What RW3 CultureWizard does

RW3 CultureWizard (legal entity RW3 LLC) is a privately held, bootstrapped company founded in 2001 and headquartered in New York, with additional offices in Los Angeles and London. The company provides digital learning, instructor-led training, and assessment solutions focused on cross-cultural effectiveness, diversity and inclusion, global mobility, and corporate culture transformation for multinational enterprises and global mobility programs. Its platform serves over 500 organizations and 5,000,000+ learners across 175+ countries and is anchored by the proprietary 8-Dimension CultureWizard Intercultural Model (derived from the founders' original Windham Intercultural Model), which underpins all course content, assessments, and benchmarking analytics.

The core technology stack centers on the CultureWizard digital learning platform, which combines self-directed interactive courses (50+ intercultural effectiveness courses, 40+ cross-cultural awareness courses, 30 micro-courses in 7 languages), proprietary Individual and Team assessments, an organizational analytics layer, a deep-tagged mobile/API content layer, and CultureWizard LIVE instructor-led delivery through a global facilitator network. Recent AI-enabled additions include Business Traveler Pro (an AI-powered platform launched in 2025 leveraging 25+ years of accumulated learner data) and Wizzy (a conversational AI assistant for on-demand cultural guidance). RW3 also operates co-developed products such as CultureWizard Passport (with Mercer) for expatriate support, and produces proprietary research products including the Global Mindset Index and Global Business Traveler Index surveys.

RW3 generates revenue primarily through enterprise subscription and licensing fees for the CultureWizard platform, sold via a consultative direct enterprise sales motion with quote-based pricing (no public per-seat pricing). GTM combines direct enterprise field sales, a strategic Advantage Partner Program (Mercer, SIRVA, tascaglobal), API-based OEM embedding into client L&D ecosystems, content marketing, webinars, and earned media. Primary buyers are HR, L&D, D&I, and Global Mobility leaders at multinational organizations, with named customers including KPMG, Activision Blizzard, TE Connectivity, and Ansell. The company is EU-U.S. and Swiss-U.S. Data Privacy Framework certified, enabling enterprise sales into regulated European buyers.

Name

RW3 CultureWizard

Legal name

RW3 LLC

Website

https://rw-3.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

RW3 CultureWizard provides digital learning, assessments, and instructor-led training in cross-cultural effectiveness, diversity & inclusion, and global mobility for multinational enterprises, anchored by its proprietary 8-Dimension CultureWizard Intercultural Model and AI-powered tools including Business Traveler Pro and Wizzy.

Ownership category

akta.pro rank

Product category

Cross-Cultural Training & Inclusion Learning Software

NAICS

Computer Training (611420), Professional and Management Development Training (611430)

akta.pro primary industry

Educational Digital Courseware & Learning Platforms (LMS-Integrated) (MPAJABAH)

akta.pro secondary industries

Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD), Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH)

Keywords

• Cross-cultural training
• Intercultural effectiveness
• Global mobility training
• Diversity inclusion learning
• Cultural intelligence assessment

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Subscription / License Fees: Organizations subscribe to the CultureWizard platform, typically on a per-seat or enterprise license basis. The platform offers self-guided interactive training (50+ courses), assessments, and benchmarking tools. Pricing is quote-based and varies by organization size and scope of deployment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

RW3 CultureWizard sells a cloud-based digital learning platform (CultureWizard) that delivers cross-cultural awareness, intercultural effectiveness, diversity & inclusion, corporate culture, and global mobility training to multinational enterprises. Offerings combine 120+ self-directed courses, proprietary 8-Dimension cultural assessments, instructor-led training (CultureWizard LIVE), organizational analytics, and AI tools (Business Traveler Pro, Wizzy) sold as enterprise subscriptions.

Product overview

RW3 CultureWizard offers a platform-plus-modules architecture centered on the CultureWizard digital learning platform. The core platform combines self-directed courses, proprietary assessments (including the CultureWizard Intercultural Model and Culture Calculator), and instructor-led training. Five main solution modules cover Intercultural Effectiveness, Cross-Cultural Awareness, Global Business Skills, Corporate Culture, and Global Mobility. Recent AI-powered additions include Business Traveler Pro (for business travelers) and Wizzy AI (chatbot assistant), both leveraging 25+ years of expertise and data from 5+ million users. The company also produces research products including the Global Business Traveler Index and Global Mindset Index Survey. Partnership-enabled offerings include CultureWizard Passport (with Mercer) for expatriate support.

Differentiator

Problem solved

Functional benefit

Brands

• Business Traveler Pro: AI-powered platform leveraging the company's 25+ years of intercultural expertise and data from over 5 million users, designed to help business travelers prepare for international trips.
• CultureWizard Passport
• Wizzy

Products and services

• CultureWizard Platform Cloud-based digital learning platform combining self-directed courses, proprietary assessments, and instructor-led training for cross-cultural and inclusion skill development, designed for multinational enterprise workforces.
• Intercultural Effectiveness Training Solution offering 50+ full- and micro-format online inclusion and diversity courses, personalized inclusive behavior assessments, benchmarking, and in-person workshops for leaders and teams.
• Cross-Cultural Awareness Training Digital learning programs covering 40+ cross-cultural courses, personalized individual and team assessments, and the proprietary 8-Dimension Cultural Model for employees working with people from anywhere in the world.
• Global Business Skills Training Customizable courses and assessments with 30 micro-courses available in 7 languages, inclusive team leadership, inclusive hiring and onboarding, global marketplace selling, and Learning Labs for social learning.
• Corporate Culture Training Organizational transformation solution using multi-modal training built on analysis of company mission, goals, and values; reinforced and measured to deliver lasting culture change and behavioral transformation.
• Global Mobility Solutions Training and support for organizations with internationally assigned employees, covering expatriate adjustment, family support, and cultural adaptation for successful international assignments.
• Business Traveler Pro AI-powered platform that provides personalized cultural guidance for international business travelers, addressing cultural preparedness gaps and preventing misunderstandings that harm business outcomes.
• Wizzy AI Conversational AI assistant that helps users navigate cross-cultural communication challenges in real time and provides on-demand cultural guidance for global collaboration and business travel.
• CultureWizard LIVE Instructor-led training service for groups and individuals, delivered by a global network of facilitators and consultants for in-person cultural training and behavioral transformation programs.
• CultureWizard Passport Partnership-enabled platform co-created with Mercer that combines global mobility expertise with cultural training to support expatriates and their families worldwide.
• CultureWizard Culture Calculator Cultural assessment tool that uses questions to identify patterns in values and preferences, generating profiles of behaviors and tendencies to improve cross-cultural awareness and communication.
• Global Mindset Index Survey Annual survey product that measures cultural preparedness and global mindset development among professionals, providing industry benchmarks and insights on how D&I training impacts retention and business performance.
• Global Business Traveler Index Survey-based research product measuring cultural preparedness and business travel outcomes among professionals across major markets.
• CultureWizard Intercultural Model Proprietary 8-Dimension cultural assessment framework used to strengthen intercultural communication and collaboration, underpinning all CultureWizard products and services.

Quantifiable outcome

• 78% of respondents from high-achieving companies report that Global Diversity & Inclusion Training helps with retention (RW3 Global Mindset Index Survey)
• +6 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Revelio LabscoreStrategic or Co-development Partner · 22 October 2025RW3 CultureWizard and Revelio Labs partnered to demonstrate the link between corporate culture and performance outcomes through a webinar scheduled for October 30, 2025. The collaboration uses HR data from Revelio Labs to measure and operationalize cultural sentiment as a performance driver, with case examples from Boeing and Technip Energies.
• MercercoreStrategic or Co-development PartnerMercer and RW3 co-created the CultureWizard Passport platform, enhancing support for expatriates and their families worldwide. This is a flagship co-development partnership integrating Mercer's global mobility expertise with RW3's cultural training platform.
• SIRVAcoreStrategic or Co-development PartnerRW3's collaboration with SIRVA has helped clients craft talent mobility strategies that attract, retain, and develop top talent. SIRVA is a leading global relocation and moving company, and the partnership integrates cultural readiness into SIRVA's mobility service delivery.
• tascaglobalminorStrategic or Co-development PartnerRW3 partnered with tascaglobal to advance cultural agility through cutting-edge research and tailored solutions for global organizations. The partnership focuses on joint research and market-relevant content development.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Korn Ferry: Korn Ferry is a global organizational consulting firm offering talent, leadership, and D&I advisory services to enterprises. While not a content platform, its DEI consulting practice overlaps with RW3's corporate culture and inclusive leadership offerings at the high end of the market.
• Skillsoft: Skillsoft is a large enterprise learning platform offering thousands of courses across leadership, DEI, compliance, and technology topics. Its Percipio platform bundles cultural and D&I content at scale, making it a broad incumbent alternative to RW3's specialized offering within larger L&D contracts.
• FranklinCovey: FranklinCovey provides enterprise leadership, culture, and inclusion training programs (e.g., Unleashing Human Potential, inclusion content) delivered via workshops and All Access Pass subscriptions. It competes with RW3 for corporate culture and inclusive leadership training budgets.
• LinkedIn Learning: LinkedIn Learning provides a broad catalog of online video courses, including D&I and cross-cultural topics, sold to enterprises via LinkedIn Talent Hub. It competes with RW3 by offering 'good enough' cultural content within an integrated talent platform at very low marginal cost.

Direct peers

• The Country Navigator: The Country Navigator provides cultural intelligence assessments, country profiles, and online learning content for global professionals. Its focus on cultural intelligence frameworks and digital delivery puts it in direct competition with RW3's CultureWizard platform for enterprise cultural training buyers.
• Cultural Detective: Cultural Detective provides intercultural training tools, workshops, and a values-based cultural framework used by corporations, educators, and NGOs. It is a niche direct peer to RW3 in cross-cultural learning content and intercultural framework licensing.
• Berlitz Corporation: Berlitz is a global corporate language, intercultural, and cross-cultural training provider with enterprise clients, instructor-led delivery, and digital platforms. It is the closest direct comparable to RW3's blend of cultural awareness training, instructor-led services, and digital content for multinational organizations.
• Kozai Group: Kozai Group delivers intercultural training, global leadership development, and D&I programs to multinational enterprises, often in partnership with global mobility providers. It competes with RW3 for HR, L&D, and global mobility training budgets at large multinational organizations.
• Aperian Global: Aperian Global offers intercultural training, eLearning, and inclusion solutions for global enterprises, with proprietary assessment tools similar to CultureWizard. It competes head-to-head with RW3 in cross-cultural awareness, D&I, and global team effectiveness programs.

Emerging players

• Workhuman: Workhuman (formerly Globoforce) offers social recognition and employee experience software with growing cultural and DEI analytics capabilities. It is an emerging player in culture measurement that overlaps with RW3's organizational analytics direction, especially following the Revelio Labs partnership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rw3-culturewizard
• Xx.com/culturewizard
• Facebookfacebook.com/174959939905

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RW3 CultureWizard