Maine Boats, Homes & Harbors

What Maine Boats, Homes & Harbors does

Maine Boats, Homes & Harbors, Inc. is a privately held regional media company founded in 1987 by John K. Hanson, Jr. and headquartered in Rockland, Maine. It operates a three-channel media business anchored by an award-winning print magazine published six times per year, the maineboats.com and maineharbors.com digital platforms, and the annual Maine Boat & Home Show held in August on the Rockland waterfront — described as the only in-water boat show in Maine. The company serves affluent coastal readers (20,000+ print subscribers, 401,000+ annual web users, ~3M page views) with an average household income of $323,723 and average net worth of $4.5M, while monetizing that audience through print and digital advertising, email newsletter sponsorships, exhibitor fees at the annual show, subscriptions ($29.95 domestic / $39.95 international) and branded merchandise.

The product set is built on a conventional print and digital publishing stack: a printed magazine, a digital edition that runs across desktop, iOS, Android and Kindle Fire devices, a content management-driven website with per-harbor tide charts and editorial departments (Design Reviews, Small Adventures, Boatyard Dog, Awanadjo Almanack), and a monthly email newsletter to 6,000+ subscribers. No proprietary technology, patents, APIs or AI/ML capabilities are disclosed; the differentiated assets are the long-tenured editorial franchise (currently Volume 39), multi-decade content archive, and the unique annual in-water event.

The business model is hybrid media revenue: approximately $3,695 for a one-time full-page print ad (falling to $3,430 at 6x frequency), $265/month for rotating online leaderboard inventory, $370 per email newsletter sponsorship, $550 for a 10x10 in-tent booth at the annual show, $6.55-$8.50 per square foot for in-water dockage, $3.35 per word for classifieds, and annual subscriptions at $29.95 (domestic) and $39.95 (Canada/international). The customer base is bifurcated — affluent coastal readers on the demand side, and a concentrated roster of marine, boatbuilding, architecture, art and home-furnishings advertisers/exhibitors (e.g., Hamilton Marine, Dimillo's Yacht Sales, Pemaquid Marine, Edgecomb Boat Works, Classic Boat Shop, Michael Good Gallery, Freshwater Stone, Van Dam Architecture) on the supply side, with GTM executed through the integrated print/online/event ecosystem rather than outbound sales motion.

Name

Maine Boats, Homes & Harbors

Legal name

Maine Boats, Homes & Harbors, Inc.

Website

https://maineboats.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Maine Boats, Homes & Harbors, founded in 1987 in Rockland, Maine, is a privately held regional media company publishing an award-winning six-issue print magazine, the maineboats.com website and an annual in-water boat show serving affluent coastal readers and marine advertisers.

Ownership category

akta.pro rank

Product category

Regional Lifestyle Magazine and Boat Show

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro industry

PRIMARYMPAJAEAH

Travel & Outdoors Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

SECONDARYMPAJAAAH

Lifestyle, Travel & Leisure Books Publishing

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Book Publishing (Trade & Consumer)

Keywords

• Regional lifestyle magazine
• Boat show events
• Marine advertising media
• Coastal boating content
• Print magazine publishing

Headquarters

HQ city

Rockland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Magazine Subscriptions: Print magazine subscriptions sold to readers, with 1-year and 2-year options available at varying price points.
2. Print Advertising: Display advertising in the print magazine, with rates varying by ad size and frequency (1X, 3X, 6X). Full page ads start at $3,695 for 1X frequency.
3. Online Advertising: Online display advertising on maineboats.com and maineharbors.com, including leaderboard ads, medium rectangle ads, and sponsored content. Starting at $265 per month for homepage rotation.
4. Email Newsletter Advertising: Monthly email newsletter sent to 6,000+ recipients with advertising opportunities at $370 per email.
5. Event/Boat Show Exhibitor Fees: Revenue from exhibitor booth fees at the annual Maine Boat & Home Show, including in-tent booth rates starting at $550 for 10x10 space, in-water boat dock fees at $6.55-$8.50 per square foot, and land space at $5.50 per square foot.
6. Merchandise and Product Sales: Sale of branded merchandise including hats, shirts, water bottles, ornaments, books, and single issues through the online store.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Maine Boats, Homes & Harbors publishes an award-winning print magazine six times per year covering boating, sailing, boatbuilding, homebuilding, art, history, and coastal living along the Maine coast. The company operates the companion website maineboats.com for web-exclusive content and tide charts, and hosts the annual Maine Boat & Home Show in Rockland, Maine — the state's only in-water boat show. Revenue is generated through consumer subscriptions, multi-channel advertising, and boat show exhibitor fees.

Product overview

Maine Boats, Homes & Harbors operates a multi-platform media business consisting of three core channels: an award-winning print magazine published six times yearly, the maineboats.com website delivering daily web-exclusive content and tide charts, and the annual Maine Boat & Home Show in August. The magazine celebrated its 30th anniversary in print in 2017, while the show marked its 15th anniversary that same year. Supplementary offerings include email newsletters, a digital edition compatible with multiple devices, and an online store selling subscriptions, back issues, merchandise, and special publications like the annual Boats of the Year edition. The company serves affluent, educated readers with a strong conservation ethic and appreciation for quality craftsmanship in boats, homes, and coastal living.

Differentiator

Problem solved

Functional benefit

Brands

• Maine Boat & Home Show: Annual boat and home show held in Rockland, Maine during the second weekend in August
• Boats of the Year
• Boatyard Dog

Products and services

• Maine Boats, Homes & Harbors Magazine
• Maine Boat & Home Show
• Maine Boats Store

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Hamilton MarinecoreGTM or Marketing PartnerLong-term business partner and advertiser showcasing marine products and services through testimonial advertisements in magazine and digital newsletter.
• Dimillo's Yacht SalescoreGTM or Marketing PartnerMarine and yacht sales business featuring testimonial advertisements highlighting long-term working relationship with Maine Boats, Homes & Harbors.
• Pemaquid MarinecoreGTM or Marketing PartnerBusiness partner advertiser featuring testimonial ad in magazine and newsletter.
• Michael Good GalleryminorGTM or Marketing PartnerArt gallery business partner with testimonial advertisement highlighting relationship.
• Edgecomb Boat WorkscoreGTM or Marketing PartnerBoat builder business partner with long-term advertising relationship featured in testimonial.
• Freshwater StoneminorGTM or Marketing PartnerStone and building materials partner with testimonial advertisement.
• Custom Float ServicesminorGTM or Marketing PartnerMarine services business partner with testimonial advertisement.
• R.S. Pulsifer, BoatbuilderminorGTM or Marketing PartnerCustom boat builder partner with testimonial advertisement highlighting relationship.
• Van Dam ArchitectureminorGTM or Marketing PartnerArchitecture firm business partner with testimonial advertisement.
• Classic Boat ShopcoreGTM or Marketing PartnerBoat building business partner with testimonial advertisement.
• Fixtures Designer Plumbing ShowroomminorGTM or Marketing PartnerHome furnishings business partner with testimonial advertisement.

Scale indicators12 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• WoodenBoat Publications: Publisher of WoodenBoat magazine and operator of the WoodenBoat Show in Mystic, CT. Closest direct peer — niche print magazine + annual in-person event serving the wooden/traditional boat building community.
• Soundings Trade Only: Boating-industry trade publication covering new boat retail, dealers, and boatbuilders. Comparable model of monetizing a defined boating audience via advertising, with both print and digital editions.
• Classic Boat (UK): International magazine covering classic and traditional boatbuilding, restoration, and design. Comparable niche editorial focus on craftsmanship, traditional vessels, and affluent enthusiast readers.
• PassageMaker Magazine: Print and digital publication covering long-distance power cruising and trawler owners. Comparable niche enthusiast audience, advertiser base, and event/boat show ecosystem focused on recreational boating.

Broad incumbents

• Yachting Magazine: Established national boating lifestyle magazine (formerly a Bonnier/Curtis title) covering powerboats, yachts, and cruising. Broader incumbent in the same boating-magazine category, with deeper resources but less regional focus.
• Cruising World: National sailing and cruising magazine with print and digital editions, plus boat show presence. Overlaps significantly with the sailing/cruising editorial coverage and advertiser base of Maine Boats, Homes & Harbors.
• WorkBoat Magazine: Long-running trade publication covering commercial marine vessels, boatbuilders, and marine services. Comparable B2B advertising model targeting the marine industry that supplies many of Maine Boats' advertisers.

Regional players

• Down East Magazine: Maine-based regional lifestyle magazine covering the state's culture, food, and outdoors. Comparable regional subscriber model and advertiser base serving affluent Maine/New England readers.
• Cape Cod Life Publications: Regional lifestyle publication covering Cape Cod and the Islands, with print magazine and digital editions targeting affluent coastal homeowners. Comparable coastal-lifestyle subscriber and advertiser profile in an adjacent geography.
• Newport Life Magazine: Affluent coastal lifestyle publication covering Newport, RI and surrounding waters. Comparable model of serving wealthy coastal readers with luxury home, boat, and lifestyle advertising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/maineboats
• YouTubeyoutube.com/user/maineboats1
• Facebookfacebook.com/maineboatshomesandharbors
• Instagraminstagram.com/maineboats

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maine Boats, Homes & Harbors