Guided By Mushrooms
Guided By Mushrooms operates an urban mushroom farm in New Lebanon, Ohio, producing dual-extract tinctures, powders, coffee, tea, honey, umami spice blends, and fresh mushrooms for DTC e-commerce, premium retail (Dorothy Lane Market), and direct-to-chef B2B channels in the Tri-State region.
- Company typePrivate
- Founded2018
- HeadquartersNew Lebanon, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Guided By Mushrooms firmographics
Firmographics- Name
- Guided By Mushrooms
- Legal name
- Guided By Mushrooms
- Website
- https://guidedbymushrooms.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Guided By Mushrooms operates an urban mushroom farm in New Lebanon, Ohio, producing dual-extract tinctures, powders, coffee, tea, honey, umami spice blends, and fresh mushrooms for DTC e-commerce, premium retail (Dorothy Lane Market), and direct-to-chef B2B channels in the Tri-State region.
- Ownership category
- akta.pro rank
Guided By Mushrooms industry classification
Industry- Product category
- Functional Mushroom Products
- NAICS
- Mushroom Production (111411), Other Specialty Food Retailers (44529)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
- akta.pro primary industry
- Mushroom & Fungi Production (Indoor/Protected) (AFAGAHAK)
- akta.pro secondary industries
- Mushroom Farming (Button, Oyster, Shiitake) (AFAGADAJ), Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)
Keywords
Where Guided By Mushrooms is headquartered
LocationHeadquarters
- HQ city
- New Lebanon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Guided By Mushrooms business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Consumer Product Sales (E-commerce): Direct-to-consumer sales of mushroom tinctures, powders, coffee, tea, honey, and umami spice blends through the company website. One-time purchase options with subscription options for recurring revenue.
- B2B / Restaurant & Chef Sales: Direct sales of fresh and processed mushroom products to restaurants, chefs, and commercial kitchens in the Tri-State area through a dedicated txt notification system.
- Retail Distribution: Wholesale distribution of mushroom products to gourmet grocery stores including Dorothy Lane Market locations.
- Subscription Tincture Services: Monthly or bi-monthly subscription plans for mushroom tinctures (Lion's Mane, Reishi, Turkey Tail) providing recurring revenue with discounted pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lion's Mane Mushroom Dual Extract Tincture - 30ml/60ml |
| Unit Pricing | Pay-as-you-go | Turkey Tail Mushroom Dual Extract Tincture |
| Unit Pricing | Pay-as-you-go | Lion's Mane Mushroom Honey |
| Unit Pricing | Pay-as-you-go | GBM Umami Spice Blends |
| Subscription | Monthly | Lion's Mane Tincture Subscription |
| Subscription | Multi-year contract | Turkey Tail Tincture Subscription |
| Unit Pricing | Pay-as-you-go | Mushroom Coffee (Myco-A-Go-Go) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Guided By Mushrooms product offering
Product offeringCore offering
Guided By Mushrooms is an urban mushroom farm that cultivates gourmet and functional mushrooms and transforms them into a retail product line including dual-extract tinctures (Lion's Mane, Turkey Tail, Reishi, Cordyceps), mushroom powders, mushroom-infused honey, mushroom coffee, medicinal mushroom tea, and the GBM Umami Spice Blends line of culinary seasoning powders. Products are sold direct-to-consumer through the company website (with subscription options), wholesale to gourmet grocery retailer Dorothy Lane Market, and direct to chefs and restaurants in the Dayton, Ohio / Tri-State region.
Product overview
Guided By Mushrooms is a veteran and women-owned urban mushroom farm in New Lebanon, Ohio, offering a portfolio of mushroom-based consumer products. The core product line centers on dual extract tinctures (Lion's Mane, Turkey Tail, Reishi, and Cordyceps), mushroom powders (Lion's Mane and Oyster varieties), and functional beverages (Mushroom Coffee and Medicinal Mushroom Tea). These are complemented by the GBM Umami Spice Blends line of culinary mushroom powder seasonings, subscription plans for tinctures, and agricultural/growing supplies including mushroom grow bags and substrate mixes. The company positions itself as a provider of 100% fruiting body, third-party lab tested products made on their farm, targeting health-conscious consumers, chefs, and athletes interested in functional mushrooms.
Differentiator
Problem solved
Functional benefit
Brands
- GBM Umami Blends: A line of specialty mushroom powder spice blends that impart umami flavor to foods, made with gourmet mushrooms grown at the farm.
- GBM Mushroom Extracts
Products and services
- Lion's Mane Mushroom Dual Extract Tincture A dual extract tincture made from 100% fruiting bodies of Lion's Mane mushroom (made via hot water and alcohol extraction), designed for cognitive support and nerve growth factor stimulation. Targeted at health and wellness consumers seeking focus, memory, and neuroprotective benefits.
- Turkey Tail (Trametes versicolor) Mushroom Dual Extract Tincture A dual extract tincture made from 100% Turkey Tail fruiting bodies, marketed for immune support and antioxidant properties through polysaccharopeptide and beta-glucan content. Targeted at wellness consumers focused on immune modulation.
- Reishi Mushroom Dual Extract Tincture A dual extract tincture made from Reishi fruiting bodies, marketed as an adaptogen for relaxation, stress relief, and sleep support. Targeted at wellness consumers managing stress, anxiety, or sleep issues.
- Cordyceps Dual Extract Tincture A dual extract tincture from Cordyceps mushrooms, marketed for athletic performance, energy, and respiratory support. Targeted at athletes and active consumers seeking natural endurance and oxygen-uptake support.
- Lion's Mane Mushroom Powder Dried and milled Lion's Mane mushroom powder available for culinary or supplement use. Targeted at home consumers and chefs incorporating Lion's Mane into recipes or daily routines.
- Oyster Mushroom Powder Dried and milled Oyster mushroom powder used as a culinary umami flavor enhancer in cooking and seasoning applications. Targeted at home cooks and chefs seeking plant-based umami depth.
- Lion's Mane Mushroom Honey Lion's Mane infused into honey as a convenient functional food combining cognitive-support mushroom compounds with honey. Targeted at wellness consumers wanting an easy-to-consume daily Lion's Mane format.
- Mushroom Coffee (Myco-A-Go-Go) A Lion's Mane mushroom-infused coffee blend (branded Myco-A-Go-Go) designed to deliver caffeine-driven alertness combined with neuroprotective and nootropic support, marketed to be consumed without jitters. Targeted at consumers seeking focus and productivity support.
- Medicinal Mushroom Tea A medicinal mushroom tea infused with functional mushroom extracts for daily wellness consumption. Targeted at consumers preferring tea as their delivery format for functional mushroom compounds.
- Greek Herb Mushroom Powder Blend (GBM Umami Blends) An Oyster mushroom powder blended with Greek herbs to create an umami seasoning for Mediterranean-style cooking. Targeted at home cooks and chefs seeking signature umami flavor blends.
- World Blend Oyster Mushroom Powder (GBM Umami Blends) An Oyster mushroom powder blend spiced with cumin and coriander for global cuisine applications. Targeted at chefs and home cooks wanting a versatile umami seasoning with international flavor notes.
- Audrissa – Harissa Spiced Mushroom Powder Blend (GBM Umami Blends) A harissa-spiced Oyster mushroom powder blend designed to deliver bold, spicy umami flavor profiles. Targeted at chefs and home cooks seeking North African / Middle Eastern inspired heat and depth.
- Garlic Reaper Oyster Mushroom Powder Blend (GBM Umami Blends) An Oyster mushroom powder blended with garlic and Carolina Reaper pepper for intense spicy heat applications. Targeted at consumers and chefs seeking a fiery umami seasoning.
- Garam Masala Spiced Mushroom Powder Blend (GBM Umami Blends) An Oyster mushroom powder blended with traditional warm Indian spices (cardamom, black peppercorn, cumin, coriander, cinnamon, and cloves) for Indian cuisine applications. Targeted at chefs and home cooks wanting an Indian-inspired umami seasoning.
- Tincture Subscription Plans Recurring subscription plans for Lion's Mane, Reishi, and Turkey Tail tinctures available on monthly or every-two-months billing, providing 20%+ savings versus one-time purchases. Targeted at wellness consumers who want continuous functional mushroom supplementation.
- Cordyceps Mushroom Poultry Feed Supplement A Cordyceps mushroom-based poultry feed supplement intended to add functional mushroom nutrition to poultry diets. Targeted at small-scale poultry keepers and agricultural buyers in the regional market.
- Filter Patch Mushroom Grow Bags Filter-patch mushroom grow bags sold as cultivation supplies for home and small-scale mushroom growers. Targeted at hobbyist cultivators and foragers wanting to grow mushrooms at home.
- Master's Mix (Premium Substrate) A premium substrate mix formulated to support mushroom cultivation as a growing supply sold alongside grow bags. Targeted at home cultivators and small-scale mushroom growers.
Quantifiable outcome
- 5+ years as Dorothy Lane Market Honor Roll vendor
- +2 more outcomes
Companies that use Guided By Mushrooms
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Guided By Mushrooms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Guided By Mushrooms partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- The Silos (Dayton, Ohio)minorThe Silos restaurant in Dayton uses Guided By Mushrooms' cordyceps and reishi mushroom extracts to create 'super drinks' aimed at helping with concentration and relaxation. Featured in a Dayton Daily News article highlighting the partnership.
- Jungle Jim's PodcastminorMike (GBM Sales Manager) appeared on the Jungle Jim's Podcast to discuss mushroom products, foraging, mushroom growing, and healthy eating tips. GBM also covered new product lines including mushroom powders, tinctures.
- Dorothy Lane MarketcorePremium gourmet grocery chain operating 4+ locations in Dayton area and Mason, Ohio. Six-year partnership; GBM named Honor Roll vendor for 5+ consecutive years. Provides premium retail placement for mushroom products including tinctures, extracts, and value-added goods.
- The House of Bread (Dayton, Ohio)coreNonprofit kitchen serving 300+ free meals daily. GBM donates mushrooms for meal preparation; community members can sponsor mushrooms at $10/lb. Hall Hunger Initiative microgrant helps make expanded donations sustainable.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Guided By Mushrooms competitors and assessment
Company assessmentDirect peers
- Smallhold: Smallhold operates urban indoor mushroom farms in NYC and LA with a subscription model and branded retail SKUs; the closest direct peer to GBM's 'urban farm + DTC + chef supply' model.
- Four Sigmatic: Four Sigmatic sells mushroom coffee, tinctures, and elixirs direct-to-consumer nationally; competes in the same functional mushroom SKUs (Lion's Mane coffee, Reishi elixirs) that GBM monetizes.
- Real Mushrooms: Real Mushrooms sells 100% fruiting body extracts and powders, the same positioning claim GBM makes; direct competitor in e-commerce mushroom supplements with a similar dual-extract process.
- North Spore: North Spore runs a Maine-based mushroom farm selling fresh mushrooms, extracts, and growing supplies (grow kits, substrate); aligns with GBM's combined farm + extracts + cultivation supplies portfolio.
- Cascadia Mushrooms: Cascadia Mushrooms is an Olympia, WA specialty mushroom farm selling fresh mushrooms, powders, and capsules to chefs and consumers; comparable regional specialty grower with vertical processing.
- FreshCap Mushrooms: FreshCap Mushrooms sells mushroom extracts (Lion's Mane, Turkey Tail) and mushroom growing supplies online; competes in the same dual SKU strategy (supplements + grow kits) as GBM.
Broad incumbents
- Host Defense (Om Mushrooms): Host Defense is the legacy functional mushroom supplement brand founded by Paul Stamets; broader incumbent with full national retail distribution across Lion's Mane, Turkey Tail, Reishi, Cordyceps capsules/liquids that overlap GBM's tincture line.
- M2 Ingredients: M2 Ingredients produces mushroom-based food ingredients and powders (Umami, Mycelium powders) for CPG and foodservice customers; broader incumbent in mushroom ingredient supply relevant to GBM's umami blends expansion.
- Om Mushroom Superfood (OmMy): Om Mushroom Superfood (formerly Mycelia/MyCommunity) supplies mushroom powders and extracts as ingredients to CPG brands; broader incumbent relevant to GBM's B2B ingredient potential in umami blends.
Emerging players
- Life Cykel: Life Cykel is an Australian functional mushroom brand selling extracts, powders, and coffee for wellness; emerging peer with similar functional mushroom product mix but different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Guided By Mushrooms social profiles
Digital presenceGuided By Mushrooms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guided By Mushrooms leadership team
Management profileNumber of profiles
Profiles4 records
Guided By Mushrooms funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guided By Mushrooms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guided By Mushrooms
What does Guided By Mushrooms do?
Guided By Mushrooms is an urban mushroom farm that cultivates gourmet and functional mushrooms and transforms them into a retail product line including dual-extract tinctures (Lion's Mane, Turkey Tail, Reishi, Cordyceps), mushroom powders, mushroom-infused honey, mushroom coffee, medicinal mushroom tea, and the GBM Umami Spice Blends line of culinary seasoning powders. Products are sold direct-to-consumer through the company website (with subscription options), wholesale to gourmet grocery retailer Dorothy Lane Market, and direct to chefs and restaurants in the Dayton, Ohio / Tri-State region.
Is Guided By Mushrooms a public or private company?
Guided By Mushrooms is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Guided By Mushrooms founded?
Guided By Mushrooms was founded in 2018. It employs 11 to 50 people.
Where is Guided By Mushrooms based?
Guided By Mushrooms is headquartered in New Lebanon, United States, in the North America region.
How does Guided By Mushrooms make money?
Four revenue lines are on record. Consumer Product Sales (E-commerce) is the primary driver. The others are B2B / Restaurant & Chef Sales, retail Distribution and subscription Tincture Services.
Who are Guided By Mushrooms's main competitors?
Direct peers on record are Smallhold, Four Sigmatic, Real Mushrooms, North Spore, Cascadia Mushrooms and FreshCap Mushrooms. Broad incumbents are Host Defense (Om Mushrooms), M2 Ingredients and Om Mushroom Superfood (OmMy). Life Cykel is listed as an emerging player.
Does Guided By Mushrooms have an API?
No public API is recorded for Guided By Mushrooms.
What industry is Guided By Mushrooms in?
Guided By Mushrooms's product category is Functional Mushroom Products. Its primary akta.pro industry code is AFAGAHAK, Mushroom & Fungi Production (Indoor/Protected), with a secondary code of AFAGADAJ, Mushroom Farming (Button, Oyster, Shiitake). Its NAICS code is 111411 and its SIC code is 2833.