What Asian Tour does

Asian Tour is the principal professional golf tour in Asia, headquartered in Singapore and operating as Asian Tour Limited. Founded in 2004, the organization runs a circuit of 17 confirmed events for the 2026 season (targeting 20) across at least eight countries including Singapore, India, Japan, Korea, the Philippines, Malaysia, Taiwan, and Morocco, with prize purses ranging from US$100,000 to US$2 million per event. The tour serves professional golfers through a structured multi-tier funnel consisting of Qualifying School, the Asian Development Tour (ADT), the main Asian Tour, and The International Series — the latter offering $2 million purses and serving as the pathway to the LIV Golf League.

The core product platform consists of live tournament events, digital distribution channels (website, iOS/Android mobile applications, media hub), and broadcast partnerships for television and digital streaming. Supporting infrastructure includes ranking systems (Asian Tour Order of Merit, International Series Rankings), the Kyi Hla Han Future Champions youth development program, and an Open Qualifying Series integration with The R&A providing pathways to major championships. The 144-player field format at flagship events like the Singapore Open anchors operational scale.

Revenue is generated primarily through sponsorship and partnership deals (Tour Partners Rolex and Kweichow Moutai), broadcasting and media rights (the dominant revenue driver in professional golf at over 30% market share), tournament entry fees, and a US$200 million strategic investment from LIV Golf (2024) that established The International Series. The customer base spans professional golfers (participants), corporate sponsors, media distributors, and spectators, with priority geographic markets identified as India, China, and Southeast Asia.

Name

Asian Tour

Legal name

Asian Tour Limited

Website

https://asiantour.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Asian Tour is a Singapore-based professional golf tour operating 17-20 annual tournaments across Asia, serving professional golfers through a multi-tier circuit (Qualifying School, ADT, International Series) that provides a pathway to LIV Golf and major championships, funded by sponsorships, media rights, and a US$200M LIV Golf investment.

Ownership category

akta.pro rank

Product category

Professional Golf Tour Operations

NAICS

Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Tours & Professional Circuits (MPAKAAAK)

akta.pro secondary industry

Professional Tour & Circuit Operators (MPAKADAA)

Keywords

• Professional golf tour
• Tournament organization
• Sports broadcasting rights
• Golf event management
• Athlete development pathway

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Tournament Prize Money and Entry Fees: Professional golfers pay entry fees to compete in Asian Tour events. The tour distributes prize money at each tournament, with events ranging from $100,000 to $2 million purses. The International Series events offer $2 million prize money each.
2. Sponsorship and Partnership Revenue: Asian Tour generates revenue through partnerships with sponsors including Rolex (Tour Partner), Kweichow Moutai (Tour Partner), Sentosa Golf Club, and media partners. Sponsors receive branding presence across tournaments and official materials.
3. Strategic Investment from LIV Golf: LIV Golf invested US$200 million in Asian Tour as part of an ongoing strategic partnership, establishing The International Series and providing pathway opportunities for Asian Tour players.
4. Broadcasting and Media Rights: Asian Tour generates revenue through media broadcasting rights for tournament coverage. Professional golf market valued at USD 28,500 million in 2025 with media and broadcasting rights as the dominant revenue driver at over 30% market share.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Asian Tour operates a professional golf tour circuit across Asia, organizing sanctioned tournaments with prize purses ranging from $100,000 to $2 million per event. It encompasses a multi-tier structure including the main Asian Tour circuit, a development-level Asian Development Tour (ADT), the premium International Series ($2 million elevated events), and co-sanctioned Indian Golf Premier League events, all supported by the Qualifying School entry pathway and Order of Merit ranking system. The Tour partners with LIV Golf under a US$200 million strategic investment to deliver the International Series as a pathway for Asian players to reach the LIV Golf League and major championships.

Product overview

Asian Tour operates as a unified professional golf platform consisting of multiple interconnected offerings: the core Asian Tour (main circuit with tournaments ranging from $100,000 to $2 million), the Asian Development Tour (feeder circuit), and The International Series (premium elevated events worth $2 million each that serve as a pathway to LIV Golf). The tour also encompasses the Indian Golf Premier League (IGPL) partnership, Qualifying School for new professionals, and ranking systems (Asian Tour Order of Merit and International Series Rankings). Additional offerings include the Kyi Hla Han Future Champions youth program and various individual tournaments like the Singapore Open, Korea Open, and Bharath Classic. The organization also maintains a mobile application available on iOS and Android platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Asian Tour (Main Professional Circuit) The principal professional golf tour in Asia, organizing sanctioned tournaments across multiple countries with prize purses ranging from $100,000 to $2 million, including The International Series elevated events. The Tour provides professional golfers with competitive opportunities, Order of Merit rankings, and qualification pathways to LIV Golf League and major championships such as The Open.
• Asian Development Tour (ADT) A development-level professional golf tournament circuit serving as a feeder competition for the main Asian Tour. It provides emerging professional golfers with a structured pathway to advance to the main tour and access its higher-purse events.
• The International Series A premium series of elevated events on the Asian Tour, each offering US$2 million in prize money. It serves as the qualification pathway for top Asian Tour finishers to the LIV Golf League, and selected events are part of the Open Qualifying Series offering spots at The Open Championship.
• Qualifying School The official qualification process through which aspiring professional golfers earn playing rights on the Asian Tour and the Asian Development Tour for the following season. It provides a structured entry pathway for new professionals seeking main-tour status.
• Indian Golf Premier League (IGPL) A franchise-based golf circuit in India partnered with the Asian Tour, featuring 11 events including co-sanctioned tournaments with the Asian Tour (e.g., the $500,000 Bharath Classic and the IGPL Classic at Kensville Golf Resort, Ahmedabad). It expands the Asian Tour's tournament portfolio and professional golf presence in India.
• Kyi Hla Han Future Champions A youth development program named after golfing legend Kyi Hla Han, designed to nurture future golf champions across Asia by providing structured development opportunities for young players.

Quantifiable outcome

• Top non-exempt finishers at Singapore Open earned spots at The Open at Royal Birkdale Golf Club
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• The Business TimescoreGTM or Marketing Partner · 24 March 2026The Business Times became the presenting partner for the Singapore Open in 2026, marking the first time an SPH Media publication has been involved with the event at such a level. The partnership coincided with BT's 50th anniversary and is positioned as strategic alignment between business excellence and golf competition.
• Indian Golf Premier League (IGPL)coreStrategic or Co-development Partner · 4 September 2025Asian Tour announced partnership with Indian Golf Premier League (IGPL), a new franchise-based golf circuit with 11 events. The partnership includes co-sanctioned events like the Bharath Classic ($500,000 purse) and IGPL Classic at Kensville Golf Resort, Ahmedabad, aiming to promote golf in India.
• LIV GolfcoreStrategic or Co-development PartnerStrategic partnership between Asian Tour and LIV Golf bringing US$200 million in investment. This partnership established The International Series, which serves as a pathway for Asian Tour players to qualify for the LIV Golf League. The partnership also enables LIV Golf players to compete in Asian Tour events like the Singapore Open.
• RolexflagshipGTM or Marketing PartnerRolex serves as a Tour Partner of Asian Tour, providing premium brand association with the professional golf circuit. The partnership positions Rolex as the official timekeeper and a key sponsor within the Asian golf ecosystem.
• Kweichow MoutaicoreGTM or Marketing PartnerKweichow Moutai (Moutai) is a Tour Partner of Asian Tour. The partnership marks the third collaboration between Moutai and the Asian Tour in 2025, aimed at promoting Chinese brands globally through golf sponsorship.
• Sentosa Golf ClubcoreStrategic or Co-development PartnerSentosa Golf Club serves as the Home of Asian Golf and hosts major Asian Tour events including the Singapore Open. The club's Serapong course has been the venue for multiple significant tournaments and represents a key venue partnership for the tour.
• Singapore Golf AssociationcoreStrategic or Co-development PartnerSingapore Golf Association is a key five-party partnership member for the Singapore Open alongside Asian Tour, Sentosa Golf Club, The International Series, and The Business Times. The partnership organizes and promotes professional golf events in Singapore.
• The R&AminorOthersThe R&A is listed as an Affiliate of Asian Tour, providing support and association with the governing body of golf outside the United States.
• TitleistminorGTM or Marketing PartnerTitleist is listed as a Web Partner of Asian Tour, providing equipment brand association with the professional golf tour.
• MaeilminorGTM or Marketing PartnerMaeil is a Media Partner of Asian Tour, providing Korean-language media coverage and content distribution for the tour in South Korea.
• Golf Digest JapanminorGTM or Marketing PartnerGolf Digest Japan is a Media Partner providing Japanese-language golf media coverage and content for Asian Tour events.
• Sina SportsminorGTM or Marketing PartnerSina Sports is a Media Partner providing Chinese-language sports media coverage for Asian Tour events in China.
• Golf AsiaminorGTM or Marketing PartnerGolf Asia is a Media Partner of Asian Tour, providing regional golf media coverage across Asian markets.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PGA Tour: The dominant men's professional golf tour in the United States and the global benchmark for professional golf tours. Comparable as a tier-1 professional golf circuit organizing sanctioned tournaments, distributing prize money, and competing for top players and broadcast rights, though significantly larger and more established than the Asian Tour.
• LPGA Tour: The pre-eminent women's professional golf tour globally. Comparable to Asian Tour as a major professional golf tour operator with a global tournament schedule, broadcast relationships, and sponsor portfolio, though women's golf and serving a different player base.

Direct peers

• DP World Tour: The principal men's professional golf tour in Europe, directly comparable to Asian Tour as a regional professional golf circuit organizing elevated and standard events, awarding ranking points, and partnering with global tours (including LIV Golf). Both tours compete for international player participation, sponsorship dollars, and co-sanctioning opportunities.
• Japan Golf Tour Organization (JGTO): Japan's domestic men's professional golf tour, directly comparable to Asian Tour as a regional professional circuit operating within the broader Asian golf ecosystem. Both tours offer structured ranking systems, developmental pathways, and compete for elite Japanese and Asian players.
• Korea Professional Golfers' Association (KPGA) Korean Tour: South Korea's principal men's professional golf tour, a directly comparable regional circuit organizing professional tournaments and developmental events across the Asian market. Both tours compete for top Korean talent and sponsor investment from Korean and pan-Asian brands.
• LIV Golf: Saudi PIF-backed rival professional golf league. While LIV Golf is also Asian Tour's strategic partner and source of US$200M investment, it competes directly with the Asian Tour for top players, prize money attention, and global broadcast audiences, making it both a peer and a counterparty in the same golf ecosystem.

Regional players

• Sunshine Tour: South Africa's professional golf tour, comparable to Asian Tour as a regional men's professional circuit serving as a talent pipeline to global tours. Both operate in distinct geographies but share the model of regional tournament organization, ranking systems, and pathway development for emerging markets.
• PGA Tour of Australasia: Australia and New Zealand's regional men's professional golf tour, a peer regional circuit operating co-sanctioned events with the DP World Tour. Comparable to Asian Tour in structure, scale, and developmental mission, though focused on the Australasian market rather than Asia.

Emerging players

• Challenge Tour: The developmental feeder tour for the DP World Tour, comparable to the Asian Development Tour (ADT) as a second-tier developmental circuit. Both offer emerging professionals competitive playing opportunities and a structured pathway to a top-tier tour.
• Indian Golf Premier League (IGPL): A franchise-based golf circuit in India that partners with Asian Tour on co-sanctioned events like the Bharath Classic. While not a direct competitor given its partnership structure, IGPL is comparable as an emerging professional golf tour organizer in the Indian market with overlapping geographic and sponsor relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/asiantourgolf
• Facebookfacebook.com/asiantourgolf
• LinkedInlinkedin.com/company/asian-tour

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asian Tour