of crisis services: 10 emergency and transitional shelter units at no cost, non-residential case management and legal advocacy, free therapeutic counseling delivered in-person and via telehealth, community outreach and prevention education, a 24-hour crisis hotline, and 10 affordable housing units at Providence Place Apartments operated jointly with Indiana Housing & Community Development Authority. The organization serves over 300 survivors annually and employs between 11 and 50 staff.

The organization's revenue model is a hybrid nonprofit structure with no fee-for-service pricing to beneficiaries. Funding is sourced from federal- and state-channeled grants (notably a 2003 HOME Grant of $364,000 from the Indiana Housing and Finance Authority that built the original shelter, plus ongoing ICADV, IHFA, and Indiana Criminal Justice Institute funding), regional and corporate foundation grants (Kendrick Foundation, MIBOR REALTOR Foundation, Walmart Foundation, Brave Heart Foundation, Hensley Family Foundation, SCI REMC Operation RoundUp), individual and in-kind donations, and rental income from Providence Place Apartments. Go-to-market is community-led and event-driven: referrals flow through law enforcement, courts, schools, churches, and civic partners, while annual events (Fall Gala, Mother's Day Flower Sale, Morgan County Fair) drive awareness and fundraising. No proprietary technology platform exists; the technology stack is limited to a content website, a Facebook presence, and telehealth tooling for counseling delivery.

Desert Rose is governed by a volunteer Board of Directors (2023-2024 term) chaired by the founder and drawn from local legal, healthcare, financial, and social work professionals. The organization has no parent company, has not raised institutional equity, and operates under standard 501(c)(3) governance. Its strategic posture is consolidation within Morgan County rather than geographic expansion, with recent moves oriented toward extending the shelter-to-housing continuum via Providence Place and broadening counseling access through telehealth.

Name

Desert Rose Foundation

Legal name

Desert Rose Foundation, Inc.

Website

https://desertrose.cc

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Desert Rose Foundation is a 501(c)(3) nonprofit operating Morgan County, Indiana's only domestic violence shelter. Since 2005, it has provided free emergency shelter, therapeutic counseling, legal advocacy, and affordable housing to over 300 survivors annually.

Ownership category

akta.pro rank

Product category

Domestic Violence Shelter Services

NAICS

Temporary Shelters (624221), Community Housing Services (62422), Other Community Housing Services (624229)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGAEAD

Domestic Violence & Abuse Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYBPAGAEAB

Housing Assistance & Homeless Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYBPAGALAC

Affordable Housing & Community Development (Housing, Community Land Trusts)

Business & Public Services/Nonprofit, NGO & Social Services/Social Enterprises & Impact Organizations

Keywords

• Domestic violence services
• Emergency shelter programs
• Victim advocacy support
• Therapeutic counseling services
• Affordable housing programs

Headquarters

HQ city

Martinsville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Grant Funding: Desert Rose receives grants from government and private foundations including Indiana Housing and Finance Authority, Kendrick Foundation, and other community funders to support operations and services.
2. Donations: Individual and organizational donations through PayPal, CashApp, personal checks, and in-kind donations of goods and services.
3. Affordable Housing Operations: Providence Place Apartments generates rental income through affordable housing units, with tenants qualifying based on income and household size.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Desert Rose Foundation operates Morgan County, Indiana's only domestic violence shelter, providing free emergency shelter, non-residential services, therapeutic counseling, community outreach, and affordable housing to survivors of domestic violence, sexual assault, stalking, and family violence. The organization also operates a 24-hour crisis hotline and Providence Place Apartments (ten affordable housing units) for transitioning clients.

Product overview

Desert Rose Foundation is a faith-based nonprofit organization providing shelter and services for domestic violence victims in Morgan County, Indiana. The organization operates as a single integrated service provider rather than a platform-plus-modules architecture. Its core service portfolio centers on emergency residential shelter combined with non-residential support services, therapeutic counseling, and community outreach. Key offerings include Emergency Shelter (providing no-cost safe housing for victims and their children), Non-residential Services (legal advocacy, victim advocacy, and referrals for non-resident clients), Therapeutic Counseling (free mental health services offered in-person and via telehealth), Community Outreach Programs (educational presentations and Project Awareness campaigns), Providence Place Apartments (10 affordable housing units), and a 24-Hour Crisis Hotline. The organization serves over 300 people annually and operates as Morgan County's only domestic violence shelter.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Serves over 300 people annually for a broad range of services
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and supporting.

• ICADV (Indiana Coalition Against Domestic Violence)coreStrategic or Co-development PartnerState coalition providing advocacy, training, and resources for domestic violence organizations across Indiana.
• SCCAP (South Central Community Action Program)supportingStrategic or Co-development PartnerCommunity action agency providing referrals and support services for low-income families.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• YWCA Greater Lafayette: Greater Lafayette, Indiana YWCA providing domestic violence shelter, sexual assault services, and women's empowerment programming. Comparable to Desert Rose as an Indiana-based women's services nonprofit operating emergency shelter plus advocacy.
• The Julian Center: Indianapolis-based domestic violence shelter and service provider offering emergency shelter, counseling, and advocacy. Comparable to Desert Rose as a regional Indiana DV organization with a similar continuum-of-care model, but operating at significantly greater scale in a metro market.
• Coburn Place Safe Haven: Indianapolis nonprofit providing shelter, housing, and support services specifically for survivors of domestic and sexual violence. Comparable as an Indiana DV/housing-focused organization that, like Desert Rose's Providence Place, emphasizes housing transition beyond emergency shelter.
• Beacon of Hope Crisis Center: Columbus, Indiana domestic violence and sexual assault service provider offering shelter, advocacy, and counseling in a single-county footprint. Directly comparable to Desert Rose as a community-scale Indiana DV shelter serving a non-metro region.
• Middle Way House: Bloomington, Indiana nonprofit providing shelter, advocacy, and support for survivors of domestic violence and sexual assault. Comparable to Desert Rose as a regional Indiana DV organization offering shelter plus non-residential services in a defined county.
• Family Service Society of Bartholomew County: Columbus, Indiana community-based social services nonprofit offering counseling, case management, and crisis services. Comparable to Desert Rose as a small Indiana nonprofit addressing interpersonal violence and family stability in a single county.

Broad incumbents

• The National Domestic Violence Hotline: National 24/7 hotline and resource hub for domestic violence victims. Comparable to Desert Rose's 24-hour crisis hotline service (765-342-7673) as a crisis-intervention channel, but operating nationally and at vastly greater scale.
• National Network to End Domestic Violence (NNEDV): National social change organization representing state and territorial DV coalitions and member programs. Broad incumbent peer to Desert Rose in mission and constituency, operating at national scale rather than a single county.
• Indiana Coalition Against Domestic Violence (ICADV): Statewide coalition and Desert Rose's core strategic partner. Provides training, advocacy, and funding flow-through to member shelters across Indiana, positioning ICADV as the broad incumbent umbrella under which Desert Rose operates.

Emerging players

• SCAN (Stop Child Abuse and Neglect): Indiana-based child welfare and family support nonprofit. Adjacent peer to Desert Rose given that DV survivors and their dependent children are a primary service population for both, with overlapping referral pathways in Morgan-adjacent counties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/100064746606718

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Desert Rose Foundation