Passagemaker Magazine
Passagemaker Magazine is a bimonthly print and digital publication serving power cruising and trawler yacht owners with boat reviews, technical articles, destination guides, and community events under parent Firecrown Media.
- Company typePrivate
- Founded1996
- HeadquartersLincolnshire, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Passagemaker Magazine does
Passagemaker Magazine is a privately held, bimonthly print and digital publication serving the power cruising and trawler yacht community, founded in the mid-1990s and now operating under Firecrown Media. The publication delivers boat reviews, destination guides, technical articles on boat handling and maintenance, and lifestyle content aimed at hobbyist and professional owners of trawlers, expedition yachts, and motor yachts used for long-distance cruising and liveaboard life. Its core audience is power cruising enthusiasts, with secondary readership among marine industry professionals and Great Loop cruisers.
The product portfolio spans a print magazine delivered by mail subscription, a digital edition accessible through the Zinio web library, a native iOS reading app, email newsletters delivered via DragonForms, and an e-commerce shop for branded merchandise. The publication also operates Trawlerfest, a recurring series of boat shows and educational seminars that function as both a community engagement channel and a revenue stream. Distribution covers the U.S., Canada, the Bahamas, the U.K., and Malta, with editorial and sales staff distributed across Pacific Northwest, South Florida, and New England coastal regions.
Revenue is generated through four streams: recurring print and digital subscriptions with automatic renewal, advertising and sponsored content from marine industry buyers, Trawlerfest event fees and sponsorships, and merchandise sales. The company operates with 1-10 employees from a mailing address in Lincolnshire, Illinois, and shares infrastructure, customer service, and e-commerce platforms with parent Firecrown Media and sister publication Soundings Online.
Passagemaker Magazine firmographics
Firmographics- Name
- Passagemaker Magazine
- Legal name
- Passagemaker Magazine
- Website
- https://passagemaker.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Passagemaker Magazine is a bimonthly print and digital publication serving power cruising and trawler yacht owners with boat reviews, technical articles, destination guides, and community events under parent Firecrown Media.
- Ownership category
- akta.pro rank
Passagemaker Magazine industry classification
Industry- Product category
- Marine Publishing
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Automotive & Transportation Magazines (MPAJAEAI)
Keywords
Where Passagemaker Magazine is headquartered
LocationHeadquarters
- HQ city
- Lincolnshire
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Passagemaker Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Magazine Subscriptions: Print and digital magazine subscriptions sold directly to consumers. Subscribers receive regular issues with boat reviews, cruising destinations, technical articles, and lifestyle content for power cruiser enthusiasts.
- Advertising: The magazine features sponsored content and likely accepts advertising from marine industry companies including boat builders, equipment manufacturers, and marine services.
- Trawlerfest Events: Educational boat show events featuring seminars, boat demonstrations, and networking opportunities for the power cruising community.
- Shop/Merchandise: Online shop selling Passagemaker merchandise and branded items through Firecrown Marine e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Print and Digital Subscription |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Passagemaker Magazine product offering
Product offeringCore offering
Passagemaker Magazine is a bimonthly print and digital publication serving as the leading authority on power cruising and trawler yachts. It delivers boat reviews, destination coverage, technical articles, and lifestyle editorial across print, digital (Zinio), and mobile (iOS app) channels, complemented by the Trawlerfest educational boat show series and a branded merchandise shop.
Product overview
Passagemaker Magazine is a bimonthly print and digital publication serving as the premier authority on power cruising and trawler yachts. The company offers a multi-platform portfolio consisting of the print magazine (featuring boat reviews, destinations, technical articles, and lifestyle content), a digital edition accessible via Zinio Web Library and iOS app, email newsletters, Trawlerfest boat show events, and an e-commerce shop. The publication covers trawler yachts, expedition vessels, cruising destinations, navigation techniques, maintenance, and the maritime lifestyle community.
Differentiator
Problem solved
Functional benefit
Brands
- Trawlerfest: An event series hosted by Passagemaker Magazine featuring boat shows, educational seminars, and networking opportunities for trawler and power cruising enthusiasts.
Products and services
- Passagemaker Magazine (Print) A bimonthly print magazine covering power cruising, trawler yachts, passagemaking, and maritime lifestyle, featuring boat reviews, destinations, technical content, and cruising lifestyle articles. Distributed via mail subscription to individual consumers.
- Passagemaker Digital Edition (Zinio) Digital version of the magazine accessible through the Zinio Web Library, allowing subscribers to view issues instantly in their browser.
- Passagemaker iOS App Mobile application for iOS devices available on the App Store, providing on-the-go access to Passagemaker magazine issues and content for subscribers.
- Trawlerfest Events Annual boat shows and training events featuring educational seminars, vessel demonstrations, and networking opportunities for trawler and powerboat enthusiasts.
- Passagemaker Shop E-commerce store operated through Firecrown Marine offering merchandise, apparel, and products related to the Passagemaker brand and maritime lifestyle.
Companies that use Passagemaker Magazine
Customer profileSegments3 records
Ideal customer profiles2 records
Passagemaker Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Passagemaker Magazine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Firecrown MediacoreFirecrown Media is the parent publishing company of Passagemaker Magazine. The company provides publishing infrastructure, customer service ([email protected]), subscription management, e-commerce platforms (shop.firecrownmarine.com), and media kit production. Passagemaker is part of the Firecrown Media marine publishing portfolio.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Passagemaker Magazine competitors and assessment
Company assessmentDirect peers
- Power & Motoryacht: Long-running magazine focused on powerboat reviews, motor yachts, and luxury cruising — directly comparable to Passagemaker's boat review and power cruising editorial format.
- Yachting Magazine: Established recreational boating publication covering yacht reviews, destinations, and lifestyle content for affluent boating enthusiasts — directly comparable audience and editorial mix.
- Trawler World: Specialty publication dedicated to trawler and long-range cruising — the most direct niche peer, covering the same power cruiser and trawler enthusiast audience that Passemaker serves.
- Cruising World: Cruising-focused publication covering long-distance voyaging, destinations, and seamanship — overlaps with Passagemaker on cruising lifestyle and passage planning, though focused more on sail.
- Boating Magazine: Mainstream recreational boating magazine with boat reviews, technical how-to content, and lifestyle coverage for powerboat owners — overlapping audience with Passagemaker's power cruiser segment.
- Soundings Online: Sister publication under Firecrown Media covering powerboat and recreational boating news. Directly comparable as another marine enthusiast magazine within the same parent portfolio, sharing distribution and advertising infrastructure.
Regional players
- Southern Boating: Regional boating magazine focused on Southeast U.S. and Caribbean powerboating and yachting — comparable editorial format but with a geographic concentration rather than Passemaker's broader U.S./international footprint.
Broad incumbents
- Motor Boating & Sailing: Heritage recreational boating publication covering powerboats and sailboats with reviews, destinations, and how-to content — overlapping with Passemaker on powerboat reviews and marine lifestyle content.
- WorkBoat Magazine: Established marine industry trade publication covering commercial marine vessels and operators — adjacent to Passemaker's marine industry professional segment, though focused on commercial rather than recreational powerboating.
Emerging players
- WoodenBoat: Specialty enthusiast publication for traditional boat building and wooden boat restoration — a niche marine publication with a focused enthusiast audience similar to Passemaker's specialized power cruiser readership.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Passagemaker Magazine social profiles
Digital presencePassagemaker Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Passagemaker Magazine leadership team
Management profileNumber of profiles
Profiles4 records
Passagemaker Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Passagemaker Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Passagemaker Magazine
What does Passagemaker Magazine do?
Passagemaker Magazine is a bimonthly print and digital publication serving as the leading authority on power cruising and trawler yachts. It delivers boat reviews, destination coverage, technical articles, and lifestyle editorial across print, digital (Zinio), and mobile (iOS app) channels, complemented by the Trawlerfest educational boat show series and a branded merchandise shop.
Is Passagemaker Magazine a public or private company?
Passagemaker Magazine is a private company. It is classified as corporate owned and is currently operating.
When was Passagemaker Magazine founded?
Passagemaker Magazine was founded in 1996. It employs 1 to 10 people.
Where is Passagemaker Magazine based?
Passagemaker Magazine is headquartered in Lincolnshire, United States, in the North America region.
How does Passagemaker Magazine make money?
Four revenue lines are on record. Magazine Subscriptions are the primary driver. The others are advertising, trawlerfest Events and shop/Merchandise.
Who are Passagemaker Magazine's main competitors?
Direct peers on record are Power & Motoryacht, Yachting Magazine, Trawler World, Cruising World, Boating Magazine and Soundings Online. Southern Boating is listed as a regional player. Broad incumbents are Motor Boating & Sailing and WorkBoat Magazine. WoodenBoat is listed as an emerging player.
Does Passagemaker Magazine have an API?
No public API is recorded for Passagemaker Magazine.
What industry is Passagemaker Magazine in?
Passagemaker Magazine's product category is Marine Publishing. Its primary akta.pro industry code is MPAJAEAI, Automotive & Transportation Magazines. Its SIC code is 2721.