Golf Saudi

What Golf Saudi does

Golf Saudi is a private, PIF-affiliated national golf development organization established in 2019 and headquartered in PIF Tower, Riyadh. It pursues a six-pillar mandate — Access & Infrastructure, Academies, Mass Participation, Tourism, Events, and Sustainability — to position Saudi Arabia as an exceptional golfing destination in alignment with the Kingdom's Vision 2030 economic diversification agenda.

The organization's core products are a portfolio of professionally sanctioned golf tournaments and supporting digital infrastructure. Tournament IP includes the PIF Saudi International ($5M purse, Asian Tour men's event at Riyadh Golf Club), the PIF Global Series (five women's events across Riyadh, Las Vegas, London, Seoul, and Shenzhen totaling $13M in prize money), the Saudi Open Presented by PIF ($1M purse at Dirab Golf & Country Club), and the Aramco Championship series ($4M purse, co-sanctioned by LPGA and Ladies European Tour). Facility operations center on Riyadh Golf Club and Dirab Golf & Country Club, with digital tee-time booking via the Golf Saudi mobile application on iOS and Android. Grassroots development is delivered through the Go Golf mass-participation program and golf academies.

Golf Saudi's business model combines three revenue streams: (1) tournament sponsorship and organizing economics built around title partners including PIF, Aramco, SoftBank Investment Advisers, Aon, Rolex, Arab National Bank, and SHG; (2) facility operations covering memberships, tee times, and ancillary hospitality at owned golf courses; and (3) franchise and licensing revenue through partnerships such as the agreement with Five Iron Golf to roll out indoor simulator venues across Saudi Arabia. Leadership is headed by CEO Majed Al Sorour (formerly CEO of LIV Golf and Newcastle United), and the entity operates commercially across Saudi Arabia, the United States, the United Kingdom, South Korea, and China. Revenue is not publicly disclosed.

Name

Golf Saudi

Legal name

Golf Saudi Company

Website

https://golfsaudi.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Golf Saudi is a PIF-affiliated national golf development organization that builds golf in Saudi Arabia through professional tournaments, owned facilities, mass-participation programs, and franchise partnerships, in alignment with Vision 2030. It serves elite golfers, local enthusiasts, and international golf tourists.

Ownership category

akta.pro rank

Product category

Golf Facility Management and Tournament Operations

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Golf tournament management
• Golf facility operations
• Sports event organization
• Grassroots golf programs
• Golf tourism development

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Tournament Sponsorship and Organizing: Golf Saudi organizes and operates professional golf tournaments including the PIF Global Series, PIF Saudi International, and Saudi Open, generating revenue through title sponsorships, broadcasting rights, and partnership agreements with organizations such as Aramco, SoftBank Investment Advisers, and PIF.
2. Golf Facility Operations: Operation and management of golf courses and facilities in Saudi Arabia, including Riyadh Golf Club and Dirab Golf & Country Club, providing tee times, memberships, and golf services to consumers and tourists.
3. Franchise and Licensing: Golf Saudi operates under franchise agreements with golf operators (such as Five Iron Golf) expanding golf facilities across Saudi Arabia, generating licensing and partnership revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Golf Saudi develops and operates the sport of golf in Saudi Arabia through a portfolio of professional tournaments (PIF Global Series, PIF Saudi International, Saudi Open Presented by PIF), direct operation of world-class golf facilities (Riyadh Golf Club, Dirab Golf & Country Club), grassroots participation programs (Go Golf), and golf tourism initiatives. The organization delivers these services as part of Saudi Arabia's Vision 2030 strategy to position the Kingdom as an exceptional golfing nation.

Product overview

Golf Saudi operates as a national golf development organization managing a portfolio of tournament products and digital services. Its core offerings include the Golf Saudi Mobile Application for tee time bookings (available on Android and iOS), and a portfolio of professional golf tournaments including the PIF Global Series (a five-event women's series on the Ladies European Tour with $13M total prizes), the PIF Saudi International (men's Asian Tour event with $5M purse), and the Saudi Open Presented by PIF (men's event with $1M purse). The Go Golf program provides grassroots introduction to the sport. These products collectively serve to position Saudi Arabia as a premier golfing destination while developing local participation.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Saudi Mobile Application A mobile application enabling users to book golf tee times easily and quickly, serving as the primary digital platform for golf reservations in Saudi Arabia. Available on Android and iOS platforms.
• PIF Global Series A series of five women's golf tournaments conducted under the Ladies European Tour with $13 million in total prize money, featuring events in Riyadh, Las Vegas, London, Seoul, and Shenzhen.
• PIF Saudi International An international men's golf tournament on the Asian Tour with a $5 million prize purse, held at Riyadh Golf Club and forming part of the International Series. Powered by SoftBank Investment Advisers as presenting partner.
• Saudi Open Presented by PIF An Asian Tour men's golf tournament held at Dirab Golf & Country Club with a $1 million prize purse, featuring LIV Golf stars among its competitors.
• Go Golf Program A grassroots initiative introducing golf to newcomers through on and off-course programs, building comprehensive touch points to increase mass participation in golf across Saudi Arabia.
• Riyadh Golf Club Golf Saudi-operated 18-hole golf facility serving as the home venue for the PIF Saudi International and PIF Saudi Ladies International, featuring training facilities, a paddel club, restaurant, and outdoor terrace. Provides tee times, memberships, and golf services to consumers and tourists.
• Dirab Golf & Country Club Golf Saudi-operated golf facility established in 1994 as the first grass golf course in Saudi Arabia, hosting the Saudi Open presented by PIF and featuring an equestrian center alongside the golf course.

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and major.

• Ladies European Tour (LET)coreStrategic or Co-development PartnerGolf Saudi co-sanctions tournaments with the Ladies European Tour, including the PIF Global Series events. The LET sanctions Golf Saudi-organized tournaments and provides pathway for international competition at world-class venues.
• LPGAcoreStrategic or Co-development PartnerGolf Saudi co-sanctions the Aramco Championship with the LPGA, with tournaments such as the Las Vegas event drawing 38 of the top 40 players. LPGA provides professional tour sanctioning and global rankings recognition.
• Arab National Bank (anb)majorStrategic or Co-development PartnerArab National Bank signed a strategic partnership agreement with Golf Saudi to support the organization's events and programs, providing financial and promotional support for golf development initiatives in Saudi Arabia.
• SoftBank Investment AdviserscoreGTM or Marketing PartnerSoftBank Investment Advisers is the presenting partner for the PIF Saudi International powered by SoftBank Investment Advisers, a $5 million Asian Tour flagship event at Riyadh Golf Club. Partnership includes title sponsorship and co-branding of the tournament.
• AramcocoreGTM or Marketing PartnerAramco serves as title sponsor for the Aramco Championship series within the PIF Global Series, including the $4 million Las Vegas event co-sanctioned by LPGA and LET, and Aramco Team Series events globally.
• Asian TourcoreStrategic or Co-development PartnerAsian Tour is the official sanctioning body for the PIF Saudi International, which serves as the Asian Tour's flagship season finale on The International Series. The tour provides professional rankings and tournament sanctioning.
• RolexmajorGTM or Marketing PartnerRolex serves as an official partner/supplier for Golf Saudi events including the PIF Saudi International, providing timekeeping and luxury brand association with tournament operations.
• AonmajorStrategic or Co-development PartnerAon joined forces with Golf Saudi to empower women's golf at the PIF London Championship as part of the PIF Global Series, supporting the development and visibility of female golfers in the sport.
• SHG (Saudigolf Group)majorGTM or Marketing PartnerSHG signed a strategic sponsorship agreement with Golf Saudi to sponsor the 2025 PIF Saudi International powered by SoftBank Investment Advisers, supporting tournament operations and promotional activities.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LIV Golf: LIV Golf was PIF's flagship golf tour investment until PIF announced it would no longer fund the tour, sharing the same sovereign sponsor, tournament-based model, and elite-player recruitment strategy as Golf Saudi. It is the most direct comparable on funding source, event structure, and target talent.
• Ladies European Tour: LET is the primary sanctioning body for Golf Saudi's PIF Global Series women's events across Riyadh, Las Vegas, London, Seoul, and Shenzhen. It is a direct co-sanctioning peer in operating the elite women's tournament calendar that Golf Saudi underwrites.
• Asian Tour: Asian Tour sanctions Golf Saudi's flagship men's events including the PIF Saudi International (its season finale on The International Series). Comparable as a regional men's tour partner that lends sanctioning credibility in exchange for elevated prize purses and global visibility.
• Saudi Golf Federation: Saudi Golf Federation is the national governing body of golf in Saudi Arabia and is co-branded on the Golf Saudi website. It overlaps with Golf Saudi's domestic player-development, federation, and federation-sanctioning mission inside the Kingdom.

Broad incumbents

• PGA Tour: The PGA Tour is the dominant men's professional golf tour globally and the most direct competitive benchmark for Golf Saudi's men events (PIF Saudi International, Saudi Open). It competes for the same elite players, calendar slots, sponsors, and broadcast rights that Golf Saudi targets with its co-sanctioned Asian Tour events.
• DP World Tour: DP World Tour is a long-established international tour and a peer in organizing co-sanctioned professional tournaments across multiple geographies. It offers comparable scale on global tournament operations, sponsor relationships, and tour-sanctioning infrastructure that Golf Saudi emulates through its PIF Global Series.
• LPGA: LPGA co-sanctions Golf Saudi events such as the Aramco Championship, which drew 38 of the top 40 LPGA players. It is the leading women's tour globally and a broad incumbent Golf Saudi partners with rather than competes against, providing rankings and tour legitimacy.
• R&A: R&A is one of golf's two rule-making bodies and the organizer of The Open, serving as a broad incumbent in elite golf event operations and global tournament governance. Relevant as a benchmark for staging world-class championship-level golf at venues that Golf Saudi's tournaments aspire to match.

Emerging players

• TGL: TGL is a tech-enabled team golf league backed by TMRW Sports (Tiger Woods/Rory McIlroy) that competes for elite player time, broadcast attention, and sponsor spend alongside traditional tours. Comparable as an emerging golf-format entrant seeking to redefine how top professional golf is consumed.

Others

• IMG (Endeavor): IMG is a global sports marketing and events agency that operates professional golf events, golfer representation, and tournament production services. Comparable as an adjacent ecosystem participant supporting tournament operations, athlete management, and golf-event commercialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/golf_saudi
• YouTubeyoutube.com/watch?v=nkuc9p2ymSo&si=sn94jhlh4gELG0Kn
• Facebookfacebook.com/GolfSaudi
• LinkedInlinkedin.com/company/golf-saudi
• Instagraminstagram.com/golf_saudi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golf Saudi