What OxBlue does

OxBlue Corporation is an Atlanta-based construction technology company founded in 2001 by Bryan Mattern and Chandler McCormack, now operating as a wholly-owned subsidiary of Hexagon AB (Nasdaq Stockholm: HEXA B) following its December 2020 acquisition. The company provides integrated jobsite visibility solutions that combine proprietary camera hardware with cloud-based AI analytics. Its three core product lines — Cobalt (fixed-position exterior documentation cameras with up to 60MP resolution, built-in 4G LTE, solar compatibility, and lifetime warranties), Sapphire (pan-tilt-zoom and static security cameras with live streaming and deterrence hardware), and Indigo (interior wide-angle cameras) — are purpose-built for construction environments and sold alongside solar power stations and professional time-lapse services.

The underlying software platform delivers AI-powered activity analysis, safety compliance monitoring (hard hats and high-visibility vest detection), equipment tracking across 11 equipment types, weather-correlated analytics, and three-tier security services (Detect self-monitoring, Defend UL-Certified 5 Diamond professional monitoring, Deter full deterrence with strobe and talk-down audio). Open API access and native integrations with Procore, PlanGrid (Autodesk), Microsoft Office 365, G Suite, and Okta embed OxBlue into enterprise construction technology workflows. The proprietary AI models are trained on a 20+ year domain-specific dataset of construction imagery, which is the principal technical differentiator versus generic surveillance or vision API alternatives.

OxBlue's revenue model combines one-time hardware sales, recurring software subscriptions ($95/month Deter tier up to $2,000+/month enterprise monitoring), equipment leasing, and professional installation and time-lapse services. The company serves more than 6,000 active customers across 45+ countries — including enterprise construction firms, general contractors, developers, and property owners — through a sales-led go-to-market combining enterprise field sales, inside sales, and a nationwide certified installer network. Named customers include Walmart, AutoZone, and major universities for retail and campus construction monitoring. Hexagon AB, with approximately 24,800 employees and €5.4 billion in net sales, provides institutional backing, and OxBlue operates alongside sister companies Multivista and Leica Geosystems within Hexagon's construction technology portfolio.

Name

OxBlue

Legal name

OxBlue LLC

Website

https://oxblue.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

OxBlue is an Atlanta-based construction technology company that sells proprietary camera hardware and AI-powered cloud software for jobsite monitoring, serving 6,000+ construction owners, contractors, and developers across 45+ countries with security, time-lapse, and analytics solutions, operating as a subsidiary of Hexagon AB.

Ownership category

akta.pro rank

Product category

Construction Site Monitoring

NAICS

Other Measuring and Controlling Device Manufacturing (334519), Computer Systems Design and Related Services (54151)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Video Telematics, ADAS & AI Dashcams (TLAEAFAG)

akta.pro secondary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

• Construction camera systems
• Jobsite monitoring software
• Construction security cameras
• Project analytics platform
• Construction time-lapse cameras

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Hardware Sales: Sale of proprietary construction camera systems (Cobalt, Sapphire, Indigo product lines) as one-time purchases with lifetime warranties on select products.
2. Subscription Services: Recurring monthly subscription fees for cloud-based monitoring, AI analytics, storage, and software services. Service tiers range from $95/month (Deter) to $2,000+/month for comprehensive monitoring.
3. Leasing Programs: Equipment leasing options with various billing cadences including monthly, prepay, and custom terms. Provides flexible financing for customers.
4. Professional Services: Installation services through nationwide installer network and professional setup support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

OxBlue provides a complete construction jobsite visibility platform combining purpose-built camera hardware (Cobalt exterior, Sapphire PTZ/security, Indigo interior) with built-in LTE connectivity, cloud-based software, and proprietary AI analytics for activity detection, safety compliance monitoring, equipment tracking, and weather-correlated project analytics. The turnkey solution is offered via hardware purchase or leasing paired with monthly subscription services ranging from approximately $200 to $2,000+, alongside optional professional monitoring, time-lapse production, and installation services.

Product overview

OxBlue is a complete construction jobsite visibility platform offering a portfolio of purpose-built camera hardware and cloud-based software services. The platform comprises three camera lines — Cobalt (exterior documentation with up to 60MP resolution and solar efficiency), Sapphire (PTZ and static security cameras with live streaming and deterrence hardware), and Indigo (interior cameras with wide-angle coverage) — all powered by an AI-enabled software platform that provides activity analysis, safety tracking, equipment monitoring, and weather-correlated analytics. The platform is offered as a complete solution where hardware, cellular connectivity, cloud hosting, software, AI analysis, and optional professional monitoring are bundled together. Customers can lease or purchase hardware with flexible service billing options ranging from approximately $200 to $2,000+ per month.

Differentiator

Problem solved

Functional benefit

Brands

• Cobalt: Flagship exterior documentation camera designed for long-term project documentation, time-lapse, and AI-powered image analysis. Features include up to 60MP resolution, solar compatibility, lifetime warranty, and rugged polycarbonate construction.
• Sapphire
• Indigo

Products and services

• Cobalt Series Camera

Quantifiable outcome

• 51,000+ construction projects monitored across 45+ countries
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• ProcorecoreTechnology or IntegrationIntegration partnership with Procore, a leading construction management platform. OxBlue camera feeds and documentation integrate with Procore's project management workflows, enabling seamless data transfer between construction monitoring and project management systems.
• PlanGrid (Autodesk)coreTechnology or IntegrationIntegration partnership with PlanGrid, now part of Autodesk's construction technology portfolio. OxBlue construction cameras integrate with PlanGrid's blueprint and project documentation features for enhanced project visualization.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Buildots: Buildots applies AI to hard-hat-mounted video for progress tracking and deviation detection on construction sites. Competes with OxBlue's AI analytics layer for the same enterprise GC/owner use cases, though using wearable video instead of fixed jobsite cameras.
• DroneDeploy: DroneDeploy provides drone-based reality capture, mapping, and progress monitoring for construction and other industries. Overlaps with OxBlue in jobsite progress visibility and analytics, but uses aerial drone imagery instead of fixed camera hardware.
• HoloBuilder: HoloBuilder (acquired by FARO) provides 360° photo-based progress capture and documentation for construction. Competes for the same project documentation and progress visibility budget as OxBlue, with a different capture mechanism.
• Avvir: Avvir provides AI-powered construction progress verification and as-built vs. as-designed analysis. Overlaps with OxBlue's AI analytics capabilities for owners and GCs needing objective progress and quality assurance.
• StructionSite: StructionSite (now part of DroneDeploy) offered AI-powered construction photo and video documentation. Overlaps with OxBlue's project documentation and progress-tracking use cases for general contractors.
• OpenSpace: OpenSpace uses 360° cameras and AI to automate construction progress documentation via worker walkthroughs. Targets the same construction owner/GC buyer as OxBlue and competes for the same progress-tracking and verification budget, but with a different capture modality.

Broad incumbents

• Procore Technologies: Procore is the dominant construction management platform and a key OxBlue integration partner. While not a direct camera competitor, Procore's ecosystem reach and potential expansion into jobsite visual data make it a strategic adjacent incumbent shaping OxBlue's go-to-market.

Direct peers

• EarthCam: EarthCam is the closest direct competitor to OxBlue, providing construction webcam systems, time-lapse, live streaming, and AI analytics for jobsite monitoring to general contractors and owners. Both companies compete head-to-head on enterprise construction camera deployments and project documentation.
• Multivista: Multivista provides visual construction documentation services including photo, video, and drone capture — and is a Hexagon AB sister company to OxBlue. Comparable in customer base (GCs and owners) and in delivering as-built visual records, though differentiated by service-led rather than fixed-camera-led capture.

Regional players

• Brinno: Brinno makes time-lapse construction cameras popular with smaller contractors and DIY builders. Less feature-rich than OxBlue and focused on time-lapse rather than full analytics, but competes in the same construction camera category at lower price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OxBlue
• Facebookfacebook.com/OxBlue
• LinkedInlinkedin.com/company/120684

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OxBlue